With regard to the 2008 Beijing Olympic Games on the tourism industry and Countermeasures

1、With regard to the 2008 Beijing Olympic Games on the tourism industry and Countermeasures                                  Author: Fang

2、 1000 Chinese Zhuchang Yi Zheng Shengli      Paper Keywords: Beijing Olympics Tourism Industry Measures      Abstract: Using literature, logical analysis and other methods to explore the emergence of the modern Olympic tourism market, analyzing the image of Be

3、ijing Olympic Games to enhance tourism and attract tourists and create tourism travel environment. And to propose the promotion of the Beijing Olympics Tourism Development Strategies: Strengthening the Beijing Olympic tourism cooperation to achieve social and economic benefits of reunification; comb

4、ination of the Olympic Games features the Beijing Olympic tourism development of rational varieties; embody the Olympic culture, and strengthen the Beijing Olympics tourist souvenirs market development; research Olympic tourism laws, formulate a reasonable Beijing Olympic Games tourism strategy; reg

5、ulate the tourism market, and create a good environment for the Beijing Olympics tourism; to improve the quality of tour operators to show the image of the Beijing Olympics tourism.      1 Introduction      With the modern Olympic Games, professional and comme

6、rcial development, tourism industry as a whole contribute to the economic effects of the Olympic Games has become a consensus. Foreign scholars will be the Olympic tourist market is divided into the domestic tourism market and the International Olympic Olympic tourism market. The United States and A

7、ustralia confirmed the practice of the Olympic Games and other major countries, host the Olympic Games to promote domestic tourism industry development. China, as the world's most populous country, the domestic tourism market has immeasurable Olympic potential. At the same time, China's tour

8、ism industry is in boom times, the use of the historical opportunity of the Beijing Olympic Games to improve the image of the host country, international tourism, improve the structure of the host country's tourism and promote the further development of the international tourism market as a whol

9、e has far-reaching impact of tourism significance. At present, China scholars Green Olympics, Hi-tech Olympics and People's Olympics, and conducted in-depth research, economic research, but the Olympics have become insufficient attention, the Olympic tourism as an important component of Olympic

10、economy on the part of the Olympic Games rest of the economy with high The correlation at this stage to strengthen the Olympic tourism research into pressing issue.      2 the rise of the modern Olympic Games tourism      Modern Olympic Games has gone through

11、100 years of history, even in the more than 3,000 years ago the ancient Olympics, tourism and the Olympic Games is also accompanied by the line. From the rise of mass tourism after World War II began, the Olympic Games and tourism have a substantial combination. With the continuous expansion of the

12、scale of the modern Olympic Games, business process, deepening the Olympics not only sports the General Assembly, but also to stimulate mass consumption of the General Assembly, the economy, will attract numerous visitors and tourists to actively participate in making various industries have become

13、the Olympic Games beneficiaries, of which tourism is the biggest beneficiary. Olympic organizers come to realize that the economic effects of tourism in the Olympic games the status of tourism as the main objective of hosting the Olympic Games (Table 1).        

14、60; 1984 Los Angeles Olympic Games, started the full implementation of commercial operation, in order to run the Olympic Games themselves the goal of hosting the Olympic Games has changed the history of the load. The next Olympic Games are a few circles to promote the national economic development g

15、oals, and has achieved good economic returns, mainly to attract business, tourism, the color is not strong, but the Seoul Olympic Games, the image of the strategies and objectives of the Barcelona Olympic Games, urban renewal is conducive to host the improvement of urban tourism image, creating a hu

16、ge image of the brand benefits of tourism. Such as the successful hosting of the Olympic Games in Barcelona to become a famous tourist city, a constant stream of visitors to Spain's economy of nearly 60 billion dollars in revenue. Sydney Olympic Games made to promote international tourism develo

17、pment and to attract regional (Asia Pacific) service activities to enhance Sydney's status as an international city and attractive, thereby putting the tourism development as a goal, and even the shape of the Sydney, Australia, sustainable development, a positive image of . The 2004 Athens Olymp

18、ic Games in Athens, also determine the "recycled" into a modern city and the promotion of tourism development. Thus, the "displacement" as the basic characteristic of the tourism and the "international" as the basic characteristic of the Olympic Games, there is between

19、the natural inextricably linked more closely, 1 Tourism has become an Olympic Games to promote economic development an important component. Beijing Olympics has suggested a "Green Olympics, High-tech Olympics and People's Olympics" as the idea, formulated the "Beijing Olympic Tour

20、ism Action Plan" to "the ancient capital of the East, the Great Wall home" as the tourism image of the Olympic goal, the tourism environment construction, tourism product development, tourism promotion marketing focus to build a world-class and domestic first tourist and cultural city

21、, Beijing is not only boosting the local tourism industry, will be extended through a variety of travel services to promote tourism development throughout the country.      3 Beijing Olympic Games on the impact of tourism industry      3.1 Beijing Olympic Game

22、s to enhance China's overall tourism image      Tourism promotion is defined as a definite tourist destination or tourism enterprises to expand customer base and increased tourist spending by a series of information campaign and intelligence with communication. 2 With the sou

23、nd momentum in recent years, the development of tourism, governments use their influence to strengthen its outreach to publicize the promotions to a higher level. Practice has proved that the focusing effect of the Olympic Games to become the host country political, economic, and cultural developmen

24、t of the best communication vehicle.      2000 Sydney Olympic Games to advance Australia's tourism image of the brand benefit for 10 years has greatly enhanced the world of the Australian tourism enthusiasm and expectations of the Australian inbound tourism market, had a prof

25、ound effect. The same time, Tourism Australia (ATC) initiated by the Olympic tourism promotion strategy by the International Olympic Committee recommended a "role model for future host country." 3 Beijing Olympics will help the world understand China, concerned about Beijing, which tourism

26、 development is a very beneficial opportunity to take full advantage of the host country available to 36 million television broadcasting hours and 3.7 billion viewers for the promotion opportunities, promotion of our image will be better than any form of tourism promotion. Construction of the Beijin

27、g Olympics will be the overall tourism brand image, develop strategic objectives and implementation of programs to obtain good publicity promotion effect, the creation of a "long history, Chinese style, oriental style," the cultural environment, to show the world China's new image of p

28、rosperity and civilization, and a good spirited style of the Chinese nation. Can establish a "Great Wall home, the magic mountain", "mysterious oriental ancient, mysterious national conditions and customs," "reform and opening up new China, the ever-changing new city" a

29、nd so the overall image, while objects of different sources of tourists to take a different promotional measures, emphasis on FIT heavy promotional tour, and targets the group tourism promotion. Especially in the Olympic Games period, tens of thousands of journalists of high intensity, high-density

30、coverage has become the world's largest media coverage activities, the tourism image of a tremendous role in promoting.      3.2 Beijing Olympics for tourism to attract a large number of tourist source      From the perspective of a market economy, tourism

31、 demand is constituted by the Tourist and Tourist formed by the tourists. Olympics-related tourists, travelers can be divided into the Olympic Games and the Olympic Games specifically caused by two major categories of tourists. 4 the Olympic Games to the Olympic Games is purely dedicated tourists to

32、 experience the object itself as a stable tourists, largely unaffected by a specific host to the Olympic Games and the specific impact of the specific conditions, such as the Olympic family members, the International Olympic Committee officials, the participating countries athletes, media representa

33、tives, spectators and tourists to experience the atmosphere of the Olympic Games and so on. Olympic tourists are caused by effects of information campaigns in the Olympic Games, through the Olympic Games to the host of tourism resources, and thus decided to host the Olympic Games to tourism, as the

34、host to the tourists. This part of the Olympic Games tourists are caused by tourists, compared with the special Olympics tourists, resulting in tourists with greater flexibility, is related to organizers of the Olympic Games should take the initiative to target tourists. Since the 1984 Olympics comm

35、ercial operation it has in the host country government and the business of publicity and hype, the attention attracted countless Olympic Games, into the activities related to the Olympic Games for the tourism industry has brought a lot of tourists. Table 2 shows that 1984 and 2000 Olympic Games, for

36、eign tourists and athletes grows, the Sydney Olympic Games in Seoul Olympic Games in the foreign tourists are two-fold. Experts predict that during the 2008 Olympic Games, Beijing inbound tourists will reach 60 million people. In accordance with each person spending an average of 3,000 U.S. dollars,

37、 revenue will exceed 1.8 billion U.S. dollars 5.          3.3 Beijing Olympics for the tourism industry to create a good tourism environment      Tourism is the national economy, the department or a combination of industry, is a comprehensi

38、ve business sectors, the core industry, mainly by the hotel industry, restaurants, transport, travel agents, tour entertainment industry and so on. 6 in China, including Beijing, including the various tourist attractions and the corresponding facilities are still too many areas for improvement, incl

39、uding transportation, tour guides and the corresponding provision of various services, etc., which require improvement and development, but also on the need to invest. The tourist attractions such investment by itself does not necessarily have sufficient financial resources to complete their profess

40、ional standards by its own limitations, not necessarily effective in the conduct of investment and construction. The Olympic Games investment funds obviously a very good remedy these shortcomings. Beijing Olympic Games will focus on large-scale capital, improving Beijing's infrastructure and cre

41、ate a good tourism environment. As noted in reports in the next five years, the Beijing Municipal Government will invest 180 billion yuan for urban infrastructure construction and environmental management, including the construction of subway, light rail, highways, airports, etc. to reduce the size

42、of foreign cities in the same gap. The development of fast-moving, three-dimensional transportation distribution network system as the focus of infrastructure construction to ensure that "come into and out have to go, flow faster," across the country to share the Olympic tourists, the tour

43、ism industry to build a strong network of support for large-scale traffic system, and to promote Beijing's move toward modernization. Olympic tourist flow of air as the best way to transit in order to build a large compound in Northeast Asia hub airports as the goal, expansion of Beijing Capital

44、 International Airport; accelerate the construction of other tourist center of the ring City Air transit stations, ports to speed up upgrading the airport and west of the airport building to facilitate the formation of aviation network to accelerate the inter-loop flow of tourists; accelerate the co

45、nstruction of high-speed railway and highway, the development of inter-city express trains and tourist train, the development of Link railway, such as the Bohai Bay Railway, Central, Greater Beijing railway to facilitate the regional collaboration. In order to meet the needs of the Olympic Games par

46、ticipants and visitors, the Beijing tourism sector from the quantitative and qualitative increase and improve the accommodation facilities, reception facilities and commercial activities, which enhance the host of tourism supply capacity, creating a first-class tourism environment, stimulating the t

47、ourism industry the level of overall improvement, the promotion of tourism to further maturity and development.      4 Beijing Olympics tourism industry response      4.1 strengthen the Beijing Olympic tourism cooperation to achieve the unity of social benefit

48、s and economic benefits      Beijing Olympic Games to China's tourism industry has brought great business opportunities, particularly for Beijing's tourism industry have a positive and far-reaching impact. According to the U.S. Goldman Sachs estimates that played from 200

49、2 Olympic Games, China's annual growth in tourism income will reach 18%. Numerous experts in Beijing tourism foreign exchange earnings of the 2001-2008 revenue growth projections, growth rates were more than 10%. 7 in the tourism industry from the Beijing Olympics was a huge economic benefits, w

50、e must actively strengthen the cooperation with the Olympic games. In recent years, the tourism industry had come together in support of the Beijing Olympics work, in promoting the Beijing Olympics a "green, humanities, science and technology" concept, the tourism industry in collaboration

51、 with the organizing committee has achieved some success.      4.2 The combination of the Olympic characteristics, development of rational varieties of the Beijing Olympic Tourism      After reform and opening up 20 years of development, China's tourism pr

52、oduct mix has become more perfect, traditional products and specialty products to form a combination of tourism product architecture. Bid is successful, many foreign tourists to Beijing Olympic Games promotional vehicle to become our new customer base, its tourism purpose is to understand Chinese cu

53、lture and leisure to watch the Olympic competitions and so on, according to the special nature of this tour group, the tourism sector should be careful design and development of Beijing has a strong cultural characteristics, reflecting the rich concept of the Olympic tourism products. Improve touris

54、m, MICE tourism, holiday tourism, business travel, Xiuxuelvyou, culture and tourism, science and technology tourism, eco-tourism, folklore tourism and other tourism products of the Olympic content, increasing use of modern Olympic venues, parks, museums, sightseeing and enjoy the contests and other

55、content, so that tourists travel to enjoy the process of Chinese culture and the Olympic cultural edification, that meet the needs of tourists, but also through tourism promotion to achieve the purpose of the Olympic culture. Reposted elsewhere in the paper for free download http:/    

56、;  4.3 reflects the Olympic culture, and strengthen the Beijing Olympics tourist souvenirs Market Development      With the commercial development of the Olympic Games, many businesses turn their attention to the Olympic Games souvenir market. For example, the 1996 Atlanta O

57、lympic Games, there are 148 enterprises engaged in the activities of the Olympic Games souvenir market 8. Meanwhile, the International Olympic Committee regulations, businesses engaged in activities must pay a total sales of souvenir 10% to 15% of Olympic business license fees. At present, many dome

58、stic and foreign businesses are investing in the Olympic Games franchise competition. Irrespective of whether the franchise fell into someone's, merchants were considered commercially viable at the same time, more importantly, is to develop important artistic value, contribute to the pursuit of

59、the Olympic sports culture souvenirs, taking full use of Beijing's unique historical and cultural material and rich folk material development sentiments with Beijing characteristics of tourism products, suitable for the needs of tourists. In order to protect the interests of businessmen, the org

60、anizing committee, in conjunction with other relevant departments, formulate laws and regulations on the protection of Olympic intellectual property rights.      4.4 Study of the Olympic tourism laws, formulate a reasonable Beijing Olympic Games Tourism Strategy    

61、;  The impact of the Olympic Games on tourism is long-term effects, that is, before the Olympic Games, the Olympic Games and the Olympic Games in different stages of the impact of the tourism industry to different degrees. Seoul Olympics in 1988, before, during and after the continuation of a l

62、ong-term growth trends, reception of incoming tourists at the Olympic Games, an annual rate of 6.3 percent, after two years of growth rates were 16.4% and 13.5 %. 9 the subsequent sessions of the Olympics also reflect the laws of the Beijing Olympic Games should be seriously studied the process of successive changes of Olympic Tourism to develop tourism that meet the needs of the different stages of the Olympic development strategy, according to pre-Olympics,