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1、1MatchawordfromAandBandcompletesentences110.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.2 Marketresearchshowedverygoodpot

2、entialformarketingthemagazinetoexecutivesintheagerange2535.3 Aconsumerprofileissimplyadescriptionofatypicalcustomer.4 Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5 Theintroductionofaproducttothemarketiscalledtheproductlaunch.6 Familyandfriendsareamajorfacto

3、rinconsumerbehavior.Theyreallyinflueneewhatpeoplebuy,whereandhow.7 Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.8 Idonthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.9 Ourrepresentativesareunderalotofpressureto

4、meettheirsalestargets.10 ImafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1 muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?12 doesendorsementmeanwhatWhatdoesendorsementmean?13 strengthsandarecompanysweaknesseswha

5、tyour?Whatareyourcompanysstrengthsandweaknesses?14 rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?15 isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?3 Completeeachquestionwithanappropriateword.16 Didyourmarketshareincreaselastyear?17 Whatkindofproductsdofootballersendorse?

6、18 Aretheydoinganymarketresearchatthemoment?19 _Whichofthesetwoproductsismoresuccessful?20 Haveyoumetournewmanager?21 Howoftendoyoulaunchanewproduct?22 HasKaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing

7、?2.Couldyougivemeafewdetails?3.Didyousay5%?4. Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.WhatdoyouthinkofEureka!?A: Hi,Vladi.Raulhere.(23)7B: Fine,thanks.Quitebusy,infact.A: (24)4B: Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A: Excellent.(25)2B: Sure.O

8、verallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.A: Thatsoundsgood.(26)6B: Well,weveincreaseditby2.5%.A: Sorry,Ididncatchthat.(27)3B: No.2.5%.ButIthinkitmightgoupbyfiveoverthenextquarter.A: Thatwouldbegreat.Bytheway,theresomethingelseIwantedtoaskyou.(28)8B: Oh,thenewa

9、dvertisingagency.Ithinktheyrereallygood.(29)5A: Iwasthinkingaboutthenewenergydrinkthatwefelaunchingnextmonth.B: Right.(30)1A: Exactly.Iwantsomethinglesstraditionalforthisnewproduct.B: InthatcaseIthinkitagoodideatocontactthem.Theyvegotaverycreativeteam,withlotsofimaginativeideas.UnitTest6Answerallthi

10、rtyquestions.Thereisonemarkperquestion.Vocabulary:Eatinganddrinking1Completesentences15withanswersa,borc.1 LetsaskthewaiteriftheyhaveaainSpanishforourguests.a)menub)recipec)check2 ThePalaceRestaurantisfamousforitsfriendlyandefficientc.a)starterb)pricesc)service3 Itgettinglate.Shallweaskfortheb?a)cou

11、rseb)billc)card4 IfyouwanttogototheAstoria,remembertoaatableinadvanee.a)bookb)checkc)order5 Inmanycountries,itisusualtoleaveacifyouaresatisfiedwiththeservice.a)poundb)notec)tip2Completethewordswiththemissingvowels(a,e,i,o,u).6 Itaratherexclusiverestaurant,sobepreparedtospendalotofmoney!7 ThePekingIn

12、nisinaveryconvenientlocation-justfiveminutesfromtheoffice.8 Theysayitgotacosy,welcomingatmosphere.9 IlVesuvioisgreat,andtheychargeveryreasonableprices.10 ThefoodtheyserveatFr&eJacquesisabsolutelydelicious.LanguageReview:Multi-wordverbs3Completeeachconversationexcerptwithamulti-wordverbfromthebox.loo

13、kafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnup11 A:I,msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.B:Yes.LetaskBentoshowthemsomeofthesights.12 C:So,whydidyouturndowntheiroffer,then?D:Well,theschedulewasabsolutelyhorrible.13 E:Ilookforwardtosee

14、ingthenewheadoffice.F:Metoo.Theysayitsinasuperblocation.14 A:Doyouthinkweshouldtakeuptheiroffer?8: Yes,wevegottoaccept.Theconditionsarereallygood.15 C:WhowilllookafterourguestsfromVenezuela?D:Karen,asusual.Shelovestakingcareofvisitors.16 E:FranzdidnVtakepartinthediscussion.F:No.InoticedthathedidnVwa

15、nttogetinvolved.17 A:IthinkFebruaryistooearlyforourtradefair.8: Iagree.WhydontweputitoffuntilMay?18 C:Ourvisitorshavenothingtodothisevening.D:Ithinkweshouldtakethemout.19 E:Wellhaveproblemsbecausesomepeoplealwaysarriveunexpectedly.F:Howmanyextraparticipantsdoyouthinkmightturnup,then?20 A:Thatwasanex

16、pensiveparty,wasntit?B:Itcertainlywas.Itsetusback$5,000!Skills:SocialisingMatcheachphrase(2124)tothecorrectresponse(ad).Writeyouranswershere:21_c_22_d_23_a_24_b_21 Wouldyoulikemetoshowyouround?22 Marco,haveyoumetMaxReger?23 CanIgetyouadrink?24 Howarethings?aYes,please.Illhaveanorangejuice.bVerygood,

17、thankyou.Itsreallybusyatthemoment.cOhyes,Iveneverbeenherebefore.dNo.Hello,Max.Nicetomeetyou.(Questions2530)Putthelinesofthisconversationinthecorrectorder(27)._1_Hi,ImJoaquim.25 _6_Absolutely!Illgetintouchwhenwecanconfirmthedatesoftheevent,OK?26 _4_Yes,itis.Itsverylively.Well,maybeyoucouldcometoourne

18、xttradefairthere.ItsinMay.27 _7_Thanks,thatsgreat!Illlookforwardtothat.28 _2_Hello,Joaquim.Pleasedtomeetyou.ImLeilafromtheCairooffice.29 _5_Mm,Idloveto.Anditwouldbegreatifwehadastandatthefair,dontyouthink?30 _3_Oh,Cairo!IveneverbeentoEgypt,butIhearCairoisafascinatingcity.UnitTest8Answerallthirtyques

19、tions.Thereisonemarkperquestion.10.Vocabulary:Waystoplan1MatchawordorphrasefromAandBandcompletesentences1collect/consider/do/estimate/forecast/keepcosts/information/ourbudget/sales/somewithin/meet/rearrangeresearch/theoptions/theschedule/thedeadline1 Theprojectwassuccessful,exceptthatwedidnkeepwithi

20、nourbudget.Weoverspentbyabout5%.2 Ourvisitorsarearrivingtwohourslaterthanplanned,soletsrearrangethescheduleimmediately.3 Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthenextquarter.4 Itsdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirpriceswithout

21、warning.5 First,letconsidertheoptionsthatwehaveforthelaunchdate:itcouldbelatespring,orearlyautumn,ornextyear.6 Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.7 ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntil

22、nextmonth.8 Jimwantstocollectinformationintothefactorsthatinflueneeconsumerbehaviour.9 Matchthetwohalvesofthesentences.Writeyouranswershere:10 _b10d_11_a12c11 Hestryingtoarrange12 Itwasimpossibletoimplement13 Jeanisgoingtowrite14 Thetrainingschedulehasathenextquarterlysalesreport.bameetingwithBCAsal

23、esmanager.ctobepreparedbyApril5.dthatplanwithsuchasmallbudget.LanguageReview:Futureplans3 Re-orderthewordstomakesentences.13 BrazilexpandhopingintheyretoTheyrehopingtoexpandinBrazil.14 notabonusexpectinggetgoodisshetoSheisnotexpectingtogetagoodbonus.15 attractforeignweinvestmentlikemoretowouldWewoul

24、dliketoattractmoreforeigninvestment.16 aBangaloreinopenplanningsubsidiarytoweWereplanningtoopenasubsidiaryinBangalore.17 aregoinglaunchwhenmodelthistoyou?Whenareyougoingtolaunchthismodel?4Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.18 Wegoingtovisitoursuppli

25、ersnextweek.Wearegoingtovisitoursuppliersnextweek.19 Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.20 Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.21 Analystssaytheeconomywillbetternextyear.Analystssaytheeconomywillgetbetternextyear.22 Theywantrelaunchtheirvideocamera

26、.Theywanttorelaunchtheirvideocamera.Skills:Meetings5Cment/could/interrupt/like/mean/moment/on/what23 _CouldIsaysomething?24 Justa_moment,please.25 So_whatyouresayingisthatweveoverspent?26 Howdoyou_meanexactly?27 Sorry,couldIjust_commentonthat?28 Id_liketofin

27、ish,ifImay.29 Sorryto_interrupt,butwhataretheoptions?30 Hold_onaminute.UnitTest9Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Verbsandprepositions1Completeeachsentencewithaverbfromthebox.believe/deal/delegate/invest/respond1 Weinvestalotintrainingcoursesforouremployees.Weknowitdmoney

28、wellspent.2 Ournewmanagercandealwithproblemsveryeffectively.3 Dondtrytodoeverythingonyourown.Youshoulddelegatetaskstoyourassistantmoreoften.4 Ourpreviousmanagerdidneventrytorespondtoourconcerns.5 Whenyouremployeesfeelthatyoubelieveintheirabilities,theyoftenstarttoperformbetter.2Completeeachsentencew

29、ithaprepositionfromthebox.for/on/to/with/to6 Weneedtoagree_onthedateoftherelaunchofournewseries.7 Tomapologised_formakingsomanymistakesinhisreport.8 Agoodmanagershouldlisten_tosuggestionsfromstaff.9 Itwasmymistake,Iknow.Ihavealreadyapologised_tothedirector.10 Icouldnagree_withtheothersthatoursupplie

30、rswereresponsible.LanguageReview:Reportedspeech3Re-orderthewordstomakereportedstatementsandquestions.11 dohimIittotoldItoldhimtodoit.12 weresaidtheyshewrongShesaidtheywerewrong.13 askedhemembersteamthewerewhoHeaskedwhotheteammemberswere.14 invoicemanagermenotpaythethetotoldThemanagertoldmenottoplayt

31、heinvoice.15 askedfinishmeetingshethetimewhatwouldSheaskedwhattimethemeetingwouldfinish.4Rewritethesentencesbeginninginthewayshown.16 TheteamleaderisfromCanada.HesaidtheteamleaderwasfromCanada.17 Listentoallsuggestionsfromstaff.Shetoldmetolistentoallsuggestionsfromstaff.18 Whydonyoutalktoyourmanager

32、moreoften?HeaskedmewhyIdidnttalktomymanagermoreoften.19 Doyoufinditdifficulttodelegatetasks?Heaskedmeif(whether)Ifounditdifficulttodelegatetasks.20 DonforgettocallMax.ShetoldmenottoforgettocallMax.Skills:Socialising5 Eachphrasecontainsamistake.Writethephrasecorrectly.21 Illbeinthetouchsoon.Illbeinto

33、uchsoon.22 Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.23 Imreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.24 Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.6Matchphrases2530toresponsesaf.Writeyouranswershere:25_c_26_e_27_a_28_d_29_f_30_b_25 W

34、hatdoyouusuallydointheevenings?26 Wouldyouliketocomewithustothetheatretonight?27 Goodbye,Li.Allthebest.28 Imgladyouenjoyedthetour.29 Canyoutellmeaboutanyinterestingplacestovisit?30 Thanksverymuchforyourhospitality.aBye,Lucas.Andthanksagainforeverything.bYouareverywelcome.Ihopeyoucancomeagainsoon.cIl

35、iketospendtimewithmychildren.SometimesIwatchTV.dIcertainlydid.Itwaswonderful.Thankyousomuch!eItsverykindofyou,butanothertimeperhaps.Imquitetired.fTheoldtownisverypretty.AndyoumustseeLibertySquare.UnitTest10Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Wordbuilding1Completethesecondse

36、ntenceineachpairwithanotherformoftheunderlinedword.1 Duringanegotiation,herfacenevershowsanyemotion.Sheseemscompletelyunemotional.2 Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.Hehadlostallhiscredibility.3 Peoplecriticisedhimbecausetheyfoundhimweak.Peoplecriticisedhimforhisweakness.4 Ag

37、oodmanagershouldalwayshavealotofpatience.Agoodmanagershouldneverbeimpatient.5 Theylikedherbecauseshewasalwayssocalm.Whattheylikedaboutherwashercalmness.2Completethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.6Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,b

38、ekindandsaysomethingtomakethemfeelbetter.7 Thepeopleinourteamalwayscomeupwithnewideas,newsolutions.Theircreativityseemsendless.8 Theparticipantsdidntseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidntshowanyinterestwhatsoever.9 Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthi

39、sway,andthenextdayhesaysyoushoulddothingsanotherway.10 Manypeoplebelievethatinformalmeetings,whereparticipantsfeelcomfortableandrelaxed,areoftenthemostproductiveones.LanguageReview:Conditionals3Underlinethecorrectforminitalics.11 Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconfli

40、cts.12 Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.13 Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargument?14 Ifshewins/willwin/wouldwinthiscontract,sherolmlboetepd.15 Doyouthinkhewill/wouldresignifhedoesntgetapayincrease?4Completethesesentencesusingthewordsinbrackets.For

41、example:totheconferenceevenifyouinvitedhim.(he/not/come)Hewouldntcometotheconferenceevenifyouinvitedhim.16 WouldyoumovetoourTaiwanofficeifyoucould?(you/can)17 Ifyouwereinmyposition,howwouldyoudealwiththiscrisis?(you/deal)18 Theywouldntdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)19 I

42、fyoulookatourcatalogue,youwillseehowmuchwehaveexpandedourproductrange.(see)20 Youdbemorepopularifyouwerenotsonervousallthetime.(you/not/be)Skills:Negotiating5Completethesephraseswithawordfromthebox.deal/covers/way/points/see/view21 Icanseeyourpointofview23Right. I thi nk thatevervthi ng.22 LetSgoove

43、rthemainpointsagain.covers24Fine. We se got adeal,then.25 Letsseewhat we se got so far.26Letslookatthisanotherway6Matchthetwohalvesofthephrases.27 Acompromisecouldbec28 Iunderstandd29 Whydonweb30 Youdonhavetoworryaaabouttransportcosts.bcomebacktothatlater?ctopayhalfthesumindollars.dwhatyouresaying.U

44、nitTest11Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Economicterms1 Completethesesentenceswiththewordsfromthebox.bureaucracy/exchange/inflation/interest/investment/labour/domestic/trade/unemployment/incentives2 Thefallininterestratewillprobablyleadtomorebusinessinvestment.3 Because

45、oftheeuro-yenexchangerate,Japaneseexporterslosthugeamountsofmoneythatyear.4 Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.5 Priceswentupagain,andthecountrysinflationrateroseto5.4%lastmonth.6 Exportshaveincreasedconsiderably,sonowourbalaneeoftradeispositiveagain.7

46、Ourcountryisnowattractingproductionfromcompanieslookingforahighlyskilledlabourforce.8 Thechamberofcommercerecommendedgivingtaxincentivestoboostprivatesectorinvestment.9 Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.10 Toomanyrulesandregulationsandtoomuchgovernmentbureaucrac

47、yingeneralhaveanegativeimpactontrade.11 Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.LanguageReview:Timeclauses2Matchthesentencehalvestomakemeaningfulsentences.12 IminchargeofMarketinge13 Assoonaswegetthefiguresweneed,c14 Wecantopenasubsidiaryinthatcountryb15 WhileImheadoft

48、hisdepartment,a16 Beforeyoutakeuptheiroffer,datherewillbemassiveinvestmentinstafftraining.buntilthesecurityconditionshaveimproved.cwellcompletethereport.dyoushouldaskforadvice.ewhileourmanagerisawayatthetradefair.3Ineachsentence,underlinethetwopossibletimewordsinitalics.16 Ourlocalrepresentativewill

49、contactyouwhen/until/assoonasyouarrive.17 Dontmakeadecisionbefore/until/whileyouvereadthecontract.18 Laurawillsupervisetheworkwhile/when/afterImaway.19 Before/When/Assoonasyouarrivetomorrow,Illgiveyouacopyofthereport.20 Wellvisittheproductionunitduring/assoonas/whenwehavetime.Skills:Numbersnineteen

50、ninety-five5%eighty pounds5000Two hundred thirty fourTwo thirdsOne point two five percent ?3,000,000two thousa nd four hun dredeightee n perce nt4Writetheunderlinednumbersinthesesentencesinwordsorasnumbers.Forexample:TheymovedtoNewZealandin1995.Unemploymentincreasedbyfivepercent.21Itcosts?80.22Theyr

51、educedtheirworkforcetofivethousand.23Therewereexactly234participants.24About2/3ofthestaffagreed.25Inflationisupby1.25%.26Thecompanylostthreemillionpounds.27Aquarterofthegoodsweredamaged.28Theyemployabout2,400people.29Profitincreased18%.30Onehundredandfifteenpeopleweremaderedundant.115UnitTest12Answe

52、rallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Describingproducts1 Completethemissingadjectivesinthesesentencesaboutproducts.Eachadjectiveisintwopartsandthetwofirstlettersaregiven.2 SonyandPanasonicmakelong-lastingbatteries.3 LouisVuittonbagsarewell-madeproducts.4 HPmanufactureshigh-techcomputerproducts.5 Levismakesjeansthatarebothfashionableandhard-wearing.6 EsteeLauderandLOrcalhavebothdevelopedbest-sellingcosmetics.7 RolexandTissotproducehigh-qualitywatches.8 Completethesesentenceswiththecorrectformofaverbfromthebox.modify/discontinue/promote/distribute

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