Causes and Countermeasures of Green Trade Barrier

1、Causes and Countermeasures of Green Trade Barrier      Abstract: The green trade barriers is the chronic problem of China's export enterprises, to our country caused great economic losses to our country in international trade at a very bad position. Its causes are mainly envi

2、ronmental issues of globalization, the rise of new trade protectionism and national technical level, differences in economic strength. The solution to this problem the most effective way is the enterprise of a green marketing strategy.      Keywords: new trade protectionism; gree

3、n barriers to trade; Green Marketing           In the process of economic globalization, trade and closer ties between the global environment, and a major impact on world economic development. States have introduced a variety of environmental protection l

4、aws, regulatory measures, however, these measures have resulted in a de facto trade barriers in developing countries from developed countries and even the challenges, so that our country in international trade at a very bad position. According to statistics, join the WTO, the impact of green barrier

5、s by the year 2002 only the loss of China's export trade volume of up to about 170 billion U.S. dollars. Green trade barriers on our exports, market size and export trade, export growth, foreign trade and export sectors (agriculture, food, machinery and electronic products, textile and apparel p

6、roducts, medicines, etc.), export volume, export costs, the effectiveness of exports and so on have been produced varying degrees of impact, and even the credibility of China's export enterprises and commodities, etc. are all adversely affected, leading to some of the products of foreign consume

7、r confidence in China's decline on China's exports have long-term adverse effects.           I. Analysis of the formation of the green trade barriers           First of all, the globalization of environ

8、mental problems is the external reason for the formation of the green trade barriers. Environmentally sustainable development path chosen by triggered a worldwide environmental movement, it is in environmental issues against the backdrop of globalization, countries of the world through participation

9、 in international conventions, international environmental organizations, aimed at protecting the natural resources, ecological environment and human health, environmental systems and standards. These systems and standards embodied in the trade, that is, from other countries, products and services t

10、o set up green barriers to restrict imports, thereby creating a de facto barriers.      Second, the rise of new trade protectionism is the root cause of the green trade barriers. WTO trade protectionism did not make disappear, but increased competition forced the governments to r

11、educe the level of protection in the tariff means the case, to find more effective non-tariff barriers to protect domestic markets and industries. Green barriers reasonable, legitimate and extensive features make it the preferred means of trade protectionism. Developing countries facing a hard choic

12、e: either to withdraw from the developed country markets, or followed by the developed countries, production and national economic strength is not consistent with the high input, high-tech "green products." But in any case, developing countries have to pay a heavy price. From both the deve

13、loped countries to protect domestic industries, has become a standard setter. This is the "green barrier" as a new form of protectionism in international trade to the rapid development of the fundamental reason.      Third, the national technical level, differences in e

14、conomic strength is green trade barriers objective reasons. Although people have recognized the concept of sustainable development, but they differ on how to achieve. Developed countries due to economic development level and high level of environmental protection technology, its environmental requir

15、ements and standards is also high. In developing countries due to financial and technical constraints, simply can not meet the environmental requirements in developed countries. This is the objective, causing the green barriers. As world commodity with a wide range of production processes and standa

16、rds varied, the development of uniform global environmental standards is extremely difficult Luoguo based on national interest considerations have to set their own environmental standards, resulting in vastly different green certification and implementation of the system and indirectly caused his co

17、untry's products discrimination, the formation of a new green barriers.           Second, in order to respond to green marketing, green trade barrier           Developing countries should get rid of the dil

18、emma of the situation as described above must be produced that meet environmental standards, and to achieve corporate profitability products. In my opinion, enterprises green marketing strategy is the most effective approach. Green marketing refers to the promotion of sustainable development as the

19、goal for the realization of economic benefits, consumer demand and environmental benefits of a unified, enterprise based on scientific and normative principles, through purposeful and planned to develop products and with other market players the exchange value of their products to meet market demand

20、 as a management process. Enterprises to implement green marketing strategies can not only make our products meet environmental standards, and by implementing green marketing idea can be realized cost reduction or increase value-added products in order to achieve profits. Specifically, companies mus

21、t grasp the following aspects:      A development of green products: By implementing green marketing ideas to reduce business costs      Green marketing should be built on green production basis. Green Product refers to the production, use and disposal of envi

22、ronmentally friendly or endanger small conducive to recycling, and recycling products. First, the production of green products can directly improve the ecological environment can be reduced to human society and the environment, actual or potential harm, while for the company for the purpose of profi

23、t is more important is that through the recycling of resources may lead to lower costs.      Green production related to green product design, green materials, the use and the use of green packaging, and several other elements. In the green design, while ensuring quality of produ

24、cts under the premise firmly grasp the theme of the green, taking full account of products in the manufacture, sale, use and end of life issues such as post-recycling. Designed for use with a reusable, renewable, biodegradable and easy handling characteristics of the green material; attention to min

25、imize the types of materials to increase their likelihood of re-use, and to simplify the follow-up treatment, reduce waste and reduce raw material consumption. This will not only be able to achieve the environmental objectives but can also reduce costs, improve product value, thereby improving econo

26、mic efficiency; the same time, pay attention to the use of green packaging. Green packaging is conserving resources, reducing waste, recycling after use or recycled easily and do not pollute the environment packaging. Green packaging in the developed countries have been widely popular in China is st

27、ill in its infancy. This requires the Chinese enterprises in the packaging process, we must strive to reduce packaging costs, but also taking into account packaging waste pollution on the environment, and constantly developed a new type of green packaging materials. Reposted elsewhere in the paper f

28、or free download http:/      2 development of green technology: through technological innovation to reduce costs      Green Marketing">Marketing in China at the present stage of development a key issue is how to do "both economical and environment

29、al protection", to resolve this problem the most thorough way to great efforts to develop green technology, the implementation of technological innovation. With the knowledge economy era, the rapid development of high-tech world, an eco-friendly, green-oriented large groups of subjects is risin

30、g to the ecological and environmental protection as the center of wave shape. This green technology research and development has opened up broad prospects laid a solid foundation. Eco-technology innovation will not only allow rapid popularity of green products, but also prompted a significant declin

31、e in production costs, thus providing the rapid diffusion of green marketing might.           3 establish a corporate brand image of green: The green brand to increase product value-added content      Green Marketing in the enterprise

32、is required to establish a corporate focus on green brand image, through the corporate brand to increase the green content of value-added products, thereby enhancing the product price. Enterprises can use various media to publicize himself has done in the green fields, and actively participate in va

33、rious matters relating to environmental protection, with practical actions to strengthen enterprises in the public eye impression. At the same time, companies should vigorously promote green consumption and fashion, warning people to use green products, green marketing support and guide the green co

34、nsumer demand.      Once the green brand image set, the added value of products would be enhanced. Consumer acceptable product prices naturally raised accordingly. At the same time, because the green strategy. This will bring the cost of production has increased, enterprises can

35、select the appropriate marketing strategies to make up the price. For example, we can use one of innovation and seeks unconventional, pro-nature psychology. To understand the value of using pricing to pricing: consumers generally believe that green products with higher value, are willing to pay a hi

36、gher price. Also, according to the "polluter pays" and "environmental compensation for the use" of the modern concepts, business spending for environmental protection were accrued cost, thus becoming part of the price formation.But. Green Product prices range depends not only on the quality of green products to improve the extent and the amount of environmental expenditure, but also depends on the price of consumer understanding of green products. In industrialized countries, a significant reduction in prices of green products, consumers are willing to acce