外贸函电写作技巧

1、外贸函电写作技巧本资料由实惠网（)收集于互联网仅供学习参考之用，如作商业用途请联系原版权所有人。外贸交流群:18465291博客交流： A. 文法上1. 切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equi

2、pment. (We决定呀, 不是report.) 2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起. 3.结构对称,令人容易理解. 例子: The owner questioned the occupants lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owne

3、r questioned the occupants lease intentions and ink alterations of the contract. 4.单众数不要搞乱,不然会好刺眼,看不舒服. 例如: An authorized person must show that they have security clearance. 5.动词主词要呼应. 想想这两个分别: 1.This is one of the public-relations functions that is underbudgeted. 2. This is one of the public-relati

4、ons functions, which are underbudgeted. 6.时态和语气不要转变太多.看商务英语已经是苦事,不要浪费人家的精力. 7.标点要准确. 例如: He did not make repairs, however, he continued to monitor the equipment. 改为: He did not make repairs; however, he continued to monitor the equipment. 8.选词正确. 好像affect和effect, operative和operational等等就要弄清楚才好用啦. 9.

5、拼字正确. 有电脑拼字检查功能后,就更加不能偷懒. 10.大小写要注意.非必要不要整个字都是大写,除非要骂人,:,例如: MUST change to OS immediately. 外国人就觉得不礼貌和喝令人一样. 要强调的话,用底线,斜字,粗体就可以了.B. 文体1.可读性.对象是大学程度的话,用高中的英文就行,不要以为人人都是语言大师.多用短句(15-20字吧), 技术性的字,就更加要简单易明. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on

6、 cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 两者强调的事情就有分别了. 3.轻重有分. 同等重要的用and来连接,较轻放在次要的句子里. 4.意思转接词要留神. 例如: but (相反), therefore (结论), also (增添), for example (阐明). 分不清furthermore和moreover就不要用啦. 5.句子开头不要含糊不清的主词. 例子: These d

7、ecisions have been a big disappointment to the committee members. They have delayed further action. They是指什么呀?开头少用this, that, it, they, 或 which. 6.修饰词的位置要小心例如: He could only reimburse the cost after July 15. 应为 He could reimburse the cost only after July 15. 7.用语要肯定准确，切忌含糊. 例如:The figures show a sig

8、nificant increase.” 怎样significant呀,大哥? 改为: The figures show an increase of 19%. 8.立场观点一致.，少用被动语. 例如: Partial data should be submitted by April. 改为: You should submit partial data by April.就很好了.C. 格调1.式样和句子长度不要太单调. 千篇一律的subject-verb-object会闷死人的.有时短句跟着长句可以化解一下. 2.弱软的词(e.g. was, were, is, are.)可以加强一点.

9、例如: Prunton products are highly effective in . 改为: Prunton products excel in .就有力很多了. 3.亲切,口语化是比较受欢迎! 用宾词和主动的词,让人家受落. 例如: 1. This information will be sincerely appreciated.” 2. We sincerely appreciate your information. 明显地,我们会喜欢第2句.D. 写信提示.以下是一样的: Dr. Howard E. Hyatt 2.多过一个男人,用Messrs,就是Misters的意思,不过

10、不要跟名字,跟姓就行.例如: Messrs. Smith, Wyatt, and Fury 女人呢? 用Mesdames, Mmes., or Mses. 同样不要跟名字. 例子: Mses. Farb, Lionel, and Gray 男女一齐呢? 弄清楚称呼就行.例如: Dr. and Mrs. Harold Wright Mr. Harold Wright and Dr. Margaret Wright Mr. and Mrs. Harvey Adams-Quinn 3.有人有自己头衔就要跟紧有人有荣誉学位就不喜欢用一般的头衔有时大头不知道对方头衔,就用Ms.例如：Ms. Sarah

11、Gray .例如: Ken Green, President Ken Green Vice President of International Operations 5.老外的名字有时有Jr. 或 Sr.,之前的逗点是随你喜欢的以下都是正确的: Michael J. Smith, Jr. Michael J. Smith Sr. 6.外国国名尽量用大写.是为尊重,也方便邮差叔叔. 7.地址上的数字直接用阿拉伯数字,除了One例子: 127 Ninth Avenue, North 127 E. 15 Street 5 Park Avenue One Wingren Plaza 556 - 91

12、 Street书信的结尾致意要留意,弄清大家的关系才选择用词1. Very formal非常正规的(例如给政府大老爷的) Respectfully yours, Yours respectfully, 2. formal正规的(例如客户公司之间啦) Very truly yours, Yours very truly, Yours truly, 3. Less formal不太正规的(例如客户) Sincerely yours, Yours sincerely, Sincerely, Cordially yours, Yours cordially, Cordially, 4. Informa

13、l非正规的(例如猪朋狗友,同事之类) Regards, Warm regards, With kindest regards, With my best regards, My best, Give my best to Mary, Fondly, Thanks, See you next week! 有时在we, I, and you之间选择是很烦的事-如果是公司代表联络生意之类,可以用: We will reimburse you for these legal expenses. Sinopec will reimburse you for these legal expenses. 如

14、果单纯说你自己,可以用: I found the brochure very informative. 有时可以一起用: We are pleased to offer you the position of sales director, and I am looking forward to our Tuesday morning meeting. 那么I和you呢?好烦好烦.一般来说,收信人的利益比较重要,名义上都要这样想.给人尊重的语气就一般不会错了. 多用you有时会有隔阂的感觉. You will be pleased to learn that you have been sel

15、ected to serve on our advisory board. Your prompt response will be appreciated. (好像欠你一样) Im pleased that our board has selected you as the best qualified candidate to serve on our advisory board. I hope youll agree to serve. (这就友善多了) Your book was well written and comprehensive. (不用你来判断我呀) I thoroug

16、hly enjoyed your book and found an answer to every one of my questions about performance appraisals. (客气一点,人家受落) 总之,语气和宾词的运用得当能决定你的礼貌程度.开头致意用人家的名字总好过人家的头衔称呼. 如果没有名字,或者是好正规信的信件,可以考虑这些: Dear Committee Membe:r: Dear Meeting Planner: Dear Colleagues: To All Sales Reps: To Whom It May Concern: Dear Sir o

17、r Madam: Dear Madam or Sir: Dear Purchasing Agent: 如果是公司呢? Gentlemen or Ladies: Ladies or Gentlemen: 什么怪事都有,如果那公司是全男班或全女班呢? Dear Sirs: Dear Ladies: Dear Mesdames: Gentlemen: Ladies: 有时见到人家用冒号就说人家错,其实也未必看: Dear Mr. Jones: (非常正规) Dear Joan: Dear Jim, Jim, (非正规)签名用笔亲自签名会比较受落,免到过都不要电脑贴图或盖章啦.不要把Mr., Ms.,

18、 Mrs., Dr.之类一起签,人家会笑你的. 签名也看信件的语气.给朋友或公司客户,签Bill也可以,给陌生人就最好用Gates或者Bill Gates例一（回信）20 January 2004Kee & Co., Ltd34 Regent StreetLondon, UKDear Sirs:Thank you for your letter of 20 January 2004. We are disappointed to hear that our price for Flame cigarette lighters is too high for you to work on. Yo

19、u mention that Japanese goods are being offered to you at a price approximately 10% lower than that quoted by us.We accept what you say, but we are of the opinion that the quality of the other makes does not measure up to that of our products.Although we are keen to do business with you, we regret t

20、hat we cannot accept your counter offer or even meet you half way.The best we can do is to reduce our previous quotation by 2%. We trust that this will meet with your approval.We look forward to hearing from you.Yours faithfully,Tony Smith Chief Seller参考译文先生:二零零四年元月二十日来函收到，不胜感激。得知贵公司认为火焰牌打火机价格过高，无利可

21、图，本公司极感遗憾。来函又提及日本同类货品报价较其低近百分之十。本公司认同来函的说法，然而，其他厂商的产品质量绝对不能与本公司的相提并论。虽然极望与贵公司交易，但该还盘较本公司报价相差极大，故未能接受贵公司定单。特此调整报价，降价百分之二，祈盼贵公司满意。谨候佳音。销售部主任托尼.斯密思谨上2004年1月20日例二（回复投诉）20 May 2000Kee & Co., Ltd34 Regent StreetLondon, UK Dear Sirs:Thank you for your letter of 20 May referring to your order no.252. We are

22、 glad to hear that the consignment was delivered promptly.We regret, however, that case no.46 did not contain the goods you ordered. We have investigated the matter and find that we did make a mistake in putting the order together.We have arranged for the correct goods to be dispatched to you at onc

23、e. The relevant documents will be mailed to you as soon as they are ready.Please keep case no.46 and its contents until called for by our agents who have been informed of the situation.We apologize for the inconvenience caused by our error. Yours faithfully,Tony SmithChief Seller参考译文先生:多谢五月二十日有关第252号定单的来信。得悉货物及时运抵，感到高兴。有关第46号箱错运货物一事，在此向贵公司致歉。经调查，发现装运时误将货物同放，所以有此错失。该缺货已安排即时发运，有关文件准备好后会立即寄出。错运的货物烦请代存，本公司已知会代理商，