(公开课)春-高一

1、第十一单元 The Media 教学设计Lesson 3 The Advertising Game教材分析本课是第 11单元的第 3课。本课的语篇是一篇关于广告的文章The Advertising Game 。学生将在本课了解西方广告的构思、 设计、影响及作用， 并讨论广告对人们日常生活的影响。学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。本课的语法是动名词 Gerunds 。学生对这一语法现象比较模糊， 虽然经常在文章中见到，本课计划按两课时完成：第一课时重点是阅读文章（但对于动名词

2、的用法不太熟悉。要帮助学生能够在文章中辨别出动名词并且知道如何使用。The Advertising Game ）： 1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息； 3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。第二课时讲解语法 Gerunds ，在文章语找出动名词，并在语境中恰当地使用。教学内容 话题： The Advertising Game （广告游戏）词汇： 重点词汇： likely, general, suitable, visual, fascinating, advertise, link, apply,

3、 aim, combine, attract, educate,相关词汇： contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade短语： hold the attention of the public, make contributions to, participate in, protect the environment,语法： Gerunds （动名词）第一课时First P eriod教学目标在本课学习结束时，

4、学生能够:1.通过阅读，对广告的特点、设计、创意等有一些了解;2.通过略读理解文章大意，概括段意;3. 提取、整理关于广告的相关信息;4. 谈论广告对人们日常生活的影响。教学过程注：IP interactive P attern; T=Teacher; Ss=Students; CW=Class Work; IW=lndividual Work; PW= PairWork; GW=Group Work步骤教学活动设计意图互动模式和时间Ste psActivitiesInten ti onsIP & TimeWarm-u pLead-i nSte p 1T p lays a sect i

5、on of video and has通过一段广告的录CWSs guess, what product is the像，引起学生的兴趣，2'advertisement for? ”同时引出话题。(PPT 3)Ste p 2T dem on strates some advertis ing通过图片和广告语，CWsloga ns and lets Ss give Chin ese帮助学生感知广告世2'for them.界，体会广告语的含(PPT 4-11)义，为阅读课文做准备。P re-readi ngSte p 3T en courages Ss to sp eak out t

6、he1）帮助学生熟悉话CWadvertiseme ntsthey have see n题。3'and where they have see n them.2）帮助学生理解对(PPT 12)advertiseme nt.p aragra ph.(PPT 13)advertiser ” byT explains the words, advertise,advertis ing,show ing aSte p 4T asks Ss to predict the generalidea of the text.While-readi ngSte p 5First reading: Ss r

7、ead the text应汉语“广告”的不同英文词语的含义。渗透预测的阅读策略。核对预测信息，了解IWIW -CW，、”、:I 、:文早大意。Ste p 6Second reading: Ss read the text培养学生概括段落的IW -CWquickly and choose the best onefrom the give n gen eralideas.(PPT 14)能力。Ste p 7Third reading: Ss read the wholetext carefully to an swer the培养学生获取信息和处理信息的能力。IW -PW -CW10 '

8、aga in and give a headi ng for each p aragra ph.T gives the main idea of each p aragra ph in a ran dom order and has Ss re-arra nge them.(PPT 15)questio ns in Ex. 3 on p age 26.Ss work in pairs and check the in formatio n they get from the text.Then T gets the feedback from the whole class.(PPT 16-2

9、0)Ste p 8T shows some pi ctures of ads and锻炼学生归纳、概括IW -PW - CWasks Ss to read the paragraphs one by one.Ss choose the right picture whichcan tell the meaning of the paragraph and chiefly talk about each p aragra ph with the key words. (PPT 21-23)全文的能力。5'Ste p 9Ss listen to the recording of the有声

10、输入，加强学生IWwhole text.对课文的整体感知。2'Po st-readi ngStep 10Ss work in groups and talk about帮助学生内化阅读材GWhow the advertiseme nt affects our料所提供的信息，并7'daily life, e.g. Have you ever结合自己的生活体验bought anything because you和知识，锻炼口头表liked the idea promotedin the达能力。advertisement? ”Ss may tell stories of their

11、 own tosupport their opinions.(PPT 24)Ste p 11One student in each group, as a鼓励学生大胆发言，CWrepresentative,gives the result of培养学生总结概括、5'the group discussi on.组织语言的能力。HomeworkEach of Ss chooses one advertisement from newspapers, magazines or on TV anddescribes it.第一课时学案I. Lead-i n:Put the follow ing

12、 advertiseme nt sloga ns into Chin ese.1)Just do it.2) New and unu sualideas ofte n app ear in today' s top advertisements.2)Impo ssible made po ssible.3)In tellige nee everywhere.4)The taste is great.5)The choice of a new gen erati on.6)Let 'make things better.7)Obey your thirst.8)M&Ms

13、melt i n your mouth, not in your hand.II. Pre-readi ng:1. Can you think of some advertiseme nts you have see n?Make a list about the p laceswhere you have see n advertiseme nts?2. Match the words with their defi niti onsadvertiser advertise advertiseme ntadvertis ing1) to make known to the p ublic,

14、e.g. in a n ews paper or on TV2) someth ing used for advertis ing things3) the bus in ess of en courag ing people to buy goods by mea ns of ads4) the person who makes adsIII. While-readi ng:1. What does the p assage talk about?A. The adva ntages and disadva ntages of adsB. Different sorts of adsC. T

15、he deve lopment of advertis ingD. The effect of ads on our lifeE. People ' s attitude toward ads2. Get the main idea of each p aragra ph, while readi ng the text for the sec ond time andre-arra nge the p aragra phs in the right order.1) Products are sometimes lin ked with differe nt concepts or

16、ideas.注：IP interactive P attern; T=Teacher; Ss=Students; CW=Class Work; IW=lndividual Work; PW= Pair3) An ad may give direct in formatio n like n ames or locati ons.4) Public ads have helped to in crease p ublic kno wledge.5) Ads are made visually attractive to hold the atte ntio n of the p ublic.3.

17、 An swer the questi ons accord ing to the text.1) Whe n does the simp lest type of advertiseme nt work?2) Why are moder n tech niq ues of desig n not eno ugh for advertiseme nts to be no ticed in moder n cities?3) What ideas do today ' advertisers use to make you no tice their p roducts?4) What

18、has the gover nment done duri ng the last decade?4. Read in detail and comp lete the table.ProblemsHow to solve?Exa mplesTyp es1234第二课时Second p eriod教学目标在本课学习结束时，学生能够:1.在语境中理解词汇;2.学习并练习使用动名词 Gerunds ；3.谈论广告，对广告进行评价。教学过程Work; GW=Group Work步骤Ste ps教学活动Activities设计意图Inten ti ons互动模式和时间IP & TimeRevi

19、ewSte p 1T p lays a sect ion of video of an advertiseme nt about cosmetics and has Ss give it a sloga n.(PPT 3)激发学生兴趣，回忆 课文内容。CW4'Ste p 2Ss first read the text quickly and the n comp lete the p aragra ph about the text.(PPT 4)熟悉课文，复习巩固 所学知识。IW - CW3'Ste p 3Ss find the words in Ex. 5 while re

20、ading the text again and then match the words with the most suitable defi niti ons.T checks the an swers after the Ss'discussi on. (PPT 5-7)帮助学生在语境中理解词汇，渗透词汇学习策略一猜词。IW -PW -CW6'Sp eak ingSte p 4T describes an advertiseme nt as a model.Ss work in groups and describe the ads they have prepared

21、 and the n dem on strate in front of the class.(PPT 8)运用所学知识锻炼口头表达能力。CW -GW -CW10 'GrammarSte p 5Ss read four sentences with the通过语篇中的句子，GW - CWGerunds chose n by T and discusstheir functions, and the nexplains the usages ofGerunds.T shows ano ther four exa mples.(PPT 9-12)theSte P 6Ss find in t

22、he text the four othersentences with the Gerunds ofdiffere nt functions.P racticeSte p 7Ss compiete the sentences withthe verbs in their correct forms.(Ex. 8 on p age 27)(PPT 13-15)Ste p 8Ss rewrite the sentences using theGerun ds. (PPT 16-18)对比动名词的四种用法，并举例说明，帮助学生更好地理解动名词的作用。学生在教师讲解之前讨论，培养学生自主学习，独立思

23、考的能力。进一步了解动名词的IW - PW功能。练习使用动名词。IW -PW -CW学生在语境中练习使IW -PW -CW用动名词,HomeworkDo Ex. 10 on p. 27.第二课时学案I. Revisi on:1. Fill in the bla nks accord ing to the text.There are many differe nt kinds of advertiseme nts.Some may givein formatio nabout the product; some are madeattractive to hold people ' a

24、ttention;others useas well as new andlike success and wealth. Nowadays top advertisers p refer to useideas to surprise people. Publicadvertiseme nts, however, focus on in creas ing p ublic2. Find these words in the text and match them with their defi niti ons.App roach,boom, budget, classic, concept

25、, con sist of,contempo rary,corpo rati on,n eighbourhood,suitablea) traditi on al, typ icalb) companyc) right for somethi ngd) containe) plan of how money should be spentf) rapid in creaseg) ideah) methodi)bel onging to the p rese nt timej) area around where you liveII. Grammar:1. Comp lete the sentences with the verbs in their correct form.1) I'm an early bird, and Ive got