我国文化产业国际竞争力研究毕业论文

1、. . . . 本科毕业论文（双学位） 中文题目:我国文化产业国际竞争力研究 外文题目: AStudyonInternationalCompetitivenessofChinasCulturalIndustry修读院系 商务英语学院 修读专业 商务英语专业 年 级 2013 级 （秋） 学 号 87 学生 鲁鑫垚 指导教师 汪海源老师 结稿日期 2015年4月28日 外国语大学辅修与双学位办公室制23 / 32我国文化产业国际竞争力研究摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪90 年代以来我国文化贸易处于萌芽阶段，其发展水平与发达国家差距很大。

2、近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达国家之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。关键词：文化贸易；国际竞争力；政策建议；文化产业A Study on international competitiveness of Chinas cultural industryAbstractCultural exchanges between China since ancient times is the bridge, it p

3、lays a very important role in foreign trade. 20th Century cultural trade in its infancy since the 1990s, a large gap between the developed countries and their level of development. In recent years, China began to support the development of cultural industries in all aspects, as we continue to narrow

4、 the gap between the developed countries. This paper analyzes the development status and problems of Chinas cultural trade and the use of index Evaluation Method and Empirical Analysis of International Competitiveness of Chinese cultural trade, analysis of trade and cultural factors that affect the

5、level of competitiveness with the SWOT analysis, the last three aspects gives the relevant policy recommendations.Keyword:Cultural trade; international competitiveness; policy recommendations; cultural industriesAcknowledgementsFirst and foremost, I would like to express my heartfelt gratitude to my

6、 supervisor, Mr.Wang Hai Yuan, for his instructive advice and useful suggestions on my thesis,and for his constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the completion of this thesis,without his consisten

7、t and illuminating instruction, this thesis could not have reached its present form.Second, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who

8、gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.Contents摘要iAbstractiiAcknowledgementsiiiIntrodu

9、ction1I. Present situation ofculturaltraderesearchinChina and abroad3A.Researchstatus offoreignscholars3B. Researchstatus ofdomesticscholars3II.Strategic Significance of Cultural Research International Trade Competitiveness5A.Powerofculturaltradedevelopmentistheonlyoption.5B. Help toenhancetheintern

10、ationalimageandimpact5C.Improvethestructureofimport and exportcommodities6D.Promotingsustainable developmentofculturaltrade7III.Cultural Trade Development Situation Analysis and Chinese characteristics8A.Analysisof thepresent situationofculturaltrade8B.Characteristicsofcultureandtradein China9. Chin

11、as foreign trade development culture SWOT （Strengths Weakness Opportunity Threats）analysis10A.S-The main advantage of Chinas foreign trade development culture10B.W-Disadvantages of Chinas foreign trade development culture.10C.O-Chinas foreign trade opportunities for culturaldevelopment.10D.T-The thr

12、eat of Chinas foreign trade development culture.11. Chinese cultural trade development policy recommendations12A.Government level12B. The cultural industry level13C.The enterprise level15Conclusion17Notes18Bibliography20A Study on international competitiveness of Chinas cultural industryIntroduction

13、Because China has a long cultural history, rich resources for the development of cultural trade provides a very good condition. But we also see a part of the developed countries, the use of advanced high technology, well-developed economic strength, sound system and other aspects of the advantages o

14、f the company, the production of highly competitive exports of cultural products, to occupy a favorable position in the international market. Chinese cultural trade in most of the current trade deficit, less competitive, facing the pressure of international competition is not optimistic. In this con

15、text, the competitiveness of Chinese cultural trade was extremely important. “Economic aspects of culture has a special competitive advantage, its ability to advance with the times, follow the changes of the times change, can stand the test of time.”1In todays deepening economic globalization, cultu

16、ral innovation and reform is also at the same time, cultural innovation and reform to create a new space, and other aspects of economic strategy has no such ability. Economic and cultural embodies a total effect, it is not only an economic function, and is the birthplace of the economy, an economic

17、structure. “Economic aspects of cultural development can bring, such as sports, arts and media and even political development. “2Cultural economy can also play a role in the promotion of employment, to ensure the stability of the state and society, to enhance the image of the country and other featu

18、res. Because of the cultural closeness and identity and other reasons, cultural trade is easy to form a radiating effect, other industries will also follow the development of cultural and economic development, there may even be an important trade negotiations and foreign magic.I. Present situation o

19、fculturaltraderesearchinChina and abroadA.Researchstatus offoreignscholarsIndustrial Competitiveness Porter founded by the countrys diamond model the main content, demand, production, related industries and corporate strategy are four basic elements are the greatest impact on industrial competitiven

20、ess, the most direct factor, national competitive advantage of cut point and fundamental industrial competitiveness. The new diagram and analysis on the Diamond Model in the introduction of a breakthrough is to carry out the most complete study of the theory of industrial competitiveness. Many schol

21、ars in the study process, the diamond model proposed Modification. Dunning (1993) considered the role of multinational corporations in the global economy is very strong:Cho (1994) pointed out that diamond model can be more reasonable international competitiveness of industry in developed countries t

22、o be explained, is based on extensive analysis of the views put forward by. But the explanation for developing or less developed industrial international competitiveness, Diamond model exists, the proposed nine elements of the model.3B. Researchstatus ofdomesticscholarsMost Chinese scholars abroad b

23、y comparing the cultural industry in international competition theory, economic analysis model of international cultural trade competitiveness by means of diamond model, as well as comparison with Chinas actual situation to improve, to study the culture industry international competitiveness. Our th

24、eory of the two main aspects of the international competitiveness of the research are to build industrial international competitiveness index system and analyze the international competitiveness of a particular industry. 4Absorbing the international competitiveness index representative of the indust

25、ry classification mainly into two categories, namely display indicators (results in the formation of competition) and analysis indicators (competitive performance results) two, which is used to evaluate the industrial competitiveness of more Chinese scholars first proposed reasonable evaluation inde

26、x system of the system.4II.Strategic Significance of Cultural Research International Trade CompetitivenessA.Powerofculturaltradedevelopmentistheonlyoption.The scientific and technological progress and innovation as the primary forces of the whole society to promote economic development, the ability

27、of independent innovation as a national priority strategy is to build an innovative countrys core. At present, China is a true manufacturing country, domestic resources and environmental degradation as a contradictory position as a world factory become increasingly prominent. As the product technolo

28、gy content is too low, almost no creative design, brand recognition is not high reason, the impact of Chinas overall export trade. “Chinas economic development in the future will be more dependent on knowledge and innovation, rather than investment, with a cost of consumption of resources in exchang

29、e for competitive advantage. “5 Creativity and the combined effect of the cultural industry in talent, it will not take up too much land and resources, knowledge-intensive industries, rather than resource-intensive industries, with low investment and high return characteristics. Compared with the ge

30、neral cultural products of both products, high profits they are a terrorist. Promoting cultural products going out.6you can increase the added value of Chinas foreign trade products, it is the only choice for China from a big trading to trade power.B. Help toenhancetheinternationalimageandimpactCult

31、ural products not only commodities, economic attributes, as well as spiritual, ideological attributes for a role of the state in the image of foreign brands should not be underestimated. It can reflect the level of scientific and technological development of the country, and expand the influence of

32、their culture and radiation, thereby increasing its role in the international comprehensive competitiveness. Now countries are playing the cultural card, expanding its brand awareness through cultural influence, but also a display of its cultural image of Ways and important carrier:For example, the

33、rapid expansion of American culture on the world cultural market possession, giving it tremendous trade income, but also the cultural hegemony and American values to the world. Chinese culture is profound, is a solid foundation of marketing and creative products, Chinas outstanding cultural and crea

34、tive products, going out in the international arena, for the dissemination of our cultural connotation, and establish a new image of the cultural.7C.Improvethestructureofimport and exportcommoditiesOur country has a competitive force on trade in goods, exports of many products in the international m

35、arket share accounts for a large proportion. However, from the point of view of trade structure, we are still quite backward in the service sector, which is a major factor in Chinas trade imbalance. Trade in services as a special cultural trade, has gradually become a part of international trade. “C

36、ultural trade as part of the tertiary industry, with good development potential. “8 Therefore, the development of cultural exports, will certainly promote the development of new services, but also can promote Chinas export trade structure and perfect.D.Promotingsustainable developmentofculturaltrade

37、Has been focusing on growth in the number and trade processing methods is an important measure to enhance the competitiveness of our country, but from the perspective of sustainable development perspective, is not a rational way. Therefore, foreign trade growth, improve value-added products has beco

38、me imperative. “Cultural industries with high added value in line with the direction of economic development of our country, its great temptation is not only reflected in the direct economic benefits, but also has a strong industrial and spread to affect results. “9For example, a big long heat not o

39、nly led to the Korean people, which greatly promoted the export of Korean cultural products, bringing direct economic benefits, but also led the South Korean tourism, beauty, food, clothing, cosmetics and other industries development, and more and more Chinese people hold good impression of Korea. T

40、hus, the promotion of cultural exports, not only conducive to the sustainable development of trade, but also help promote the export of other related industries products.III.Cultural Trade Development Situation Analysis and Chinese characteristicsA.Analysisof thepresent situationofculturaltradeFirst

41、,Tradeoverallisgood,culturaltradeweak.Since 2001 accession to the WTO, Chinas foreign trade overall rapid growth, an increase of about 20%. But on cultural trade we have no way to be happy. Statistically different culture media sporadic data, it is easy to see the development of cultural trade imbal

42、ance is a real problem facing Chinas cultural trade, there is a huge deficit. On the whole, cultural trade is increasing, but the proportion of cultural trade has not significantly improved, poor overall development of cultural trade. No brand of cultural products and services to gain a foothold in

43、mainstream culture in the world market. “Our neither American nor to lead Asias large Korean wave, which does not match the history of five thousand years of civilization.”10Then,Unreasonable product structure of Chinas cultural trade is another phenomenon, cultural trade in cultural tools and in-ki

44、nd support is cultural hardware, such as film, cameras, video recorders, cameras and the like. They account for more than half of the total trade volume of Chinas cultural trade, it is the second largest exporter. But their trade in the form of trade in goods equal to, less profitable when our obvio

45、us advantages in human capital, its large export-restricted. “Cultural services are a major part of cultural software, such as movies, books, games, theatrical performances. It has product attributes and artistic, it will bring ultra-high additional profits. “11 Such as the popular Korean dramas hug

46、e business income, not only to bring television revenues also led the development of the film industry and related industries, such as the development of drama-related clothing, toys, music products and some other industries. But the Chinese did not like shooting a Dae Jang Geum the same far-reachin

47、g drama, this film works not only bring economic income but also has a cultural influence.B.Characteristicsofcultureandtradein ChinaOne more single cultural trade body, the second is cultural trade commodity structure imbalance, the third is cultural trade imbalance in regional development, the four

48、 cultural trade geographical structure is more concentrated. Chinas foreign trade development culture SWOT （Strengths Weakness Opportunity Threats）analysisA.S-The main advantage of Chinas foreign trade development cultureFirst, the Chinese culture has a long history and rich cultural resources. Seco

49、nd, Chinas cultural products have broad domestic and international market, huge potential consumer market, which is conducive to the development of Chinas foreign cultural trade.B.W-Disadvantages of Chinas foreign trade development culture.First, the weak foundation of the cultural industry. At pres

50、ent, China has the international influence of large-scale cultural enterprises is minimal, overall Chinese cultural enterprises difficult to use most of the smaller economies of scale to compete in international markets. Second, the lack of innovation culture industry, the output channel is narrow.

51、Currently in China, the cultural industry, the lack of innovation, exports of cultural products are mostly traditional cultural products, these products with low added value and does not reflect the potential value of Chinas cultural industry has. Third, the lack of specialized personnel in the cult

52、ural industries. “Talent shortage seriously hampered the cultural and economic benefits of resource release export efficiency and effectiveness of cultural goods and services.”12C.O-Chinas foreign trade opportunities for culturaldevelopment.DevelopmentofChinasforeigntradeandcultureisfacingunpreceden

53、ted opportunities,thestrongsupportofnationalpolicyon theone handand increasingfinancialinputforthedevelopmentofChinasforeigntradeand cultureprovidesastrongpoliticalsupport,on theother handagood communicationplatformfortheeconomicdevelopmentandculturalinnovation topromotetheinternationalinfluenceof t

54、heChineseculturepromotion.D.T-The threat of Chinas foreign trade development culture.First, restricting the liberalization of trade rules, on the overall situation of Chinas cultural industry, the lack of cross-cultural enterprises with international influence, is facing a strong cultural goods and

55、services into the United States in the international market, Chinese cultural enterprises even more ground weak. Therefore, the current international trade rules and cultural development of Chinas cultural trade is unfavorable. Second, the strong international market competition, Chinas cultural ind

56、ustries and trade started late, but in the initial stage of Chinas cultural industry, in terms of capital investment, market, product marketing, technical innovation and talent supply and so on are not mature enough, it is difficult and cultural power to contend with. Chinese cultural trade developm

57、ent policy recommendationsA.Government levelOur country is facing the current international cultural trade weak competitiveness, development and other issues should be obvious advantages from the macro level to grasp, provide a good external environment for the development of cultural trade.”Development of cultural trade is firstly to develop the cultural industry. First, the cultural industry has just started, the need f