产品生命周期实例解析(英文版)

1、LOGOPage 2Product life cycleSanLu historySanLu interpretation： Deer, good wisdom, mechanism and brave, auspicious and vigorous, has enjoyed the legend about the deer, also has a lot of. In shijiazhuang, the east is the west has won a deer, south of deer. Also, every place has a beautiful legend, shi

2、jiazhuang, which is located in the central SanLu SanLu essence, take SaLu, SanLu group also SanLu borrow the elves. According to the historical reason hou yue: qin the deer. All the altogether. The deer person.。一、 From scratch, establishes the development of dairy cooperative basis.SanLu group prede

3、cessor is in 1956 was established on February 16, by 18 raise animals into thinking of 45 members in shijiazhuang, hebei organized dairy production cooperatives happiness. In 1960, cooperative, a dairy, after several NaiYang renamed, become the biggest dairy farms of shijiazhuang. In this period, th

4、e production and operation of enterprises is still agriculture production, the products are almost milk. In 1964, dairy successfully developed the new shijiazhuang whole sweet milk powder, main economic index reached the standard, fill in the blank of shijiazhuang dairy.In 1968, enterprise. A cow is

5、 raised in establishing a complete management system, powder processing equipments to operate from already mastered the basic technology, Two is introduced, including commercial TianWenHua of college students and technical personnel, formed a backbone troop, enterprises talent base to accumulate, Th

6、ree years of operation is completed the cow primitive accumulation of capital, the renewal of the material basis. In 1973, through technical research and development of a complete success, milk powder coatingproducte line production doubled, while milk quality improved markedly, the development of t

7、he enterprise, the more big, dairy milk factory was renamed shijiazhuang. In 1974, have a high profits for enterprises to develop new products, the hose. Enterprises realized by sector to dairy industry of change.二、二、The industrialization operation, realize the first leapn After the third plenary se

8、ssion, shijiazhuang milk factory to grab opportunities for development, strengthen the development of research. In 1980, the strengthening hose trial production hose particles products sell more than 20 provinces, SanLu become national attention brand. In 1983, the original stone June meeting held m

9、ilk powder, milk factory, strive to become milk powder is one of the pilot enterprise, in November, test, and the success of the qualified products produced by listed companies, the stone milk powder designated production enterprise. Milk powder later SanLu soon became the mainstay of product, it is

10、 SanLu career successfully trial-produced laid a foundation.n Between 1980 and 1985, is a comprehensive enterprise development for six years. Enterprise various economical index, fixed asset investment growth, taking multiple modern scale, initially formed from cows raised to dairy products processi

11、ng comprehensive one-stop production. In 1984, milk factory was renamed approved dairy company. Shijiazhuang,n With the infant milk powder market gradually mature, and product structure, SanLu product appeared to solve the shortage, restrict the development of the enterprise, 1986 to mange dairy-ind

12、ustry company as the leader of shijiazhuang transverse economic organization joint corporation existed in shijiazhuang, dairy cows and gradually took the countryside, milk, the first step to create cow SanLu + farm households feeding management mode of China dairy a revolution, also make the develop

13、ment achieved SanLu first leap.三、Implementation of capital operation, the second leap.In 1993, the SanLu powder production has grown throughout the first, but is facing the market situation, enterprises production capacity, therefore, to limit again again SanLu core management innovation, with brand

14、 for bold flags, with capital operation, collectivized direction. Since 1993, successively in many business difficulties, lack of scale enterprise, help the joint of the predicament, expand the scale of production. In 1995, the SanLu formed in the same group, the SanLu in April, CCTV channel one pri

15、me-time broadcast advertising, pioneered China dairy enterprises in China central television advertisement, milk powder, accompanying you SanLu life advertisement so popular. In 1996, shijiazhuang SanLu group Co., ltd., established in accordance with the company law joint-stock company, formed the p

16、erfect governance structure. In 1999, the first professional production of liquid milk SanLu dairy Co., LTD was established in shijiazhuang, marks SanLu formally began domestic liquid milk into the market, 2002, henan SanLu flower cow dairy industry Co., LTD, founded SanLu marks the brand strategy a

17、nd group in the central plains, the radiation into successful step.LOGOn Elaborate capital operation, steady expansion of low cost. SanLu group in Beijing, tianjin, hebei, jiangsu, shandong, henan, and anhui provinces and cities in guangdong, has more than 30, enterprises become dry dairy products,

18、dairy enterprises grain, food, liquid acid milk, meatproducts, five kinds of products and complete series more, and mass production enterprises, the main economic indicators, SanLu 30% above average was, enterprise development into the fast lane. 四四、In the joint of further ascent.n In the tide of gl

19、obal economic integration, domestic dairy enterprises abroad, to participate in international competition is the necessity of the development SanLu group, with international famous dairy manufacturer - New Zealand constant natural group after a long negotiation, on 1st December 2005 joint venture ag

20、reement signed by the natural group, chinas piracy rateoverthree million yuan RMB, the SanLu 43% of the shares subscribed, June 15, 2006, the joint venture company SanLu marks formal operation, aimed at the international leading level to the worlds most advanced level, the goal of taking a key step.

21、n For half a century, SanLu adhere to honesty, innovation, and realize the great-leap-forward development of enterprise in China, has composed of dairy mo chongcai freely. SanLu group during the 11th five-year plan period, the development goal is: by 2010, ensure formula milk, yogurt and production of functional food to the first, meatproducts, milk and liquid, keep the enterprise production scale and economic benefits and comprehensive strength, bigger and stronger SanLu, go abroad, a