讲义文稿说明成果communication for managers15papbpcpd

1、Lingnan (University) College, Sun Yat-sen UniversityCommunication for ManagersCommunication for Managers Syllabus For IMBA/MBA programsLingnan (University) College, Sun Yat-sen UniversityFall, 2014I.Course DescriptionThis is a practice-oriented course based on a course of the same name offered at Sl

2、oan/MIT(Course code: 15.280). Modifications have been made to suit thecontext. This courseintroduces some basic concepts, frameworks, and methodology useful to help you thinkstrategically about communication goals and your communication skills as managers in abusiness settingand throughout the world

3、.Typically, we will use a workshop format that relies heavily on discussion and in-class exercises. There are case studies, role-playing and film discussions.Programs:MBA & IMBAPre- requisites:NoneNature:CompulsoryLevel:First-year MBA studentsSemester Offered:Fall semester, 2014Credits:3Instructors:

4、l XU LuodanClassroom:FA:PA:PB:PC:Office:l Xu Luodan: Room 504, Lingnan Administration CenterClass time:FA:PA:PB:PC:Office hours:l Xu Luodan: 10:00-12:00 AM, TuesdayPhone:l Xu Luodan:l:l lnsxldTAs name &:Blackboard teaching platform:II.Course ObjectivesThe course is intended to help you:1.Think strat

5、egically about communication.2.Sharpen your listening, understanding, presentation, persuasion, interal skillswithin a business workplace.We will look at a range of successful practices and guidelines that have been derived from both research and experience, give you the opportu to develop and pract

6、ice your skills, and provide you with feedback to help you strengthen them.III.Course Learning Outcomes (CLOs):On completion of the course, you should be able to1.2.Think strategically about communication.Make sound and ethical communication decisions by diagnosing problems in an organization rigoro

7、usly.Make presentations as an individual and a team effectively. Listen actively.Write in a professional and clear way..Persuade others successfully by applying persuasion principles in communication.Choose appropriate media for communication.Apply cross-cultural knowledge in business communi

8、cation.business7.8.Alignments of Program and Course Learning Outcomes:iiProgram Learning OutcomesCourse Learning Outcomes (CLOs)l Knowledge and UnderstandingUnderstand business theories and ms.Comprehend the current practice in the holistic, dynamic and global business world.CLOs 1, 2l Professional

9、SkillsDiagnose problems in an organization promptly and rigorously.Implement sound business strategies.CLOs 1, 2l Attitude and ValuesUnderstand, assess, and abide by the ethical and responsible codes of conduct.CLOs 2l al DevelopmentCommunicate and collaborate effectively in a global environment.Use

10、effectiveteam-buildingmethodsforhigh performance.Invest inal career development, takingal responsibility for life-long learning.CLOs 1, 2, 3, 4, 5, 6,7, 8, 9IV.Course requirements1.Attendance and ParticipationAttending the class: 24%+12% of total scorestudents who attend over 2/3 of the course are e

11、ligible to receive grades from this course. Cutting class will adversely affect your class participation grade, and moreimportantly, you owe your classmates experience in the class. If you need to ask for leave from class, please inform the TA before class. If you do have to miss a class, it will be

12、 your responsibility to find from your group mates what you have missed.Arriving on time: arriving at the classroom at least 5 minutes before the class starts is highly appreciated.Share your thoughts and ideas with fellow students and provide candid feedback to others.Minimizing disruptions, such a

13、s side conversations and mobile phone rings. Date: each classJudge: TA-2. Oral Presentations1) Individual speechIn the last session of each class is time for students to make individual speeches ( 3minutes) on topics that happen to you and impressive you. There will be recording so that you can see

14、what you look like in the camera afterwards.Date: class 3-10Grading: 10% of total scoreJudges: 5 students are randomly selectived by TA at each session2) Group presentationDate: Class 12Topic: to be decided by each group Members of Group : 5-7 students Time: 10+5 minutes,Grading: 30% of total scoreG

15、ive a 10-minute presentation to a specific managerial/business audience about a relevant managerial/business topic on your own story/case/experience. When designing the presentation, please use the communication strategy and other relevant skills you learnt in this course in order to achieve the bes

16、t result.Use visual aids prepared in advance to enhance your presentation. Be ready to answer audience questions when you finish speaking. (You may take questions for up to 5 additional minutes.)JudgesThe judge team will be formd by external examers (5 members). They will give comments after each pr

17、esentation and give scores. The Detailed process is: Each judge gives a score and shows right after groups presentation. Then TA calculates the average score given by judge team .Finally scores will be listed and announced in the class by the external judges.Criteria for gradingiiil Global Vision an

18、d Leadership Develop cross-culture sensitivity.CLOs: 9Each member in the same will get the same score. We value teamwork.1.Strategy: was your strategy appropriate for your goals, the audience, and the context as you defined them?2.Structure and development: was your structure (direct/indirect) appro

19、priate and easy to follow? Did you provide enough evidence to convince your audience of your main points? Did you use transitions effectively to move from point to point? Did your introduction effectively generate audience interest and provide a preview of the structure?Did yourdrive your point home

20、 and highlight next steps?3.Delivery: was your verbal delivery adequately varied in pitch and pace to maintain interest and free of distracting filler words? Did you sound enthusiastic and show interest in the audiences needs? Was your nonverbal delivery relatively confident, engaging, and effective

21、? Did you use gestures in a way that was comfortable for you and not distracting to the audience? Did you stay within the allotted time?4.Visual aids: did your visual aids enhance the presentation? Did they follow the principles of good design (e.g., were bullet points in a list conceptually and gra

22、mmatically parallel)? Did you use visuals effectively?5.Q & A: Did you answer questions effectively if there are any?RemindingIf you are going to use any visual aids, go to the classroom earlier to get everything ready so that we can start on time. The time wasted on equipment will also be counted i

23、n your presentation time.The timekeeper will give you a signal when you have used 10 minutes. Your presentation will be cut short when time is over.Have rehearsal(s). It will help a lot.3. Writing Assignments1) case discussion and analysis report in class2 cases discussions in the class will be coun

24、t as this form. the group leaders are responsible to give your team member a score based on their contribution in the case discussion .Grading: 7% for each, 14% of the total score.2) Group reportTopic: group report is a written form of group presentation Length: 10 pages with professional managerial

25、 writing skills Grading: 10% of the total scoreDue date: one week after the last classIn this report, please explain to your instructor the three stages of your persuasive group presentation delivered in class 6: before (e.g., why did you choose that particular topic? How you prepared for it?) durin

26、g (e.g., what do you think of the strategy, structure and development, delivery, visual aids and Q&A. of your presentation?) and after presentation (e.g., what would you do in the future to improve your presentation skills?)Remember to use managerial writing skills (e.g. document design) learnt in C

27、lass 3 Managerial Writing when working on this report.ivDo remember to write down names of the group members on the cover page of your report.4. Academic honestyIt is the Universitys task to encourage ethical scholarship and to inform students and staff about the institutional standards of academic

28、behavior expected of them in learning, teaching and research. Students have a responsibility to maintain the highest standards of academic integrity in their work. Students must not cheat in examinations or other forms of assessment and must ensure they do not plagiarize.5. Definition of plagiarism

29、and its punishmentsPlagiarism is the act of misrepresenting as ones own original work the ideas, interpretations, words or creative works of another. These include published and unpublished documents, designs, music, sounds, images, photographs, computer codes and ideas gained through working in a g

30、roup. These ideas, interpretations, words or works may be found in print and/or electronic media.Students are encouraged to read the SYSU Academic Integrity and Plagiarism policy which makes a comprehensive statement about the Universitys approach to plagiarism, including the approved use of plagiar

31、ism detection software, the consequences of plagiarism and the principles associated with preventing plagiarism.V.Course materials:A. Textbook(s)-requiredGuide to Managerial Communication, Mary Munter, 8th editionB. Course reader-requiredIn the course reader, you will find the syllabus, cases, artic

32、les and other readings. Please bring the course reader to class each time.C. Textbook(s)-strongly recommended1. 管理E.：策略与应用 第三版，著，、译，出版社 2006 年 1 月2. Managerial Communication: strategies and applications, Geraldine E. Hynes, Peking University PressD. Reference books:1.2.3.公众，廉唐等译，机械工业影响力，西奥迪尼著Human R

33、elations in Organizations: skills and applications. Robert N. Lussier, Peking University Press or McGraw-HillPublic Speaking for Dummies, Malcolm KushnerInfluence: The Psychology of Persuasion, Robert B. Cialdini, Harper Paperbacks4.5.E. Other readings available at website or distributed in classVI.

34、Teaching and learning activities, and learning outcome assessmentvLearning OutcomeTeaching & Learning ActivityAssessment1.Think strategically aboutLectures case studyIndividual speech, Group presentation,VII. Grading formula and criteriaI. AttendanceII. ParticipationIII. Individual speechIV. Case di

35、scussion and analysis reportV. Group PresentationVI. Group Written Report24%12%10%14%30%10%Criteria1. You get 2 points for attending one class. You are not eligible for credits if you miss 4 or more than 4 classes.2. Your participation is evaluated based on the quality and quantity of your speaking

36、and sharing in class.3. Oral presentation is evaluated by the strategy, structure, delivery, visual aids, Q&A and persuasiveness.4. Writing assignment is evaluated by the strategy and structure of the document, style, clarity, document design, persuasiveness, etc.5. Case discussion is encourage you

37、actively contribution to the team.vicommunication.Group report2.Make sound and ethical communication decisions by diagnosing problems in an organization rigorously.experience sharing discussionFeedback from the students and instructor3.Make presentations as an individual and a team effectively.Lectu

38、res Film discussionPre-class rehearsalsIndividual speech Group presentation4.Listen actively.Lecturescase Role playFeedback from the students and instructor Group presentation5.Write in a professional and clear way.Lectures Example analysis Article discussionGroup reportPPT in group presentation Ind

39、ividual resume and cover letter6.Persuade others successfully by applying persuasion principles in daily and business communication.Lectures Article discussionRole-playFeedback from the students and instructor Group presentation Group reportIndividual cover letter and resume7.Market yourself effecti

40、vely in job hunting and know how to select a job candidate.Lectures Example analysis Experience sharingIndividual resume and cover letter8.Choose appropriate media for communication.Lectures Case studyExperience sharingIndividual speech Group presentation9.Apply cross-cultural knowledge in business

41、communication.Discussion Case studyFeedback from the students and instructorCourse OutlineviiClass 1Understanding managerial communication in todays workplaceClass 2Mastering interal communicationClass 3Oral Presentation and Visual AidsClass 4Enhancing your speaking, presentation & delivery skillsCl

42、ass 5Principles of persuasion & influenceClass 6Understanding relationships and mindsClass 7Integrating elements of effect communicationClass 8Communication Strategy and Structure - RevisitedClass 9Managerial feedbackClass 10Negotiation FundamentalsClass 11Getting people o communicateClass 12Group P

43、resentationClass DetailsviiiClass 1TopicUnderstanding managerial communication in todays workplaceObjectivesReviewing the strengths and limitations of your communication style Evaluating your listening skillsPracticing your presentation skillsCase study“ My niece needs a printer”AssignmentIndividual

44、 projectPre-class readingsMunter textbook: Chapter 1 Communication StrategyCourse reader: “Professional relationships: communicating with colleagues and other strangers”Class 2TopicLearn to know the differences of peopleObjectivesUnderstanding the fundamental differences of people Overcoming fear an

45、d making good decisionsBuilding trustCase study and role playColleaguein a luncheonPre-class readingsCourse reader: “Professional relationships: communicating with colleagues and other strangers”Class 3TopicEnhancing your speaking, presentation & delivery skillsObjectivesDesigning the presentations

46、as whole Developing a strong augmentUtilizing the elements of influential communicationBuilding confidence in your presentation techniqueTv series discussion“ Passionate life” chapter 3Pre-class readingsReading the followings before the class and prepare to the impromptu presentationMunter textbook:

47、 Chapter 2,3 and 4.Class 4TopicPrinciples of persuasion & influenceObjectivesRecognizing the needs for both yourself and your audienceUnderstanding the power of StorytellingUsinall tall to approach big topic Mastering questions and answersixPre-class readingsCourse reader: “Harnessing the science of

48、 persuasion”. By Robert b. Cialdini & “Storytelling that moves people”. By Robert McKeeCourse reader: Dashman CompanyClass 5TopicUnderstanding relationships and mindsObjectivesComposing under certain circumstances Attracting Your career pathOvercoming fear and making a right decisionManaging the fee

49、dbackCase studyCase Dashman CompanyClass 6TopicIntegrating elements of effect communicationObjectivesIntegrating elements of persuasion and influence into verbal and written workplace communicationIncorporating these principles into workplace interactionsUtilizing these principles in presentations: training, motivating, presenting, public speakingIn class exercise1. A phone call2. Telling storyPre-class readingsCase: Tony and his staffClass 7TopicMastering interal