




版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1、AppleSwitch 丨 environmental 丨Innovation WANGFEIZHANGYIFUWEITINGZHANGYUEYICOMPANY PROFILEApple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2015, Apple has 364 retail stores in thirteen countries,and a
2、n online store.As of September 24, 2015, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide.苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号,苹果公司在世界各地的全职员工达60400人,临时员工达2900余人。HISTORYl April 1, 1976 : Apple was estab
3、lished by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.l April 16, 1977: The Apple II was introduced.l May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.19761980: T
4、he early yearsHISTORYl 1978: Steve Jobs began working on the Apple Lisa .l He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh.19811985: Lisa and MacintoshHISTORYl 1989-1991: the “first golden age” of the Macintoshl 1991-1993: fall in other prod
5、ucts19861997: Attempts at reinventionl 1994: Apple allied with IBM and Motorola in the AIM alliance.l November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.HISTORY19861997: Mac Iphone Ipod and Ipad1234l 1998: Apple introduced a new all-in-one
6、 computer : the iMac.1988:第一台电脑IMACl 2001:The first official Apple Retail Stores Opened in Virginia and California.2001:在维吉尼亚和加利福尼亚的第一家零售店l 20072011: iPhone, iPod Touch and iPad2007-2011:手机播放器和平板l 2006: Apple began producing Intel-based Mac computers.2006:生产第一台英特尔MAC Jobs and AppleSteve Jobs1955-201
7、1l Three Apples changed the world.lThe first one seduced Eve. lThe second one awakened Newton.lThe third one was in the hands of Steve Jobs.三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中Name:Steve JobsNationality: American.Born:February 24, 1955, in San Francisco, California.Education:Attended Reed College in
8、 1972. Jobs and Applel In 1976, Steve Jobs and Wozniak founded Apple. They cobbled together their combination of a microprocessor, a video screen and keyboard. The inventors called it the Apple I. l In 1986,Jobs left the company and started his own company NeXT.l In 1996, Jobs returned to Apple and
9、served as the CEO. In recent years, Apple has made a series of successful products such as iPod, iTunes, iPad and iPhone.1976年,乔布斯和沃兹尼亚克创立了苹果,他们把处理器、显示器和键盘拼凑结合发明了第一代苹果1986年,乔布斯离开苹果创立了自己的公司NeXT1996年,乔布斯回到苹果并出任CEO,在最近几年,苹果推出了一系列如IPod ITunes IPad和IPhone等成功产品 Range of productsSoftware12Mac3IPhone4IPad5I
10、Pod Range of products5IPod Software Range of products5IPod Mac Range of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone6 Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadPro Range of products IPodClassicNano 2 & 3Shuffle1 & 4touch Sales Strategy Appl
11、e never discounts through direct sales channels Apple distributor price is very stable Apples retail and online stores are very unique 123The company does sell some refurbished products discount, the price of these products are relatively cheap, but this is not a sale prices, but called holiday spec
12、ials like the name of the first.Apple is trying to control retail prices.They may profit by the distributors control meager in comparison, does not offer volume discounts and other methods for different distributors in accordance with the same price as the same product. They play more the role of ed
13、ucation and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you. Sales Strategy Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. 4Their most significant ad campaigns include the 1984 “Super Bowl” comme
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 疫情停止合同
- 公共关系广告的类型教学设计中职专业课-公共关系基础-社会工作事务-公共管理与服务大类
- 第三单元《阅读综合实践》说课稿 2024-2025学年统编版语文七年级上册
- 2025年广东省柑橘种植订购合同示例
- Unit6developing ideas听说课说课稿2024-2025学年外研版英语七年级下册
- 2.1.2有理数的减法说课稿2024-2025学年人教版数学七年级上册
- 七年级地理上册 1.2地球的运动说课稿2 (新版)新人教版001
- Lesson 9 Li Ming meets Jenny's class说课稿-2023-2024学年小学英语五年级下册冀教版(一起)
- 3.9 辛亥革命 说课稿 2025-2026学年统编版八年级历史上册
- 2025年新能源行业供应链安全风险防控策略研究报告
- 吉林省长春五十二中赫行实验学校2025-2026学年九年级上学期第一次月考语文试题(含答案)
- 2025浙江杭州建德市乡镇(街道)辅助性岗位集中招聘工作人员47人备考考试题库附答案解析
- 铜排制作工艺流程图制作
- 通信登高作业安全培训课件
- 肝硬化并发症课件
- 2025广东广州市白云区民政局招聘窗口服务岗政府雇员1人笔试参考题库附答案解析
- 古希腊史诗与戏剧课件
- GB/T 5267.4-2009紧固件表面处理耐腐蚀不锈钢钝化处理
- GB/T 5121.1-2008铜及铜合金化学分析方法第1部分:铜含量的测定
- 足球赛招商方案 课件
- 《智能高电位治疗仪》课件
评论
0/150
提交评论