剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

1、无 第二辑第二辑 Test 1 Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients Types of activities Cost 思路点拨思路点拨 【词汇短语】 促销赠品促销赠品 Complimentary presents 迎宾室迎宾室 Hospitality room 招待费招待费 Entertainment allowance 定制定制 Customize 针针对个人对个人 Personalize 有目的的有目的的 Purposeful 商业目的商业目的 Business objectives 客户需求客户需求 Custome

2、r demand 包间包间 Compartment 舒适的舒适的 Cozy 【句型点击】 间歇、停顿间歇、停顿 How shall I put it? 怎么说呢？怎么说呢？ Well, what I trying to say is. 我想说的是我想说的是. Id like to begin by 个人想个人想法法 In my opinion, Id say that. The point is that. Well, we should. 【参考范例】 Entertaining clients is not an easy job and should be handling appropr

3、iately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and f

4、avorites. Moreover, these activities should help us achieve our business objectives, for example, we can 主题 陈述要点 原因/结果结果 Entertaining clients 已给要点 补充要点 Types of activities 活动类型活动类型 Cost 花费 Business objectives 商业目标 Clients feelings 客户的感受 Background of clients 客户背景 Customized activities 为客户制定活动 Client

5、s demand 客户需求 Personalized services 个性化服务 无 have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too pur

6、poseful. Cost is anther important factor when designing activities for clients. Higher expenses dont necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a l

7、ong and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing retail premises to rent Location Length of contract 【词汇【词汇&短语】短语】 房东房东 landlord 利润空间利润空间 profit margin 租户租户 tenant 房屋结构房屋结构 building structure 可持续发展可持续发展 sustainable development 合同到期合同到期 exploration of co

8、ntract 繁荣繁荣 boom prosperity 续签合同续签合同 renew the contract 租金租金 rent 押金押金 deposit 【句型点击】【句型点击】 观点阐述观点阐述 Well, it seems to me that. Thats true, but on the other hand. 追加观点追加观点 Thats just what/all I was thinking. Well, the point Im trying to make it that Another thing I want to mention is 【参考范例】【参考范例】 Wh

9、en aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and the

10、y think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contra

11、ct will ensure the retailers sustainable development. 无 Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and

12、 necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for products Image Production process 【词汇【词汇&短语】短语】 包装材料包装材料 wrapper，packaging material 不可再生资源不可再生资源 non-renewable resources 包装设计包装设计 package design 有利环境的有利环境的 environmental-friendly 顾客的青睐顾客的青睐 customer f

13、avor 肤浅的，表明的肤浅的，表明的 superficial 【句型点击】【句型点击】 自然过渡自然过渡 How shall I put it? 怎么说呢？怎么说呢？ Actually. Thats just how I see it . 个人观点个人观点 Personally, I think. Frankly, I think. 【参考范例】【参考范例】 Packing of products concerns the fate of products because it arouses peoples desire for purchase. When deciding on pac

14、kaging for products, we should take several things into consideration. First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color,

15、 shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyers market. After all, in comparison wi

16、th packaging, people are more sensitive to price. Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmen

17、tal-friendly. 无 Test 2 Topic A: WHAT IS IMPORTANT WHEN ? Selecting staff for promotion Attitude to work Current performance 【词汇【词汇&短语】短语】 空缺职位空缺职位 vacancy 人事部人事部 personnel 行政管理部行政管理部 administration 公关公关 public relations 总部总部 head office 工资工资 wages and salaries 管理技能管理技能 managerial skill 职业前景职业前景

18、career prospect 人力资源部人力资源部 human resources 团队协作团队协作 teamwork 【句型点击】【句型点击】 常用开始语常用开始语 Thank you for your question The answer is Let me start with. In my view It is very likely that. 表达观点常用句表达观点常用句 What I am thinking is. Let me make my point very clear. It is crystal clear that. There is no doubt that

19、. I am into the first opinion. 【句型点击】【句型点击】 When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great tal

20、ents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it. Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measur

21、ed in a certain way so that you can know everyones capability. Thirdly, you cant ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in ones 无 career. Admittedly,

22、 it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them. Topic B: WHAT IS IMPORTANT WHEN ? Considering a career change Further study or training Opportunities for future promotion 【词汇【词汇&短语】短语】 实际工资实际工资

23、 real wages 合并合并 merger 最终目标最终目标 ultimate goal 个人收入个人收入 personal income 坏的影响坏的影响 adverse effect 工资价格螺旋上升工资价格螺旋上升 wage-price spiral 精明的讨价还价交易精明的讨价还价交易 horse-trading 无形资产无形资产 intangible assets 资格资格 qualification 投资回报投资回报 return on investment 【句型点击】【句型点击】 更倾向于某一个选项更倾向于某一个选项 I would take . as my priorit

24、y 我会把我会把.作为我的首选项。作为我的首选项。 The pros of . Outweigh its cons. .的优点多于它的缺点。的优点多于它的缺点。 It is more essential to .。 更加重要。更加重要。 is a wiser choice. .是更明智的选择。是更明智的选择。 We are strongly tempted to. It is apt to. I would choose A over B. 表示两者缺一不可表示两者缺一不可 They are two sides of the same coin. They are interdependent

25、 and are equally important. A is the bearing of B. It is impossible to talk about A Without mentioning B. 【参考范例】【参考范例】 Well, career change. That is an interesting topic. As the old saying goes, look before you leap. Youd better be very careful when you make such big decisions. To begin with, further

26、 study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we

27、are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be 无 very clear about your personal interest is and try to enjoy your w

28、ork and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I dont care, I will choose a career I like over opportunity of pro

29、motion. Topic C: WHAT IS IMPORTANT WHEN? Planning an advertising campaign Market research Select appropriate media 【词汇【词汇&短语】短语】 广告代理商广告代理商 advertising agency 购物点广告购物点广告 p. o. p. advertising 区域抽样区域抽样 area sampling 视听广告视听广告 audio-visual advertising 促销广告促销广告 sales promotion advertising 路牌广告路牌广告 bi

30、llboard advertising 站台广告站台广告 platform side advertising 品牌偏好品牌偏好 brand preference 受众构成受众构成 audience composition 户外广告户外广告 outdoor advertising 【句型点击】【句型点击】 提出自己的看法提出自己的看法 To achieve this goal, its better to It is more preferable to .的做法更可取。的做法更可取。 Better do A rather than do B。 最好最好 A, 不要不要 B。 The sched

31、ule should be arranged as follows. is the soul of an enterprise. We should put .as the first consideration. More flexible methods should be taken. For instance. We should follow international practices to 使用表达有层次的连接词使用表达有层次的连接词 First and foremost Last but not the least Furthermore In other words 【参考

32、范例】【参考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet thei

33、r acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your 无 product and service; sales promotion

34、 advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand p

35、reference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important. 第二辑第二辑 Test 3 Topic A: WHAT IS IMPORTANT WHEN ? Choosing transport for a business trip Convenienc

36、e Cost-effectiveness 【词汇【词汇&短语】短语】 一揽子交易一揽子交易 package deal 出发时间出发时间 departure time 优待票优待票 excursion pass 途中转机、转车途中转机、转车 stop over 宾馆预订宾馆预订 hotel reservation 晚点晚点 delay 【句型点击】【句型点击】 other things being equal 同等条件下同等条件下 It is not uncommon to . 很常见很常见 to seal the deal with 与与.谈妥某事谈妥某事 without any do

37、ubt. 【参考范例】【参考范例】 When choosing a transport for a business trip, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You dont want delayed departure time or unexpected stop-over on the way. At th

38、e same time, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursio

39、n pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would b

40、e a wise choice. 无 Topic B: WHAT IS IMPORTANT WHEN ? Aiming for promotion Quality of performance Company loyalty 【词汇【词汇&短语】短语】 由由负责负责 be in charge of 热情的热情的 enthusiastic 重要的，重要的， 关键的关键的 crucial 细小的工作细小的工作 small errands 长期的长期的 long-range 价值价值 merit 管理的管理的 administrative 监督监督 supervise 【句型点击】【句型点击

41、】 That is to say. It is very crucial to .is known to all 【参考范例】【参考范例】 If you are aiming for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your long-range merits. You have to show peo

42、ple what you are capable of. This is very crucial. Secondly, demonstrate your loyalty to the company, because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challeng

43、e that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-going and enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion. Topic C: WHAT IS IMPORTANT WHEN ? Exporting goods or servi

44、ces for the first time Personal contacts Professional advice 【词汇【词汇&短语】短语】 个人交往个人交往 personal contact 质量检查质量检查 quality inspection 商业信用商业信用 commercial integrity 互利互利 mutual profit 商业原则商业原则 approach to business 不变的宗旨不变的宗旨 permanent principles 无 【句型点击】【句型点击】 .conclude business with. .与与.做成生意做成生意 .ca

45、n do no harm .is the soul of an enterprise .is no exception. 【参考范例】【参考范例】 If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business a

46、nd commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put

47、quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and

48、commercial integrity is maintained. It is a permanent principle. 第二辑第二辑 Test 4 Topic A: WHAT IS IMPORTANT WHEN ? Dealing with complaints from clients Offering an apology Suggesting a solution to the problem 【词汇【词汇&短语】短语】 澄清、阐明澄清、阐明 clarify 反馈反馈 feedback 训练有素的训练有素的 well-drilled 不便不便 、困难、困难 inconv

49、enience 客服代表客服代表 customer service representative 名声名声 reputation 跟踪跟踪 follow up 重视重视 value 【句型点击】【句型点击】 常用小结句常用小结句 From the above information, it can be shown that. Before the close, let me just summarize the main points. Shall I just go over the main points? 表达观点常用句表达观点常用句 In my opinion, we should.

50、 Id like to point out. Let me emphasize 无 【参考范例】【参考范例】 When dealing with complaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especially when they are angry. An immediate apology is what clients

51、 down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be taken seriously and look forward to speedy replies, so well-drilled customer service representatives should insure clients that their problems will be taken care of quickly

52、 with limited time. In addition, as an important part of dealing with complaints from clients, we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their problems have been successful solved and probably we may apologize again for the inco

53、nveniences we have brought to them clients will be happy with such calls and change attitudes towards our company. A prosperous business depends on returned customers and reputations. It is common to have clients complaints, but the key lies in our increasingly improved product quality and customer

54、service. We must have every clients feel that he/she is valued and respected. Topic B: WHAT IS IMPORTANT WHEN ? Setting prices for new products Production costs Competitors prices 【词汇【词汇&短语】短语】 维持维持 maintain 轻率地，盲目的轻率地，盲目的 blindly 买方市场买方市场 buyers market 稳定性稳定性 stability 努力获取努力获取 go for 目标客户目标客户

55、target customer 残酷的残酷的 cruel 性价比性价比 performance price ratio 对手、竞争者对手、竞争者 rival 潜在客户潜在客户 potential customer 【句型点击】【句型点击】 开场白开场白 Thats a rather a difficult question, but maybe/perhaps. There are two points Id like to make. By and large. 总总的来说的来说. 解释前面所说的话解释前面所说的话 That is to say. To put it in another w

56、ay. What I mean is. 无 【参考范例】【参考范例】 When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy development. For newly-established companies, however, in o

57、rder to capture the public attention to their companies and brand, they might set prices below their product costs for a brief period. Secondly, competitors prices is another important factor in pricing, todays market is mainly buyers market when all customers would go for higher quality with lower

58、price. To survive the cruel competition with rivals, we should always keep competitors price in mind. Customers will make decisions based upon prices, service and product quality. Of course, we cant expect occupy the market by lowering price blindly, which will destroy the stability of business. Wha

59、ts more, when pricing, we should clarify our target customers. Different types of customers have different senses of prices. Some customers believe that higher prices mean higher quality, while others only pay attention to performance price ratio. Correct pricing policies should satisfy different ta

60、stes of potential customers. Topic C: WHAT IS IMPORTANT WHEN ? Aiming to reduce staff turnover Financial incentives Career structure 【词汇【词汇&短语】短语】 员工流动员工流动 staff turnover 人口流动性人口流动性 population mobility 解决、想出解决、想出 figure out 精神旺盛地精神旺盛地 vigorously 付给报酬过付给报酬过低低 underpay 培养培养 cultivate 福利金福利金 financial incentive 归属感归属感 sense of belonging