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1、山东理工大学教案第11次课教学课型:理论课 口 实验课口 习题课口 实践课口技能课口其它口主要教学内容(注明:*重点 # 难点):Informative speech1. Speeches about objects chronological orderspatial ordertopical order2. Speeches about processes chronological ordertopical order3. Speeches about events chronological order causal order4. #Speeches about concepts t
2、opical order5. * Guidelines for informative speaking教学目的要求:Get students familiarize with types of informative speeches and tips for these kinds of speeches.教学方法和教学手段:讲授;ppt讨论、思考题、作业:What are the four types of informative speeches discussed in this chapter?What are the three methods you can use to av
3、oid abstractions in your informative speech?Presentation 3: Informative speech presentation参考资料:The art of public speakingBe a great speech maker注:教案附后Lesson 10 Informative Speech IIInformative speech: a speech designed to convey knowledge and understanding.When your general purpose is to inform, yo
4、u act as a teacher or lecturer. Your goal is to convey information -and do it clearly, accurately and interestingly, your aim is to enhance the knowledge and understanding of your listeners-to give them information they did not have before.The informative speeches occur in a wide range of everyday s
5、ituations.Types of informative speeches5. Speeches about objects6. Speeches about processes7. Speeches about events8. Speeches about conceptsI. Speeches about objectsObject: anything that is visible, tangible, and stable in form.Objects may have having parts or to be alive, they may include places,
6、structures, animals, or even people.You will not have time to cover everything about an object, just focus on one aspectWhen you organize the speech you may choose one of the three organizational methods: chronological; spatial and topical.If your specific purpose is to explain the history or evolut
7、ion of your subject, you can put your speech in chronological order (A method of speech organization in which the main points follow a time pattern) . For instance:Specific purpose: To inform my audience about the major achievements of Frederick DouglassCentral idea: Although born in slavery, Freder
8、ick Douglass became one of the greatest figures inAmerican history.Main points: I. Douglass spent the first 20 years of his life as a slave in Maryland.II. After escaping to the North, Douglass became a leader in the abolitionist movement to end slaveryIII. During the Civil War, Douglass helped esta
9、blish black regiments in the Union Army.IV. After the war, Douglass was a tireless champion of equal rights for his race.If your specific purpose is to describe the main features of your subject, you may organize your speech in spatial order (A method of speech organization in which the main points
10、follow a directional pattern) .Specific purpose: To inform my audience about the major land regions in SpainCentral idea: There are five major land regions in Spain.Main points: I. The Northern part II. The western III. The centralIV. The eastern V. The Southern part Some of the speeches about objec
11、ts fall intotopical order (A method of speech organizationin which the main points divide the topic into logical and consistent subtopics) . Here is an example: Specific purpose: To inform my audience about the major alternative-fuel cars now being developed.Central idea: The major alternative-fuel
12、cars now being developed are powered by electricity, natural gas, methanol, or hydrogen.Main points: I. one kind of alternative-fuel car is powered by electricity.II. A second kind of alternative-fuel car is powered by natural gas.III. A third kind of alternative-fuel car is powered by methanol.IV.
13、A fourth kind of alternative-fuel car is powered by hydrogen.Other methods of speech organization:Causal order: A method of speech organization in which the main points show a cause-effect relationship.Problem-solution order:A method of speech organization in which the first main point deals withthe
14、 existence of a problem and the second main point presents a solution to the problem.2. Speeches about processProcess: A systematic series of actions that leads to a specific result or product.Speeches of process explain how something is made, how something is done, or how something works.When infor
15、ming about a process, we will usually arrange our speech in chronological order, explaining the process step by step from beginning to end. For example:Specific purpose: To inform my audience about the major steps in the classic Japanese tea ceremony.Central idea: There are five major steps in the c
16、lassic Japanese tea ceremony.Main points: I. First, the guests approach the teahouse, taking times on the way to purify their hands.II. Second, the guests enter the tea house, admire the hanging scroll and the vase with a flower arrangement, and seat themselves.III. Third, the tea master prepares a
17、bowl of tea for each guest, following the prescribed ritual.IV. Fourth, each guest in turn takes exactly three and a half sips of tea.V. Fifth, the guests admire the tea implements, admire the interior of the teahouse, and depart.Sometimes, you will focus on the major principles or techniques involv
18、ed in performing the process. Then you will organize your speech in topical order. Each main point will deal with a separate principle or technique. For example:Specific purpose: To inform my audience about the commonmethods used by stage magicians to perform their tricks.Central idea: Stage magicia
19、ns use two common methods to perform their tricks-mechanical devices and sleight of hand.Main points: I. Many magic tricks rely on mechanical devices that may require little skill by the magician.VI. Other magic tricks depend on the magician s skill in fooling people by sleight-of-hand manipulation.
20、3. Speeches about eventsEvent: Anything that happens or is regarded as happening.There are many ways to discuss event. If your specific purpose is to recount the history ofan event, you will organize your speech in chronological order, relating the incidents one after another in the order they occur
21、red. For example:Specific purpose: To inform my audience about the history of the disability rights movement.Central idea: The disability rights movement has made major strides during the past 40 years.Main points: I. The disability rights movementbeganin Berkeley, California, during the mid-1960s.I
22、I. The movementhas achieved its first major victory in 1973 with passage of the federal Rehabilitation Act.III. The movementreached another milestone in 1990 when Congress approved the Americans with Disabilities Act.IV. Today the movement is spreading to countries beyond the .If you want to explain
23、 the causes and effects, you may organize the speech in causal order. Let s say your specificpurpose is “ To inform my audience why so many lives were lost whenthe unsinkable ocean liner Titanic sank. ” Working from cause to effect, youroutline might look like this:Specific purpose: To inform my aud
24、ience why so many lives were lost when the unsinkable ocean liner Titanic sankCentral idea: Inability to remove the passengers and crew from the doomedTitanic caused the death of more than two-thirds of those on board.Main points: I. There were two major causes for the great loss of life when the sh
25、ip went down.A. The Titanic carried insufficient lifeboats for the number of people on board.B. On the ship California, which was nearby, the radio operator had shut down the radio and gone to sleep.11. The effects of these two situations were disastrous.A. When all usable lifeboats had been filled,
26、 more than 1,500 people remained on board the Titanic.B. The California, unaware of the distress signal, steamed on which the Titanic went to the bottom.There are other ways to deal with an event besides telling what happened and why it happened.You can approach an event from almost any angle or com
27、bination of angles-features, origins, implications, benefits, future developments, and so forth.In such cases, you will put yourspeech together in topical order.4. Speech about conceptsConcept: A belief, theory, idea, notion, principle, or the like.Speeches about concepts are usually organized in to
28、pical order. One common approach is to listthe main features or aspects of your concept. For example:Specific purpose: To inform my audience about the basic principles of Afro centrism.Central idea: The basic principles of Afro centrism have a theoretical and a practical dimension.Main points: I. Th
29、e theoretical dimension of Afro centrism looks at historical and social events from an African rather than a European perspective.II. The practical dimension of Afro centrism calls for reforming the school curriculum to fit the needs and cultural experiences of African-American children.A more compl
30、ex approach is to define the concept you are dealing with, identify its major elements, and illustrate it with specific examples. Foe instance:Specific purpose: To inform my audience about the basic principles of Islam.Central idea: The beliefs of Islam can be traced to the prophet Muhammada,re writ
31、ten in the Koran, and have produced a number of sects.Main points: I. Islam was founded by the prophet Muhammad in the early 600s.III. The teaching of Islam are written in the Koran, the holy book of Islam.IV. . Today Islam is divided into a number of sects, the largest of which are the Sunnisand th
32、e Shiites.As you can see from the examples, speeches about concepts are often more complex than other kinds of informative speeches. Concepts are abstract and can be very hard to explain.When explaining concepts, pay close attention to avoiding teaching technical language, you should define terms cl
33、early, and use examples and comparisons to illustrate the concepts and make them understandable to your listeners.Guidelines for informative speakingAll the previous chapters we have discussed relate to the principles of informative speaking.Choosing a topic, and specific purpose, analyzing the audi
34、ence, using language, delivering the speech-allof these must be done effectively if you want your speech a success. Here we emphasizefive points that will help you avoid the mistakes that plague many informative speakers.1. Don t overestimate what the audience knows.It is easy to overestimate theaud
35、ience s stock of information. In most informative speeches,your listeners will be only vaguely knowledgeable about the details of your topic.Otherwise therewould not be much need for an informative speech! Therefore, you must lead your listeners step by step, without any shortcuts. You cannot assume
36、 they will know what you mean. Rather, you must be sure to explain everything so thoroughly that they cannot help but understand. As you work on the speech, always consider whether it will be clear to someone who is hearing about the topic for the first time.2. Relate the subject directly to the aud
37、ienceInformative speakers have one big hurdle to overcome. They must recognize that what is fascinating to them may not be fascinating to everybody. Once you have chosen a topic that could possibly be interesting to your listeners, you should take special steps torelate it to them.You should tie it
38、in with their interests and concerns.Start in the introduction, instead of saying:I want to talk with you about stress.You could say,Do you get butterflies in your stomach when you have to give a speech? Can you feel your blood pressure rising whenyou have an argument with your roommate, spouse, or
39、partner? Are you worried sick about finishing the paper you have been putting off all week? Is so, you have experienced the symptoms of stress.Get your audience involved right at the beginning. And whenever you can ,put your audience into the body of the speech. Find ways to talk about your topic in
40、 terms of your listeners. Bring your material home to them. Get it as close to them as possible.3. Don t be too technicalWhat does it mean to say that an informative speech is too technical? It may mean the subject matter is too specialized for the audience. The important thing foe a speaker to know
41、 is what can be explained to an ordinary audience and what cannot.If you are talking to a group of specialists, you can use technical words and be understood.But you must do all you can to avoid technical words when informing a general audience.4. Avoid abstractionsOne way to avoid abstractions is t
42、hrough description (a statement that depicts a person, event, idea, or the like with clarity and vividness). Description can be used depict external events, but also can be used to communicate internal feelings. Here is how one student tried to convey to his audience the sensations he experienced wh
43、en he first began sky diving:As we wait for the plane to climb to the jump altitude of 12,000 feet, my mind races witha frenzied jumble of thoughts: “ Okay, this is the momentyou have been waiting for. It is going to be great. Am I really going to jump out of an plane from 12,000 feet? What if somet
44、hing goes wrong? Can I still back out? Come on now, don t worry. It ll be fine. ”Even if we have not been sky diving, we have the same kind of emotions on the similar occasions. So what happened next?Now it is time to jump. My palms are sweating and my heart is pounding so hard I think it may burst.
45、 “ Get ready, ” yells the instructor. As I jump into the blue, I wonder,“ What amI doing here? ”Yes-and then what?The blast of air resistance blows me backward like a leaf at the mercy of an autumn wind. In about 10 seconds my body levels out and accelerates to a speed of 120 miles an hour. The air
46、supports my body like an invisible flying carpet. There is no sound except for the wind rushing around my face. The earth appears soft and green, rivers look like strips of silver, and in every direction the scenery forms a panoramic landscape. Any fears or doubts I had are gone in the exhibition of
47、 free flight. Every nerve in my body is alive with sensation; yet I am overcome by a peaceful feeling and the sense that I am at one with the sky.As we listen to the speaker, we are almost up there with him, sharing his thoughts, feeling his heart pound, joining his exhilaration as he floats through
48、 the sky. The vivid description lends reality to the speech and draws us further in.Another way to escape abstraction is withcomparisons (A statement of the similarities amongtwo or more people, events, ideas, etc.) that put your subject in concrete familiar terms.What would happen if a comet or lar
49、ge asteroid struck the earth? You would say this:If a comet or large asteroid struck the earth, the impact would be devastating.It is vague and abstract; It does not communicate your meaning clearly and concretely. Now suppose you add this:To give you an idea how devastating the impact would be, it
50、would be like all the nuclear bombs in the world going off at one spot.Now you have made the abstract specific.5. Personalize your ideasPersonalize: to present one s ideas in human terms that relate in some fashion to the experience of the audience.Listeners want to be entertained as they are being
51、enlightened. People are interested in people.They react to stories, not statistics.Whenever possible, you should try to personalizeyour ideasand dramatize them in human termsLets say you are talking about anorexia nervosa, the eating disorder that affects millions of young women in the United States
52、. You should not toss figures and facts into your speech, they are too dry, you should weave in some examples of people who have suffered from anorexia to get the audience involved. One student began by telling about her best friend, Julie:I was Julie s best friend. I watched her grow from a little
53、girl who was doted on by her parents into a tomboy who carried frogs in her pockets. I watched her become a young woman, fussing with her hair and trying on every outfit in her closet before her first date. I always wanted to be just like her.But then something went terribly wrong. Julie s shiny hai
54、r became dull and brittle. Her eyes lost their sparkle, and she didn t smile that brilliant smile any more. I watched now, as she stepped onto the scale seven times a day, wore baggy clothes to cover her shriveled frame, and kept muttering about losing those last two stubborn pounds. Julie had becom
55、e anorexic.By putting a humanface on a familiar topic, the speaker took anorexia out of the realm of statisticsand medical jargon and brought it home in personal terms.Sample speech with commentaryThe following classroom speech provides an excellent example of how to apply the guidelines for informa
56、tive speaking discussed in this chapter. As you study the speech, notice how the speaker takes what could be a highly technical topic and explores it in clear, nontechnical language. Pay attention as well to how crisply the speech is organized, how the speaker use well-known supporting materials to
57、develop her ideas, and how she relates those ideas to her audience at various points throughout the speech.CryonicsJayne Richter1. The time is now. Imagine your mother or father has suffered a heart attack. Deprived of its vital blood supply, a part of their heart is dying. Or imagine your grandmoth
58、er or grandfather lying nearly motionless in their nursing home bed. Advanced age, complicated by pneumonia, is about to end their lives. Or imagine a close friend has just entered the hospital with a massive systemwide infection. AIDS has left their body ravaged by multiple diseases.Beginning with a series of brief hypothetical examples is a fine way to capture attention and interest. In this case, the scenarios work particularly well because they relate the topic directly to the audience.2. For
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