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1、White PaperBuilding Value with Blockchain Technology:How to Evaluate Blockchains BenefitsIn collaboration with AccentureJuly 2019获取报告1、2、3、每周群内7+报告;当日华尔街日报、4、行研报告均为公开利归原作者所有,起点财经仅分发做内部学习。扫一扫关注 回复:加入“起点财经”群。World Economic Forum 91-93 route de la Capite CH-1223 Cologny/Geneva SwitzerlandTel.: +41 (0)2
2、2 869 1212Fax: +41 (0)22 786 2744: © 2019 World Economic Forum.s. No part of this publication may bereproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.This white paper has been publish
3、ed by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and cexpressed herein are a re- sult of a collaborative process facilitated and endorsed by the World Economic Forum, but whose results do not necessarily represent the views of
4、the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.ContentsForeword4Introduction5Landscape6The executive perspective7From use-case to business case8The Blockchain Value Framework8Freight bill audit and pay9Key Dimension 1: Improving productivity and quality10Ke
5、y Dimension 2: Increasing transparency among parties11Key Dimension 3: Reinventing products and processes11Obstacles and challenges12Decision-maker concerns13Recommendations14Acknowledgements15Endnotes16Building Value with Blockchain Technology3ForewordIn 2018, the World Economic Forum released “Blo
6、ckchain Beyond the Hype”, a practical framework that aimed to help decision-makers distinguish between hype and viable use-cases. Once decision- makers had decided that blockchain may add value, they asked another question: How can this value be articulated?Continuing this series, we are providing b
7、usinesses, governments and other organizations with a blockchain value framework to help them build out a business case for blockchain investment.This paper builds upon the idea that blockchain deployment is not an end goal. When done right,blockchain is all about rethinking business ms, rethinking
8、relationships between companies andbetween companies and customers, and is, at its heart, a strategic change effort. Therefore, thisSheila Warren, Head, Blockchain and Distributed Ledger Technology, World Economic Forumtoolkit helps decision-makers see how blockchain value drivers may map to organiz
9、ational objectives.Through this alignment, organizations can understand whether blockchain is worth the investment for their specific circumstances and make strategic decisions on whether they should or should not invest in the technology keeping in mind that blockchain is just one option for organi
10、zations looking to digitize.Created in collaboration with Accenture Research, this framework was based on a global survey of 550 individuals across 13 industries, dozens of interviews with public-sector leaders and private- sector chief executive officers, and an analysis of 79 blockchain projects.
11、A draft of the framework was further validated at a multilateral session of global leaders at the World Economic Forum Annual Meeting 2019 in Davos-Klosters. Succinctly, this framework helps organizational leaders to confidently evaluate the relevant opportunities of blockchain technology.David Trea
12、t, Managing Director, Accenture4Building Value with Blockchain TechnologyIntroductionSince the digital era, organizations have been looking for ways to improve their operating mthrough modernizing theirtechnology infrastructure. Being able to simplify complex processes while enabling innovation is t
13、he driving motivationfor tech modernization. Today, organizations are trying to understand what role emerging technologies such as artificial intelligence (AI), the internet of things (IoT), immersive reality and even quantum computing will have in their business. The Fourth Industrial Revolution ha
14、s arrived, and organizations understand the need to innovate to prevent them from being disrupted. High-growth organizations are investing aggressively and taking a distinct approach to innovation that is change- oriented, outcome-led and disruption-minded. But with blockchain technology, even the l
15、eaders have challenges when realizing the true value of the technology.This white paper can help organizations by understanding the state of the blockchain environment and the path to adoption. The analysis highlights the main advantages of the technology (broken down by industry), and the interview
16、s shed light on the benefits and challenges of blockchain technology. And for organizations unsure where to begin or how to build a business case to assess the technology, the value framework shows what blockchain enables and where one can expect to realize value from it. Though peer-to-peer, privac
17、y-enabling payments are perhaps the best-known applications of blockchain technology (e.g. bitcoin), they are not the focus of this paper.This paper intends to help organizations build out a business case after deciding that blockchain may be a good fit for a particular use-case. For those looking f
18、or guidance on decision-making, see Part 1 of this series, “Blockchain Beyond the Hype: A Practical Guide for Business Leaders”.Building Value with Blockchain Technology5LandscapeEach organization may take the path to blockchain adoption at different times, but the steps along the way remain similar
19、. In many organizations, the move along this path comes to a halt at some point between the proof of concept stage and production. The funding source may be a vital contributor. According to Accentures “Building Value with Blockchain” survey, more than 64% of blockchain initiatives are currently bei
20、ng funded by IT or research/innovation budgets implyingthat the focus is on technology, rather than on aligning with the main areas of opportufor the organization.Figure 1: Path to blockchain adoptionCan we create new products and markets?How can it be used?What value could it have?Can we transform
21、industries/markets?What is it?Can it scale?ScaleProductionPre-productionVersion 2sVersion 1sVersion 3sProofs of concept/valueR&DHowever, organizations are certainly taking note of blockchain. Worldwide spending on blockchain solutions is forecast to be nearly $2.9 billion in 2019, before surging
22、 to $12.4 billion in 2022.1 According to a 2018 Constellation Research survey, 67% of US companies are evaluatingor implementing blockchain technology, with a quarter already having projects underway or completed.2 In additionWhen asked what led organizations to invest in blockchain technology, 75%
23、included their organizational priority for innovation. The top three areas of interest across surveyed industries were: 1) full traceability of information on the blockchain; 2) the ability to check that data had not been tampered with; and 3) the way the technology is distributed. Notably, few orga
24、nizations selected “new business products or services” which ranked last among the options for investment. This suggests the current focus for organizations is on improving existing products and services before considering investing in new opportunities.to the vast opportu, this motivation is often
25、driven bysheer competitiveness. According to the survey, 57% of respondents investing in blockchain technology agreed, or strongly agreed, that their organization should adopt blockchain technology to remain competitive. And ofthose who declared their blockchain investments, 68% are spending more th
26、an $1 million, with 27% spending more than$10 million on blockchain activity.Overall, it appears that blockchain truly adds value in instances where there is a need for tamper-evident ledgers along with decentralized control, particularly where participants have an even hierarchy.This activity is no
27、t limited to the private sector: A recent World Economic Forum report showed that over 40 central banks are researching distributed ledger technology for a varietyof use-cases.3 Elsewhere in the public sector, there are 202 blockchain initiatives spanning 45 countries.46Building Value with Blockchai
28、n TechnologyFigure 2: Blockchain is perceived to have several benefits in common across industries.Top advantages per industryData Source: “Building Value with Blockchain” surveyThe executive perspectiveMany of the executives overseeing large-scale and advanced blockchain initiatives stress the tech
29、nologys value as adata-sharing mechanism. However, it is challenging to convene diverse operations and businesses to implement the technology across the trade chain. As a result, many organizations choose to bring the smallest number of necessary parties to the table before opening it up for additio
30、nal parties with the hope that early use-cases willserve as an incentive for other parties to join in the future. Due to their relationships and organizational structure, common infrastructure operators and market-wide collaboration platforms may be well placed to succeed in this space.One additiona
31、l theme uncovered in the interviews is the way in which blockchain can stimulate innovation around both products and processes. New opportunities to innovatewill arise as external data becomes more trustworthy and improvements in automation, smart contracts and digital identity5 and assets continue.
32、Blockchain is a database architecture technology and, in particular, provides the ability for anyone to build applications on top of a common infrastructure that could be reusable from one customer to the next. Once youve created this shared source of truth through this technology, you also then cre
33、ate the ability for cross-organization workflows to be dramatically simplifiedThere are lots of cases where people need common repositories, common systems of record, common directories and things where you need coordination between multiple different parties in a business ecosystemPeter Hiom, Deput
34、y Chief Executive Officer of Australian Securities Exchange (ASX)Brian Behlendorf, Executive Director of Hyperledger (an umbrella project of open-source blockchains and related tools hosted by the Linux Foundation)While this theme was prevalent among executives, only 17% of survey respondents noted
35、“new business products and services” as a top-three advantage of blockchain technology potentially indicating that the broader populations prioritize short-term gain while executives think longer term.The interviews highlighted the potential of the technology to simplify and optimize complete value
36、chains through thesharing of simplified real-time data with increased efficiency. Because the technology is intrinsically decentralized and distributed, blockchain can help remove bottlenecks and put pressure on low-value intermediaries to take up overdue technology and structural improvements or si
37、mply leave themarktogether.Building Value with Blockchain Technology7AutomotiveBankingCommsConsumerEnergyHealthcare High techInsurancePublicRetailSoftware &TravelUtilities & media& goodsserviceplatformsservices1Full traceability of any information on the blockchainAbility to ensure data
38、has not been tampered with72431131316142413Distributed nature of the technology845Smart contracts and automation232255564633635Increased speed and efficiency3623777245516Increased security327A holistic view with transparency for all appropriate partiesNew business products or services556656556777786
39、888788887788From use-case to business caseSo, your team has a use-case or two you are excited about. If you are still making this decision, the World Economic Forums Decision Tree may help to determine the feasibility of blockchain for your idea.6 The next step is assessing the value of your blockch
40、ain use-case. This can effectively be done using the Blockchain Value Framework and the four-step process detailed below.This prerequisite step is critical. It is important to carefully consider whether blockchain is the best solution, relative to other technologies or other digitization strategies.
41、 As noted in “Blockchain Beyond the Hype”, blockchain may not be a viable solution or it may not be the correct time to pursue this avenue.The Blockchain Value FrameworkThis value driver framework aims to help organizations identify the value of blockchain technology in their use-cases and build a c
42、orresponding business case. As stated earlier, it is based on a global survey of 550 individuals across 13 industries, dozens of interviews with public-sector leaders and private-sector chief executive officers, and an analysis of 79 blockchain projects. The projects were evaluated across three main
43、 value dimensions: 1) improving productivity and quality; 2) increasing transparency among parties; and 3) reinventing products and processes.differ for each use-case some will be realized in traditional metrics such as operating costs, number of employeesor increased revenue; in other cases, opport
44、unities will be measured in lives saved or privacy rights enabled. It is nearlyimpossible to accurately state teral impact of a use-case broadly, but given this framework, organizations canidentify potential expected areas of value on which to focuswithin theiralized business cases.It is important t
45、o note that some of these value drivers may be achieved through digitization that does not involve blockchain. So the evaluation should take into account blockchains costs relative to other solutions.When building business cases to evaluate he blockchainopportu, the value drivers can become the prim
46、e benefitsor opportunit es hat organiza ons need to assess These willFigure 3: Blockchain Value Framework Cheat SheetBlockchain Value Framework8Building Value with Blockchain TechnologyKEY DIMENSIONSImproving profitability and qualityIncreasing transparency among partiesReinventing products and proc
47、essesCAPABILITIESAutomationSelf-validating network + smart contracts enable auto execution of business rules.ControlControl at the individual data element level,um flexibility over what data is shared and how.DistributedNo single-entity data ownership, consensus applied to transactions and shared ac
48、cess with no central point of failure.DAx (Decentralized Autonomous x) Transparent, predefined rules mean new ventures may be created, providing autonomous products/services through decentralized m.Full traceabilityProvenance and complete history of all new data added is known.SecurityData can be en
49、crypted and segregated at the data element level, while also enhancing overall data security.Holistic viewSingle source of truth - all stakeholders see the same information to which they have access.Enhanced identityA combination of capabilities with advancements in digital identity (e.g. biometrics
50、) increase confidence in, and improvement of, security andmanagement of customer andal identity data.Tokenization and digital assets Physical objects with verified unique digital representation enable digital ownership, management and transfer.Speed | efficiencyEvidence tamperingCan enable faster da
51、ta transfer,Underlying mathematics and cryptography streamline tasks to optimize processallow users with appropriate access to efficiency, particularly whereverify data has not been altered. intermediaries have been removed.VALUE DRIVERSAuditabilityComplianceData management Data securityData sharing
52、ResiliencyAuthenticationIdentity managementOwnershipPaymentsProcess automation ReconciliationTransparencyTrustMarketplaceNew | enhancedcreationproductsand servicesStandardizationTrack and traceNew | expanded partnershipsThe blockchain value framework in action3.Use the Blockchain Value Framework Che
53、at Sheet to assist in moving from current-state assessment tofuture-state blockchain opportu. Each dimension1.Understand the impact of the idea to the business. Each use-case should initially be assessed for the pain points it addresses and/or the opportunities it creates. Next, those pain points an
54、d opportunities are prioritized. This assessment of the current state captures an honest picture of the present situation, and what matters most without thinking about how to solve issues, or which technology to use. This process reemphasizes the importance of the projects being managed and owned by
55、 the profit and loss (P&L) groups.Key questions: What are your pain points and areasincludes the blockchain-enabling capabilities that attimes singlehandedly, but often in conjunction with others provide a solution to the pain point or present areas ofopportu. Consider this as the validation tha
56、t blockchainis the correct technology to solve the current-state priority and a first step for future development to focus on.Key questions: How do those characteristics map to the enabling capabilities? Check in again are thesepriority areas for your organization, and are these enabling capabilitie
57、s specific to blockchain when considered holistically?for opportu? What matters most to your organization?4.Identify where the value will be created. The value drivers are where youll find your cost savings, your increased revenue and your improved customer experience. Each driver touches on important components of the business that are driven by technology and when the time comes, these value drivers become the basis for any bu
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