WelcometoPracticalBusinessWriting

1、Welcome to Practical Business Writing By Satine Lee, Guangzhou Open University Task 1 Company ProfileUnit 4 Conference & Exhibition WritingsConference & Exhibition WritingsOdjectivesIn this task, you are expected to learn about the language features and contents of company profiles to write

2、correct, appropriate and company effective profilesA company profile is essentially a resume for our company that you use to establish your credibility with the market you serve.WHAT is Company Profile 公司简介的定义公司简介的定义Company profile helps potential customers to understand your business as well as to

3、understand your companys approach, unique strenghs, and relevant experience. What are the functions of a C.P. 公司简介的作用公司简介的作用 Company historyLine of business Major products What info. should be included in a C.P. 公司简介的内容公司简介的内容Step 1 Step 3 Step 4 Step 21. Company History 公司发展史公司发展史The year the busin

4、ess was foundedWhere the business was locatedType of the companySize of the company2. Line of BusinessRetailing 2. Line of BusinessBanking 2. Line of BusinessCatering 2. Line of BusinessAirlines A top-level description of the clients and industries you serve3. ProductsA top-level description of the

5、products or services your company providesCase Studies P. 144Sample 1: Company Profile of Zhejiang Sunshine Cashmere Co. Ltd. New words Cashmere n. 开士米开士米, 山羊绒山羊绒, 软毛织物软毛织物 Garment n. 衣服衣服 Is this garment made of pure wool, or of wool mixed with nylon? 这件衣服是纯羊毛的，还是羊毛与尼龙这件衣服是纯羊毛的，还是羊毛与尼龙混纺的？混纺的？Sampl

6、e Analysis Introduction: nature of the business, etc. Body: business scope, ranges of products, strategic objectives, etc. Close: the sincerity and goodwillSummary The Format of Company Profile Introduction Body CloseIt usually comes straight to the point. And it mainly introduces the business natur

7、e, history, location and reputation of the company Introduction Body CloseIn this part, a company is introduced in these respects of: business scope, equipments, ranges of produces, market, business contacts, strategic objectives, scales volume, etc.Summary The Format of Company Profile Introduction

8、 Body CloseThere is the last paragraph, even one sentence of the company profile. It is to express the goodwill and hope. Sometimes, this part can be omitted.Summary The Format of Company ProfileUseful Expressions & StructuresWith more than 300 franchised stores located at more than 20 provinces

9、 in China selling our own brand “Sunshine”, our cashmere garments are very popular among modern people of 25 45 years old.在中国在中国二十多二十多个省份，我们有个省份，我们有300300多个专卖店在销多个专卖店在销售自己的品牌售自己的品牌“阳光阳光”。我们的。我们的羊绒服装羊绒服装在年龄从在年龄从2525岁到岁到4545岁岁的现代人群中倍受青睐。的现代人群中倍受青睐。Useful Expressions & StructuresWe have a powerful

10、expert team engaging in designing the most fashionable colors and styles.我们拥有实力雄厚的专家组，专门从事最时我们拥有实力雄厚的专家组，专门从事最时髦的颜色和款式的设计。髦的颜色和款式的设计。Sample 2: Company profile of CMCCCase Studies P. 145CMCC: China Mobile Communications Corporation 中国移动通信集团公司中国移动通信集团公司Sample 2 Company profile of CMCCRead the document

11、ary article and discussthe questions with your peers:1. How many parts does the company profile consist of? And what is the main idea for each part?2. Do you think it is a well-writen company profile? What adaptions would you make if you were asked to rewrite it? Officially adv. 官方地，正式地官方地，正式地 This

12、new library was officially opened last week. 这家新图书馆上星期正式落成起用。这家新图书馆上星期正式落成起用。 Registered capital 注册资金注册资金 Equity n.（公司的）股本；资产净值（公司的）股本；资产净值New Words & Phrases Wholly-owned adj. 全资的全资的 Subsidiary n. 子公司子公司 Autonomous adj. 自治的自治的 Municipality n. 直辖市直辖市 Value-added adj. 增值的增值的 Reputed adj. 著名的，号称的著

13、名的，号称的New Words & Phrases Exceeded adj. 超过的超过的, 超出的超出的 His spending has exceeded his income this month by50. 这个月他的支出比收入超出这个月他的支出比收入超出50英镑。英镑。 Roaming n. 漫游漫游New Words & Phrases Consecutive adj. 连续的连续的 We shall have meetings on two consecutive days, Monday and Tuesday. 周一周二连续两天我们都将开会。周一周二连续两天

14、我们都将开会。 Forbes Top 400 福布斯福布斯400强强New Words & Phrases Profitable adj. 盈利的，有利可图的盈利的，有利可图的 Robust adj. 健全的，稳固的健全的，稳固的 Pre-eminence n. 杰出，卓越杰出，卓越 No one doubted his preeminence in financial matters. 没有人怀疑他在金融事务中的卓越成就。没有人怀疑他在金融事务中的卓越成就。New Words & PhrasesLooking forward, China Mobile defines its

15、 strategic goal of becoming a worldwide leader in the telecommunications world and achieving leapfrog evolution from excellence to preeminence. 展望未来，中国移动确立了展望未来，中国移动确立了“做世界一流企做世界一流企业，实现从优秀到卓越的新跨越业，实现从优秀到卓越的新跨越”战略目标。战略目标。New Words & Phrases Adhere to 坚持坚持 She adhered to what she had said at the m

16、eeting.她坚持她在会议上说过的话。她坚持她在会议上说过的话。 Spare no effort to do 不遗余力地不遗余力地/尽力（做）尽力（做） As your agent we shall spare no effort to promote the sale of your slippers on our market. 作为你方代理我们将不遗余力地在我们的市作为你方代理我们将不遗余力地在我们的市 场上推销你们的拖鞋。场上推销你们的拖鞋。To this end, China Mobile will adhere to its core value proposition of R

17、esponsibility Makes Perfection and spare no effort to improve its competitiveness by implementing the concept of scientific development.为实现这一目标，中国移动将秉承为实现这一目标，中国移动将秉承“正德厚正德厚生，臻于至善生，臻于至善”的企业核心价值观，实践科学的企业核心价值观，实践科学发展的理念，努力提升企业竞争力。发展的理念，努力提升企业竞争力。Useful Expressions & StructuresOfficially establishe

18、d on April 20th, 2000, China Mobile Communications Corporation (“China Mobile” for short) has a registered capital of 51.8 billion RMB yuan and assets of over 400 billion RMB yuan.中国移动通信集团公司（简称中国移动通信集团公司（简称“中国移中国移动动”）于于20002000年年4 4月月2020日日成立成立，注册资本注册资本518518亿元人民币，亿元人民币，资产规模超过资产规模超过4,0004,000亿元人民亿元人

19、民币。币。Useful Expressions & StructuresChina Mobile has been playing a leading role in the development of the mobile communications industry in China and holds an important position in the international area as well.中国移动中国移动在在中国移动通讯业中国移动通讯业的发展中一直处的发展中一直处于领先，并在国际舞台占有重要地位。于领先，并在国际舞台占有重要地位。Useful Expressions & StructuresIt ranks the first in the world in terms of the network scale and the cu