五星级酒店VI设计清单

1、（For Hotel UseVIS视觉形象识别系统（国际五星执行标准）Corporate Identification Manual1酒店标志Hotel Logo（VI基础系统）1.1 1酒店标志 Hotel Logo1.2 2酒店标志创意说明Hotel Logo design of directions1.3 3酒店标志墨稿 Hotel Logo Black Manuscript1.4 4酒店标志反白效果图Hotel Logo White Result Chart1.5 5酒店标志标准化制图Hotel Logo Standardize Chart1.6 6酒店标志方格坐标制图Hotel Lo

2、go Square Coordinate Chart1.7 7酒店标志预留空间与最小比例限定Hotel Logo Forward Preserving Space andthe Minimum Proportion Limit1.8 8酒店标志特定色彩效果展示Hotel Logo Specified Color Result Exhibition1.9 9标准字体系统 Standard Font System1.10 酒店全称中文字体Hotel Full Name Chinese Script1.11 酒店简称中文字体Hotel Abbreviation Chinese Script1.12

3、酒店全称中文字体方格坐标制图Hotel Full Name Chinese Script Square CoordinateChart1.13 酒店简称中文字体方格坐标制图 Hotel Abbreviation Chinese Script SquareCoordinate Chart1.14 酒店全称英文字体 Hotel Full Name English Script1.15 酒店简称英文字体 Hotel Abbreviation English Script1.16 酒店全称英文字体方格坐标制图Hotel Full Name English Script Square Coordinat

4、eChart1.17 酒店简称英文字体方格坐标制图Hotel Abbreviation English Script Square CoordinateChart1.18 印刷字体 Logotype Sample1.19 标准颜色系统 Standard Color System1.20 酒店标准色（印刷色） Hotel StandardColor1.21 酒店辅助色系列 Hotel Supplementary Color Series1.22 背景色使用规定 Background Color Using Fix1.23 色彩搭配组合专用表Color Mach Chart1.24 酒店象征图形H

5、otel Image Model1.25 象征图形延展效果稿Image Model Extending Result Manuscript1.26 象征图形组合规范Image Model Composing Standard1.27 标志与标准字组合多种模式Logo and Standard Script Combination Styles2 VI应用系统 办公类Office2.01行政办公室2.01.01名片 Name Card2.01.02信纸 Letter Sheet2.01.03# 5 信封 # 5 Envelope(local)2.01.04# 5 信封(航空)#5Envelope

6、 (Air - Mail)2.01.05# 7 信封 # 7 Envelope (local)2.01.06# 9 信封 # 9 Envelope (Local)2.01.07邀请卡 Invitation Card2.01.08邀请卡封套 Invitation Card Envelope2.01.09致意卡 Compliments Card2.01.10致意卡封套 Compliments Card Envelope2.01.11笔记簿 Memo Pad2.01.12传真页 Fax Cover Sheet2.01.13生日卡(住客 /员工) Birthday Card (Guest / Staf

7、f )2.01.14职员铭牌 Staff Name Badge2.01.15包装纸 Package Paper2.01.16钥匙牌 key Card2.01.17鼠标垫 Mouse Pad2.01.18挂历版式规范 Hanging Calendar Style Standard2.01.19台历版式规范 Desk Calendar Style Standard2.01.20酒店徽章Hotel Badge2.01.21办公用笔、笔架 Office Using Pen , Pen Container2.01.22笔记本 Notebook2.01.23公文包 Document Bag2.01.24挂

8、旗 Hanging Flag2.01.25屋顶吊旗Housetop Hanging Flag2.01.26竖旗 SetUpright Flag2.01.27桌旗 Desk Flag2.01.28明信片版式规范 Postcard Style Standard2.02 财务和人事部 Finance and HR Department2.02.01档案盒Files Box2.02.02薪资袋Salary Bag2.02.03工作证Identity Card2.02.04出入证Permission Card2.02.05，作记事簿 Work Notebook2.02.06备忘录Memo2.02.07员

9、工Staff Handbook2.03 销售部 Sales Dept.2.03.01尊贵会员卡 Membership Privilege Card2.03.02尊贵会员 k封套 Privilege Card Jacket2.03.03尊贵会员卡插页 Privilege Card (Insert)2.03.04酒店旗Hotel Flag2.03.05酒店小型巴士 Hotel Mini Bus2.03.06货车 Catering Truck2.03.07酒店车 Hotel Limousine2.03.08赠券Coupon2.03.09餐酒 / 早餐 / 晚餐 / 洗衣 Welcoming Wine

10、 / Breakfast /Lunch /Dinner /Laundry / 2.03.10信笺 Conference Letterhead2.03.11出租车k Taxi Cark2.03.12酒店公关销售封套 Hotel Sales Envelope Cover2.03.13房价表 Room Price List2.03.14酒店旦传册 Hotel Promotion Book2.03.15客房宣传单页 Guest Promotion Profile2.03.16会议宣传单页 Conference Promotion Profile2.03.17SPA宣传单页 SPA Promotion

11、Profile2.03.18KTV宣传单页 KTV Promotion Profile2.03.19Greeting Card2.03.20金卡 Golden Card2.03.21银卡 Silver Card2.03.22婚旻旦W# Wedding Promotion Book2.03.23婚宴请柬 Wedding Invitation Card2.03.24会议请柬 Conference Invitation Card2.03.25酒店请柬 Hotel Invitation Card2.03.26手提袋Handbag3 VI应用系统客 房 部Guest Room3.01 浴室用品3.01.

12、01 香皂 Soap3.01.02洗发水Shampoo3.01.03护发素Rinse3.01.04沐浴露Bath Gel3.01.05润肤液Body Lotion3.01.06浴帽Shower Cap3.01.07牙刷Toothbrush3.01.08须包1JRazor3.01.09须刨水After Shave3.01.10梳子Comb3.01.11针线包Sewing Kit3.01.12擦鞋布Shoes Cloth3.01.13 盒装(耳棉棒 /棉花/指甲锂)Box Packaging (Swab/cotton/Nail File )3.01.14卫生袋 Sanitary Bag3.01.1

13、5浴巾 Bath Towel3.01.16地巾 Floor Towel3.01.17面巾 Face Towel3.01.18方巾 Hand Towel3.02客房印刷物品3.02.01铅笔Pencil3.02.02电视节目指南 TV Guide Card3.02.03便签及皮夹Note Pad3.02.05迷你吧酒水吧表及皮夹Mini Bar List3.02.06早餐挂门餐牌 Breakfast Doorknob Menu Card3.02.07晚Goodnight Card3.02.08天气预报卡 Weather Forecast Card3.02.09免费饮用水挂牌 Free Drink

14、 Hanging Card3.02.10赠品卡 Gift Card3.03酒店服务指南3.03.01封套Folder3.03.02分页夹Index Tab3.03.03内页- 宾客服务 Inside Page - Guest Services3.03.04内页- 客房送餐菜单 Inside Page - Room Service Menu3.03.05内页 - 电话指南 Inside Page - Telephone Directory3.04衣柜物品3.04.01洗衣清单 Laundry List3.04.02干衣清单 Dry CleaningList3.04.03购物袋 Shopping

15、Bag3.04.04擦鞋服务套件 Shoe Shine Request Tray& Mat3.05 日用织品3.05.01浴袍 Bathrobe3.05.02棉质拖鞋 Terry Cotton Slippers3.05.03无纺布洗衣袋 Canvas Laundry Bag3.06其他用品3.06.01 胶料雨伞套 Plastic Umbrella Cover & &3.06.02卫生纸包装 Tissue Wrapper3.06.03面巾名氏盒 Facial Tissue Box4 VI应用系统饮食类F&B4.01匚中餐厅 Chinese Restaurant4

16、.01.01主餐牌Main Menu4.01.02点心纸 Dim Sum Menu4.01.03酒水牌Drink List4.02 西餐厅 Western Restaurant4.02.01正餐餐牌Main Menu4.02.02早餐餐牌 Breakfast Menu4.02.03酒水牌Drink List4.03宴会厅Ballroom4.03.01会议皮垫 Leather Pad for Conference4.03.02会议信纸 Conference Letterhead4.03.03宴会菜单封套 Banquet Menu Cover4.04餐饮用品4.04.01筷子套 Chopstick

17、s Wrapper4.04.02牙签套 Toothpick Wrapper4.04.03杯垫 Paper Coaster4.04.04火柴盒Matchbox4.04.05白糖包 White Sugar in Sachet4.04.06黄糖包 Raw Sugar in Sachet4.04.07夕卜卖盒 Food Take Out Box4.04.08食品袋Food Bag4.04.09外卖袋 Take Away Bag4.04.10鸡尾签 Cocktail Pick4.04.11吸管包装 Drinking Straw Wrapper4.04.12圆形烟灰缸Round Ashtray4.04.1

18、3皮帐单夹 Leather Guest Check Folder4.04.14纸杯盖 Paper Glass Cover4.04.15蛋糕盒（2种尺寸） Cake Box （2 sizes ）4.04.16小礼物盒Gift Box4.04.17面包店纸袋（2种尺寸）Bakery Bag(2sizes )4.04.184.04.194.04.204.04.214.04.224.04.23致意巧克力盒 Complimentary Guest Chocolate Gift Box餐饮定餐卡 Food Booking Card客用名片 Guest Using Card西餐桌垫纸 Western Foo

19、d Pad Paper餐巾纸 Napkin Paper4.04.244.04.254.04.264.04.274.04.28餐巾纸盒餐巾纸袋婚宴菜牌宴会台卡送餐菜牌Napkin Paper BoxNapkin Paper Bag Wedding Menu Banquet Desk Card Room service Card4.04.29特另1J推荐牌 Special Recommendation 存酒卡 Retaining Spirits Card5 VI应用系统 娱乐类Entertainment5.01康体中心Health Center5.01.01康体中心价目表 Health Cente

20、r Tariff5.02.02饮品表Drink List6 VI应用系统礼品类Gifts6.01名片夹Name Card Holder6.02礼品笔Pen6.03便签本Memo Pad6.04打火机Lighter6.05礼赠用品Gift6.06标识伞 Sign Umbrella7 VI应用系统前厅Front Office7.017.027.037.047.05留言信封 Guest Message Window Envelope / Message Envelope酒店名片 Hotel Business Card礼宾部服务确认卡 Concierge Service Confirmation Ca

21、rd退房收据活页夹 / 帐单信封 Check Out Bill Folder / Invoice Envelope行李标签 Baggage Sticker7.067.077.087.09行李牌（个人）Baggage Tag行李牌（团体）Baggage Tag2锁匙卡（普通楼层） 锁匙卡套（普通楼层） 锁匙卡（行政楼层） 锁匙卡套（行政楼层） 宾客意见表（客房用）Key Card(for left luggage )(for group use )(Standard Floor )Key Card Jacket (Standard Floor )Key Card ( Exe

22、cutive Floor )Key Card Jacket ( Executive Floor )Guest Questionnaire (Guest Room)8 VI应用系统酒店广告宣传规范 Hotel Advertisement PromotionStandard8.01电视广告标志定格 TV Advertisement Mark Chart8.02报纸广告系列版式规范(整版、半版、通栏) News Paper Advertisement Series StyleStandard( Hole Printing Plate, Half Printing Plate)8.03杂志广告规范 M

23、agazine Advertisement Standard8.04海报版式规范 Playbill Style Standard8.05公交车体广告规范Bus Advertisement Standard8.06T恤衫广告 T-shirt Advertisement8.07宣传折页封面及封底版式规范Promotion Profile Cover and Style Standard8.08网络主页版式规范 Internet Style Standard8.09光盘封面规范 CD Cover Standard8.10擎天拄灯箱广告规范 Standing Lamp House Advertisem

24、ent Standard8.11楼顶灯箱广告规范 Top House Lamp House Advertisement Standard8.12立地式 P O P 规范Standing POP Standard8.13悬挂式 POP 规范Hanging POP Standard9 VI应用标牌系统Signage System9.019.01.019.01.02酒店商标 Hotel Logo Signage户外商标 Main Outdoor Hotel Signage酒店大门名称 Hotel Name Signage at the Front Entrance9.02 营业部门商标 Outlet

25、 Logo Signage9.02.01中餐厅 Chinese Restaurant9.02.02西餐厅 Western Restaurant9.02.03行政酒廊 Executive Lounge9.02.04康体中心Health Center9.03.019.03.029.03.03楼层标志 Floor Number Sign9.03住客楼层指示牌 Guest Floors Signage房号方向标志 Room Number Direction Sign房号牌 Room Door Number Sign9.03.04商务楼层标志 Executive Floor Sign9.03.05火警疏

26、散示意图 Fire Escape Route with Floor Plan9.03.06禁烟楼层 No-smoking Floor9.04大堂标牌 Lobby Signage9.04.01接待处 Reception9.04.02大堂副理 Asst.Manager9.04.03收银处 Cashier9.04.04礼宾部 Concierge9.04.05外币兑换服务 CurrencyExchange9.04.06 酒店指南 Hotel Directory9.04.07宴会通知栏 ConferenceEvents Notice Stand9.04.08电话标志 Telephone9.05会议楼层

27、Meeting Room Floor9.05.01多功能宴会厅 Multi - Function Ballroom9.05.02宴会厅通知栏 Event Notice Board for Ballroom9.05.03 衣帽间 Clo ak Room1.1 5.04 会议室门牌 Door Name for Each of the Conference Room1.2 5.05会议室安排栏 Conference Events Notice Stand10 VI应用标志符号指示系统 Mark direction system10.1 1 大楼户外招牌 Mark of Outside Tower10.2 2大门入 口指示 Direction of the Gateway10.3 3玻璃门 Glasses Door10.4 4微笑服务牌 Smile Service Mark10.5 5盥洗间 Washing Room10.6 6请勿吸次因NO Smoking10.7 0.07禁止停车 Forbidde n Park10.8 8方向指引标识牌 Markof Direction Guide10.9 9 公共设施标识牌 Mark of Public Facilities10.10 布告栏 Note Board10.11 立地式道路导向牌