生鲜农产品论文：中日生鲜农产品流通体系的比较研究

1、生鲜农产品论文：中日生鲜农产品流通体系的比较研究【中文摘要】近年来我国社会经济快速发展,人民生活水平不断提高,数量和价格已经不再是消费者选择生鲜农产品的唯一标准,人们更注重产品的质量和安全,因此对生鲜农产品流通提出了较高的要求。目前我国生鲜农产品流通体系已经基本形成,但与发达国家相比,还有较大的差距,流通成本高,流通效率低等境况仍然没有得到根本性的改变。而国外一些如美国、日本等发达国家在生鲜农产品流通方面发展十分成熟,其中日本与我国农业条件十分相似,因此研究我国和日本生鲜农产品流通体系,借鉴日本的运作经验以探寻解决我国生鲜农产品流通问题的方法,具有重要的现实意义。本文首先对生鲜农产品的内涵、生

2、鲜农产品流通体系和物流运作特征进行了归纳总结；其次结合中日15家企业和机构的实际调研情况,对两国生鲜农产品流通体系中的渠道体系要素、流通载体要素以及规范和支撑要素进行了分析,总结出两国生鲜农产品流通体系的优劣；最后运用流通论、现代物流理论和交易费用理论进行定性对比分析,得出我国流通主体组织化程度低,核心功能不突出,流通渠道衔接不紧密,物流运作能力低,流通载体规范化程度低,交易方式原始,实体要素不完善,技术要素落后,制度要素不健全是造成我国生鲜农产品流通与日本存在差距的主要原因。基于模糊评价理论,本文还构建出中日生鲜农产品物流运作综合评价指标体系。结合两国实际调研数据,运用模糊综合评价法对两国生

3、鲜农产品物流运作进行了模糊评价,得出在物流运作方面,日本属于A级水平,而我国属于C级水平,运作环境差,运作能力有限,运作绩效不高是造成两国物流运作存在差距的主要原因。因此提高流通主体组织化程度、减少流通环节,缩短流通渠道,完善流通载体要素以及规范和支撑要素,实施全面化的供应链管理对改善我国生鲜农产品流通体系十分重要。【英文摘要】With the rapid development of economic, peoples living standards improve in recent years. The amount and prices are no longer the sole

4、criterion for consumers to choose fresh agricultural products, they pay more attention to the quality and safety, so higher demand have been proposed in the circulation of fresh agricultural products. Although circulation system on fresh agricultural products has been formed basically, compared with

5、 developed countries, there is a large gap in the system of china. Such as high cost, low efficiency, and the other situation still have not been changed fundamentally. While countries such as U.S, Japan and other developed countries have more mature circulation system. With the similar agricultural

6、 conditions in China and Japan, there is a practical significance for learning from the experience of Japan to solve the problem in china by studing the circulation system on fresh agricultural products in these two countries.The paper summarized content, circulation system and logistics operating c

7、haracteristics of fresh agricultural products. Then with the actual research information on 15 enterprises and institutions in China and Japan, channel system, circulation of vector and specification and support elements were analyzed, advantages and disadvantages of the circulation system were summ

8、ed up. Finally based on the circulation of theory, logistics theory and transaction cost theory, the comparative analyses were given. The main reasons which cause the gap on the circulation of fresh agricultural products between China and Japan include low level of organization and not prominent cor

9、e function on the main circulation, not close convergence on the circulation channels, low logistics capabilities, low standardization on the vector of circulation, original transactions, incomplete physical elements, not advanced technology and imperfect institutional factors.According to fuzzy eva

10、luation theory, an evaluation index system of logistics operation on fresh agricultural products in China and Japan were built. With actual research data, logistics operations on fresh agricultural products in these two countries were evaluated. The results showed that Japan is A class and China is

11、C class. Poor operational environment, limited operational capability and low operational performance are the main reasons for making the gap in these two countries. So it is very important for ameliorating circulation system on fresh agricultural products in China with increasing level of organizat

12、ion on the main circulation, reducing links, shortening channels, improving circulation of vector and specification and support elements and implementing supply chain management.【关键词】生鲜农产品 流通体系 比较研究【英文关键词】Fresh Agricultural Products Circulation System Comparative study【目录】中日生鲜农产品流通体系的比较研究摘要6-7Abstra

13、ct7第1章 绪论10-171.1 研究背景及意义10-111.1.1 研究背景10-111.1.2 研究意义111.2 国内外研究现状11-141.2.1 国内研究现状11-131.2.2 国外研究现状13-141.3 本文研究内容和方法14-171.3.1 研究内容14-151.3.2 研究方法及技术路线15-17第2章 生鲜农产品流通体系理论概述17-232.1 生鲜农产品内涵及特征172.1.1 生鲜农产品定义与范围172.1.2 生鲜农产品的特征172.2 生鲜农产品流通体系构成17-202.2.1 生鲜农产品流通的内涵182.2.2 生鲜农产品流通体系构成18-202.3 生鲜农产

14、品物流特征分析20-232.3.1 生鲜农产品物流内涵20-212.3.2 生鲜农产品物流特征分析21-23第3章 中国生鲜农产品流通体系分析23-453.1 中国生鲜农产品流通现状分析23-273.1.1 中国生鲜农产品生产现状23-243.1.2 中国生鲜农产品消费现状24-263.1.3 中国生鲜农产品流通现状26-273.2 中国生鲜农产品流通体系调研分析27-373.2.1 调研对象选择及调研内容确定27-283.2.2 实地调研情况分析28-373.3 中国生鲜农产品流通体系实证分析37-453.3.1 渠道体系要素38-423.3.2 流通载体要素42-433.3.3 规范与支撑

15、要素43-45第4章 日本生鲜农产品流通体系分析45-684.1 日本生鲜农产品流通现状分析45-484.1.1 日本生鲜农产品生产现状45-474.1.2 日本生鲜农产品消费现状47-484.1.3 日本生鲜农产品流通现状484.2 日本生鲜农产品流通体系调研分析48-604.2.1 调研对象选择及调研内容确定48-494.2.2 实地调研情况分析49-604.3 日本生鲜农产品流通体系实证分析60-684.3.1 渠道体系要素60-654.3.2 流通载体要素65-664.3.3 规范与支撑要素66-68第5章 中日生鲜农产品流通体系对比分析68-905.1 中日生鲜农产品流通体系定性对比分析68-725.1.1 渠道体系要素对比分析68-705.1.2 流通载体要素对比分析70-715.1.