VIVO竞争地位分析

1、The Competition Position of VIVO According to the statistics of consumers view about the favorite cell phone brand. VIVO has ranked NO.6 . Therefore, compare with the home-made cell phone, VIVO has achieved a satisfying market position.From the view of products: vivo is designed for young and fashio

2、n mainstream. It creates the products with excellent appearance, professional sound enjoyment, and Extreme image. From the view of pricing: vivo is mainly focused on the medium and high end products. Its price make vivo cell phones avoided not only the fierce competition of the cell phones price, bu

3、t also vicious circle. And at the same time, it also maintained a certain brand premium space.VIVO company always focus on training it sellers to obtain professional knowledge , and ensure every consumer can get the best service when they come to the VIVO mobile experience store.According to Allied

4、Business World , in Chinese market, VIVO has surpassed Samsung electronics. In 2016, VIVO will continue to catch up with the China top three Smartphone brand. In 2015,Vivo ranked fourth in the Chinese Smartphone market in the fourth quarter .It occupied 10% of the market share, slightly less than 13%of the Apple. With the sale of the latest flagship X6 and X6plus , Vivo will obtain a higher market share, so it