现代商务英语写作的基本原则ppt课件

1、 Contemporary Business WritingFundamentals of Modern Business Writing 现代商务英语写作的根本原那么Business Letter Writing 商务信函写作Report Writing 报告写作 Business English WritingEstablishing Business Relations 建立贸易关系Inquiries and Requests 日常询盘Replies 回复函Declining a Counteroffer 回绝还盘Orders 定单Complaints and Claims 赞扬与索赔A

2、djustments to Claim Letters 索赔复函Urging Establishment of Letter of Credit 催证Invitations and Thank-you Letters 约请函与赞赏信Notes and Announcements 便条与通知Letters of Application 恳求信Resume 简历Recommendation Letters 引荐信 Establishing Business Relations建立业务关系Establishing business relations is the first step in a t

3、ransaction in international trade. Writing letters to new customers to establish relations is a common practice in business communications.General information about a company, including the name and address, can be obtained through the following channels: 1. Banks 2. Chambers of commerce 3. Advertis

4、ement in the media 4. Commercial counselors office in foreign countries 5. Exhibitions and trade affairsWhen you write your first letter, you should tell your reader how you obtained his or her name and address, express your desire to do business and explain what you hope to buy or to sell.一. We hav

5、e your name and address from the Commercial Counselors Office of your embassy in Beijing and are now writing to you for the establishment of business relations. 我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。 1. We have obtained / come to know / heard / learned your name and address from our embassy in you

6、r country. 2. We owe your name and address / fax number / postcode / business scope / products / address to China Council for the Promotion of International Trade in Beijing.二. We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese chemicals and pharmaceutica

7、ls in your country. 承蒙格林豪先生引见，我们得知他们是贵国中国化工产品和药品的主要进口商之一。 例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pharmaceuticals in your count

8、ry.Useful Expressionsv 三. Your firm has been recommended to us by Bank of China in Beijing .v 在北京的中国银行已把贵公司引见给我们了。v v 例：Your name has been introduced /suggested / brought forward / given to us by Citibank, Shenzhen office.v 四. We have the pleasure of introducing ourselves to you as a state-operated

9、corporation dealing exclusively in light industrial goods. 我们有幸自荐，我们是一家专营轻工业品的国有公司。v 例：We have the pleasure to introduce v take pleasure in introducing v take the liberty of introducingv avail ourselves of this opportunity to introducev are venturing to write to introducev wish to introducev ourselv

10、es to you as a state-operated corporation dealing in light industrial goods.v 五. We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name.v 我们是奥地利主要的香烟原辅资料出口商，并赞赏驻维也纳的中国使馆向我们提供了他们的行名。v 例：We are thankful / grateful / oblig

11、ed / indebted to the Chinese Embassy in Vienna for giving us your name and address.v 六. Specializing in the export of Chinese arts & crafts goods, we express our desire to trade with you in this line.v 我们专门运营中国工艺美术品出口，愿与贵方进展买卖。v 例：Specializing / Being experienced / Having been for years / Dealin

12、g exclusively in the export of Chinese.v 七. It is hoped that by our joint efforts we can promote business as well as friendship.v 希望经过共同努力，我们既可促进贸易又能增进友谊。v 例：It is hoped that through our endeavors / to our mutual benefit / for our common interests we can promote.We look forward to your favorable rep

13、ly. 等候佳音。 例：we await / appreciate / expect / anticipate / hope to receive your favorable reply.We shall be grateful / obliged / glad / thankful if you will reply at an early date. 敬请早日回答，将不胜赞赏。Your early reply / prompt attention / immediate response / favorable answer will be highly appreciated. 如蒙早

14、日回答，将不胜赞赏。We await your further news with interest. 我们切盼他方进一步的音讯。 结 束 语 Sample Letters for Establishing Business RelationsDears Sirs,Your name and address have been given to us by the Hongkong & Shanghai Banking Corporation of Jakarts . We are now writing to you for the establishment of business

15、 relations.We have had no contact with yout country before. In view of the developing friendly relations between our two countries, we wish to ascertain whether cooperation to the advantage of both our firms could be established. We invite you to send us details and prices, possibly also samples, of

16、 such goods as you would be interested in selling, and we shall gladly study the sales possibilities in our market . On the other hand, please favor us with a list of those goods you are interested in obtaining from us so that we might be able to quote on some and give you all the necessary informat

17、ion regarding supply possibilities.Yours faithfully,Dear Sirs,We owe your name and address to the Chamber of Commerce, Tokyo, who informed us that you are in the market for Personal Computers.We are one of the largest computer manufactures in our country in our country and have been handing various

18、kinds of computers for about 10 years. We approach you today in the hope of establishing business relations with you and expect, by our joint efforts, to enlarge our business scope.In order to acquaint you with our business lines, we enclose a copy of our illustrated catalogue covering the main item

19、s suppliable at present. If you are interested in any of the items, please tell us by fax. Well give you our lowest quotations and try our best to comply with your requirements.Our customers are always satisfied with our products and the service after the sale. We believe that you will be, too , aft

20、er we do business together.Our banker is the Bank of Tokyo, Japan. They can provide you with information about our business and finances.We are looking forward to your early reply.Yours faithfully,business scope = line of business 运营范围 Manufacturers Write to Importers Now more and more factories and

21、 manufacturers are allowed to sell their products in the world market. If you are working in such an enterprise with the Governments approval of import and export, you will be write directly to the importers abroad for thesale of your products without any help from an export company.Sample Letter 1:

22、Dear Sirs,We have been manufacturing this product for 20 years.Our success in trade, which can be seen from our rapid expansion from a single factoryof medium size twenty years ago to a total number of fourteen large modern factories situated at various places in the Pudong Development Zone today, d

23、epends entirely on the trustworthiness of our products. Our trade name, which we value so much, will sufficiently warrant your confidence in us.Yours faithfullyComplete the following sentences一. We have the pleasure of 1. 通知他们，我们曾经与贵方代表( representative ) 获得了联络。 2. 得悉贵方对与我公司建立业务往来很感兴趣。 3. 将我公司驻沪办事处的地

24、址及联络人通知贵方。二. We are appreciative of 1. 贵方有和我公司建立贸易关系的意向( intention )。 2. 贵方为促进我们双方的贸易和友谊所作的努力。 3. 贵方对此事的及时处置。三. 1. 承蒙中国银行的引见， 2. 多亏我驻贵国使馆经参处的引见， 3. 经汤姆和威廉姆公司引荐， we learnt that you are the chief importer of electric appliances in your country.Exerciseson the recommendation of.承.引荐、引见by courtesy of .t

25、hrough the courtesy of.承.的好意相告 Translate the following letter into English 美国 J & M 已将贵公司的称号和地址告知我们，并认为贵公司是中国有潜力的棉布买主。棉布属于我公司的运营范围，我们将很乐于与贵公司建立直接的业务关系。 兹随函附上商品小册子和价目单各一份，以便于了解我们可供出口棉布的概略。一当接到贵方的详细询价，将立刻航空邮寄我公司的报价单和样本。 恭候佳音。 . 谨上ExercisesInquiry 询盘 Inquiry Sheet 询价单 Quotation 报价 Indent 定单 Invitat

26、ion to Offer 邀请发盘 Offer 发盘 Firm Offer 实盘 Counter Offer 还盘 Voluntary Offer 主动发盘 Bid 递盘 Acceptance 接受 Contract 合同 Conditional Acceptance 有条件的接受 Confirmation 确认书 Agreement 协议 Memorandum 备忘录 Import Contract 进口合同 Purchase Contract 购买合同 Sales Contract 销售合同 Allowance 折让、允差 Purchase Confirmation 购买确认书 Curre

27、nt Price 现行价 Retail Price 零售价 Rebate 回扣 Sales Confirmation 销售确认书 Wholesale Price 批发价 Businessman/Merchant/Dealer 商人Wholesaler 批发商Retailer 零售商Sole / Exclusive agent 独家代理Salesman 推销商Speculator 投机商Compensation trade 补偿贸易1. Generally speaking, this type of letter should include the sources of informatio

28、n related to -the address, e.g. how you know his name and address; -your intention, i.e. Why you are writing to him; -a brief introduction of your firm, e.g. your business scope、 your branches, and also your liaison offices, if any; references as to your firms financial standing and credit rating, e

29、tc.2. If you are in the market for the goods the addressee can export, you may also request for samples, price-list, catalogues, etc. Meanwhile you may state simple, clearly and concisely what you can sell.Writing Guidelines Report Writing 报告写作Memorandum and Informal, Short Reports 备忘录与非正式的短篇报告Propo

30、sals and Formal Reports 建议书与正式报告Punctuation Marks 标点符号 商务信函构成要素规范部分：Letterhead 信头: 包括发信人公司的称号、地址、或电传号码。Date Line 发信日期Inside Address 封内收信人地址Salutation 对收信人的尊称Body 正文Complimentary 结尾敬语Signature 签名二. 特别部分：Attention Line 制定收信人Subject and Reference Lines 事由Organization Name 公司称号Author, Title and Departme

31、nt 撰稿者印刷体姓名Reference Initials 主办人代号便于调查信函的主稿人和打字人Enclosure Notation 附件注明Copy Notation 复本注明CC to Mr.Li 或 CC The Uni Trading Co.,Ltd.)Make corrections in the format of the following letterRocky Mountain High Country RealtyMile High BuildingOne Denver PlazaDenver, Colorado 80200Pueblo, CO 810022021 Wes

32、t Prospect StreetMs. Kim Jameston, AttorneyDear Ms. Jameston: We appreciate your April 23 letter concerning the failure of one of our salesRepresentatives to inform your client of the possible zoning of the Blake property. Please accept my sincere apology for not having corresponded with you sooner.

33、 The sales.ROCKY MOUNTAIN HIGH COUNTRY REALTYCordially,Residential PropertySales Manager, Joe CrossmanMs. Ms. Kim Jameston, Attorney2021 West Prospect StreetPueblo, CO 81002Cordially,ROCKY MOUNTAIN HIGH COUNTRY REALTYJoe CrossmanSales ManagerResidential PropertyLetterhead Systems A/S Corporation :+4

34、5 83894232 Fax:+45 83894234 Web Site: systems : infomslangDateline March 23, 2019Inside Address Mr. Jame 收信人姓名 Director of Personnel 收信人职位、头衔 Windsor Mils Inc. 单位称号 212 Magnolia Avenue 门牌号码、街道称号 Spartanburg, South Carolina 29301 城市、州、 The United States of America 国家Attention Line Attention Mr .Li (指

35、定收信人或某个部门Salutation Dear Mr. ZhangSubject Line Re / Subject: Claim No. MA-457972 信文的主旨Body - -Complimentary Close Cordially,Organization Name Systems A/S CorporationSignatureAuthor, Title Joe GrossmanDepartment Sales ManagerReference Initials XYW : SHEnclosure Notation Encl.Copy Notation CC to Mr. Z

36、hang March 10, 2019Professor Fan Hong Foreign Languages DepartmentJiangxi normal UniversityJiangxi, 300027Dear Prof. FAN,I am very interested in Business English and wish to learn more fromyour lectures. This week I am going to write a letter to IBM company Requesting information about the availabil

37、ity of a product. Could youPlease send me some information on the formats of the business letter?I would be very grateful for your kind help and early reply. Sincerely yours, (Signature) Li Ping Complimentary Close客套终了语亲密式： Cordially, Cordially yours, Intimately yours, 普通式： Sincerely, Sincerely your

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