标题2018高中新创新一轮复习英语译林版必修四 Unit 1 Advertising

1、Unit 1 Advertising一、刷黑板.阅读词汇(英译汉)第一屏听写1welfare n (个人或群体的)幸福、安全和健康；福利2breath n. 气息；呼吸_3cancer n. 癌症_4campaign n. 运动5motto n. 座右铭；格言，箴言6amazed adj. 大为惊奇第二屏听写7cigarette n 香烟，卷烟8publisher n. 出版社，出版机构；发行人，出版人9media n大众传播媒介，大众传播工具10intelligence n. 智力，才智；情报11comprehension n. 理解力，领悟能力；理解练习12bonus n. 意外收获；奖金

2、，额外津贴第三屏听写13software n软件14eye­catching adj. 引人注目的15corporation n. (大)公司16bar n. 条，棒；酒吧17yummy adj. 味道好的，好吃的18fancy adj. 精致的；绚丽的；奢华的n. 空想，幻想；爱好，迷恋vt. 想象；猜想第四屏听写19lung n肺20fingernail n. 手指甲21tobacco n. 烟草，烟叶22*logo n. 标识，标志，徽标23*slogan n. 标语；口号.高频词汇(汉译英)第五屏听写1advertising n做广告；广告活动；广告业2airline n.

3、航空公司3drug n. 毒品；药，药物4shine n. 光亮，光泽5advertisement n. 广告；广告宣传6persuade vt. 说服，劝说；使信服7advertise vt. & vi. 做广告，宣传第六屏听写8cheat vt. & vi.欺骗；作弊n. 骗子；欺诈行为 9skilful adj. 有技巧的；熟练的10innocent adj. 清白的，无罪的11fool vt. 欺骗，愚弄n. 傻瓜12cure vt. 治愈；解决 n. 药物，疗法；对策13grocery n. 杂货店14pleased adj. 高兴，满意；乐于(做某事) 第七屏听写1

4、5comment n 评论，评价vi. 评论，议论16mental adj. 心理的；思想的，精神的；智力的 17trick n. 骗局；玩笑，恶作剧；把戏，戏法；诀窍vt. 欺骗，欺诈18nationwide adj. & adv.全国范围的(地)，全国性的(地)19aim vt. & vi. 以为目标；瞄准n. 目的，目标第八屏听写20benefit vt. & vi.使受益；得益于n. 益处；救济金；奖金21promote vt. 推广，宣传；促销；促进，推动22slave n. 完全受控制的人；奴隶23consult vt. 咨询；请教24recommend v

5、t. 推荐；建议，劝告；介绍25senior adj. (高中或大学)毕业年级的；级别高的n. 高年级的学生，毕业班学生；上司；年纪较长的人第九屏听写26purchase vt. 购买，采购 n. 采购；购买的东西27designer n. 设计者，设计师28tip n. 建议，提示；顶端，末梢；小费 vt. & vi. (使)倾斜，倾覆；给小费29multiply vi. & vt. 成倍增加，迅速增加；乘，乘以30design vt. & n. 设计第十屏听写31update vt. & n更新；提供最新信息；使现代化 32youth n. 年轻人，青年；青

6、年时期；青春，朝气33aspect n. 方面；层面34recipe n. 烹饪法；食谱35bargain n. 便宜货；协议 vi. 讨价还价36poster n. 海报第十一屏听写37target n目标；靶子vt. 瞄准；以为目标38determine vt. 确定，查明；决定；裁决39analysis n. 分析，分析结果40appeal vi. 有吸引力；呼吁，恳请n. 吸引力；呼吁，恳求41react vi. 作出反应，回应第十二屏听写42personally adv. 个别地；就本人而言；本人，亲自43packet n. 小包，小盒44poisonous adj. 有毒的45sm

7、oker n. 吸烟者46urge vt. 敦促，力劝；竭力主张n. 强烈的欲望，冲动47essay n. 论说文，小品文；(学生为某门课程写的)文章，短文第十三屏听写48shock vt.使震惊，使惊愕n. 震惊，惊愕49die_from 死于50get_something_across 把表达清楚51appeal_to 吸引，引起兴趣；呼吁第十四屏听写52figure_out弄清楚，弄懂；计算出53be_meant_to 旨在，目的是54even_if/though 虽然，即使55fall_for 上的当56play_tricks_on 欺骗；捉弄57deal_with 处理，应付；涉及，

8、关于二、刷清单(一)核心单词阅读单词1.welfare n(个体或群众的)幸福、安全和健康；福利2campaign n. 运动3motto n. 座右铭；格言，箴言4intelligence n. 智力，才智；情报5comprehension n. 理解力，领悟能力；理解练习6.amazed adj. 大为惊奇7breath n. 气息；呼吸8bonus n. 意外收获；奖金，额外津贴9media n. 大众传播媒介，大众传播工具10publisher n. 出版社，出版机构；出版人，发行人11.software n. 软件12eye­catching adj. 引人注目的13cor

9、poration n. (大)公司14fancy adj. 精致的；绚丽的；奢华的n. 空想，幻想；爱好，迷恋vt. 想象；猜想表达单词1.purchase vt.购买，采购n. 采购；购买的东西2cure vt. 治愈；解决n. 药物，疗法；对策3comment n. 评论，评价vi. 评论，议论4mental adj. 心理的；思想的，精神的；智力的5aim vt. & vi. 以为目标；瞄准n. 目的，目标6urge vt. 敦促；竭力主张7recommend vt. 推荐；建议，劝告；介绍8aspect n. 方面；层面9tip n. 建议；提示；顶端，末梢；小费vt. &am

10、p;vi. (使)倾斜，倾覆；给小费10update vt. &n. 更新；提供最新信息；使现代化11bargain n. 便宜货；协议vi. 讨价还价12appeal vi. 有吸引力；呼吁，恳请n. 吸引力；呼吁，恳求13design vt.& n. 设计14analysis n. 分析，分析结果15consult vt. 咨询；请教16react vi. 做出反应，回应语境活用1The fact is that the medicine can't cure (治愈) his father of his cancer.2I don't want any c

11、omments (评论) on my new haircut.3To study hard is our own business, and to get a higher education and improve ourselves is our aim (目标) in our life.4Of the two trips to the Yangtze River and Mount Tai, both are highly recommended (推荐)(2019·北京高考书面表达)5It's common to leave a tip (小费) in many We

12、stern countries.6These shoes are a real bargain (便宜货) at such a low price.7The application of new technologies and the wide appeal (吸引力) of movie stars could also account for the increase.(2019·江苏高考书面表达)8The relationships between our two countries have improved markedly in every aspect (方面)9The

13、 success of this program depends on its participants, and I urge (敦促) you to join and to encourage others to do the same.10If symptoms persist, consult (咨询) a doctor without delay.拓展单词1.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n清白，无罪2persuade vt.说服，劝说；使信服persuasive adj.有说服力的；劝说的，劝诱的3advertise vt.&

14、 vi.做广告，宣传advertisement n广告；广告宣传advertising n做广告；广告活动；广告业4benefit vt.& vi.使受益；得益于 n益处；救济金；奖金beneficial adj.有益的，有帮助的5promote vt.推广，宣传；促销；促进，推动promotion n促进6determine vt.确定，查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n决心，果断7personally adv.个别地；就本人而言；本人，亲自personal adj.个人的，亲自的8fool vt.欺骗，愚弄 n傻瓜f

15、oolish adj.愚蠢的foolishness n愚蠢9latest adj.最新的late adj.& adv.晚的(地)，迟的(地)later adv.后来10poisonous adj.有毒的poison n毒药 vt.毒害11skilful adj.有技巧的，熟练的skill n技巧skilled adj.熟练的语境活用1He tried to persuade her but failed. It appeared that what he said wasn't persuasive at all.(persuade)2Rose's father is

16、a skilled mechanic so she has become skilful at repairing bicycles too.(skill) 3Cycling is highly beneficial to our health. That is to say, we can get much benefit from cycling.(benefit)4We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In ret

17、urn for our efforts, all the staff in our department were promoted.(promote)5He was shocked at the shocking news, for I could see the shocked look on his face.(shock)6She is a determined girl, so we know that once she has determined to do something, she will make her dream come true with great deter

18、mination.(determine)7The man insisted that he was innocent and that he was as straight as an arrow. Anyone who doubted his innocence was wrong.(innocence)8It is reported that some children were poisoned by the poisonous food.(poison)(二)常用短语写准记牢语境活用(选用左栏短语填空)1.believe_in相信2for_free 免费3be_meant_to 旨在，

19、目的是4even_if/though 虽然，即使5fool_sb._into_doing_sth. 欺骗某人做某事6fall_for 上的当，受的骗7play_tricks_on 欺骗；愚弄8deal_with 涉及；处理，应付9be_amazed_by/at 对感到惊讶10figure_out 弄懂；计算出11in_advance 提前12appeal_to 吸引；呼吁13get_sth._across 把某事表达清楚14discourage_sb._from_. 劝阻某人15die_from 死于16be_concerned_about 关心；挂念17do_market_research

20、做市场调查1.The measures are_meant_to prevent the river from being polluted.2Children, as well as adults, usually play_tricks_on each other on Halloween.3I wanted to figure_out what made the difference.4We knew we could depend on her to deal_with the situation.5I think what appeals_to me about his painti

21、ng are the colours he uses.6Passengers are reported to have died_from their serious injuries.7I had created a way to get my message across while using as few words as possible.8Even_if/though it should rain tomorrow, we will continue our work.9No matter how hard I try to convince you that is a trick

22、, you fall_for it every time.10It was advised that all the students should be_concerned_about each other and help each other in our class.(三)经典句式原句背诵句式解构佳句仿写1.Even if an ad does not lie, it does not mean it is altogether innocent. 即使一则广告没有撒谎，也并不意味着这则广告就是完全清白的。even if意为“即使”，用来引导让步状语从句，它相当于even though

23、。即使期末考试快到了，我依然会设法挤出时间锻炼身体。(2019·天津高考满分作文) Even_if_the_final_exam_is_around_the_corner,_I'll still manage to find time to work out.2.When it comes to advertisements, we must all use our intelligence and not be a slave to them！谈及广告，我们都必须运用自己的智慧，而不要做广告的奴隶！when it comes to .意为“当谈及的时候”。谈到中国传统文化，

24、我首先想到剪纸。(2019·全国卷高考佳句)When_it_comes_to_traditional_Chinese_culture,_I first think of paper­cutting.3.According to the publisher, readers do seem to be interested in this new novel. 根据出版商的说法，读者的确好像是对这本新小说感兴趣。“do/does/did动词原形”表示对谓语动词的强调。我确实希望你能加入我们，因为青山是一个如此好的放松地点，我们肯定会玩得很高兴。(2019·6月浙江高

25、考满分作文) I do_hope that you could join us because Green Hill is such a fun place to relax and surely we will have a great time.4.There are even PSAs to teach us how to live healthy lives. 甚至还有一些公益广告教我们如何健康地生活。“特殊疑问词不定式”结构可作主语、宾语、表语等。我们讨论了视频里面放什么。(2019·北京高考满分作文) We debated over what_to_put_into th

26、e video.(四)初中考点再回顾高频考查类记熟文化差异类辨清易忘易错类勤览1.close_to_home 离家近2.course n. 课程；学科e over 过来；拜访4.connect . with . 与联系5.crispy adj. 脆的；酥脆的1.something_else别的东西2.at_the_same_time 与此同时3.take_one's_temperature 量体温4.run away from problems 逃避问题5.put some medicine on 在上面敷药1.Mickey Mouse米老鼠 2.Donald Duck 唐老鸭3.Sn

27、ow White 白雪公主4.Cinderella 灰姑娘5.Santa Claus 圣诞老人一、过重点单词1persuade vt.说服，劝说；使信服教材原句An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.广告使用文字和图片来说服人们购买某种产品或服务或者是相信某种理念。persuade sb. to do sth./into doing sth.说服某人做某事persuade sb. not to do sth.

28、/out of doing sth. 说服某人不要做某事persuade sb. of sth./persuade sb. that . 使某人相信多角练透单句语法填空Don't let yourself be persuaded into buying (buy) things you don't really need.He tried to persuade me to_give (give) up smoking, but in vain.Eventually, we persuaded him of the wisdom of this decision.句型转换Th

29、e young mother persuaded her son to have a cup of milk.The young mother persuaded her son into having a cup of milk.We persuaded him out of lending his money to that untrustworthy man.We persuaded him not to lend his money to that untrustworthy man.名师指津persuade sb. to do sth.表示“说服某人做某事”；若表示“试图说服某人做某

30、事而未涉及结果”，则用try to persuade sb. to do sth.或advise sb. to do sth.。2cure vt.治愈；解决；矫正n.C药物，疗法；对策教材原句 This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! 这一叙述想要欺骗你，使你认为这种牙膏能治愈口臭，可广告上其实并没有这么说！cure sb. of .治愈某人的病；改掉某人的不良习惯a cure for sth. 治疗的方法beyon

31、d cure 无可救药题点全练单句语法填空The shock of losing my purse cured me of all my former absent­mindedness.Larry's mother couldn't come to terms with the doctors' conclusion that her son was beyond cure.Punishment can never be an effective cure for severe social problems.辨析比较cure强调结果，“治疗，治愈”，其后可

32、直接加疾病或用于cure sb. of sth.结构treat强调过程，“治疗”，常用搭配：treat one's疾病或treat sb. for疾病熟词生义读句子猜词义Ministers hoped that import controls might cure the economy's serious inflation.解决联想发散 类似cure sb. of sth.的短语还有：rob sb. of sth.抢劫某人某物rid sb. of sth. 去掉某人某物inform sb. of sth. 通知某人某事warn sb. of sth. 警告某人某事suspe

33、ct sb. of sth. 怀疑某人某事cheat sb. of sth. 欺骗某人某事remind sb. of sth. 提醒某人某事3aim vt. & vi.以为目标；瞄准，对准；旨在n.目标，目的(可数名词)；瞄准(不可数名词)教材原句PSAs aim to teach us and help us lead better lives.公益广告旨在教育我们，并帮助我们过更好的生活。(1)aim at/be aimed at (doing) sth.瞄准；对准；旨在(做)某事aim to do sth. be aimed to do sth. 目标是做某事(2)take ai

34、m at . 瞄准；对准with the aim of . 目的是achieve one's aim 达到某人的目标(3)aimless adj. 漫无目的的(4)aimlessly adv.without aim漫无目的地多角练透单句语法填空I am writing to invite you to join the table tennis team in our school aimed at developing (develop) our interests and improving (improve) our skills.(2019·全国卷书面表达)In th

35、e newspaper of our school there is a column called“Foreign Cultures”， aiming to_introduce (introduce) American customs and the life of high school students.(2019·全国卷书面表达)She went to London with the aim of finding a job.句式升级This activity is aimed at improving the students' ability of listeni

36、ng and speaking, which is very popular.(用过去分词作状语改写)Aimed_at_improving_the_students'_ability_of_listening_and_speaking,_this activity is very popular.4benefit vt. & vi.有益于；有助于；受益n.好处；利益；优势教材原句All of these ads are meant to benefit the public, and you can often learn a lot by following the advi

37、ce they give.所有这些广告都旨在使大众受益。遵循这些广告给出的建议，你往往可以学到很多东西。(1)benefit from/by .从中受益；得益于(2)for the benefit of sb.for one's benefit 为了某人的利益get benefit from 从中受益(3)beneficial adj. 有益的be beneficial to .be of benefit to . 对有益多角练透单句语法填空A large number of students will benefit from/by the new teaching method.I

38、t was for the benefit of your company that we did that.Although a sudden change can be a bad thing, it might often be beneficial (benefit) in the long run.完成句子Keep it in mind, and gradually we can gain this good learning habit and benefit_from/get_benefit_from it.记住它，逐渐地我们就可以养成这种好的学习习惯并且从中受益。That wa

39、s a health programme to benefit_everyone.那是一项对人人都有好处的健康计划。5promote vt.推广，宣传；促销；促进，推动教材原句Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.最后，我想告诉大家：想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。练牢基点 写出下列句中promote的含义They di

40、scussed how to promote cooperation between the two countries.促进，推动The company is promoting its new products on television.推广，宣传He worked hard and was soon promoted.晋升，升级He promoted a campaign to remind the public of protecting the wildlife.发起系统考点(1)promote sb. (from sth.) to sth.把某人(从某职位)提升到某职位be pr

41、omoted to 被提升为(2)promotion n. 提升，晋级，促进get/win/gain promotion得到晋升练通重点单句语法填空While waiting for the opportunity to get promoted/promotion (promote), Henry did his best to perform his duty.Because of his good performance, he was promoted to a higher position in the company.一句多译多年的努力工作之后，他由职员晋升为经理。He was_

42、promoted_from_a_clerk_to_a_manager after many years of hard work.(promote)He got/won/gained_promotion_from_a_clerk_to_a_manager after many years of hard work.(promotion)6consult vt.咨询；请教；商量；查阅教材原句Before I consulted you, I had no comprehension that a company might try to fool people into buying a pro

43、duct or service.我在请教您之前，我还不知道公司可能会尽力去欺骗人们购买他们的产品或者服务。consult sb. about sth. 向某人请教/咨询某事consult with sb. about/on sth. 与某人商量某事，与某人磋商某事consult a dictionary/a map 查阅字典/查看地图题点全练完成句子He often goes to the office to consult_his_teacher_about the method of learning English.他经常去办公室向老师请教关于学习英语的方法。After consulti

44、ng_with her daughter and manager, she decided to take on the part.同她的女儿兼经纪人商量之后，她决定接受那个角色。Please don't consult_a_dictionary every time you meet a new word.请不要每次遇到生词就查词典。联想发散关于“查字典”的表达方式还有：refer to a dictionary, look up a word in a dictionary等。7recommend vt.推荐；建议，劝告；介绍教材原句Yesterday I came across

45、an interesting new book, which I would like to recommend here.昨天，我无意中看到一本有趣的新书，在此我很愿意推荐给大家。(1)recommend sb. sth.recommend sth. to sb.向某人推荐某物recommend sb.as . 推荐某人为(2)recommend doing sth. 建议做某事recommend sb. to do sth. 建议某人做某事recommend that sb. (should) do sth. 建议某人做某事It is/was recommended that sb. (s

46、hould) do sth. 有人建议某人做某事(3)recommendation n. 推荐；介绍信多角练透单句语法填空It is because of his recommendation (recommend) that we have such an excellent worker now.We strongly recommend reporting (report) the incident to the police.Finally, I recommend that you (should)_watch (watch) more live broadcasts of inte

47、rnational matches at www. weiqitv. com.完成句子He recommended the young man to_our_firm_as_a_salesman. 他向我们公司推荐了这个年轻人做销售员。It_is_strongly_recommended_that schools provide students with more time for sport.强烈建议学校为学生们提供更多的时间进行体育运动。联想发散后接宾语从句，从句中谓语动词用“(should)动词原形”的常见动词有：8tip n建议，提示；顶端，末梢；小费 vt.& vi.(使)

48、倾斜，倾覆；给小费经典例句It shows how to prepare a resume, and gives tips on applying for jobs.它说明了如何准备一份简历，并提了一些有关求职的建议。一词多义 写出下列句中tip的含义Most restaurants now include the tip in the price of the meal.小费The sleeves covered his hands to the tips of his fingers.顶端，末梢Did you see him tip the taxi driver with a pound

49、 note？给小费The children tipped the table and the glasses fell off.(使)倾斜，(使)翻倒9design vt. & n设计；图案；构思；计划高考佳句Skilled workers also combine various hardwoods and metal to create special designs.(2019·全国卷)熟练的工人也把各种各样的硬木和金属结合起来以创造出特别的样式。(1)design .for .为而设计be designed for/to do . 旨在；打算被用来做(2)by des

50、ign on purpose 故意地；蓄意地题点全练单句语法填空They asked me to design a poster for the campaign.The programme is designed to_help (help) people who have been out of work for a long time.She arrived just as we were leaving, but I'm not sure whether this was by accident or by_design.10determine vt.确定，查明；决定；裁决教材

51、原句In order to determine your audience, you will need to do a little research and analysis in advance.为了确定你的目标受众，你需要事先做一点调研和分析。练牢基点写出下列句中determine的含义Have you determined the date for the wedding？确定The policeman wanted to determine all the facts.查明He determined that his son shall have a good education.

52、决定系统考点(1)determine on/upon (doing) sth.决定(做)某事determine to do sth.决定做某事(表示动作)(2)determined adj. 坚决的；有决心的be determined to do sth. 决心做某事(表示状态)(3)determination n. 决心练通重点单句语法填空From the determined expression on his face, we knew that he was determined to take up the job, which needed great patience and d

53、etermination.(determine)I have determined on/upon working as a volunteer teacher in the countryside after graduation.I'm determined to_go (go) all out to live up to my parents' expectations.句型转换Because he was determined to study hard, he bored a hole in the wall to “steal” light from his nei

54、ghbor to read at night.Determined to study hard,_he bored a hole in the wall to “steal” light from his neighbor to read at night.名师指津determined to do sth.常以状语形式出现，类似结构还有：faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that .等。11appeal vi.有吸引力；呼吁，恳请vi.& vt.上诉；申诉n.吸引力；呼吁，恳求教材原句It is important to always try to appeal to the audience in order to get them to react in a certain way.为了让受众做出预期的反应，始终努力去