大赛第三届Team3华硕市场推广策划

1、ULTRABOOKFOR THOUGHT LEADERSTeam 3Let get back to the point we started Thought leaderSMBYoung entrepreneursCorporate usersOrganization runnersTRAVELLERS1.64kg20mmCarbon fiberconstruction7 hours batteryDifferent appearance speaks for itselfThinkPad X1 1ASUSPRO BU400 4Dell 6430u 1 Communications Platf

2、orm Services Identity ThinkPad belongs to the past ASUS belongs to the eternity Dell belongs to the presentWeaknessesSmall Market ShareSmall Market ShareLack of PromotionLack of PromotionCounterpart Counterpart CompetitorsCompetitorsUnapparent Unapparent BreakthroughsBreakthroughsDellThinkPadAsusCom

3、petitionThinkPad X1RobustnessRobustnessRobustness3rd generation Intel CPU3rd generation Intel CPU3rd generation Intel CPUWaterproof KeyboardWaterproof KeyboardWaterproof KeyboardDurabilityDurabilityDurabilityEE3.0+SSDLow PriceSafety Hard WaresDell 6430uAsus BU4003rd generation Intel Core processorsS

4、SD Hard DiskDDR 3PortabilityDurability SafetyWeakness:No Sparkles!SafetyMeticulously Attended Meticulously Attended DetailsDetailsUser ExperienceUser ExperienceBrand ImageOther brandsOther brandsDellDellThinkPadThinkPadRigidnessEconomicWeakness: Unprofessional Brand ImageGamers Choice?High Cost perf

5、ormance?Geeky?Unprofessional Brand ImageLack of PromotionBrand ImageBad SalesPrejudice of Targeted CustomersSolutionsClearerTargetsMore ChannelsOf DistributionPromotions more effectiveTo specific targetsBroadened productsofferingMore human resourcesworking for promotions.More promotionMore revenue S

6、alesOrganizationSponsored : THE 3RD NEW ORIENTAL TOEIC CUP PUBLIC SPEAKING CONTESTTimingOPPORTUNITIES*Risk of Inaction2012THINKPAD X12013ASUSPRO BU400Are we really late?7 million college graduatesBusiness fieldPotential customers锐普PPT论坛chinakui分享：锐普PPT论坛chinakui分享：Get a new image from campus to care

7、er.Wear (a suit and tie)Speak (articulate, properly)Use (computer)New oriental public speaking contestYoungWiseAll doing great in business during the contestAPPROVE ASUSPRO BU40024 Contestants Peer Role models10% discount for the graduatesTo promote our productThreatsBad economic situationWhole mark

8、etTablet 2012 4th quarter Sale volume:52,500,00The sales volume of 2012:348.700,000 Drop:1.2%Tablet4 4thth quarter of 2012 75.3% number: 52,500,00The whole market ultrabook2012-1.2%Sale volume :348,700,000Customers have no Confidence in ultrobook ?Timing Thinkpad X1 2012.9Dell latitude 6430u2012.11Asus BU4002012.12 The price : Not Competitive1.0Dell lattitude 6430u ASUS BU400Thinkpad X16,999-7,999About:8,00010500-17.000Brand Image ?锐普PPT论坛chinakui分享：锐普PPT论坛chinakui分享： Thinkpad 锐普PPT论坛chinakui分享：How about ASUS Business computer ?Would you like to have one ?Imitator of Macbook