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1、美联英语提供:外贸英语:做广告小编给你一个美联英语官方试听课申请链接:外贸英语:杂志广告A:How much does it cost if I want to have an advertisement in a magazine.A:在杂志上做广告需要花多少费用?B;That's depends on the kind of ads you want to have ,for esample whether you want to have an ads with colorful pictures or not Normally ads in black and white ch
2、eaper.B:这要取决于做彩色的还是黑白广告,黑白广告比彩色广告费用上要低得多。A:Well ,I think we need ads with colorful pictures.A:哦,我想我需要彩色的广告.B;But it is re;atively dearer.B:但是那样就贵了很多。A:Color ads will have a better effet.A:彩色广告会有一个更好的效果。B:Yes,Maybe at first you can have a few more small ads than several bigger ones.B:那是的,或许在初期多做小广告比仅
3、做几个大广告要好得多。A:Idid it get what you said.A:我不明白你的意思。B:I mean if it is under the same condition the frequency you have for your ads is more important than the specification of you ads .B:我是说如果其他情况相同,广告次数 比广告规模更重要.A:That souds very reasonable.A:听起来很有道理。外贸英语:电视广告A:This is a very competitive market. We
4、9;ve got to come up with a few clever strategies in order to keep our place on top.A.这是个充满竞争的市场,我们不得不想出几个更聪明的办法来保持我们的领先地位。B:What's your suggestion?B:你的建议呢?A:As far as I know,you only advertised in newspapers. It is far from enough.A:据我所知,您的产品仅仅做了印刷广告 这远远不够。B:Really'?B:是吗?A:I think we should
5、have advertisement on TV.A:我认为你应该做电视广告.B:I admit that it will leave a deep impression on the audience's mind.but it's too expensive to make TV commercials.B:我知道电视广告会给观众留下深刻的印象,但是电视广告太贵了。A: However, TV commercials are fascinating and attractive. The repetition of commercials will help make ou
6、r products well-known and build strong brand positions.A:但是,电视广告生动、吸引人。 电视广告的不断播放将会扩大我们产品的知名度, 并能奠定我们的品牌地位。B:EnB:嗯A: Not right at the moment. But with the development of the company,you will need to spend more money on having more expensive ads.A:不是现在做。但是随着公司的发展,您就要做些贵的广告了.B: I will think about your
7、 suggestion.and discuss it with the sales department.B:我会考虑您的建议,和销售部讨论一下。A: By the way.these are the two ads I designed for you. Would you like to have a look at them?A:顺便说一下,这是我给您设计的两份告,您想看一下吗?B: Thank you. They look very attractive.B:谢谢。看上去很吸引人。外贸英语:媒体组合A: We've done some tactical planning alr
8、eady. Our main goal is to establish brand awareness among our target audience. We think we've come up with a good planA:我们已经完成一些战略计划,我们的主要目. 标是在目标顾客中建立起品牌知名度,我们 认为我们已经提出一项不错的计划。B: What media do you plan to use?B:你们打算用什么媒体?A: We want to use the right media mix to reach our target market. for exam
9、ple,TV and magazine advertisement. Both are attached with some coupons and these are some slight differencesbetween them.A:我们打算使用正确的媒体组合来达到市场目标,例如采用电视和杂志广告?两科都附有优惠券,两份优惠券略有不同.B: Why?B:为什么?A: As we are investigating both the two advertisements.A:因为我们对这两种广告都作跟踪调查。B: I can't catch you.B:我听不明白了。A: W
10、hat I mean is there are some special marks in the two copies of coupon and so we may know which ad has a better effect!A:我的意思是我们在这两份优惠券上设有特 别的数字记号,这样就能看出哪份广告反响 更强。B: Excellent.B:棒极了。A: Then we can decide which one we should choose and as a result we can save some money on the ad.A:那么我们就能决定以后使用哪种广告,免
11、得浪费了广告费。外贸英语:广告效果A: I'm glad to tell you that the advertisements have a good effect. We have received many orders recently.A:很高兴告诉您,广告初步效果非常好。几天我们收到了很多订单。B: Excellent. That shows the advertisement is a great success! am so glad to hear the news. Frankly speaking,you are just our customer,once yo
12、ur business is on the right path,with our help. you will become a billionaire.B:这么说广告很成功啊。听到这个消息我很高兴。我跟您说吧,现在您只是我们的小客户,可是一旦我帮您走上正轨,您会成为亿万富翁。A: Thank you. So I think it is necessarlt to have some more advertisement.A:谢谢您。所以我觉得广告要继续做。B: Of course.B:当然了。A: Now let's make a plan about the following period of time.A:现在把下一阶段的预算做个计划吧。B: Ok,l have some magazines for the advertisements. Please have a
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