新编实用英语

1、 Section I Listening and ConversationSection II Reading Comprehension Section III Writing and Translating backSection I Listening and ConversationPart I Leading in Part II Putting in usePart III Further Practice Part IV Aptitude Test and GuidancebackPart I Leading in1. Pre-class Work2. Warming up fo

2、r the new class: Reading and acting outback 1. Pre-class Work Finding out the patterns and expressions used for making development planning as many as possible.back2. Warming up for the new class Reading and acting out Present your collections Refer to the data bank Present new materials Practice Di

3、alogue 1 Discuss a Business Plan and Dialogue 2 Business Development PlanningBack Part II. Putting in use 1. Dividing the students into groups2. Offering more samples 3. Acting out and comments backStrategy Decision Areas Organized by the Four Ps backProductPlacePromotionPriceP h y s i c GoodService

4、FeaturesQuality levelAccessoriesInstallationWarrantyProduct linesPackagingBranding O b j e c t i v e Objectives Channel Type Market Exposures Kinds of middle men Kinds of locations of stores How to handle transporting and storing Service level R e c r u i t i n g middlemen Managing channelObjectives

5、Promoting blendSalespeopleKindNumberSelectionTrainingMotivationAdvertisingTargetsKinds of adsMedia typeCopy thrustPrepared y whomSales promotion ObjectivesFlexibilityLevel overProduct life cycleGeographic termsDiscountsAllowances Part III Further Practice1. Practicing and Furthering2. Listening and

6、Completing3. Respondingback1. Practicing and Furthering backPractice the dialogues on Page 176 of the Textbook in groups, and try to further them。2. Completing backWork in groups to complete by filling in the blanks on Page 178-179 of the Textbook (Exercises 1 and 3)3. Responding Practice Exercise 2

7、 on Page 179 of the Textbook orally . Teacher plays the tape recorder, and ask the students to answer the questions based on what they have heard , the whole class work together backThe script for the dialogue Salesgirl: Good Morning, sir. What can I do for you? Customer: Im thinking of buying a new

8、 cell phone. Do you have any recommendations? Salesgirl: We have cell phones of various designs at different prices. What particular model do you have in mind? Customer: Id like to buy one of the latest fashion. Salesgirl: I see. How about this type? They are the new TCL products. In fact, they are

9、fresh from the oven. I had them in only a few days ago. Customer: Let me have a look. They look very pretty. I like them. How much are they? Salesgirl: 3556 yuan.backA: When did the project start?B: It began at the end of last yearA: What have the results been like so far?B: Rather disappointing. We

10、 expected to have reached our targets before now.A: How do you account for the unsatisfactory results?B: Its difficult to say. The retailers think the product is over-priced.A: Do you agree with them?B: Not really. I believe the advertising has failed to reach its target audience.A: Why do you think

11、 so?B: As you know, this product is targeted at the 30-40 age group. I dont think it has reached them.A: So what are you going to do about it?B: We have just started a new research into our target consumer group. The script for the dialoguebackPart IV Aptitude Test and Guidance 1. Judge after you li

12、sten2. Respond after you listen3. Read after you learn4. Self-assessment and Teachers Guidance5. Assignmentback1. Judge after you listen 【Instructions】 In this part true or false statements will be given to each of the students, after they listen to a dialogue, they are asked to judge whether the st

13、atements are true or false. (Exercise 1 on page 178 of the textbook)back2. Respond after you listen 【Instructions】 In this part the students are asked to listen to a dialogue and then answer the teachers questions. (Exercise 2 on page 179 of the textbook)back3. Read after you listen back 【Instructio

14、ns】In this part the students are given a passage with some blanks, they are asked to fill in the blanks after they listen to it. (Exercise 5 on page 180 of the textbook)4. Self-assessment and Teachers Guidance Checking the answers to 1 and 2, Teachers giving brief explanations when students are in d

15、ifficulty Students scoring their own paper ; as for 3, the teacher will collect the paper and correct them after class.back5. Assignment Workbook P 1395-6Read fluently the passage on page 186 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary

16、. backbackPart I Leading in Part II Comprehension and PracticingPart III Further Practice Part IV Aptitude Test and GuidancebackPart I Leading in1. Revision 2. Warming up for the new class back1.Revision1) ask students to work in groups of four to discuss business development planning.2) Teacher mak

17、es commentsback2. Warming up for the new class 1) ask students to answer teachers questions related to the Passage on page 1882) teacher makes comments backPart II Comprehension and Practicing 1. Checking and Explaining 2. Retelling the passageback1. Checking and Explaining Say true or false accordi

18、ng to the passage on page 188 of the Textbook New Practical English to see how much theyve understood.Answer teachers questions in details according to the passage on page 188 of the Textbook New Practical English, at the same time explaining some language points.backdifficult wordssustainable a. Be

19、ing able to keep in continuance 可持续的Teachers: Recycling is one way to keep our resources sustainable.Students: interpretation n. explanation of the meaning of sth; understanding of sth. understanding of the likely meaning of sth 解释，说明，理解Teachers : The musician has his own interpretation of the symph

20、ony.Students: stock n. a supply of sth for use 存货，供给，储备量Teachers: There is a good stock of shoes in the store.Students: nextpresume v. take sth as true as a fact without direct proof 认定，假设，推测Teachers: I presume that an agreement will eventually be reached.Students: predominantly adv. mostly, mainly

21、大多地，主要地Teachers: She works in a predominantly male environment.Students: nextdifficult sentences (Para. 1) that is to say, the rate at which species such as cod or elephants may be harvested without depleting the population. 即在收获物种（如鳕鱼、大象等）的同时保持不减少繁殖数量。 That is to say is a parenthesis, meaning “whic

22、h means. It is often shortened to I.e. Example: He is a local government administrator, that is to say, a civil servant.back (Para. 1) Thus, numerous measures aimed at conservation and pollution prevention have been justified on the grounds that they are necessary to promote sustainable development.

23、 于是，无数旨在保护自然和防止污染的措施有了充分的理由，因为它们对促进可持续性是必不可少的。 In this sentence, the past participle phrase aimed at conservation and pollution prevention is used to modify the noun measures. Example: The local government has taken many measures aimed at protecting the city from sandstorms.next (Para. 1) in the lig

24、ht of the AIDS crisis in Africa, the interpretation of sustainable development has been broadened to include issues such as healthcare and education. 由于非洲的爱滋病危机，对可持续性发展的诠释已经扩大到涵盖保健和教育等各种问题。 In this sentence, “in the light of” means “because of, considering” Example: In the light of recent discoverie

25、s it may be necessary to revise our previous theory.next (Para. 3) that poverty, environmental degradation, disease, and other problems afflicting the world are predominantly caused by, and therefore are the responsibility of , wealthy countries. 贫穷、环境恶化、疾病和其它折磨全世界的问题主要是由富国引起，因而也理应由它们承担责任。 In this s

26、entence, present participle is used to modify noun phrase. Example: The birds singing in the trees filled the air with music.next (Para. 4) The solution typically offered by those who follow this interpretation of “sustainable development” is to impose outcom-oriented policies on people in wealthy c

27、ountries. 对“可持续发展”持这种诠释的人的解决途径一般是对富国强制实行“以结果为目标”的政策。 Who is used to introduce a relative clause. Example: The solution proposed by those who are experienced in sales is to find new market niches.next2. Retelling the story Read the passage again; Retell the passage in their own words. backPart III Fu

28、rther Practice 1. Simulating and translating 2. Rewritingback1. Simulating and translating Do exercise 6 on page 185 of the Textbook Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences back Do excises

29、 8 on page 188 of the textbook Write a summary of the passage by focusing on the following points. (page 188) 2. Rewriting backPart IV Aptitude Test and Guidance1. Translating 2. Assignmentback1. Translating Ask the students to remember the words, phrases and sentence structures in the passage they

30、have learned and translate the following sentences into English orally and the teacher comments.back对于中国“入世”后的影响，一些经济学家认为中国将面临更多的机遇和挑战。每一个成员国都必须遵守世贸组织制定的一系列国际贸易规则。他粗鲁的行为与社会道德完全背道而驰。“入世”之后，中国所面对的是最大的挑战是如何转变政府职能。世界贸易组织规则体现的是现代市场经济文化。back2. Assignment Textbook p 181 Passage and Workbook P140 1-3; Colle

31、ct some product planning outlines.back backPart I Leading inPart II Putting in usePart III Further PracticePart IV Aptitude Test and Guidance backPart I Leading in 1. Checking the assignment2. Warming up for new classback1. Checking the assignment Check the answers to comprehension exercises on the

32、workbook orally and comment Answer students questions found in Passage 1back2. Warming up for new class Ask the students to present their collection of product planning outlines. Put their collections into the data bank on the blackboard Make sure all the students understand the meanings of the outl

33、ines.backPart II Putting in use1. Dividing the students into groups; 2. Presenting new materials;3. Giving the rules for an outline; 4. Writing and simulating.backRich-Simons Joint Venture Planning1 Name of the company: Rich-Simons Joint Trading Co. Ltd.2 Location of the registered office: Hong Kong

34、3 Objectives of the company: a) carrying on trade and joint ventures between Hong Kong and Europe b) marketing European products, techniques and services in Hong Kong c) marketing Hong Kong and mainlands products in Europe4 Registered capital: HK$ 10 000 0005 Directors of the Board: John Simons, Che

35、ng Hutian, Richard Brown next4. Writing and simulating 1) complete the business planning on page 1912) Write a business planning according to the information given 1 公司名称：公司名称：Williams-Smith Joint Automobile Co. Ltd. 2 公司注册地：中国上海。公司注册地：中国上海。 3 公司目标：公司目标： 1) 在上海生产新型家用轿车。在上海生产新型家用轿车。 2) 年生产量将达到年生产量将达到

36、10万台。万台。 3) 在中国及东南亚市场推销轿车。在中国及东南亚市场推销轿车。 4 公司注册资本为公司注册资本为$1,000,000,000。 5 董事会：将于董事会：将于4月成立。月成立。 backPart III Further Practice1. Presenting new material2. Simulating3. Writing back1. Presenting new materialA Proposal for Harley-DavisionProblem: To identify the ways to improve meaningful customers se

37、rvice standardsPurpose and Scope of Work: This report will address how we plan to solve the problem. We will design new customer service procedures and prepare a written report that dealers can learn from.Data Collection: Use direct observation and surveys to gather details about customer service at

38、 Harley dealers and at competing dealers.Schedule:Step 1: Data Collection. Work will begin on January 10 and end on February 15. Step 2: Data analysis. Work will start on February 15 and end on March 1. back2. Simulating Ask the students to work in groups to write a business planning of their own.ba

39、ck3. Writing Ask the students to work together to write a short passage of about 100 words on the topic: Uses of Computers. Some useful words and phrases have been provided to help. (page 193)backPart IV Aptitude Test and Guidance1.Checking2.Applying3.Self-assessment and Guidance4.Assignmentback1. C

40、hecking Read their passage; Teacher comments and points out the grammatical errors of the basic sentence structure. backComplete the following sentences using the correct form of the verbs given in bracket.A board meeting will be _(hold) in our Hong Kong office to discuss the promotional campaign fo

41、r our newly designed product.Im _(convince) that a phone conversation will became more like a face to face business meeting.Lets get _(start). I guess first on the agenda is plans for the future growth.The participants at the meeting _(discuss) the proposal presented by the Personnel Department for

42、the three hours.T h e m a n a g e r p r o p o s e d t h a t t h e p a r t y _(serve) Italian food since the annual meeting was over. next2. Applying next To be frank, I like _(hear) all these new ideas and considering their potential. I dont think our current strategy is working well. I propose _(end) this meeting and going home. Lets e-mail to each other, OK? Im sure that if our employees are offered incentives. Theyll be _(motivate) and