商贸英语选读me最终定稿版ppt课件

1、 Executive Summary The main Pastry shops customers are those college students. Many of them may get up late in the morning, so pastry is their best breakfast. At the same time if students feel hungry at night, they can come to pastry shop to buy something .Of course our service is not limited to thi

2、s . We will also provide for all kinds of party and party with cakes and delicious to meet the demand of customers. Objectives Keys to SuccessStore design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best pastry p

3、reparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as Sweet drinks.Become a very famous shop which provide all kinds of pastry by the local studentsTurn in profits from the first month of operation

4、s. Maintain a 65% gross margin.Company Ownership Pastry shop s only investor is ME who cumulatively owns 100% of the company. The start-up loss of the company is assumed in the amount of ￥10,0000.products and services All kinds of cakes Three major types of cakes1:Foam type cakes2： Chiffon type cake

5、s3：batter type cakesSnacks and drinksWe also have some related servicesSuch as: couple homemade chocolate cake stall, dining tables and chairs for the guestsUndertaking a variety of small festivals, birthday parties. Market Analysis Summary Market Analysis Summary Market Segmentation Target Market S

6、egment Strategy Market Needs Market Trends SWOTSWOT S (strength) ：great demand W (weakness) : reputation O (opportunity) : various parties T (threat) : fierce competitionMarket Segmentation products ：cakes and drinks potential consumer : students teachers school staff residents and traders around Ta

7、rget Market : studentsTarget Market Segment Strategy We will take undifferentiated marketing strategy for we are faced with students only in one school. We can not ensure the quality and large-scale production if we divide our target market into several sub-segments. In turn, the cost will be high .

8、Target Market Segment StrategyMarket Trends Market Needs Target Market Segment Strategy Market Needs On the one hand, birthday parties, class reunions, fellow party, community meetings, work discussions and other activities are held by students frequently, so our products (cakes, drinks) will be in

9、great demand. On the other hand, the price is moderate, which students can afford. Market Trends Market demand for our products becomes more and more stable. For students, especially at the birthday party, cake, drinks are necessities as well as fashion. Strategy Pyramids Value Proposition Competiti

10、ve Edge Sales Strategy Strategic Alliances Marketing Strategy Function strategy Business unit strategy Enterprise general strategy Strategy Pyramids Differentiation strategy Financial strategy 、HR Strategy Integration strategy The whole store, products and services overall give a person a kind of sw

11、eet feeling, make the students become the main target customers shop Value PropositionThe geographical position is superior *资料来源：Competitive EdgeProducts and services has distinguishing feature Pricing Strategy Promotion Strategy Distribution Patterns Positioning Statements Adopt Cost pricing metho

12、d high quality and inexpensive Issued leaflets、free to taste Direct Selling Make a sweet cake shop Marketing strategySales StrategyMake sales are increasing, and in other places open chain storesIntegration of raw materials suppliers, walk integration development path CRM: establish good, interactiv

13、e relationship with customerStrategic Alliances Management Summary 1 Organizational Structure 2 Management Team 3 Personnel Plan We use the linear system structure.We have a manager, a research&Development department Manager, a finance department manager, two waiters ,a Senior pastry chef.Organi

14、zational Structure ManagerTwo waitersResearch&developmentdepartment ManagerFinance departmentmanager A Senior pastry chefStoresManagement TeamStore manager To store operation & trained staff (We will have our training department as our business expanded).Employees Full time & part time e

15、mployees to fulfill the staffing needs. Our Incentive system uses encouragement. If the employee works earnestly and performs great we will reward him or her a certain amount of cash Personnel PlanPersonnel Plan Year 1 Year 2Year 3Manager 2000*12*1 2500*12*1 3000*12*1 Department manager 1800*12*2 18

16、00*12*2 1800*12*2A Senior pastry chef2500*12*1 2500*12*2 2800*12*2waiter1000*12*2 1000*12*3 1200*12*4 Total People 689Important Assumptions in Financial Plan Independent financial subject hypothesisCapital appreciation hypothesis The currency time value hypothesis Financial benefits and risks relate

17、d hypothesis Financial relations hypothesis To share interests with hypothesis Environment culture decided hypothesis Financial manageable hypothesis Financial rational man hypothesis managing and supposing continuously hypothesisFinancial plan Year 1 Year 2Year 3Predict cash flow 100000140000200000 Predict assets 230000 300000 400000Predict debt4000070000100000projected Profit 80000 12000180000 Depend on these Important Assumptions ,we can predict the financial planLong-term Plan T