葡萄酒5Module 4_Wine_2nd day_InstrNotes_v0[1].95HV

1、COPYRIGHT 2004 METRO Cash & Carry International GmbHPAGE * MODULE 4: PRODUCT KNOWLEDGE WINE - ADVANCEDCOPYRIGHT 2004 METRO Cash & Carry International GmbHProduct Knowledge Wine2nd day1Step by stepAdvanced Wine classification Wine tasting Rules of preservation Matching with food Wine conceptBasics De

2、finition Grape varieties Main producer countries Production methods Quality factors Gustatory experienceOn-the-job Bring it to life!“ Practice in your day-to-day1st day2nd dayfuture2Exercise I: Crossword puzzleINDIVIDUAL SESSIONPlease fill in the crossword puzzle.3Contents4Quality4Origin2Product Fam

3、ilies1Selling5Production34Wine classificationEurope45Wine classification EuropeThere are four categories of wine classification in Europe Controlled Appellation of OriginsTable wine Country wine Quality wine46Wine classification“Appellation of origin of products means the geo-graphical name of a cou

4、ntry, region or locality which has come to be generally known to designate a product origi-nating therein the quality and characteristics of which are due exclusively or essentially to the geographical environ-ment, including natural and human factors. Controlled Appellation of Origins47Wine classif

5、ications vary in EuropeCountryTable & Country WineQuality wine & Controlled Appellation Of OriginsTable wineCountry WineQuality WineControlled Appellation of OriginsFranceVin de TableVin de PaysAppellation dorigine vin dlimite de qualit supr.Appellation dorigine controle (AOC)ItalyVino de tavaloIndi

6、cazione geografica tipica (IGT)Denominazione di origine controllata (DOC)Denominazione di origine controllata e garantita (DOCG)GermanyDeutscher TafelweinLandweinQualittswein eines bestimmten Anbaugebietes (QbA)Qualittswein mit Prdikat (QmP)SpainVino de mesaVino de la tierraDenominacion de origen (D

7、O)Denominacion de origen califacada (DOC)PortugalVinho de mesaVinho regionalIndicacao de provenincia regulamentada (IPR)Denominacao de origen controlada (DOC)UKTable wineRegional wineEnglish/Welsh Vineyards Quality WineControlled Appellation of OriginsHungaryAsztali borTajborMinsgi borKlonleges Mino

8、sg borGreeceTable wine CavaVin de PaysAppellation controle dorigine (for sweet wine) Appellation controlle dorigine de qualit suprieure (for dry wine)Rserve or Grande rserveAustriaTafelweinLandweinQualittswein Kabinett PrdikatsweinVinea Wachau48FRANCE / 法国AOC:Limited area : ex: village The name of t

9、he area stand in between “Appellation and “Controlee. Ex: Appellation Bordeaux ControleeYield maximum approx 60 hl/haMinimum alcohol contentRespect certain analytic standardsRules for vine growingRules for wine growingControl tasting declassificationThe French National Wine Origin systemAOC: 出产区域级别：

10、如，村、镇产区名称通常放在“Appellation意为“法定 和 “Controlee意为“控制两个单词之间每公顷大约至少可酿造60公升葡萄酒在技术指标上有一定的标准葡萄酒成熟的一般规那么控制口味 向下分级All over France. Also subcategories for the most famous winesThese wines are most “everyday quality and about 10 % quite exceptionalAOC: Appellation dOrigine Controlee9VDP:Yield maximum 90 hl/haAlc

11、ohol minimum 9 or 10,5 % depending on the areaRespect certain analytic standards and controlsLimited area : ex: regionFree choice of varietyVDP: 每公顷至少酿造90公升葡萄酒根据地区不同，酒精含量最少在度之间在技术指标上有一定的标准和控制出产区域级别：如，省葡萄品种多样The French National Wine Origin systemVDP: Vin de PaysEspecially South of France The big area

12、 of Languedoc (worlds biggest!)These wines have most often the name of the varieties on the lableVDT - Vin de Table. This wine has no rules (apart from the wine definition). Its production is strongly decreasing to the benefit of the much higher quality VDP wines10BRAINSTORMINGWhat information needs

13、 to be on a wine label?411Wine labels4According to your local regulationsMANDATORY basic information on the label:Country of OriginAppellation of OriginQuality StandardName & Address of Producer/Brand/OwnerBottle ContentAlcohol Content124Wine labels4According to your local regulationsOPTIONALbasic i

14、nformation on the label:Grape VarietyVintageThe term “DomainName of VineyardBottling informationEtc13Wine labels4ItalyDenominazione di origine controllata e garantita ()vintagename of wine/growing regionbottle contentname of importersulfite advisorygovernment warningcountry of originalcohol contentq

15、uality of wineproducer14Wine labels4Wine from the rest of the worldvintagename of winecountry of originGovernmental warningdescriptive informationalcohol contentquality of wineproducerbottle volumeSulfite advisoryBACK LABELFRONT LABEL15Wine tasting416Wine tasting4Preparation of wine tastingConsider

16、the timeConsider the temperatureConsider the shape of wine glassesConsider the tableConsider the roomConsider the smell17ClarityBrillianceColorWine tasting: 1st step4Visual examination18Wine tasting: 2nd step4AromasBouquetOlfactory examination19AttackMid-mouthfulThe finishWine tasting: 3rd step4Gust

17、atory examination20Wine tasting formTasters name:Date:Wine no:Visually:APPEARANCE:crystalline, brillant, limpid, hazy, cloudyCOLOR: White wine: pale with green or yellow tints, pale yello, straw yellow, gold, amber Ros wine: pale with violet or orange tints, light pink, deep pinkRed wine: red with c

18、rimson or violet tints, cherry red, ruby, red brown, tile red.Olfactory:INTENSITY:powerful, adequate, feeble, non-existant.CHARACTER:fruity, floral, vegetal, spicy, animal, smoked, chemical, empyreumatique.Gustatory:SWEETNESS:liquoureux, very sweet, sweet, dry.ACIDITY: Excessive: acid, green, tart.B

19、alanced: fresh, lively, supple, smooth.Insufficient: flat, flabby. BODY:Alcoholic strength: light, sufficient, heady, hotFlesh: flat, round, full, thin, meagreTannin: rich, blanced, insufficient, astringent, bitterNO:To be discussed:No/Yes = decision, if the tested wine fits to the purposeTo be disc

20、ussed = if you need to try it again or discuss it with colleagues for the final decisionYES:Remarks:Your own conclusion4Job Aid B “Wine identificationWorking format “Wine tasting form21Wine tasting in practice4Job Aid C “Serving Temperature22The wine becomes too tart and sharp to the taste it looses

21、 the richness of its bouquet.-太冷：口感会变得太酸，太涩，-会失掉芬芳的圆润。THE CORRECT SERVING TEMPERATUR OF WINE正确的葡萄酒储藏温度 How does the wrong temperature damage the wine ?不适当的温度对酒有什么样的损坏？The wine becomes too heavy lacking of fruit and freshness the delicacy of the bouquet disappears in the evaporation of alcohol. -太热：酒

22、的口感变得太厚重，缺乏果味和新鲜-会丧失芳香的精致。Too coldToo warm23Red wineSOME PRACTICAL GUIDE LINES具体建议14 -18 CNever more than 20 C!24White wineSOME PRACTICAL GUIDE LINES具体建议10-12 CNever below 8 C!25Rules of preservation4264BRAINSTORMINGHow would you describe the rules of preservation for wine?27Rules of preservation4Te

23、mperatureLightVibration In the cellarHumidityExternal odorsStorage28 TemperatureIn the cellar4 Humidity15Cto12C70%to80%29In the cellar4 External odors LightDim lightingAvoid odors304 Vibration StorageIn the cellarAvoid vibrationIn bottles, barrels or tanks31Contents5Quality4Origin2Product Families1S

24、elling5Production332Matching with food533Food and wine are matched perfectly when the different tastes produced by each harmonize delicately to reach a certain perfection which they wouldnt have separately.Matching Food & Wine534The objective is to find perfect harmony between dish and wine.Matching

25、 Food & Wine5Horizontal matchOne Wine onlywith one dish!355Matching Food & WineThis consists in harmonizing the food and the wine while at the same time fitting the wines with each other. Vertical matchPreceding and following dishes are considered365Matching Food & WineOther factors for the right ch

26、oice of wineSeason Moment Kind of meal, number of guestsCustomer typeVintageInterests of company375Matching Food & WineSelling adviceDont contradict the customer in his/ her choice. It is enough to suggest a match.Dont claim to have the “right” taste. A match which you like will not necessarily sati

27、sfy your customer.385Exercise J: Food matching with wineINDIVIDUAL SESSIONWhat food matches with which wine?39Western food WineChinese foodSweet and creamy cakeFortified wineChicken marinated in rice alcoholVenison with brown sauceVery strong, robust red wineBeijing Duck, braised lamb chop with cris

28、py peasPasta with tomato sauceExpressive red wineBeef in oyster sauce, braised beef with black pepperLight vegetable soupDry white wineSteamed fish, steamed river crab, Hainanese chickenBlue-vein cheese plateSweet white wineDuck in sweet sauce, Sweet and sour porkCold meat and pt, spicy foodRos wine

29、, less expressiveHunanese & Sichuanese spicy cuisines, smoked tofuSalmon with riceFruity white wine with bouquetPan-fried codfish with vegetables, stir-fried fresh shrimpsPork with vegetablesLight red wine, quite expressiveBraised crab meat & bean curd5Solution to the exerciseJob Aid D “Food matchin

30、g wine40Wine concept541Key Customer Target GroupHoreca,CBU/Instl CBU and TradersCategory roleDestination. Objective is to become the “category killer for wine”, i.e. the reference in the respective catchments areaCategory Mission for HorecaBest source of supply. Add value for our customer by quality

31、, continuity year by year, availability, professional advice, selected restaurant products and solutions.Category Mission for TradersCompetitive source. Enable the traders to differentiate themselves.CBUsNo specific mission ?Personal Communication / Customer RelationProfessional staff / Personal con

32、tact /relationship to customers.Wine department strategyOverall definitions Classic/Junior and Eco Store format strategy542LAYOUTASSORTMENTPEOPLE5The wine concept has three levels435ASSORTMENT44The selection of wines comprises 3 levelsNATIONAL5REGIONALLOCAL45The national selection5NATIONALThe nation

33、al assortment must be representative of all the wine areas (national & foreign wines) and all our customers.46The regional selection5REGIONALThe stores have been clustered into consumer areas.47The local selection5LOCALThe stores local selection is suggested by each cellar person and approved by the

34、 head cellar person of the area or the national buyer. 48LAYOUT5495Countries (Chinese or imported)By areas inside countries if necessaryBy color from white to redThe wines are presented by: Example:Countries:Spain/ France/ ItalyInside Spain:Rioja/ Penedes/ ManchaInside Mancha:by colorLayout principl

35、es50Display from RussiaPallet zoneCommonly used wines in RussiaBodreauxBourgogneBulgaria | Moldova | Ukraine | GeorgiaHungary | Germany | Spain | Italy | rest of World5From the nearest to the furthest 51Wine FridgeTobacco (Import + Chinese)Wine accessoriesPallets for wine or gift boxPallets wineRED

36、(Europe): max 90 refChampagne, Prestige AlcoholCognac +WhiskySpirits 1Japanese liqour Spirits 2Wine Layout New StoresRED (Chinese): Best selling brandsShelf front look X 3 baysShelf front look X 3 baysChinese white wine or gift boxChinese white wine+ other chinese redRED (New World): max 72 refAll W

37、hite + Sparkling : max 72 refHigh price to towards low priceHigh price to towards low priceSparkling1234S1S2S3S452General SystemLowest Price 低价Highest Price 高价Brand line同一品牌- - Brand line同一品牌 : on the same horizontal level平行陈列- different format不同规格: on the same horizontal level to the right 平行陈列53Bi

38、g facing (no separator)Cartons 箱: showing the label展示标签- bottle horizontal Positon-酒瓶水平放置 1- Highrack , 3 bays, Red sideDisplay order出样次序:, Country国家FRANCE法国ITALY意大利SPAIN西班牙Germany德国Hungaryy匈牙利Portugal葡萄牙Bulgaria 保加利亚From north to southExcept AlsaceBordeaux波尔多Burgundy勃垦地Rhone 罗纳河谷 AlsaceLoire Valley

39、BeaujolaisSouth WestProvenceRegion产区 -sub region产地1High price to towards low price542- Middle Shelf (low),red Side , 5 elementsAustralia 澳大利亚USA美国South Africa南非Chile智利Argentina阿根廷New Zeeland新西兰Big facing: Min. 4 bottles !High price to towards low price553 -Middle Shelf (low) White sideAustralia 澳大利亚USA美国South Africa南非Chile智利New Zeeland新西兰FRANCE法国ITALY意大利SPAIN西班牙Germany德国Austria 奥地利High price to towards low priceBig facing: Min. 4 bottles