第八单元促销

1、Unit 8 Sales Promotion 促销促销2022-7-21Learning Objectives of Unit 8nHow to write an attractive sales letter；nUseful expressions.2022-7-22What is the key to sales promotion?2022-7-232022-7-242022-7-252022-7-262022-7-272022-7-28Sales Promotion Letters :nThe train of thought? 写作思路？写作思路？ Content + Structu

2、re How to attract and convince prospective customers with a sales promotion letter?2022-7-29Arouse interest.Create desire.Carry conviction. Induce action. ICDAFunctions of Sales Promotion:2022-7-210 Sample Letter Structure: 1. Point out the needs customers may have2. Introduce the product which they

3、 may need3. Prove effectiveness or advantages of the product3. Ask for action2022-7-211How to attract potential buyers at the very beginning?1. 你试过电脑控制的扬声器提供的双语服务吗？Have you ever tried getting a bilingual service from a computerized speaker?2. 你想参加周末旅行，走出城市的喧闹，步入郊外的宁静吗？Do you want to escape city nois

4、es and enjoy the peace of outskirts with a weekend trip?Need!2022-7-212How to begin:n根据市场调研，某时装公司计划推出一系列根据市场调研，某时装公司计划推出一系列专门针对刚毕业准备找工作的大学生设计的专门针对刚毕业准备找工作的大学生设计的休闲正装（休闲正装（business casual）。你能为这）。你能为这样的推销邮件写出一句有吸引力的开头吗？样的推销邮件写出一句有吸引力的开头吗？Have a try!2022-7-213 Zhejiang Sunshine Cashmere Co. Ltd. is a m

5、odern cashmere garment company. The company has become a professional cashmere producer in the high competitive cashmere garments markets. The companys policy is “To build a bright tomorrow with top quality”. We are strong at designing and developing. We have a valuable experts team engaging in desi

6、gning the most fashionable colors and styles. Also we have very strict quality control system supervising all over the production lines. Our styles include T-shirt, pullover, outwear, underwear, skirt set, pants set, scarf and shawl etc. in pure cashmere and in mulberry silk and other pure natural s

7、uper material as well. Its simple but noble, calm and confident style of our latest winter clothing stands for the best choice of those consumers who have good cultivation and fashion taste. We sincerely invite interested parties to contact us for further information and to fulfill any of your cashm

8、ere products needs.2022-7-214 How can we meet your need?1. 我们的新品浴袍是纯棉制品。选料考究，印花工艺严格，款式美观新颖。Our new brand bathrobes are made of pure cotton. Owing to the carefully selected materials and the great attention paid to printing, they possess a very attractive appearance as well as novel designs. Introduc

9、e the Product!2022-7-215Are we telling the truth?We could tell you a lot more about the new WARRIOR tire but prefer you to read the enclosed copies of reports from racing drivers, test drivers, ordinary drivers, automobile dealers and manufacturers.Present proof!2022-7-216 Induce action!1. 马上填写我们所附的

10、订单表吧！此价格有效期至2014年11月15日下午5时。不要错过品尝最美味的罐头食品的大好机会哦！ Complete the form enclosed right away. This offer expires 5p.m., Nov. 15, 2014. Dont miss the wonderful opportunity to enjoy the finest canned food youll ever taste. 2. 还等什么？马上来购买吧。八五折只在本月提供！Why wait? Come and buy right now since a special discount o

11、f 15% will only be offered for a month.2022-7-2173. Evidence证明产品的优势证明产品的优势2. Product推荐产品或服务推荐产品或服务1. Demand分析客户的需求分析客户的需求4. Action敦促采取行动敦促采取行动2022-7-2181. The purpose of a sales letter is to _ the prospective customers interest.A. attract B. arouse C. attend D. alter2. If Mr. White wont agree to sig

12、n the contract, _.A. neither she will B. neither wont she C. neither will she D. she wont neither3. We hope to _ business with you in the near future.A. the newly B. fresh C. novel D. the latest4. We dont think we can put the business through _ you revise your terms and conditions.A. unless B. expec

13、t C. only if D. in additionMultiple Choice2022-7-2195. In many cases, it is necessary to begin your letter with a brief introduction _ who you are and what you do. A. for B. to C. as D. of6. We shall be glad to send you sample books and pamphlets of our new products _.A. with request B. as request C

14、. upon request D. at request7. Our silk garments are durable _ use, beautiful _design, and rich _ traditional Chinese art.A. in,in,in B. in,to,for C. to,for,in D. for,in,on8. We hope our latest product will sell _ in your market.A. popular B. a ready market C. a fast seller D. like hot cakes2022-7-2

15、20Dear sirs,You will be _ to hear that we have recently developed our new product, _ is selling very strongly on the home market.Because _ its success in this country, we thought there _ be _ sale abroad, and we would welcome your advice as to whether, in your _, there is a _ in your district.If you

16、 agree, we shall be _ to supply you with our samples for you to _ to the potential customers. You will find enclosed an order form in _ you wish to make an immediate _.Yours faithfully,interestedwhich of mightpotential opinion market glad show case order2022-7-2211. According with this letter, it is

17、 clear that its writer is eager to know the results of the enquiry he made into the commodity on the catalogue.2. We would be glad to have the opportunity of supplying any of these goods that would be most suited for your needs.3. Since the article you require is not available for supply at present,

18、 we should like to recommend some similar one as follows.4. We are sending you a sample book with a price-list of our new products, the high quality of that, we trust, will induce you to place a trial order with us.tothoseonesCorrectionwhich2022-7-2225. By virtue of its superior quality, this item has met with a warm