英文演讲(消费-以汽车为例)ppt课件

1、 By peter As the economy of China develops rapidly, the Chinese residents income has expanded substantially. High-end consumers emerged rapidly and China is becoming a major player in the luxury goods consumption market.The World Luxury Association predicted that, five years later, the amount of con

2、sumption in Chinas luxury goods market may top the luxury goods markets around the world.In this presentation, I want to find out the consumption patterns of Chinas high-end consumers and the consumer behavior. PrefaceContentsHigh-end consumers1High-end consumption in auto industry2Patterns of high-

3、end consumers3Conclusion and advice4High-end consumersWho are the high-end consumers?High-end consumers.research report of China Brand Strategy Association2021202117%29%High-end consumersChinas proportion in the total global luxury consumptionAs a type of important luxury products, automobile is ind

4、ispensable for the high-end consumers and it is also a key area of intensive competition for the auto-makers. So ,today, we take the automobiles consumption for example ,first we will compare the figures between the own-brand and the imported automobiles. Then we will focus on BMW, Audi and Mercedes

5、-Benz these three name-brand , for the purpose of illustrating the high-end consumers preferences, detailing their consuming patterns at last. High-end Consumption in Auto Industry High-end Consumption in Auto IndustryOwn-brand VehiclesFrom January to September in2021, own-brand vehicles were sold a

6、lmost 3 million, accounting for 31% of total car sales, whereas ,it fell 0.7% when compared with the same period of time last year. High-end Consumption in Auto Industry High-end Consumption in Auto Industry High-end Consumption in Auto IndustryNow ,let us focus on the top three Sales Champions:BMW,

7、Audi and Mercedes-Benz High-end Consumption in Auto Industry Booming sales of BenzApart from the information conveyed in the left picture, it is still proved that the drastic sales growth in the past two years made china the largest market in the world. High-end Consumption in Auto IndustryProsperit

8、y of Audi salesUntil now, Audi have established outlets in China, It is planned by its headquarters that by the year 2021,there would be far more than 200. High-end Consumption in Auto IndustryGrowth of the BMW salesChina, has become the worlds fourth largest market of BMW, it is now enjoying its bo

9、oming time. we do believ e that this trend will be certain to be continued with the “support of the high-end. Patterns of High-end consumers2.Rational consumptionAggressive consumptionShow off wealthConsume as gifts1.3.4.Patterns among high-end consume Conclusion and adviceConclusion 1.Conclusion 2.

10、Conclusion 3.Conclusion 4.Auto products, fashionable goods and alcohol are the most favorite fields of high-end consumers in China .Middle-aged people have more impulsion to buy luxury goods than young ones in China.Giving gift and showing off are the most important motivation for high-end consumers in China.High-end consumers pay more attention to the brands of the luxury goods in China. Advice 1. Advice 2.Firstly, managers should be based on the motivation of high-end consumers to find new businessOpportunities in China.Sec