北京财富购物中心招商手册ppt课件

1、北京中央商务区的中心商业 一致产权，整体运营UNIFORM TITLE, UNIFORM MANAGEMENT RETAIL CENTER AT THE HEART OF CBD 开发工程称号：北京财富中心Name of development: Fortune Plaza商业部分称号：财富购物中心Name of retail: Fortune MallABOUT 财富中心工程位置CBDFORTUNE PLAZA LOCATIONFortune Plaza lies at the heart of CBD;with convenient access to the Embassy Distri

2、ct;Lufthansa Center and the Airport Expressway to the New Capital Airport;To the west, lies Guandongdian South Street and the Chaowai Area;To the north, it adjoins No.5 CBD Road, CBD East and West Street runs through Fortune Plaza in an east-west direction, providing efficient links with East Third

3、Ring Road and Dongdaqiao Road.地处北京CBD中心地段；紧邻东三环，与使馆区、燕莎商圈及机场高速一线衔接；西接关东店南街与朝外商圈相连；北靠商务中心5号路, 东西街贯穿社区，有效通达东三环与东大桥路。CWTTKerry CenterJingguang New World CenterCCTVHeadquartersCentral ParkWFCFortunePlazaCCTV地铁交通 MTR地铁是北京财富购物中心的便利通道：地铁10号线，将带来每天约3.6万次的流动客流，无论是海淀的中关村，还是奥运会场，便利的地下交通，将商业的魅力通达四方；长安街、东三环路、朝阳门

4、外大街和东大桥路，四大交通干道环绕财富购物中心；三十余条公交线路，编织便利的路面交通体系。Fortune Mall benefits from direct access to M.T.R in s CBD. When the M.T.R Line No. 10 opens in 2021, daily passenger trips are expected to reach 36,000. Through the convenient M.T.R transportation network, the complex attracts visitors from Zhongguancun

5、at Haidian, the Olympic Games venues and all other parts of .Fortune Mall surrounded by Changan Avenue, East Third Ring Road, Chaoyangmenwai Avenue and Dongdaqiao Road in the vicinity,is becoming the transportation hub with over 30 bus routes. Silicon ValleyOlympic CatchmentFinancial StreetLufthansa

6、 CatchmentCBD财富中心整体概略PROJECT SUMMARY五栋超高层建筑矗立于9.2公顷的长方形地块上，酒店位于中间，其于4栋各占一角；总建筑面积约72万平方米，一期24万平方米，二期30万平方米，三期18万平方米；一期公寓楼已于2005年4月入住、一期写字楼已于2005年5月入住；二期酒店方案于2021年4月试营业、二期公寓方案于2021年11月完工；财富购物中心工程的西北侧，二期裙房北半部分，与环球金融中心隔街相望方案于2021年3月底对外营业；三期写字楼目前处于设计阶段。5 super high-rise buildings sitting on the site of 9

7、.2 hectare, two office towers and two residential towers located in each corner of the rectangular land, with a 5-star hotel in the center;Total GFA 720k sqm, PI GFA 240k，PII GFA 300k，PIII GFA 180k;PI residential building completed in April. 2005,PI office building completed in May 2005;PII hotel bu

8、ilding plans to soft open in April. 2021,PII residential building plans to complete in November. 2021;Fortune Mall the north-west side of the development, north part of the PII podium building, across the street from WFC plans to soft open around the end of March.2021 ;PIII office building is in the

9、 stage of design.商业鸟瞰图放大版BIRDVIEW ZOOM INFortune Mall一期公寓总建筑面积为7.2万平方米，约506套散售公寓；目前入住率为85%，租金程度为11-13美圆/月/平方米；入住人群跨国公司管理人员，高级白领，商业精英及专业人士)；楼高128米，共有45层；由达文物业进展管理，仲量联行担当物业顾问。Total GFA 72,000 sqm,506 units sold strata-titled;Occupancy Rate is about 85%,average rental is USD11-13/month/sqm;Most residen

10、ts are MNC managers and executives、white collars、business elites and professionals;The height of building is128 m, totally 45floors;Managed by Darwin Property Management company ,Jones Lang LaSalle as PM Consultant.PI RESIDENTIAL TOWER一期写字楼总建筑面积为10万平方米，约171个单元；目前入住率为85%，租金程度为26-35美圆/月/平方米；主要入住企业有普华永

11、道、拜尔制药、世邦魏里仕等；楼高155米，共有46层；由达文物业进展管理，仲量联行担当物业顾问。Total GFA 100,000 sqm,171units;Occupancy Rate is about 85%, average rental is US26-35 /month/sqm;Key tenants are: Pricewatercoopers, Bayer, CBRE ect;The height of building is 155 m, totally 46 floors;Managed by Darwin Property Management company , Jone

12、s Lang LaSalle as PM Consultant.PI OFFICE TOWER二期公寓目前北京最高的纯公寓楼199米，四叶风车型建筑；浅镀膜LOW-E中空玻璃幕墙，低、高区双大堂设计；30层以下低区部分设计为效力式公寓，户型主要集中在一居室到三居室，大约330套；30层以上高区部分设计为奢华公寓，户型主要集中在2居室到4居室,大约180套，精装设计师“梁志天香港；高区豪宅成交价钱到达36000元/平方米。PII RESIDENTIAL TOWERCurrently the highest pure residential building in BJ(199M). The ke

13、y plan is similar to a windmill with four leaves;The tower applies the low coating LOW-E double glazed curtain wall. Lift lobbies are designed separately for low-zone and high-zone ;The low-zone (30F & below) is designed as serviced apartments, which will be operated by an international operator. Fl

14、at type varies from 1 bed room to 3 bed rooms. 330 units;The high-zone (30F above) is targeted at the very high-end market of luxury apartments. Flat type varies from 2 bed room to 4 bed rooms.180 units. Interior designer is Steve Leung from HK; The achieved average sale price of high-zone luxury ap

15、artments is about 36,000 yuan/sqm.二期酒店PII HOTELIt is a five-star hotel, 520 keys, the key plan is Butterfly- shape;International branding, “Millennium from Singapore CDL;Luxury and sumptuous club and SPA;Main landscape garden located at east side of the building;Standard room size is 45 sqm;Inborn u

16、nique washroom design (WR is close to the external window) ;LTW leads the interior design.五星级定位， 520套房间，蝶形建筑；“仟禧Millennium品牌管理 - 新加坡CDL集团；奢华会所和SPA；东侧面对工程的中心绿地；规范房间面积45平方米左右；接近窗户的洗手间设计；LTW主持精装设计。财富商业中心效果图财富购物中心FORTUNE MALL工程可达性ACCESSIBILITY商业入口 FM entrance酒店入口 Hotel entrance公寓入口 Residential entrance市

17、场定位 MARKET POSITIONING多功能集合化的精英生活型商业中心以高端、时髦品牌购物为主题；同时集休闲文娱、品牌展现、美食天地、文化交流等功能于一体的全方位的购物中心，主要为在中央商务区任务、居住人群及到访该区域人士提供一个最正确的消费场所。A multi-brand shopping opportunity for the eliteFortune Mall is positioned to offer high-end lifestyle, fashionable brands in a multifunctional setting for leisure, entertai

18、nment, brands display, fine and specialty dining and cultural exchange. It aims to provide the best shopping environment for those who work and live in the CBD as well as visitors to the district.L3精致餐饮精品餐厅、保健&美容店和生活用品店Fine Dining & Relaxation Fine Dining Restaurants, Health & Beauty Salon % Lifesty

19、le Stores.L2时尚休闲精品商场、饰品店、时尚店及运动概念店Sports & Casual Fashion Boutique Department Store, Accessories Stores, Sports & Casual Wear.L1时尚名品品牌时尚、精品商场Branded Fashion Fashion and Watch & Jewellery Brands, Boutique Department Store.B1健康美食熟食店、果汁/热食/甜品售货亭、个人护理,书店和超市Health Food Street Delicatessen, Health Food Co

20、ncessions, Juice/Hot food/Dessert Bar Kiosks, Personal Care, Bookstore and Supermarket.市场定位 TARGET CUSTOMER & MARKET POSITIONING目标市场Target Market大致规模Approximate Size典型购物需求Typical Purchases and Retail Demand1. CBD区商务人士 CBD Business People135,000(常驻人口) (Frequent stay)流行服饰，日用品，餐饮，服务类Fashion, Convenienc

21、e retail, F&B, Services2. 商务精英 Business Elite5,000 10,000奢侈品，礼品，餐饮，娱乐Luxury Products, Gifts, F&B and entertainment3. CBD区居民 CBD Residents92,000(4 x 23,000)日用品，食品，餐饮，家居用品，流行服饰，服务类Convenience, Food, F&B, Home & Lifestyle, Fashion, Services4. 涉外人士 Foreigners30,000(全年)(All year)餐饮，休闲，流行服饰F&B, Leisure, F

22、ashion product5. 商务旅行人群 Business Travelers17,000 (每天)(Per day)餐饮，礼品和文化类产品F&B, Gifts and Cultural goods6. 观光客 Tourists4,000,000(北京全年)(Beijing as a whole year)流行服饰，餐饮，礼品，文化类产品，当地纪念品Fashion, F&B, Gifts and Cultural goods, and Local Souveniretc.市场定位 TARGET CUSTOMER & MARKET POSITIONING中心客群 Core Customer

23、 Group白领，商务精英，公寓住户，居住在CBD区的涉外人士White-collar, business elite, apartment resident, foreigners living in CBD areaCBD区商务游览人群 / Business travelers in CBD年龄在25-50岁之间，高消费才干 / 25-50 of age, high consumption capability当地居民 / Local resident国内外观光人群 / Foreign and local tourist 中心客群 Core Customer Group1. 白领 Whit

24、e-collar workers2. 商务精英 Business elite 3. 公寓住户 Apartment resident4. 居住在CBD区的涉外人士 Foreigners living in the CBD area - 年龄：25-50 Age:25-50 - 高消费才干 High consumption capability附属客群 Secondary Customer Group5. 商务游览人群，CBD区的当地居民 Business travelers, local residents in CBD其他 Others6. 国内外观光人群 Foreign and local

25、tourist商业信息汇总 RETAIL SUMMARY项目位置：Location: 北京朝阳区CBD核心区域，与新的中央电视台总部隔街相望；Prime location at BJ CBD core area, across the 3rd ring road from new CCTV HQ;楼层： Floors：地上3层，地下1层； 4 floors in total, including 3 floors above ground and 1 underground floor;总建筑面积Total GFA: 约38,000； About 38,000m2 ; 使用率：ER:约51%；

26、About 51%;地下一层： B1:约5,300 ；About 5,300 ;首层： F1:约9,400 ；About 9,400 ;二层：F2:约11,100 ；About 11,100 ;三层：F3:约11,400 ；About 11,400 ;商业信息汇总 RETAIL SUMMARY (Contd)车位数量：Parking Lots:二期项目总规划数量为2,000个车位，计划可供商业使用的数量超过500个；Total number of parking space for phase 2 is about 2000 units, out of which over 500 units

27、 are available for FM to use ; 电梯：Lifts: 客梯4部，扶梯16部,货梯5部；4 passenger lifts, 16 escalators, 5 cargo lifts ;设计理念：Design Concept:精品购物广场加酒店的感觉；Boutique mall design concept +Hospitality feel ;计划试营业时间：Soft Open Date:2009年3月底；End of March 2009 ;计划交付日期：Handover Date:2008年9月底；End of September 2008 ;通达性：Conne

28、ction:二期酒店和公寓有专属通道与商业连通；Exclusive internal pedestrian route is designed for Hotel and Phase 2 Residential tower guests to get into Fortune Mall;地铁：M.T.R:地铁10号线将于2008年6月正式开通(奥运之前)；NO. 10 MTR will kick-off in June 2008 (before the Olympic); 运营理念：Operation:统一产权，整体运营。Uniform Title, Uniform Management.工程

29、优势 PROJECT FEATURES中心广场 打造CBD最具人气商业中心财富购物中心环抱的近1万平方米中心场，与CCTV总部一街之隔的优越地理位置，将成为捕捉CCTV双“Z型建筑全景的最正确观景地与最具地标性的场所之一。 The central plaza a unique shopping experience in the CBDFortune Mall has a central open plaza as a prime amenity area for the recreation and benefit of all residents and visitors creating

30、 a unique retail and leisure destination in the CBD. The 10,000central plaza is superiorly located, being only a streets away from the CCTV headquarters. In the future, it will become an appealing landmark for perfect shots of CCTVs “double Z architecture as well as an ideal venue for events like pr

31、oduct briefings, business talks, open-air concerts and festive parties.中庭走廊，发明诱人商业内街自创国外大型商业超人气设计阅历，经过采光中庭设计，为商家提供一个集中的活动推行场所集聚人气，交错的中庭走廊规划，发明了一个悠闲的商业内街气氛。Atrium corridors add charm to indoor shoppingDrawing on the experience from the popular designs of large shopping malls overseas, a sunlit atrium is provided inside the mall. This attracts many visitors, making it an ideal place for promotion events and various act