7-ELEVEN便利店购物小型零售店 7-11商品结构

1、7-11商品结构,大类名称,中类代码,中类名称,小类代码,小类名称,目前价格带,计划价格带,SKU占比,01类个人护理用品,101,洗发/沐浴,10101,洗发水,0.533.2,0.540,1.85%,101,10102,美发用品,3.514,645,0.71%,101,10103,沐浴露/香皂,3.528.5,335,1.85%,101,10104,洗手液,727,530,0.22%,0101 汇总,4.62%,102,洁面护肤,10201,洁面用品,1429.8,1060,0.87%,102,10202,护肤品,459,4100,1.03%,102,10203,唇膏,629.5,540,

2、1.09%,102,10204,化妆用具,1.5,150,0.05%,102,10205,刀架/片,329,560,0.54%,102,10206,婴儿用品,3.519.5,540,0.38%,0102 汇总,3.97%,103,牙膏/牙刷,10301,牙膏,211,320,0.92%,103,10302,牙刷,27.5,320,1.30%,103,10303,口腔护理,13.535,1050,0.11%,0103 汇总,2.34%,104,个人用品,10401,毛巾,310,315,0.76%,104,10402,内衣裤,513,525,0.43%,104,10403,纸内裤,44,38,0

3、.16%,104,10404,袜子,3.512,320,0.38%,104,10405,卫生巾,1.511,220,3.21%,0104 汇总,4.95%,共计：,15.87%02类生活用品,201,家居用品,20101,杀蚊/虫等,2.517.5,220,0.60%,201,20102,厨房/卫浴清洁,3.818,220,0.43%,201,20103,衣物清洁,1.513.8,220,0.65%,201,20104,家杂用品,113,230,0.43%,201,20105,一次性用品,14.5,120,0.22%,201,20106,纸巾,119,125,0.87%,0201 汇总,3.2

4、1%,202,文具/精品,20201,文具,125,140,1.63%,202,20202,头饰,140,0.00%,202,20203,精品,11.5,240,0.11%,202,20204,玩具,560,0.00%,0202 汇总,1.74%,203,电池、胶卷,20301,胶卷,20,1040,0.05%,203,20302,电池,2.56,325,0.54%,0203 汇总,0.60%,共计：,5.54%03类烟酒,301,酒类,30101,啤酒,2.510,210,1.41%,301,30102,果汁酒,16.568,680,0.60%,301,30103,白酒/补酒,352,550

5、0,1.79%,301,30104,洋酒,268,20500,0.05%,0301 汇总,3.86%,302,香烟,30201,国产香烟,2.565,3.550,3.26%,302,30202,进口香烟,414,820,0.92%,0302 汇总,4.18%,共计：,7.88%04类便利食品,401,糖果,40101,香口胶,0.211.5,110,3.59%,401,40102,喉糖,210,225,1.25%,401,40103,进口糖,7.5,280,0.05%,401,40104,国产硬、软糖,0.16,125,4.35%,401,40105,巧克力,112,180,1.58%,401

6、 汇总,10.82%,402,饼干,40201,普通饼干,113.5,125,5.54%,402,40202,儿童饼干,14,130,0.49%,402 汇总,6.03%,403,休闲小食,40301,蜜饯,0.58,120,6.96%,403,40302,坚果类,0.516.5,240,2.45%,403,40303,肉类,1.79.5,125,1.47%,403,40304,膨化食品,113.5,115,2.77%,403,40305,风味小食,0.55,18,3.10%,403,40306,果冻,2.54,120,0.38%,403 汇总,17.12%,404,食品杂货,40401,冲饮

7、（咖啡、茶叶等）,7.513,2100,0.22%,404,40402,罐头,0.57,325,0.60%,404,40403,调味品,19.5,120,2.93%,404,40404,粮油、副食,834.8,2100,0.43%,404,40405,奶粉,20150,4.18%,404 汇总,0.00%,405,冻品,40501,雪条/雪糕,123,120,6.52%,405,40502,水饺/汤圆,250,0.00%,405 汇总,6.52%,406,饮料,40601,碳酸汽水,2.57,110,1.85%,406,40602,茶,16.5,110,2.39%,406,40603,果汁,1

8、.58.5,120,2.12%,406,40604,纯水/矿泉水,1.53,110,0.82%,406,40605,甜品（八宝粥、龟苓膏）,1.53.5,110,0.38%,406,40606,功能饮料,2.57.5,215,1.36%,406 汇总,8.91%,407,牛奶,40701,新鲜牛奶,33,25,0.11%,407,40702,常温保久奶,1.29.5,1.56,2.28%,407 汇总,2.39%,408,礼盒,40801,保健品,60300,0.00%,408,40802,糖果礼盒,30150,0.00%,408,40803,饼干礼盒,10100,0.00%,408 汇总,0

9、.00%,共计：,55.98%05类快餐,501,面包,50101,新鲜面包,16,16,2.50%,501,50102,保鲜面包,1.59,18,0.76%,501 汇总,3.26%,502,熟食,50201,熟食,13,15,0.11%,502 汇总,0.11%,503,面类/粉类,50301,煮面（粉）,1.33.8,220,0.60%,503,50302,袋装即食,1.28.5,15,0.82%,503,50303,碗面,24.5,210,2.39%,503 汇总,3.80%,共计：,7.17%06类服务性商品,601,报刊、杂志,60101,地图,510,0.00%,601,60102,书刊/杂志,3.820,430,1.36%,601,60103,报纸,15,0.00%,601,60104,音像制品,0.00%,601 汇总,1.36%,602,电话卡,60201,套卡,78,80130,0.05%,602,60202,充值卡,50100,50100,0.11%,602 汇总,0.16%,共计：,1.52%07类医药品,702,计生用品,70201,避孕