国开机考《商务英语4》复习资料第2套

1、下载原文，可查看遮挡部分哦客观题交际用语（共5题，共10分）1. _Yes, I think so.A Will you fly business class?B When do you plan to leave?C Where shall I make hotel reservation?参考答案：A2. Ill be away on a business trip. Would you mind signing for my express delivery?_A I have no time.B Yes, I do.C Id be happy to.参考答案：C3. How is th

2、e weather in autumn?_A I like sunny days.B It is always sunny.C I hate it.参考答案：B4. Thanks for inviting me, John, but Ive already made other plans._ Maybe another time.A I hope you enjoy it.B Thats good.C Oh! Im sorry to hear that.参考答案：C5. Im really fed up with Larry!_A Hey, whats up?B Really?C Im so

3、rry to hear that.参考答案：A词汇与结构（共15题，共30分）1. Even though hes _ out of college and still a bit green, he is a great co-worker.A fleshB freshC flash参考答案：B2. I really _the effort you have made for the project.A thankB gratefulC appreciate参考答案：C3. They exchanged tales of _ or disappointing news of popular

4、items sold out minutes after the spree began at midnight.A bargainsB dealsC goods参考答案：A4. It will _ about eight percent more than initially projected.A spendB payC cost参考答案：C5. The instruction describes completely the _ and its safety basis.A facultyB facilitateC facility参考答案：C6. Many of the banks a

5、nd travel services in the western countries provide convenience for the travelers by issuing travellers _ .A checksB cashC credit cards参考答案：A7. We didnt understand how difficult it was to _such a breakfast.A districtB distributeC distract参考答案：B8. The proprietor owns all of the property of the busine

6、ss and is responsible _everything.A toB forC at参考答案：B9. That might be acceptable _ you handle the insurance fees.A ifB whetherC even if参考答案：A10. Henry is often seen _ English aloud every morning in the classroom.A to readB readsC being read参考答案：A11. Looking your customers in the eye shows that we ar

7、e listening to them and hearing _they are saying.A whyB howC what参考答案：C12. Customers wont find store clerks sitting around_.A watching TV or playing cardsB to watch TV or play cardsC watching TV or to play cards参考答案：A13. You can show respect to your teammates _ everyone fairly and equally.A to treat

8、B treatedC by treating参考答案：C14. We cant manage that _ you pay for the installation.A ifB whenC unless参考答案：C15. John worked in a American company. So _ I.A doB didC doing参考答案：B阅读理解（共2题，共40分）1.阅读下面的句子，根据文章内容进行判断，正确写“T”错误写“F”。If you want to become a franchisee, the tips below can help you to find the p

9、erfect opportunity.Be focused on your preference. On the stage of decision-making, the bottom line is: Dont rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on

10、a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will

11、impact her other goals.Be proactive with your research. After youve determined what role you want in a franchise, its important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community.Make

12、sure the franchiser has experience. Before signing on to a franchise, it is essential to ask the franchiser about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully

13、.Read the franchise disclosure document carefully. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on average. Its also important to take a look at th

14、e post-termination clause in the agreement to make sure that when you want to leave the business, you know the terms well and your interests are properly protected.(1). Decide on a business with learning or seeing what the day-to-day will look like.A T B F参考答案：A(2). Before youve determined what role

15、 you want in a franchise, its time to start the business.A T B F参考答案：B(3). Before signing on to a franchise, the essential job is to ask the franchiser about the executive team and its past industry experience.A T B F参考答案：A(4). The first thing to look at is how long a franchise would take to purchas

16、e.A T B F参考答案：B(5). To make sure that when you want to leave the business, you have made enough money and you are satisfied with that.A T B F参考答案：B1. 阅读下列短文，从A、B、C三个选项中选出一个正确答案。Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aim

17、s to increase peoples awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market.

18、Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.There can be no doubt that the growth i

19、n advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.We might ask whether the cost of advertisement is paid for by the producer or by t

20、he customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays le

21、ss.It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses wou

22、ld not pay large sums for advertisement if they were not convinced of its value to them.(1). Advertisement is often used to _.A deceive customersB increase productionC push the sale参考答案：C(2). The word “media”(in the first paragraph) includes _.A the press, magazineB television, radioC all of the abo

23、ve参考答案：C(3). Advertisement is mainly paid for by _.A the customerB the producerC increased sales参考答案：A(4). Advertisement can increase demand _.A in a shrinking marketB in any circumstancesC in a growing market参考答案：C(5). From the last sentence of this passage we conclude that _.A businesses usually d

24、o not pay much for advertisementB businessmen know well that advertisement could bring them more profitsC advertisement could hardly convince people of the value of the goods参考答案：B主观题作文（共1题，共20分）根据要求，完成作文According to the following information, please write an invitation letter to your business partners and invite them to your city.1)Your name and position: Catherine Lee, Manager of Beijing Friends