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1、120 套黑白简约商务PPT图表(一)swot/甘特图$28Free 14-day trial. Unlimited Pages. Unlimited Storage.MONTHLY FEEBUSINESSPREMIUMPLANS & PRICINGSTARTERMONTHLY FEEMONTHLY FEE$38Free 14-day trial. Unlimited Pages. Unlimited Storage.$18Free 14-day trial. Unlimited Pages. Unlimited Storage.30349 TSWOPOSITIVE NEGATIVEEXTER
2、NALINTERNALNunc mauris lectus, interdum vel consequat sed, aliquet eu enim. Integer quis nunc at enim fermentum varius. Cras at libero ultrices, gravida risus sit amet, elementum nisi. Praesent tortor nunc, accumsan et nisl maximus, auctor vestibulum ligula. Maecenas a pellentesque justo.18/S W O TS
3、WOT ANALYSISPYRAMID OF SOCIALRESPONSIBILITYCras at libero ultrices, gravida risus sit amet, elementum nisi. Praesent tortor nunc, accumsan et nisl maximus, auctor vestibulum ligula. Maecenas a pellentesque justo.SOCIALDESIREDREQUIREDREQUIRED ECONOMICEC ONOMIC LEG AL ETHICAL PHI LANTR HOOPIC DESIRED/
4、EXPECTED18/S U N D A YM O N D A YT U E S D A YW E D N E S D A YT H U R S D A YF R I D A YS A T U R D A YResearchEnd ResearchMood Board1234567 Inpiration Mood BoardIllustration BoardClient Board891011121314 Sketch BoardTrim and fabric Board15161718192021Actualizing the GarmentEnd ActualizingCosting22
5、232425262728 Presentaion293031CALENDAR PROCESS DEVELOPMENTF ASHION - +F ASHION HIGHT PRICEPerspiciatisConsequunturAccusantium18/LOW PRICEConsequunturVoluptatemPraesentiumDenouncingYour BrandPOSITIONING MAP OFCOMPETITORTHREATSPOSITIVENEGATIVEOPPORTUNITIESSTRENGTHSWEAKNESSESINTERNALEXTERNALNunc mauris
6、 lectus, interdum vel consequat sed, aliquet eu enim. Integer quis nunc at enim fermentum varius.Cras at libero ultrices, gravida risus sit amet, elementum nisi.Praesent tortor nunc, accumsan et nisl maximus, auctor vestibulum ligula. Maecenas a pellentesque justo.18/SWOT ANALYSIS K L A M B IW E E K
7、 1 W E E K 2W E E K 3W E E K 4W E E K 5W E E K 6W E E K 7W E E K 8W E E K 9W E E K 10W E E K 11W E E K 12W E E K 13 Branding Design Product Distribution Web & Blog Social Media Press Kit Photoshoots Lookbook Brandzine Viral Video Marketing Promotion Finances Launch FeebackTIME MANAGEMENT18/F ASHION
8、BR AND SELL IN PRESTIGIOUS LOCATIONS ONLYOFFER CLASSIC ANDICONIC LOOKDELIVER EXCEPTIONAL SHOPPING EXPERIENCE ONLINE & OFFLINELOWER EXPENSES BY PRODUCING MAINLY TELL A STORY OF HOW THE GARMENTS HAVE BEEN MADEFOCUS EMERGING MARKETS WORLDWIDEINNOVATIVEHISTORICALEXCLUSIVEGLOBALENGAGINGICONICBE MOST DIGI
9、TALLY INNOVATIVE FASHION BRAND IN THE MARKET18/INTERNAL MARKETING STRATEGIESINNOVATIVEPROMOTEYOUR BRANDBE ACCESSIBLE GLOBALLYC R E A T I V E RET AIL Mainline Stores Incflaghips Ecomerce ConcessionOutletsWHOLESALE Department Stores FranchiseTravel RetailsLICENSING Watches Eyewear LicenseesCHANNELS OF
10、 DISTRIBUTIONNunc mauris lectus, interdum vel consequat sed, aliquet eu enim. Integer quis nunc at enim fermentum varius. Cras at libero ultrices, gravida risus sit amet, elementum nisi. Praesent tortor nunc, accumsan et nisl maximus, auctor vestibulum ligula. Maecenas a pellentesque justo. Brand Ev
11、aluationLicensing And Franchising18/NA TUREAS AMODEL RE-PROGR AMED NA TURE NA TUREAS AC O- W ORKER HYBRIDISED NA TURE C ONCEP TU ALISED NA TURE NA TUR AL NA TURE T OOL SBIOMIMICR Y , BO T AN Y , BIOL OGY REPROGR AMMABLE NA TURE T OOL S BIOF A C TURE WITH S YNTHETIC BIOL OG Y , PRO T OCELL SFIC TIONA
12、L NA TURE T OOL S SPEC UL A TIVE DESIGN DIAGRAM ILLUSTRATIONDESIGNING WITH LIVING SYSTEMS18/WATER LINENON UK UK CO S T18/ProcurementManagementTimePlant VisitCorrection CostLost SalesLost FlexibilityResponse TimeNon transparent costs = transactioncost (co-ordination costand risk cost)THE ICEBERG THEO
13、RY OF COST COMPARISONPerceived cost saving gapTransparent cost comparisonUK CompetitiveadvantageSTUCTURAL CHANGE AND MATERIAL FLOWSBROKERMANUFACTURERCONSUMERSPINNER BRANDFARMERFARMERWEARERMAKERWEARERMAKERSPINNERFARMERFARMERWEARERMAKERWEARERMAKER18/INTRODUCTIONGROWTHMATURITYDECLINEMARKET SHAREGROWTH
14、RATEMENWEARWOMENWEARCOSMETICSCHILDRENSWEAR HIGHTHIGHT THE BCG MATRIX18/DESCRIPTIONREASON METHODEVALUATION18/METHODOLOGY3.understand the challengeprepare Researchgather inspirationGenerate ideasRefine Ideas4-1 Make prototypes4-1 Get feedbackTrack LearningsMove forwardthe design thinking process socia
15、lites between divergent and convergent thinking modes. it can be helpful to be aware of the mode that comes ponds to the design phase you are working through.number of possibilitiesSTEPS18/IDEATIONWhat Do I Create?PHASES Tell StoriesSearch for MeaningframeHo Do I Approach It?How Do I Build It?How Do
16、 I Revolve It?How Do I Interpret It?I Learned SomethingI Have An IdeaI Have A ChallengeI Tried Something NewI See An Opportunity1.DISC O VER Y4.EXPERIMENTATION5.EVALUATION2.INTERPRETATIONDESIGNPROCESSFIBRE INDUSTRYSELLING AGENTSSELLING AGENTSMANUFACTURES DESIGNERS FASHION CENTRESSELLING AGENTSSELLIN
17、G AGENTSSELLING AGENTSFashion forecasting consultants advertising, promotion & public relations agenciesRaw material suppliersResearch facilities Fibre marketing companies Fibre mills, etcShopsMail order Catalogues Party planFASHION FLOW CHART18/GLOBALLOCALINTANGIBLETANGIBLELEVEL3MET ADESIGN The cre
18、ation of meaning, purpose & ideology Design of larger contextLEVEL2 S Y S TEM The design of systems, business models, infrastructure & architecturesDesign of contextLEVEL1F ORM+DET AIL The current wold of design Design in the contextC ONTEX TMA TERIALIT YNASTED LEVEL OFDESIGNTHE FASHION MARKETING PROCESSMARKET
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