体验商务英语综合教程2教案

1、第次课学时：授课时间：第周第次课学时：授课时间：第周外语系教案课程名称商务英语课程类型专门课总学时数28理论学时28实践学时0适用班级07英语任课教师余清雏编写时间2007年9月使用教材体验商务英语综合教程高等教育出版社Context:Unit1Context:Unit1 # Title:IntroductionsThetoneofabusinessrelationshipcanbesetbyaninitialintroduction.Itisimportanttomakeagoodimpressionrightfromthefirsthandshake.Whenmeetingbusiness

2、peopleforthefirsttime,isitbettertobeformalorinformal?Ifindoubt,advisestudentstoadoptamoreformalapproach.HerearesomepointstorememberwhenmakingbusinessintroductionsinEnglish-speakingWesterncountries:Introducebusinesspeopleinorderofprofessionalrank-thepersonofhighestauthorityisintroducedtoothersinthegr

3、oupindescendingorder,dependingontheirprofessionalposition.Whenpossible,standupwhenintroductionsarebeingmade.Ifclientsarepresent,theyshouldbeintroducedfirst.Thesameandtitleofthepersonbeingintroducedisfollowedbythenameandtitleoftheotherperson.PROCEDURESLesson1StartingupSslistentofourbusinesspeopleandm

4、atchthespeakerstotheirbusinesscards.Vocabulary1:JobtitlesSslistwordasjobtitlesordepartments.ThenSstalkabouttheirjobsorstudies.Vocabulary2:NationalitiesSsmatchcountriesandnationalities.Reading:DescribingpeopleThisreadingsectioncanbecompletedintwoparts.SscanstartpreparatoryworkonthearticleaboutPhilKni

5、ght,thefounderandCEOofNike,andcompleteExerciseA.Lesson2Context:Unit2 第次课学时：授课时间：第周 #Reading:DescribingpeopleSscompletemoredetailedcomprehensionquestionsaboutPhilKnight(ExerciseBandC).Languagefocus1:tobeSsareintroducedtopositiveandnegativeformsoftheverbtobe.Languagefocus2:a/anwithjobs;wh-questionsSsl

6、ookattheuseofa/anbeforevowelsandconsonantsandareintroducedtowhat,whoandwherequestionwords.Lesson3Listening:TalkingaboutyourselfSslistentothreepeopletalkingabouttheirjobs.Skills:IntroducingyourselfandothersSslistentothreeconversationswherepeopleintroducethemselvesandothers.Theythenpracticeintroductio

7、ns.Lesson4Casestudy:AlohainHawaiiSsfindoutinformationaboutpeopleataconference.WritingSswriteane-mailabouttwopeoplefromtheconference.Context:Unit2 #第次课学时：授课时间：第周 Title:WorkandleisureIthasneverbeeneasytobalanceworkandleisure.Duringthelatetwentiethcenturytheconceptofajobforlifewaslargelyreplacedbythesh

8、ort-termcontractsfavoredbytheenterpriseculture.Somefoundthemselveswithtoomuchfreetimentheirhandswhencompanyrestructuresledtoredundancies.Otherssawleisuretimeshrinkandworkinghoursincreaseinexchangeforgreaterfinancialrewards.TheBritishTUCestimatesthat,despiteEuropeanUnionlegislation,4millionpeopleinth

9、eUKworkmorethan48hoursperweekand1in25workover60hours.Itisthoughtthatmanagersandprofessionalstaffworkthelongesthours.PROCEDURESLesson1StartingupSslistentofourpeopletalkingaboutwhattheywantfromworkandmakewordpartnerships.Vocabulary1:Days,months,datesSspracticedays,monthsanddatesandusetheprepositionsin

10、,atandonwithtimephrases.Lesson2Reading:DescribingyourroutineSsreadanarticleabouttheworkingdayofMichaelDell,ChairmanofDellcomputers.Languagefocus1:PresentsimpleSslookatthepresentsimpletotalkabouthabitsandworkroutines.Vocabulary2:LeisureactivitiesSsuseleisureactivities,verbsandtimephrasestotalkaboutle

11、isuretime.Context:Unit2 第次课学时：授课时间：第周 #Lesson3Languagefocus2:AdverbsandexpressionsoffrequencySscompleteexercisesusingadverbsandexpressionsoffrequencyandlistentothreepeopletalkingabouttheirtypicalday.Skills:TalkingaboutworkandleisureSsmatchquestionsandanswersaboutworkandleisureandthenlistentoaconvers

12、ationaboutwhatTimdoesattheweekend.Afterwardstheytalkabouttheirownworkandleisureactivities.Lesson4Casestudy:IndependentFilmCompanySsroleplayaninterviewbetweenHumanResourcesandunhappyemployeesofafilmcompany.WritingSsusetheinformationfromthecasestudytolisttheworkingconditionstheywanttochange.第次课学时：授课时间

13、：第周 第次课学时：授课时间：第周 #Context:Unit3 Title:ProblemsProblemsareafactoflife.Soproblem-solvingisanessentiallifeskillbothathomeandintheoffice.Manypressurizedmanagersinthemodernbusinessworldmaybenefitfromtraininginconflictresolutiontoresolvedisagreements.Itiswisetodealwithsensitivemattersface-to-face.Iratee-

14、mailsandmemosoftencontainsentimentswewouldmodifyifspeakingtothepersondirectly.SocialpsychologistAlbertMerabiansaysthatwordsaccountforsevenpercentofcommunication,tone38percentandbodylanguage55percent.Theseelementsareparticularlyusefulinunderstandingandresolvingpotentialconflictsituationbutcanbelostin

15、cybercommunication.PROCEDURESLesson1StartingupSsmatchsentencesandproblemsandlistentofivephonecallstoidentifytheproductandtheproblem.Vocabulary:AdjectivesSslookattheadjectivesandtheiroppositesandusetooandenough.Lesson2Reading:DealingwithproblemsatworkFourpeopleanswerthequestion:Whatarethebiggestprobl

16、emsfacingyourcompany?Languagefocus1:Presentsimple:negativesandquestionsSsmatchquestionsandanswers,makenegativesentencesandpracticethequestionformsinaroleplay.Lesson3Languagefocus2:havegotSslookattheuseofhavegot,haventgotandHaveyougot?Totalkaboutpossession.Skills:Telephoning:solvingproblemsSslistento

17、fourphonecallswherepeopletalkaboutproblems.Thentheyroleplayaphoneconversationtalkingaboutproblemswithaproduct.Lesson4Casestudy:BlueHorizonGuestsofaholidaycompanycomparetheirholidayapartmentswiththeholidaybrochureandcomplaintoarepresentativeofthecompany.WritingSslistentoavoicemailandwriteatelephoneme

18、ssageforthemanagerofBlueHorizon.Context:Unit4Context:Unit4 # Context:Unit3 #Title:TravelAround1400BCPolynesianspaddledacrosstheopenoceanincanoes,serchingfornewtradingpartners,andtheageofbusinesstravelbegan.ThemodernbusinesspersonismorelikelytochooseflyingasthequickestwayofgettingfromAtoB.Althoughsaf

19、erthancanoe,thiscanstillposehazards.Frequentfliersarelikelytoencounteranumberofhurdlesthatcanleadtoincreasedstresslevels.First,youhavetoacturallygetontheplane.Mostairlinesoverbooktominimiseseatwastageandno-shows.Thismeansthatifallthepassengerswhoactuallybookedseatsturnup,therecouldbeashortageofplace

20、.Iftherearenotenoughvolunteerstogiveuptheirseats,thenyoumayfindyourselfbumped-deniedboardingandputonalaterflight.PROCEDURESLesson1StartingupSstalkaboutthingstheylikeanddontlikewhentravellingonbusiness.Vocabulary:TraveldetailsSspractisethealphabetandnumbers1-100andmatchverbsandtravelphrases.Listening

21、:ListeningforinformationSslistenandanswerquestionsabouttravelinformation.Lesson2Languagefocus1:can/cantSsputadialogueintothecorrectorderandthenlistentocheck.ThenSsroleplayaconversationusingcan/cant.Context:Unit5 第次课学时：授课时间：第周 #Context:Unit3 #Reading:BusinesshotelsSsreadaboutfacilitiesinTheTowerHotel

22、.Lesson3Languagefocus2:thereis/thereareSscompletesentencesusingtheris/thereareandcarryoutaroleplayaboutanewjobabroad.Skills:MakingbookingsandcheckingarrangmentsSslistenandanswerquestionsaboutbookingahotelroombeforeroleplayingasimilarsituation.Lesson4Casestudy:PacificHotelAhotelmanagerandassistantman

23、agerallocateroomstotwelveguestsatasmallhotel.WritingSswriteafaxtooneoftheguestsconfirmingarrangements.Context:Unit5 #第次课学时：授课时间：第周 Context:Unit3 #Title:FoodandentertainmentFoodcancommunicatecomplexmessagesaboutstatus,nationallyandidentity.Thefashionforeatingoutinrestaurantwasadoptedbytheupperclasses

24、duringtheFrenchrevolution.MostEnglishwordsrelatingtoeatingoutareadoptedfromtheFrench(hotel,cafe,menu,chef,etc.)includingrestaurant,whichwasoriginallyfromtheFrenchverbmeaningtostore.Later,themigrationsofthetwentiethcenturyprovedfertilegroundforminglingcuisinesandaknowledgeofthevastvarietyonofferisvie

25、wedasamarkofmoderncosmopolitantaste.PROCEDURESLesson1StartingupSstalkaboutthekindoffoodtheylikeandmatchdishesandcountries.Vocabulary:EatingoutSslookatfoodgroupsanddifferentpartsofamenu.Reading:TippingThisreadingsectioncanbecompletedintwoparts.Ssmatchjobswithplaceswherepeoplework.ThenSstalkaboutwhats

26、ervicestheytipbeforecompletingatableaboutwhichcountriestipmostoften(ExercisesA-C).Lesson2Reading:TippingSsreadanarticleaboutfactorsthatencouragepeopletotipandanswercomprehensionquestions(ExercisesD-E).Languagefocus1:some/anyContext:Unit5 第次课学时：授课时间：第周 #Context:Unit3 #Sscorrectmistakesusingsomeandany

27、andunderlinethecorrectwordsinadialogue.Listening:OrderingamealSslistentowhatamanandawomanorderinarestaurant.Lesson3Languagefocus2:CountableanduncountablenounsSsidentifycountablenounsandcompleteexercisesusingalotof,manyormuch.Skills:EntertainingSslookatlanguageforentertainingvisitorsinarestaurantandl

28、istenandrespondtoawaitersquestions.Lesson4Casestudy:Whichrestaurant?Threecolleaguesdecidewhichrestaurantstochoosetoentertainthreeimportantcustomers.WritingSswriteane-mailinvitingacustomertodinnerandgivingdetailsabouttherestaurant.Context:Unit6Context:Unit6 # Context:Unit3 #Title:SalesThingshavecomea

29、longwaysincethedayswhenpeddlerswentfromdoortodoorsellingwaresfromapack.Nowadvertisementspopupastextmessages.Goodscanbeorderedbymallorder.Wecancompareprices,getquotes,checkifanitemisinstockandplaceanorderwithoutmovingawayfromourcomputerscreen.Insomewaysthemethodsobuyingandsellinghaveundergonearevolut

30、ionandinotherslittlehaschangedsincetheearly1900swhenkeywordsinsaleswereserviceandrelationships.Amodernsalesforceusesamixtureoftriedandtestedtechniquesandnewtechnologytoincreasesales.Thefoundationofmodernsalestechniqueswasdevelopedinthe1950sandincludesgainingtheclientsinterest,buildingdesirebyshowing

31、productfeaturesorgivingsamples,increasingconvictionbycomparingtheproductwithcompetitorsorusingstatisticstohighlightbenefitsand,finally,closingthedeal.PROCEDURESLesson1StartingupSslistentothreepeopletalkaboutwhereandwhentheybuyproducts.Vocabulary1:BuyingandsellingSscompleteasalesleafletforacomputerco

32、mpanyandlistentoaconversationbetweenabuyerandseller.Lesson2Reading:Thirstyforsuccess?Ssreadajobadvertisementforasalesrepresentativeinasoftdrinkscompany.Languagefocus1:PastsimpleContext:Unit7 第次课学时：授课时间：第周 #Context:Unit3 #Sscompleteasalesreportusingthepastsimple.Vocabulary2:BuyingandsellingSscomplete

33、aleafletforacarhirecompany.Lesson3Listening:SellingKevinWarren,theVicePresident,SalesandMarketing,ofCoca-ColaEnterprises,givessomeadvicetosalespeople.Languagefocus2:PasttimereferencesSsareintroducedtoexpressionsthatrefertothepast,suchasago,last(week),for,on,from.to,inandduring.Skills:Presentingaprod

34、uctSslistentoasalespersonpresentingaproductatatradefair.Thentheyroleplaybeingthebuyerandselleratatradefair.Lesson4Casestudy:Link-upLtdAcompanysellsmobilephonesandservicepackages.Ssroleplaybeingsalespeopleandcustomers.WritingSswriteane-mailtoacolleagueaboutwhatphoneandservicepackageacustomerwants,usi

35、nginformationfromthecasestudy.Context:Unit7 #第次课学时：授课时间：第周 Context:Unit3 #Title:PeopleWhatcharactreristicscanhelppeopletosucceedinbusinessandinlife?Apositiveattitude,intelligence,perserveranceandselfdisciplineallhelp.Arethepersonalitytraitsthatcontributetosuccessorfailiuregenetic?Ordowelearnthesecha

36、raceristicsarewegrowup?Expertsstilldisagreeastowhethernatureornurtureismoreimportant.Canpersonalityandintelligencebemeasured?IQandpsychometrictestsremainpopular,andthelatterarestillusedbymanycompaniesaspartoftheselectionprocess.However,inrecentyearstheideathatonlyonetypeofintelligenceexistshasbeencr

37、iticised.HowardGardnerdevelopedthetheoryofmultipleintelligence.Thissaidthatpeoplehaveanumberofdifferenttypesofintelligencethattheypossesstovaryingdegrees.Thesearelinguistic,musical,logical-mathematical,spatical,body-kinesthetic,intrapersonal(e.g.insight)andinterpersonal(e.g.socialskillsandtheability

38、tounderstandandmotivateotherpeople).PROCEDURESLesson1StartingupSsansweraquestionnaireaboutwhatsortofpersontheyare.Vocabulary:DescribingpeopleSslookattheadjectivestodescribepeoplespersonalities.Listening:AdifficultcolleagueApropertydevelopertalksaboutacolleaguewholeftthecompany.Lesson2Context:Unit7 第

39、次课学时：授课时间：第周 #Context:Unit3 #Languagefocus1:Pastsimple:negativesandquestionsSsfocusonpastsimplenegativesandquestionsandwritequestionsusingWhy,Howlong,What,WhenandWhere.Reading:StellaMcCartneySsreadanarticleaboutthefashiondesignerStellaMcCartney.Ssthenmatchverbsandnounstomakewordpartnerships.Lesson3L

40、anguagefocus2:QuestionsformsSslookatyes/noquestionsandopenquestions.Theycompleteaquestionnaireandthenlistentocheckanswers.Skills:Negotiating:dealingwithproblemsSslistentoaconversationaboutproblemsofunderstafinginacompany.Thentheyrolepalyaconversationnegotiatinganewcompanycar.Lesson4Casestudy:Apeople

41、problemAUSfoodcoompanyhasproblemswithabusinessmanager.WritingSswriteamemoaobuttheirmeeting.Context:Unit8Context:Unit8 # Context:Unit3 #Title:MarketsIfacompanywantstosellaproductorservicesuccessfully,itustidentifythetargetmarket.Therearemanydifferenttypesofmarkettochoosefrom.Themassmarketaimstosellto

42、asmanypeopleaspossible,crossingageandincomegroups.Incontrast,anichemarketfocusesonanarrowlydefinedgroupfocustomers.Itoftencaterstoaneedthathasbeenoverlookedbythosesupplierswhocatertomarketswhichdealinmoremainstreamproductsorsevices.Focussingonnichemarketscanbecosteffectiveasmarketingcampaignscansimb

43、udgetsdirectlyatpotentialcustomers,forexamplethroughadvertisingonlocalradilorinmagazinestargetingspecialinterstgorups.PROCEDURESLesson1StartingupSsaskandanswerquestionsaboutapopulatioinpiechart.Vocabulary:TypesofmarketSslistenandrepeatlargenumbersandlookatadjectivestodescribemarkets.Lesson2Reading:T

44、hecarmarketinChinaSsanswerquesitonsandsearchforlargenumbersinanarticleaobuttheChiesecarmarket.Languagefocus1:ComparativesandsuperlativesSspracticecomparativeandsuperlativeformsofadjectives. #Context:Unit3 #Lesson3Listening:DoingbusinessinRussiaSslistentothreepartsofapresentationaboutdoingbusinessinR

45、ussia.Languagefocus2:much/alot,alittle/abitSsusethelanguagetocomparecarsandpooltalbesanduseabarcharttotalkaboutsalesinRussiaandPoland.Skills:Telephoning:solvingproblemsSslistentothreemarketingexecutivestalkingaboutanewsnackbarandthenroleplaytakingpartinamarketingmeeting.Lesson4Casestudy:CaraCosmetic

46、sAbodycarecompanyislaunchinganewshampoo.Sssiscussthename,sizeandpriceoftheproduct,mainoutletandincomegroupofthetargetmarket.WritingSswriteashortdescriptionofthenewshampooforCaraCosmeticscatalogue.第次课学时：授课时间：第周Context:Unit9第次课学时：授课时间：第周Context:Unit9 # Context:Unit3 #Title:CompaniesAcompanyisanorganis

47、ationthatproducesgoodsorservicestomakeaprofit.Therearemanydifferenttypes.Asmallbusinessmightbecomeamediumorlargebusiness.Ifacompanysellsdirectlytothepublic,itisaretilbusiness.Awholesalebusinesssellsgoodsinbulktoothercompanies.SomecompanieshaveLtdintheirname.Thisstandsforlimitedcompany.Here,sharehold

48、ersonlylosewhattheyinvestedifthecompanygoesbankrupt.AcompanywithPLCafteritsnameisaPubliclimitedcompany-itssharescanbefreelyboughtandsold.IncontrastaPrivatelimitedcompanyonlypassessharestoanotherpersonifothershareholdersagree.Aconglomerateconsistsofseveralcompaniesthathavejoinedtogether.Amultinationa

49、lortransnationalcompanyhasglobaloperationsinmanydifferentcountries.PROCEDURESLesson1StartingupSsdoacompaniesquizandthentalkaboutfamouscompaniesfromtheircountry.Listening:TheMinirangeSslistentotheCorporateCommunicationsManagersfortheMinirangeofcarsatBMW.Languagefocus1:PresentcontinuousSslookatthepres

50、entcontinuousfortemporaryationsandthingsthatarehappeningnow.第次课学时：授课时间：第周Context:Unit10 #Context:Unit3 #Lesson2Vocabulary:DescribingcompaniesSscompleteexercisestodescribetwocompaniesandthencompleteacompanyprofile.Reading:LVMHSsreadaboutLVMH,theluxurygoodsmanufacturer.Lesson3Languagefocus2:Presentsim

51、pleorpresentcontinuousThetensesarecomparedandcontrasted.Ssthendoexercisestofindthecorrecttensebeforecarryingoutaroleplayshowingsomeonearoundacompany.Skills:StartingapresentationSslistentothestartofapresentationandusenotestointroducetheirownpresentation.Lesson4Casestudy:YouandyourcompanySsroleplayint

52、roducingthemselvesandtheircompanyatatrainingcourseongivingpresentations.WritingSswriteashortprofileabouttheircompanyfromtheinformationinthecasestudy.第次课学时：授课时间：第周Context:Unit10 # Context:Unit3 #Title:TheWebNowthattheInternethasarrived,itisdifficulttoimaginehowwelivedwithoutit;itishasrevolutionisedco

53、mmunications.Changesaretakingplaceatanincrediblespeed.Hardwareisbecomingmorecompact,fasterandmoreaffordable,allowingmoreindividualsandcompaniestoutilisetheNet.Inthepast,researchtooklonger,importantdocumentsgotlostinthepostandinformationcouldbedifficulttofind.Unfortunatelythisrevolutionhasbroughtwith

54、itanewsetofproblems.Researchiscertainlyquickerbutconnectionscanbeslow,makingitdifficulttoaccessthewebsitesthatyouneed.Documentscanstillgetlost,butnowtheyfloataroundcyberspace.Spamcanbeaproblemwhenyoue-mailaccountbecomesoverloadedwithadvertisingthatyoudontwant.Butmoresinisterarethevariouscomputerviru

55、seswhichcanmakeyourcomputercrash.Andnotallcountrieshaveequalaccesstotheadvantagesofnewtechnology.PROCEDURESLesson1StartingupSslistentopeopletalkingaboutwhattheyusetheInternetforandthentalkabouttheirownInternetuse.Vocabulary:InternettermsSsreadadviceaboutusingtheInternetandmatchInternettermswiththeir

56、definitions.Listening:WebsitedesignAwebsitedesignertalksabouthisjob.第次课学时：授课时间：第周Context:Unit10 #Context:Unit3 #Lesson2Languagefocus1:TalkingaboutfutureplansSslookattheuseofthepresentcontinuousforfutureuseandgoingtoforfutureplans.Reading:E-commerceSslookatanarticleaboutmakingmoneyformtheinternet.Voc

57、abulary2:TimeecpressionsSscompletefuturetimeexpressionssuchasbynetyear,intwoweekstime,tomorrowevening,inthenearfuture.Lesson3Languagefocus2:willSsusewilltocompleteexercisesaboutfutureeventsandpredictions.Thentheyroleplayameetingtotalkaboutthelaunchofanewwebsite.Skills:MakingarrangemensSslistentofour

58、peoplemakingandchangingarrangementsbyphoneandroleplaysimilarsituations.Lesson4Casestudy:IsisBooksplcThemarketingdirectorandtwosalesrepresentativesofanInternetbusinessbookcompanyplanasalestriptoPolandandRussia.WritingSswriteane-mailtocustomerstoconfirmthedateandtimeoftheappointmentarrangedinthecasest

59、udy.第次课学时：授课时间：第周Context:Unit11第次课学时：授课时间：第周Context:Unit11 # Context:Unit3 #Title:CulturesCompanieswhichdealintheglobalmarketplaceneedtobeabletoadapttodifferentbusinesscultures.Itiseasiertomakeagoodimpressioninourownculturethaninanother,whereourknowledgeofthelanguageandrulesofbehaviormaybelimited.Kn

60、owledgeoftheprotocolandetiquetteinthecountrieswedobusinesswithisessential.Protocolisadheringtothecorrectproceduresandconductinformalsituations.Thisinvolvesknowingtheacceptablewaytobehaveandincludesformalitiesofrank,whichdenotesthelevelofapersonspositioninanorganisation.Etiquettefocussesoncommunicati