商务英语口语实训(上册)Unit08Exhibition精课件

1、Unit Eight Exhibition产品展会Part one Warm-up: (1)What should be taken into consideration when you are going to hold a product launch? Discuss this topic with your partners in groups.Reference AnswersSpecify clear expectations/ objectives.Prepare for the exhibition stand, items on display, catalogues/pa

2、mphlets, uniforms and so on. Key Word(s)：product launch 产品发布We need to finalize the next product launch.我们需要最后确定新产品的推出。Many customers would attend the product launch.很多客户将会参加产品发布会。We will have a big event for our new product launch next week .下周我们会为我们的新产品如开一大型的活动。Key Word(s)：featureThe yoghurt is fe

3、atured by rich flavour and fine and smooth mouthfeel .制成了香味浓郁、感细腻的花生蛋白乳酸饮料。The detector is chiefly featured by small size, light weight, complete functions and long continuous working time.这个探测器的主要特点是体积小、重量轻、功能全、连续工作时间长。The product is featured by bright colour and unique flavor, which is considered

4、as a natural, nutritive and healthy drink.这一产品色泽鲜艳，风味独特，是集天然、营养、保健于一身的理想饮品。Key Word(s)：user-friendly This product is very user-friendly.这些产品操作很容易。This program is much more user-friendly.这个“程序”容易使用的多了。User-friendly interface is easy to control.用户友好的界面，易于控制。We have built up a user-friendly and reliabl

5、e taxi booking system.建立一套方便使用及可靠的的士预约系统。Key Word(s)：people-oriented/ people foremost以人为本People-oriented, good faith service is our business philosophy. “以人为本、诚信服务”是我们的经营理念。People-oriented, this is Nokias commitment to consumers, but also conveys the brand concept of being customer-oriented. 以人为本,这既

6、是诺基亚向消费者给出的承诺，也传达了顾客至上的品牌概念。Our people-oriented sales philosophy, in part, is converted to a friendship with the best possible service. 我们“以人为本”的销售理念，在一定程度上转换为友情加最好的服务。Key Word(s)：best choice/optimal choice 最佳选择Affordable price, the best quality, high-quality servicethe product is your best choice!实

7、惠的价格，最好的质量，优质的服务，这一产品是您最理想的选择！It is the best substituted choice of the imported products.这一产品是替代进口产品的最佳选择。Our product is your best choice to improve the brand image of your business. 我们的产品将是您企业提升品牌形象的最佳选择。Key Word(s)：welcome to buy We have each kind of granite. Welcome to select and purchase. 我们有各类花

8、岗岩，欢迎选购。Welcome to purchase. Welcome to inquire.欢迎选购，欢迎垂询！We produce bicycle saddle for MTB and supply them with good quality and competitive price. Welcome to buy! 供应各种山地车鞍座，质量好，价格低，欢迎选购。Part Three Classroom ActivitiesClassroom Activity 11. In a product launch, you can introduce your products and a

9、t the same time try to talk over the potential customers to place a order with you. Make a dialogue in pairs on the given situation.Sample DialogueA: Take a seat, please.B: Thanks. Today Ive come here to inquire about the possibility of entering into business relations with you.A: Mr.White, I wonder

10、 whether our fur animals and fur toys are of any interest to you.White: Artificial fur animals and fur toys?B: Yes, they enjoy great popularity in Canada. They will sell well in your market, too, I think.A: Can you show me some samples?B: Certainly. This way, please.A: Oh, wonderful! What a variety!

11、 Can you supply me from stock? B: It would depend on the lines you choose.A: All right. If your prices are competitive, we can come to terms.B: We think our prices compare favourably with anything on the market.A: Good. Could you give me some copies of your catalogue or literature? Ill post some hom

12、e.B: Awfully sorry. I can only show you one copy. They are being printed and wont come out until June.A: Then .B: But I can offer you a few samples now. As soon as the catalogues are ready, Ill send some to you.A: Good. After I return home and get into contact with our customers, well go into furthe

13、r discussions.B: Hope to see you again.A: I hope so, too. Classroom Activity 22. You have been preparing for a product launch, and you have drawn up a plan for it. How do you talk over the manager/decision-maker that your plan is applicable. Discuss the topic with your partners.Tips：You may talk ove

14、r your manager from the viewpoint of the preparations, approaches, exhibitors, the specific processes and so on. Classroom Activity 33. In drawing up a plan for a product launch, what principles should be paid special attentions? Discuss the question in pairs and report your answers.Reference Answer

15、s(1) Legitimacy(合法原则)(2) Vitality(生命力原则)(3) Being professional(专业化原则)(4) Adaptation to local condition(因地制宜原则) Part Five Homework 11. In a product launch, how do you talk over a potential customer to leave his contact details? Discuss this topic with your classmates in groups.Tips:If a customer fill

16、s in a membership card which includes a customers contact details, the products he/she buys next time will be discounted at a certain percent. 如果顾客填写包含有联系方式的会员卡的话，下次在购物或者购货的会打一定的折扣。通过这样的方式鼓励顾客留下联系方式。Homework 22. Translate the following sentences into English.（1）我们需要最后确定新产品的推出。We need to finalize the

17、 new product launch.（2）欢迎来我们新产品的官方发布会。Welcome to the official launch of our new products.（3）本产品的特点是性能可靠、经久耐用。This product is characterized by its reliable function and durability.（4）太阳公园采用我们的灯来减小能源消耗。Solar park uses our lamps to reduce energy consumption.（5）多谢你到来，请先看一看样品怎么样？Thank you for coming. Wha

18、t about having a look at the sample first.（6）这些产品操作很容易。This product is very user-friendly.（7）“以人为本、诚信服务”是我们的经营理念。People-oriented, good faith service is our business philosophy.（8）绝对是今年的最佳选择！ It is absolutely the optimal choice this year.（9）质优价廉，欢迎选购。High quality and low price. Welcome to buy.Homework 33. Challenge: complete the sentences based on what you have learned. （1）The new product launch schedule is subject to approval by headquarters .（新产品的发布取决于总部的同意。）（2）The product is characterized by its unique designs, high quality and great capacity.（本产品的特点是设计独特，质量高，容量大。）（3）Our new car im