优秀英语课件Unit1IntroductionaPanoramaofPublishing

1、Text A Publishing: an Intellectual and Culture Endeavor or a Business Enterprise?Text B Publishing and the Intellectual System优秀英语课件Unit1IntroductionaPanoramaofPublishingText A Publishing: an Intellectual and Culture Endeavor or a Business Enterprise?Part 1: 1st paragraphPart 2: 2-6 paragraphPart 3:

2、 7-8 paragraph 7-8 paragraph优秀英语课件Unit1IntroductionaPanoramaofPublishingLearning objectivesThis essay is adapted from the book News Reporting and Writing by Melvin Mencher. The purpose of this book is to teach the skills necessary for a variety of media work. One as a journalist would like to make t

3、he determinants of news, and this essay can help you know how to choose events that are newsworthiness. So, after studying this unit you should:优秀英语课件Unit1IntroductionaPanoramaofPublishingKnow some important definitions of news.Be familiar with the Understand the relationship between social developm

4、ent and news choice.Understand the relationship between audience and the media.Possess the basis for developing good news choice skills.优秀英语课件Unit1IntroductionaPanoramaofPublishingPart 1: 1st paragraphNew words and expressionsKey terms and expressionsQuestions on part 1优秀英语课件Unit1IntroductionaPanora

5、maofPublishingNew words and expressions1. panorama 英 pnr:m 美 pnrmn. 1.全景画, 全景照片2.全景 count 1 : a full and wide view of something usually singular You can see a panorama of the entire bay from here. 2 : a way of showing or telling something that includes a lot of information and covers many topics : a

6、 thorough presentation of a subject usually singular The book presents a panorama =overview of immigration in America.A panorama of American literature. 对美国文学的综合评述 a Panorama of Publishing 出版业概况优秀英语课件Unit1IntroductionaPanoramaofPublishing2. endeavor 英 endev 美 ndv n. 1.努力, 尽力. earnest and conscientio

7、us activity intended to do or accomplish something; a vain endeavor徒劳 Let us thank ourselves for our endeavor. 让我们感谢自己所付出的全部努力。2.事业 a purposeful or industrious undertaking (especially one that requires effort or boldness)He had doubts about the whole endeavor (enterprise).Is book publishing solely a

8、n intellectual and cultural endeavor? 优秀英语课件Unit1IntroductionaPanoramaofPublishing3. intriguing英 ntri:g adj. 非常有趣的；引人入胜的；神秘的extremely interesting : fascinating an intriguing idea/person/question1.an intriguing smile 动人的微笑2.It all sounds very intriguing. 这些听起来都很有趣。 3.a most intriguing piece of news 最

9、引人兴趣的消息 A review of the published literature on the US book industry reveals an intriguing dichotomy.优秀英语课件Unit1IntroductionaPanoramaofPublishing 4. dichotomy 英 daktmi: 美 daktmin. 一分成二,对分 count formal : a difference between two opposite things : a division into two opposite groups Her essay discusse

10、s the dichotomy between good and evil in the authors novels.A review of the published literature on the US book industry reveals an intriguing dichotomy.优秀英语课件Unit1IntroductionaPanoramaofPublishing5. splinter英 splnt 美 splntvt. & vi. 1.木头、玻璃、石头等（使）裂成碎片 vi. 1.团体分裂；分离出来1.The windscreen cracked but did

11、not splinter. 挡风玻璃裂了, 但没碎. 2.They left the party and formed a splinter group. 他们离开了该党，另外组织了一个小派别。 This debate has splintered the U.S. book community ever since the first book appeared in this nation more than 360 years ago.优秀英语课件Unit1IntroductionaPanoramaofPublishing6.literature 英 litrit 美 ltrtr, -t

12、 n. 1.文学, 文学作品2.文献, 图书资料1.medical literature 医学文献2.patent literature 专利文献3.biographical literature 传记文学A review of the published literature on the US book industry reveals an intriguing dichotomy. 优秀英语课件Unit1IntroductionaPanoramaofPublishingKey terms and expressionspublish英 pbli 美 pblvt. & vi. 1.出版,

13、发行2.发表（作品）；使（作品）出版3.(在报刊）发表，刊登，登载 4.（在互联网上）发表，公布1 + obj : to prepare and produce (a book, magazine, etc.) for sale Its a small company that only publishes about four books a year. The university press publishes academic titles. The newspaper is published daily. 2 : to have something you wrote includ

14、ed in a book, magazine, newspaper, etc. no obj There is a lot of pressure for professors to publish regularly. + obj He has not published anything for a long time. 3 + obj : to include (an article, letter, photograph, etc.) in a magazine or newspaper The magazine published two of my stories. 优秀英语课件U

15、nit1IntroductionaPanoramaofPublishingPublishingpbl n.1.出版(业)2.出版社noncount : the business of producing books, magazines, etc., to sell to the public He was hoping to get a job in publishing after college. Her sister works for a well-known publishing company/house.1.publishing supervisor 督印人2.publishi

16、ng house 书局3.online publishing 网络出版4.publishing undertaking 出版事业优秀英语课件Unit1IntroductionaPanoramaofPublishing5.publishing in Malaysia 马来西亚出版业6.Archives Publishing House 档案出版社7.publishing in Denmark 丹麦出版业8.Publishing is flourishing. 出版事业繁荣发展。a Panorama of Publishing 出版业概况book industry 图书出版业book commun

17、ity书业团体优秀英语课件Unit1IntroductionaPanoramaofPublishingQuestions on part 11.what are the main viewpoints on publishing in the Untied states?2.when did the first book appear in the Untied states?优秀英语课件Unit1IntroductionaPanoramaofPublishingPart2: 2-6 paragraphNew words and expressionsKey terms and express

18、ionsKey Structures and language usagesQuestions on part 2优秀英语课件Unit1IntroductionaPanoramaofPublishingNew words and expressions1. eclectic英 klektk 美 klktkadj. (人)兼收并蓄的;(方法、思想等)折中的;从不同来源选辑的; 不拘一格的 including things taken from many different sources The collection includes an eclectic mix of historical

19、artifacts. a person with eclectic tastes =a person who likes many different kinds of thingsBooks also respond to the eclectic entertainment needs of the US population.优秀英语课件Unit1IntroductionaPanoramaofPublishing 2. anoint nntvt. 1.用油软膏涂抹2.(宗教仪式上)抹油使神圣化3.(如奉圣意般地)选定；指定 + obj 1 : to put oil on (someone

20、) as part of a religious ceremony The priest anointed them (with oil). 2 : to officially or formally choose (someone) to do or to be something He anointed =named, designated her his successor. Publishers and editors “anoint” individuals with a mystical “holy oil” that transforms writers into publish

21、ed authors.优秀英语课件Unit1IntroductionaPanoramaofPublishing3. intimately英 ntmtl 美 ntmtladv. 1.熟悉地;亲密地,亲切地2.私下地,秘密地3.谙熟地;详尽地The problem is intimately connected with/to our culture. intimately familiar with the experience Diet and health are intimately =very closely related. She knows the city intimately.

22、 =very wellFollowing this line of thought, books are deemed to be “special” because they allow the reader to deal intimately with a complex array of ideas and issues.优秀英语课件Unit1IntroductionaPanoramaofPublishing4. terminal英 t:minl 美 tmnl n. 1.航空站；航空终点站 2.（火车、公共汽车或船的）终点站Where is the air terminal? 候机室在

23、哪里？The terminal was constructed of reinforced concrete. 这个终点站是用钢筋水泥建造的。Books and information must be made available to all citizens through the existing channels of distribution (i.e. bookstores, the mail, book racks at convenience stores and terminals, etc.) and the highly prized library system.优秀英

24、语课件Unit1IntroductionaPanoramaofPublishing5. ascertain英 stein 美 sten vt. 弄清, 确定, 查明Can you ascertain who he is? 你能否查明他是何许人?I ascertain that he was murdered .我确定他是被谋杀的。 The cultural mission school of thought perceives publishers and editors as gatekeepers, ascertaining what is important enough to see

25、the light of day as a book or legitimizing ideas or theories. 优秀英语课件Unit1IntroductionaPanoramaofPublishing6. legitimize英 liditimaiz 美 ldtmaz vt. 使合法, 给以合法地位to make legitimate Around 2,200 years ago, Han dynasty founder Liu Bang grudgingly accepted Confucianism to legitimize his authority, and then c

26、hanged it so it better resembled his preferred philosophy, Legalism. 大约2200年前，汉朝始祖刘邦就曾经勉为其难地接受了儒教来合法化他的权威，后又改之以更好地为他所崇尚的价值观服务，就是法家学说.优秀英语课件Unit1IntroductionaPanoramaofPublishingKey terms and expressionsdistribution英 distribju:n 美 dstrbjun n.分配,分布;n.经销，发行the commercial activity of transporting and se

27、lling goods from a producer to a consumerbook distribution agency 图书发行机构Foreign languages Publishing and Distribution Administration外文出版发行事业局postal distribution of newspapers and periodicals邮政报刊发行Books and information must be made available to all citizens through the existing channels of distributi

28、on and the highly prized library system. 优秀英语课件Unit1IntroductionaPanoramaofPublishingbook rack 书架publishern. 出版者;出版商;出版社 one of the countrys biggest book publishers该国最大的图书出版商之一Hes writing a history of the town for a local publisher.他正为当地的一家出版社撰写该镇的历史。My book was turned down by eight publishers.有八家出版

29、社拒绝出版我的书。editor n. 1.编辑, 编者, 校订者 He got a job as editor of a trade journal.他找到了一份当商业杂志编辑的工作。2.（影片、广播电视节目的）剪辑员，剪接师 3. （广播电视节目的）记者，编辑 优秀英语课件Unit1IntroductionaPanoramaofPublishingKey Structures and language usagesBooks play an important role and, in many instances, a crucial one in the intellectual, cu

30、ltural, and educational life of the United States, and they are not perceived as a commodity the way coffee, orange juice, and television sets are.play an important role 起重要作用 1.Clow play an important role in a circus. 小丑在马戏团起着重要作用。2. I hear that he will play an important role in the TV play. 我听说他将在

31、那部电视剧里扮演一个重要角色。优秀英语课件Unit1IntroductionaPanoramaofPublishinga commodity the way coffee, orange juice, and television sets are.像咖啡、橘子汁和电视机那样的商品The way something be 像样的That the way it is. 就是这么回事。Thats the way the culture is here. 这里的文化就是这个样子。Thats the way the ball bounces. 命中注定，有什么办法。优秀英语课件Unit1Introdu

32、ctionaPanoramaofPublishingFollowing this line of thought, books are deemed to be “special” because they allow the reader to deal intimately with a complex array of ideas and issues. this line of 这种，这样的1.We specialize in this line of business. 我们专门经营此项服务。2.This line of conduct seems advisable to me.

33、这一行动方针对我来说似乎是很可取的。3.Do I have a future in this line of work? 干这一行我有前途吗？优秀英语课件Unit1IntroductionaPanoramaofPublishingdeal intimately with 应付，处理1.deal with complicated situations 应付复杂局面2.deal with a problem 处理问题3.deal with the cards 发牌4.How to deal with depression? 如何缓解抑郁症？5.My secretary deal with visi

34、tor. 我的秘书接待来访者。优秀英语课件Unit1IntroductionaPanoramaofPublishingThe cultural mission school of thought perceives publishers and editors as gatekeepers, ascertaining what is important enough to see the light of day as a book or legitimizing ideas or theories. see the light of day 诞生,出世;(书籍)问世 1.The fresco

35、 figures in mud and charcoal will after all see the light of day and shine once again sometime in future! 壁画上这些涂炭的生灵终将重见天日和再放光彩！2.A dark and brooding creature, it mindlessly destroys without care, and most who attempt to combat it never see the light of day again. 这个黑暗并嗜血的生物，从来就不知道什么叫做手下留情，任何试图与它战斗的

36、人都再看不到明天的太阳。优秀英语课件Unit1IntroductionaPanoramaofPublishingQuestions on part 21.Why would a clear majority readers think that book is a cultural object?2.What is the difference between printed book and other media (such as TV and Radio)?3.What important role do you think can play by books and by publis

37、hers?优秀英语课件Unit1IntroductionaPanoramaofPublishingPart 3: 7-8 paragraphNew words and expressionsKey terms and expressionsLanguage pointsQuestions on part 3优秀英语课件Unit1IntroductionaPanoramaofPublishingNew words and expressions1. subsidize英 sbsidaiz 美 sbsdaz vt.给津贴或补贴; 资助或补助+ obj : to help someone or so

38、mething pay for the costs of (something) She feels that private businesses should not be subsidized by taxpayers. subsidized: .heavily subsidized prices for housing, bread, and meat.给予了优厚补贴的住房、面包和肉的价格Yet should books and information be “free” or available at subsidized or below-market prices while o

39、il, computers and finished clothing garments (many of which are produced in NICs) are available at prices determined by Adam Smiths “invisible hand” of the marketplace?优秀英语课件Unit1IntroductionaPanoramaofPublishing2. constituency 英 knsttu:nsi: 美 knsttunsi n. (政客或政党的)支持者, 赞助者count : a group of people w

40、ho support or who are likely to support a politician or political party Analysts say she has a good chance of being elected because she appeals to a broad constituency. =many different kinds of people like her and will vote for her A publisher or editor who neglects any of these three distinct const

41、ituencies fails his or her responsibilities. 优秀英语课件Unit1IntroductionaPanoramaofPublishingSpecialized words and expressionspublishing house 出版社，出版公司Synonym: publisher, publishing firm, publishing companyOne publishing house was closed down . 一家出版社被封闭了。 The publishing house has published five dictiona

42、ries . 这家出版社已“出版”了五部字典。 Lang Mans publishing house will publish a new book in next month . 朗曼出版社下月将出版一本新书。 优秀英语课件Unit1IntroductionaPanoramaofPublishingLanguage pointsAlthough publishers and editors are deeply involved in the transmission of knowledge and perform invaluable gatekeeping functions, pub

43、lishing has been, is, and is likely to remain a business, although a business that supplies readers with printed or electronic books that educate, inform, and entertain. be likely to 可能; 倾向于; 很可能 Many jobs are likely to be lost. 就业机会可能会大量流失。He is not likely to be elected. 他不可能当选。优秀英语课件Unit1Introduct

44、ionaPanoramaofPublishingQuestions on part 3Why did the author of this text think that “All of these sentiments are inherently true, although somewhat romantic. ”How do you understand “After all, the bottom line is that there is a bottom line.”? (what is the bottom line of publishers and editors?)Wha

45、t is your opinion about the character of publishing?优秀英语课件Unit1IntroductionaPanoramaofPublishingQuestions for critical thinking and discussionDo you agree with those minority individuals who insisted that books and information should be free? Why and why not?Watch the following movie and do you want

46、 to be an editor of press? Why and why not? 优秀英语课件Unit1IntroductionaPanoramaofPublishingReview and exerciseRemember the new words and professional words of text A.Read aloud text A three times.Preview text B and text C.优秀英语课件Unit1IntroductionaPanoramaofPublishingText B Publishing and the Intellectua

47、l SystemPart 1: 1-2 paragraphsPart 2: 3-5 paragraphsPart 3: 6-13 paragraphs优秀英语课件Unit1IntroductionaPanoramaofPublishingPart 1: 1-2 paragraphsNew words and expressionsProfessional words and expressionsLanguage pointsQuestion on part 1优秀英语课件Unit1IntroductionaPanoramaofPublishingNew words and expressio

48、nsassortment 英 s:tmnt 美 srtmnt n. 分类； 搭配； 花色品种； 混合物;各式各样;五颜六色;什锦An assortment is a group of similar things that are of different sizes or colors or have different qualities. Synonym: mixtureYoull find a wide assortment of gifts in our shop.In some countries, the intellectual system is highly complex

49、 and includes a dense assortment of institutions and agencies with mass audiences.优秀英语课件Unit1IntroductionaPanoramaofPublishingarrangement英 reindmnt 美 rendmnt 商定；约定；协议 An arrangement is an agreement that you make with someone to do something. The caves can be visited only by prior arrangement.这些洞穴只接受

50、预约参观。transaction英 trnzkn 美 trnskn, -zk- n. 交易，业务，事务；A transaction is a piece of business, for example an act of buying or selling something. There is also an international aspect of the intellectual system that includes the import and export of books and other mass media, copyright arrangements, and

51、 transactions. 优秀英语课件Unit1IntroductionaPanoramaofPublishingbe limited to 被限制在.上The expenses should be limited to what you can really afford. 费用不应超出你们偿还能力的限度。The noise of your radio must be limited to a level that we can all bear. 你收音机的音量必须控制在我们大家都以忍受的范围内。In others, the system is limited to a small,

52、educated minority. 优秀英语课件Unit1IntroductionaPanoramaofPublishingProfessional words and expressionsprinting establishment印刷企业establishment企业, 机构,大型机关，旅馆 a public or private institution mass media大众传媒copyright英 kpirait 美 kpirat n. 版权，著作权 the legal right to be the only person who may print, copy, perfor

53、m, etc. a piece of original work, such as a book, a song or a computer program.She threatened legal action against the Sun for breach of copyright.她威胁说要对太阳报侵犯其著作权的行为采取法律措施。优秀英语课件Unit1IntroductionaPanoramaofPublishingQuestions on part 1Q1. please characterize(描述(人或物)的特性, 描绘)the intellectual system of

54、 china.Q2. what do we mean by publishing is only a small part of the international system?优秀英语课件Unit1IntroductionaPanoramaofPublishingPart 2: 3-5 paragraphNew words and expressionsProfessional words and expressionsLanguage pointsQuestions on part 2优秀英语课件Unit1IntroductionaPanoramaofPublishingNew word

55、s and expressionsmonopoly 英 mnpli 美 mnplin. 垄断, 专卖, 专营服务； count : complete control of the entire supply of goods or of a service in a certain area or market The company has gained/acquired a (virtual/near) monopoly of/on/over the logging industry in this area.优秀英语课件Unit1IntroductionaPanoramaofPublis

56、hingdiffusion英 dfju:n 美 dfjun n. 扩散； 扩散； 传播； (文化等的)传流 the process of diffusing; This diffusion of knowledge accelerated dramatically in recent decades. 近几十年来，知识的传播速度大大加快。Although books no longer hold a monopoly on cultural diffusion, they remain central to the development and distribution of knowled

57、ge.优秀英语课件Unit1IntroductionaPanoramaofPublishingancillary英 nsleri: 美 nslri adj. 辅助的； 补充的； 附属的； 附加的Ancillary means additional to something else. Scientific development meant the growth of numerous professions ancillary to medicine.科技发展意味着许多医学衍生职业的增长。Ancillary to books are journals and magazines.优秀英语课件

58、Unit1IntroductionaPanoramaofPublishingProfessional words and expressions1. journal; magazine; periodicaljournal英 d:nl 美 dnln. (某学科或专业的）杂志, 期刊a magazine that reports on things of special interest to a particular group of people an academic/scholarly journal a medical journal often used in titles the

59、Journal of the American Medical AssociationAll our results are published in scientific journals.我们的研究结果全都发表在科学刊物上了。优秀英语课件Unit1IntroductionaPanoramaofPublishingmagazine英 mzi:n 美 mzin, mzin n.杂志, 期刊 a type of thin book with a paper cover that contains stories, essays, pictures, etc., and that is usual

60、ly published every week or month, and often on a particular topic a literary/fashion magazine a magazine rack She subscribes to several gardening magazines. 优秀英语课件Unit1IntroductionaPanoramaofPublishingperiodical英 piridikl 美 pridkl n. N-COUNT 可数名词（尤指学术）期刊 Periodicals are magazines, especially serious