比较分析旅游局和旅行社员工满意度与激励因素的差异

1、 比较分析旅游局和旅行社员工满意度与激励因素的差异 以扬州市的旅游局和旅行社为例1、行业背景旅游局贯彻实施旅游法规监督旅游机构和行为培养旅游人才承办政府交办事项当地旅游开发与规划隶属于国家旅行社旅游产品设计旅游产品开发旅游产品宣传推广旅游产品销售旅游接待服务以盈利为目的的私有企业2、研究目的透过问卷了解受访者对员工满意度与激励因素的评价，分析不同行业间、职级以及年龄的员工在满意度与激励因素之间关系的差异性，从而能够进一步优化企业的员工激励和提高员工的工作满意度。 3、问卷设计理论基础双因素理论 激励因素 环境因素目标设置理论职位特征理论抽样方法非随机抽样之滚雪球抽样问卷测量项目问卷设计回收情况

2、发放数量回收数量回收率旅游局3030100%旅行社3030100%4、数据比较分析旅行社Descriptive StatisticsNMinimumMaximumMeanStd. DeviationQ1.130253.40.855Q1.230153.431.040Q1.330253.50.731Q1.430143.03.809Q1.530153.201.095Q1.630254.001.050Q1.730153.101.029Q1.830152.931.048Q1.930153.601.070Q1.1030152.731.172Q1.1130152.771.278Q1.1230153.301.

3、055Valid N (listwise)301、从平均值可以看出，平均值最大的是Q1.6， 企业给员工提供了学习和培训的机会比较大2、Q1.10的平均值最低， 旅行社对员工的生活关心的不够Descriptive StatisticsNMinimumMaximumMeanStd. DeviationQ2.130143.10.960Q2.230253.301.088Q2.330152.971.129Q2.430253.201.064Q2.530253.83.913Q2.630253.431.165Q2.730153.53.937Q2.830153.87.900Q2.930153.331.061Q

4、2.1030142.57.898Valid N (listwise)30 从第二部分可以看出，旅行社的员工对其工作的满意度并不高，主要还是因为企业在薪金、福利、奖金方面有一定的不足。ReportQ3.2Q1.1Q1.2Q1.3Q1.4Q1.5Q1.6Q1.7Q1.8Q1.9Q1.10Q1.11Q1.1218-29Mean3.153.203.452.953.003.753.002.953.552.502.302.90N202020202020202020202020Std. Deviation.8131.152.759.8871.0761.1181.026.9991.0991.1471.0811

5、.07130-39Mean3.503.753.253.003.504.752.752.504.252.504.004.00N444444444444Std. Deviation1.000.500.957.8161.291.500.9571.000.5001.000.816.00040-49Mean4.204.003.803.403.604.603.603.403.403.603.804.20N555555555555Std. Deviation.447.707.447.5481.140.5481.1401.3421.3421.1401.304.44750以上Mean4.004.004.003.

6、004.003.004.002.003.004.002.004.00N111111111111Std. Deviation.TotalMean3.403.433.503.033.204.003.102.933.602.732.773.30N303030303030303030303030Std. Deviation.8551.040.731.8091.0951.0501.0291.0481.0701.1721.2781.055ReportQ3.2Q2.1Q2.2Q2.3Q2.4Q2.5Q2.6Q2.7Q2.8Q2.9Q2.1018-29Mean3.003.302.602.853.703.303

7、.503.753.202.60N20202020202020202020Std. Deviation.9731.129.995.875.9231.1291.000.9671.105.94030-39Mean3.503.253.253.754.253.753.504.253.753.00N4444444444Std. Deviation1.000.957.9571.258.5001.2581.000.9571.258.81640-49Mean3.203.404.004.404.404.003.804.003.402.00N5555555555Std. Deviation1.0951.3421.2

8、25.548.5481.225.837.707.894.70750以上Mean3.003.004.002.002.002.003.004.004.003.00N1111111111Std. Deviation.TotalMean3.103.302.973.203.833.433.533.873.332.57N30303030303030303030Std. Deviation.9601.0881.1291.064.9131.165.937.9001.061.8981、18-29岁的员工认为管理制度不够完善，自己不能参 与到制度的制定中去，企业的关心较弱2、30-49岁的员工认为企业的激励性比较

9、高，因此对工 作的满意度也较高，但同样他们也认为在生活与工作 中不能达到完美的平衡，对未来较为乐观3、50岁以上的员工，面临退休，企业管理制度的参与度 下降，薪金、福利等也有所下降，认为企业没有给员 工一个非常好的未来规划ReportQ3.4Q1.1Q1.2Q1.3Q1.4Q1.5Q1.6Q1.7Q1.8Q1.9Q1.10Q1.11Q1.12基层员工Mean3.393.393.332.893.063.783.002.613.332.502.063.22N181818181818181818181818Std. Deviation.850.916.767.900.8731.114.767.608

10、1.2371.150.8021.003中层管理Mean3.253.383.753.133.254.252.752.883.882.753.503.00N888888888888Std. Deviation.7071.408.707.6411.4881.0351.3891.356.6411.0351.1951.195高层领导Mean3.753.753.753.503.754.504.254.504.253.754.504.25N444444444444Std. Deviation1.258.957.500.5771.258.577.500.577.5001.258.577.500TotalMea

11、n3.403.433.503.033.204.003.102.933.602.732.773.30N303030303030303030303030Std. Deviation.8551.040.731.8091.0951.0501.0291.0481.0701.1721.2781.055ReportQ3.4Q2.1Q2.2Q2.3Q2.4Q2.5Q2.6Q2.7Q2.8Q2.9Q2.10基层员工Mean2.613.062.832.943.833.393.333.832.942.78N18181818181818181818Std. Deviation.9161.0561.098.998.92

12、41.195.907.786.938.808中层管理Mean3.753.632.883.503.873.133.633.753.752.38N8888888888Std. Deviation.4631.0611.1261.069.8351.2461.0611.2821.1651.061高层领导Mean4.003.753.753.753.754.254.254.254.252.00N4444444444Std. Deviation.0001.2581.2581.2581.258.500.500.500.500.816TotalMean3.103.302.973.203.833.433.533.8

13、73.332.57N30303030303030303030Std. Deviation.9601.0881.1291.064.9131.165.937.9001.061.8981、不论层级高低，员工对企业的管理制度 都有一定的不满2、层级越高，企业给予的激励因素越多， 员工的满意度越高3、层级越高，其对未来的发展前景越乐观Descriptive StatisticsNMinimumMaximumMeanStd. DeviationVarianceQ1.130254.00.871.759Q1.230354.07.640.409Q1.330343.60.498.248Q1.430354.07.4

14、50.202Q1.530243.67.711.506Q1.630254.13.629.395Q1.730353.93.521.271Q1.830242.73.740.547Q1.930243.83.531.282Q1.1030253.83.531.282Q1.1130153.13.937.878Q1.1230243.90.403.162Q2.130253.77.898.806Q2.230254.07.583.340Q2.330353.57.626.392Q2.430253.77.626.392Q2.530253.83.531.282Q2.630243.37.809.654Q2.730253.5

15、7.728.530Q2.830253.93.521.271Q2.930354.00.371.138Q2.1030153.10.960.921Q3.130121.50.509.259Q3.230142.171.1171.247Q3.330253.27.740.547Q3.430131.53.681.464Q3.530142.93.907.823Valid N (listwise)30旅游局激励因素1、总体来讲，旅游局在激励因素方面 数值略高于旅行社2、从平均值来看，平均值最大也是Q1.6 3、Q1.8的平均值最低，说明旅游局在员 工职业发展与规划方面做得还不够满意度旅游局在满意度方面的数值也高于

16、旅行社，尤其体现在薪金、福利、奖金方面ReportQ3.2Q1.1Q1.2Q1.3Q1.4Q1.5Q1.6Q1.7Q1.8Q1.9Q1.10Q1.11Q1.1218-29Mean3.823.913.273.823.364.093.912.733.733.732.914.00N111111111111111111111111Std. Deviation.982.539.467.405.924.539.701.647.647.467.831.00030-39Mean3.884.003.874.253.634.003.752.753.753.633.003.75N888888888888Std. D

17、eviation.991.756.354.463.744.000.463.707.707.744.756.70740-49Mean4.504.173.674.174.004.504.002.334.004.003.504.00N666666666666Std. Deviation.548.753.516.408.000.548.000.816.000.000.837.00050以上Mean4.004.403.804.204.004.004.203.204.004.203.403.80N555555555555Std. Deviation.707.548.447.447.0001.225.447

18、.837.000.4471.517.447TotalMean4.004.073.604.073.674.133.932.733.833.833.133.90N303030303030303030303030Std. Deviation.871.640.498.450.711.629.521.740.531.531.937.403ReportQ3.2Q2.1Q2.2Q2.3Q2.4Q2.5Q2.6Q2.7Q2.8Q2.9Q2.1018-29Mean3.644.003.453.643.733.093.643.643.912.73N11111111111111111111Std. Deviation

19、1.027.775.522.674.647.944.505.674.539.78630-39Mean3.504.133.383.753.753.503.254.004.003.50N8888888888Std. Deviation.926.354.518.463.463.756.886.000.000.92640-49Mean4.004.003.504.004.003.833.674.174.003.50N6666666666Std. Deviation.632.000.837.000.000.408.516.408.0001.04950以上Mean4.204.204.203.804.003.

20、203.804.204.202.80N5555555555Std. Deviation.837.837.4471.095.707.8371.095.447.4471.095TotalMean3.774.073.573.773.833.373.573.934.003.10N30303030303030303030Std. Deviation.898.583.626.626.531.809.728.521.371.9601、年龄越高其满意度越高，而对激励因素的评价略低于40-49岁的员工2、旅游局的员工也认为该单位并没有为员工提供较好的职业发展规划，对于自己未来的发展前景也不甚明了3、旅游局的40

21、-49岁的员工认为自己受到的激励较多，满意度也较高ReportQ3.4Q1.1Q1.2Q1.3Q1.4Q1.5Q1.6Q1.7Q1.8Q1.9Q1.10Q1.11Q1.12基层员工Mean3.823.883.413.943.594.063.942.943.823.823.064.00N171717171717171717171717Std. Deviation.809.485.507.429.795.429.556.748.529.393.827.000中层管理Mean4.004.103.804.303.704.103.902.603.803.803.103.70N10101010101010

22、1010101010Std. Deviation.943.738.422.483.675.876.568.699.632.7891.197.675高层领导Mean5.005.004.004.004.004.674.002.004.004.003.674.00N333333333333Std. Deviation.000.000.000.000.000.577.000.000.000.000.577.000TotalMean4.004.073.604.073.674.133.932.733.833.833.133.90N303030303030303030303030Std. Deviation

23、.871.640.498.450.711.629.521.740.531.531.937.403ReportQ3.4Q2.1Q2.2Q2.3Q2.4Q2.5Q2.6Q2.7Q2.8Q2.9Q2.10基层员工Mean3.824.063.473.763.823.243.653.763.942.94N17171717171717171717Std. Deviation.883.659.514.562.529.831.493.562.429.899中层管理Mean3.604.003.703.703.803.403.304.104.103.00N10101010101010101010Std. Devi

24、ation.966.471.675.823.632.8431.059.316.316.943高层领导Mean4.004.333.674.004.004.004.004.334.004.33N3333333333Std. Deviation1.000.5771.155.000.000.000.000.577.000.577TotalMean3.774.073.573.773.833.373.573.934.003.10N30303030303030303030Std. Deviation.898.583.626.626.531.809.728.521.371.9601、高层领导认为旅游局的工作激

25、励方面做的很好，满意度也较高，但认为企业并没有为员工提供职业发展规划2、基层员工和中层管理者在满意度方面评价相当，但在激励因素方面，相差较大的是与上司和同事的关系旅游局、旅行社对比分析1、在旅游局的员工能够获得较为频繁的反馈，而旅行社在该方面较弱2、在与上司、同事间的关系中，旅游局的员工与同事的关系比较亲近，而旅行社的员工则与同事的关系一般，与上司关系较好3、政府机关比私人企业更注重与员工的交流、沟通及生活上的关心4、旅行社的员工比旅游局的员工更认为他们的工作具有挑战性Group StatisticsSourceNMeanStd. DeviationStd. Error MeanQ1.1旅游局

26、304.00.871.159旅行社303.40.855.156Q1.2旅游局304.07.640.117旅行社303.431.040.190Q1.3旅游局303.60.498.091旅行社303.50.731.133Q1.4旅游局304.07.450.082旅行社303.03.809.148Q1.5旅游局303.67.711.130旅行社303.201.095.200Q1.6旅游局304.13.629.115旅行社304.001.050.192Q1.7旅游局303.93.521.095旅行社303.101.029.188Q1.8旅游局302.73.740.135旅行社302.931.048.191Q1.9旅游局303.83.531.097旅行社303.601.070.195Q1.10旅游局303.83.531.097旅行社302.731.172.214Q1.11旅游局303.13.937.171旅行社302.