《管理学原理》英语教学课件CHAPTER3TheFoundationsofPlanning

1、2022/8/3郭志文 2001 Copyright1CHAPTER 3 The Foundations of Planning第1页，共29页。2022/8/3郭志文 2001 Copyright2Learning Objectives-1Define planningExplain the potential benefits of planningIdentify the potential drawbacks of planningCompare strategic and tactical plansCompare directional and specific plans第2页，

2、共29页。2022/8/3郭志文 2001 Copyright3Learning Objectives-2Discuss Management by ObjectivesOutline the strategic management processDescribe the four grand strategiesExplain SWOT analysisLearn how entrepreneurs and bureaucratic managers approach strategy第3页，共29页。Reduce theImpact of ChangeProvideDirectionMi

3、nimize Wasteor RedundancySet ControlStandardsReasonsfor Planning第4页，共29页。ArgumentsAgainstStrategicPlanningRigid Assumptions of StabilityIntuitionand CreativityDynamicEnvironmentFocus on Todays CompetitionSuccess lead to Failure第5页，共29页。2022/8/3郭志文 2001 Copyright6Does Planning Improve Performance?Fin

4、ancial resultsQuality and implementationEnvironmental constraints第6页，共29页。ObjectivesTime FrameScopeHow Do Strategic and Tactical Plans Differ?第7页，共29页。The Time Frame of PlanningShort-TermPlansLong-TermPlans第8页，共29页。Specific PlansDirectional PlansClearGeneralLowHighFlexibilityObjectives第9页，共29页。Singl

5、e-Use and Standing PlansUniqueSituationsOngoingOperations第10页，共29页。OrganizationalObjectivesDivisionalObjectivesDepartmentalObjectivesIndividualObjectivesWhat Is Management by Objectives?第11页，共29页。Common MBO Elements GoalSpecificityExplicitTime PeriodParticipativeDecision MakingPerformanceFeedback第12

6、页，共29页。GoalDifficulty Does MBOWork?GoalSpecificity Top Management Participation 第13页，共29页。Setting Employee ObjectivesIdentify key job tasksSet specific hard goalsLet employees participatePrioritize goalsBuild in feedbackReward goal attainment第14页，共29页。The Downside of ObjectivesQuality ofProductsQuan

7、tity ofProductsIndividualEffortTeam FocusPotentialImprovementContinuousImprovement第15页，共29页。Set Mission,Objectives, and StrategiesFormulateStrategiesAnalyze theEnvironmentIdentify Opportunitiesand ThreatsAnalyze ResourcesIdentifyStrengths andWeaknessesReassessMission andObjectivesImplementStrategies

8、EvaluateResultsThe Strategic Management Process第16页，共29页。Starting the StrategicManagement ProcessStrategiesObjectivesMission第17页，共29页。Competitive IntelligenceEnvironmentalScanningAnalyzing theEnvironment第18页，共29页。2022/8/3郭志文 2001 Copyright19SWOTAnalysisWeaknessesThreatsOpportunitiesStrengths第19页，共29

9、页。Identifying OpportunitiesOpportunities inthe EnvironmentOrganizationsResourcesOrganizationsOpportunities第20页，共29页。RetrenchmentCombinationThe Grand StrategiesStabilityGrowth第21页，共29页。Determining ACompetitive StrategyDifferentiationCostLeadershipFocus第22页，共29页。ImplementationEvaluationWhat HappensAft

10、er StrategiesAre Formulated?第23页，共29页。BenchmarkingQuality As A StrategicWeaponISO 9000Six Sigma第24页，共29页。The EntrepreneurialPersonalityOtherImportantFactorsThreeCriticalFactorsCommonPersonalityTraits第25页，共29页。Comparing Entrepreneurs and Traditional Managers Traditional Rewards Short-Term Goals Deleg

11、ate/Supervise Low Avoidance Primary Motivation Time Orientation Activity Risk Propensity View of Failure/Errors Personal Rewards Long-Term Goals Direct Involvement Moderate AcceptanceEntrepreneursManagersCharacteristics第26页，共29页。第27页，共29页。第28页，共29页。其实，世上最温暖的语言，“ 不是我爱你，而是在一起。” 所以懂得才是最美的相遇！只有彼此以诚相待，彼此

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