最新专业英语结课作业 2

1、actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal ma

2、nagement, improve staff quality. Adhere to thePAGE 4actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee

3、collection tasks. 5, further standardize internal management, improve staff quality. Adhere to theactively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province up

4、per and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the 专业英语结课作业论文题目： 优乐美中的广告创意与表现 院系名称： 设计艺术学院 专业班级： 艺设F1004 学生姓名： 苗普阳 学 号： 20104xxxxxxxx 指导教师： 吴xx Optimal music beautys advertising creativity and performance O

5、ptimal music beauty is pleased lang company offering a milk tea products, best music beauty tea have taste, taro, coffee, liquor, chocolate, strawberry,6 flavors, it using pure Ceylon tea powder and fragrant milk refined into milk tea powder bag and again tie-in glittering and translucent get rid of

6、 jelly shape DE coco grain, hot water a shock can enjoy.In the modern commercial era,each consumer and has a unique consumption, and their own and it will be the creativity in modern advertising and affected by picture. Now we will explore had no kind of advertising creativity and performance.optima

7、l music beauty rational appeal.AD: Yu Chen: what i am your are? Jay: you are my best music beauty. Yu Chen: so Im milk tea . Jay: so, I can put you on the palms of hands holding the. Consumers emotional appeals and product promotion combined appeal. The general current rapid consumption category adv

8、ertising, mostly directed at product function characteristics, the homogeneity revealed serious, it is hard to impress the consumer, improve brand recognition. Through the target consumer insight, they found that the deep psychological needs is the emotional value recognition. Combined with consumer

9、s emotional appeals and product characteristic, it is concluded that the similarities between the two is to love itself and milk tea warm temperature, sweet with astringent taste and carrying milk tea waiting for the feel of image is closely linked.Spokesperson strategy The advertising campaign chos

10、e jay Chou as a spokesperson. Through the consumer research found that jay Chou in the target consumers recognition and preference degree is high, can effectively help superiorly happy beauty to raise awareness. Optimal Music beauty tea by young University University born to love, jay Chou to fashio

11、n handsome appearance, superior to Music Music talent, has been praised by young people to worship and adored by jay Chou to endorse optimal Music beauty milk tea is can be best Music beauty tea elegant, happiness, beautys unique Brand Brand connotation to the incisively and vividly. In addition, ha

12、nd in hand with jay filming the advertisement actress also looks sweet and temperament outstanding, is a famous gas advertising model, in the secret that cannot be told is singing jay composer himself but the episode sunny doll . The two topics people cooperation also make the best music beauty tea

13、promos draws the attention of height.Advertising creative way of thinking analysiswarm moved, sweet love Television advertising is mainly through the build sweet and romantic scene reflect optimal music beauty tea with milk tea warm the heart of the emotional connotation. Autumn leaves or winter sno

14、w scene, men and women protagonist sitting in the bus stop before or in the campus sculpture, before hand holding a cup of warm milk tea, with a slightly shy and sweet to express love in the heart. And the best music beauty tea cup in the television advertising of perforative among them, be pulling

15、the whole story development conductor and emotional expression vector. Through these insipid and sweet picture remind consumer heart buried already a long time of sincere feeling, make the best music beauty tea become warm moved, sweet love pronoun. At the same time, advertisements use dialogue arou

16、se young people inner resonance - I am your what? Are you my best music beauty. I originally milk tea?! So I can hold you every day in the palm,. Advertising in the most simple dialogue, breathe out the most unexpected answers: you are my best music beauty. Ably emotional attachment and products, fo

17、rming a deep emotional memory point, more become fashionable men and women to express love each other of the new way.Creative advertising language symbol analysisTheme style Optimal music beautiful theme style: warm moved, sweet love. Advertising creative performance Yu Chen: what i am your are?Jay

18、: you are my best music beauty. Yu Chen: so Im milk tea ah. Jay: so, I can put you on the palms of hands holding the jay:, of course, if you love her ,you should optimal music beauty to her Optimal music beauty the parable of the technique, the heroine compared to optimal music beauty, image to show

19、 people the best music for. Warm picture is appropriate appropriate analogy, vivid image shows the best music beautiful function. Make people watching advertising is able to be quickly remember best music beautiful name.Advertising creative advantage analysis Optimal music beauty 15 to 25 years old

20、of the target population for contact and interaction with the ownership has a strong desire to love and to be loved. Optimal music beauty brand accidentally chose lover this archetypal just to meet the psychological needs of the target population. And a symbol of a the star, jay Chou was chosen as a

21、 brand ambassador, it is reasonable that matter. Optimal music beauty advertising picture is sweet, tender feeling, it can be very good catch young people the longing for love, inside the one desire into milk tea . And he caught people to warm feeling, it is likely to accept this one thing in people

22、. This is helpful to advertising appeal, the characteristics of the advertising and product characteristics together, is the product through advertisement always, people are more able to appreciate the picture best music beauty this name at the same time remember优乐美中的广告创意与表现 优乐美是喜之郎公司推出的一款奶茶产品，优乐美奶茶

23、有原味、香芋、咖啡、麦香、巧克力、草莓六种口味，采用纯正锡兰红茶粉和香浓牛奶精制成奶茶粉包，再搭配晶莹剔透的果冻状椰果粒，热水一冲就可享用。在现代商业化的时代，每一个消费者又有一个独特的消费观，而自身又会被现代的广告中的创意和画面所影响。现在我们就探究一下有了没种的广告创意与表现。优乐美广告创意策略分析吸引人的策略优乐美奶茶以情感作为策略推广核心，塑造温馨的品牌形象。这不仅使得优乐美在品牌形象内涵上满足了消费者的内在心理需求，而且在品牌定位和调性上与其他的奶茶品牌有鲜明的区别。优乐美理性的诉求广告语：语晨:我是你的什么? 杰伦:你是我的优乐美啊. 语晨:原来我是奶茶啊. 杰伦:这样,我就可以把

24、你捧在手心了.消费者情感诉求与产品推广诉求相结合。纵观目前快速消费品类的广告，大多直指产品功能特点，同质化显现严重，很难打动消费者，提升品牌认知。通过对目标消费者的洞察，发现他们深层的心理需求是对情感的价值认同。结合消费者的情感诉求和产品特性，得出两者之间的共同点在于爱情本身和奶茶暖暖的温度、甜中带涩的滋味和手捧奶茶等待的感觉等意象息息相关。代言人策略本次广告运动选择了周杰伦作为代言人。通过消费者研究发现，周杰伦在目标消费者中认知度和偏好度很高，能有效帮助优乐美提高知名度。优乐美奶茶深受年轻大学University生得喜爱，周杰伦时尚帅气得外表，出众得音乐Music才华，一直备受年轻人得崇拜与追捧，由周杰伦来代言优乐美奶茶正可以将优乐美奶茶优雅、快乐、美丽得独特品牌Brand内涵发挥到淋漓尽致。另外，与周董携手拍广告的女主角江语晨也是长相甜美、气质出众，是一名人气广告模特，在不能说的秘密中更是演唱了周董亲自作曲填词的插曲晴天娃娃。这两位话题人物的携手合作也使优乐美奶茶广告片引来高度的关注。广告创意