广东工业大学生产运作课程设计ATM机离行网点的选择

1、广东工业大学生产运作课程设计ATM机离彳亍网点的选择摘要自动柜员机(ATM)因操作简单，不受时间限制,方便存取现金等特 点，能够提高银行工作效率，吸引客户，成为银行业不可或缺的基础设 施。特别是中国加入WTO后，国内各大银行为了应对国外银行业的竞 争，提高核心竞争力，均加快了自身转型，大力发展自助金融业务。但 当前存在的问题是中国存在的ATM6布并不十分合理，有些区域ATM 网点分布密度过大，存在资源浪费现象；而有些区域分布不足,甚至在 有些区域是空白。这样就不能很好的为客户服务,如何科学、合理地 设置银行ATM网点成为银行亟待解决的问题。影响ATM选址的因素特别多，本文经过实地调查广州市天河

2、区 龙洞ATM样本网点的区位影响因素，采用主成分分析法筛选出了影 响ATM选址的六大因素:常住人口数量,流动人口数量、公共服务设 施数量，大中专院校数量和竞争行网点。本文主要内容共分为五部分:首先，介绍了国内外ATM研究发展 现状，存在的问题、研究的目的及意义以及结构安排。其次，概述了与 ATM机项目选址相关工业区位论物流中心选址理论；再次，介绍了与 ATM选址所用到的选址理论及模型。然后，确定了选址相关的区域需 求总量模型、区域选择模型、位置选择模型，最后，用对选址进行模糊 综合评价，并以广州市天河区龙洞为例，阐述了如何应用模型来确定新 增的ATM机选址。关键词:自动柜员机(ATM)离行网点

3、，选址AbstractATM, short for automatic teller machine, is an indispensable infrastructure for banking industry. Using ATM, a bank can improve work efficiency to attract clients because of many advantages, such as operation simplicity, time unlimitation and transaction convenience. In order to advance c

4、ore competence to cope with the competition from foreign banks, particularly after joining WTO, banks in China accelerate their own transformations and develop self-help financial business. However, the current problem is that the existing ATMs distribution is not reasonable. In some areas ATM sites

5、 are distribution density and result in resource waste. On the contrary, in some areas theyre insufficient distributed, even some are blank. Therefore, now its a problem to be solved to how to set up ATMs both scientifically andrationally.There are numbers of segments to influence ATMs location sele

6、ction. In this article we used field survey to investigate the segments of the sample ATMs in Longdong, Tianhe District, Guangzhou. Then we used PCA (principal component analysis) to filter six main segments: number of permanent population, number of floating population, number of public service fac

7、ility, number of university and moderate speciality school and competitors sites.This article includes five parts. Above all, we introduced present development situation of ATM researches at home and abroad, existing problems, research purpose, research significance and structure arrangement. Next w

8、e summarized the project site and ATM location- related industries as well as location theory of commercial. Then we introduces location theories and models are used in the article. Finally we determined the model: region total demand model, region selection model, location selection model and took

9、Longdong for example to express the way to apply those model to select a new ATM site.Key words: automatic teller machine, ATM, location selection目录L 导论圭错误!未定义书签。1. 1研究背景及意义错误!未定义书签。1.2国内外研究现状错误!未定义书签。 3研究方法和写作思路错误!未定义书签。2.项目选址的般理论和方法错误！未定义书签。 1区位论错误!未定义书签。2. 2物流中心选址理论错误!未定义书签。龙洞商业区设离行式ATM机项目选址相关因素分

10、析错误!未定义 书签。3. 1影响ATM网点选址的主要因素错误!未定义书签。2 ATMK位影响因素的调查、解释、分析.错误!未定义书签。 3 ATM区位影响因素的选择错误!未定义书签。龙洞增设离行式ATM机选址实证分析错误！未定义书签。1龙洞商业区增设离行式ATM机的必要性分析错误！未定义书 签。4. 1. 1 ATM机成为客户用卡的主要渠道.错误!未定义书签。4. 1. 2 ATM将成为银行中间业务收入的重要渠道错误!未定 义书签。4. 1. 3龙洞商业区ATM机的数量及分布不合理造成不能满足需求错误!未定义书签。 2离行式ATM机选址模型错误!未定义书签。4.2.1区域总量需求模型错误!未定义书签。4.2.2区域选择模型错误!未定义书签。2.3ATM机位置选择模型错误!未定义书签。综合评价及选址错误!未定义书签。 1模糊综合评价错误!未定义书签。1.1综合评价错误!未定义书签。5.1.2确