营销部门中英文职位描述

1、共享知识分享快乐营销部门职位描述一、销售类销售总监职位描述：中文描述| 英文描述高层管理职位， 协助决策层制定公司发展战略， 负责其功能领域内短期及长期的公司决策和战略，对公司中长期目标的达成产生重要影响；负责公司的业务拓展、销售运作，能强有力的将计划转变成结果；设置销售目标、销售模式、销售战略、销售预算和奖励计划；建立和管理销售队伍，规范销售流程，完成销售目标；分析新的和原有分销体系或销售渠道的市场潜力、销售数据和费用，测算盈亏情况；关注于维护和提高公司市场竞争力。Position of Senior Management, to assist the decision makers in

2、formulating the Companys development strategies, to be in charge of the Companys short and long-term decision-making and strategies within his/her function & field and to exert substaintialinfluence on the accomplishment of the Companys mid and long term objectives;to be in charge of the Companys bu

3、siness development and sales operation and be very capable of turning the plans into the reality;to set up sales objectives, sales modes, sales strategies, sales budgets and incentive plans;to establish and manage the sales teams, to standardize the sales processes and to accomplish the sales object

4、ives;to analyse the potential marketability, sales data and expenses of the new and original distribution systems or sales channels and to calculate the profits and losses;to focus on maintaining and enhance the market competitiveness of the Company.区域销售经理职位描述：中文描述 | 英文描述1. 销售管理职位， 负责其功能领域内主要目标和计划，制

5、定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；负责组织的销售运作，包括计划、组织、进度控制和检讨；建立和管理销售队伍，完成销售目标；分析和开发市场并搞好售后服务，6. 访问和激励特许经销商进一步拓展市场。Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior i

6、nimplementing related policies and systems;to be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;to be in charge of organizing the sales operation, including the planning, organization, control over the progress and review;to est

7、ablish and manage the sales teams and to accomplish the sales objectives;to analyse and develop the markets and to make a good job of after-sales services;to visit and encourage the licensed dealers to further develop the markets.销售经理职位描述：中文描述| 英文描述卑微如蝼蚁、坚强似大象共享知识分享快乐1. 销售管理职位，负责其功能领域内主要目标和计划，制定、 参与

8、或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；负责组织的销售运作，包括计划、组织、进度控制和检讨；协助销售总监设置销售目标、销售模式、销售战略、销售预算和奖励计划；建立和管理销售队伍，完成销售目标；从销售和客户需求的角度，对产品的研发提供指导性建议。Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or ass

9、ist the superior in implementing related policies and systems;to be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;to be in charge of organizing the sales operation, including the planning, organization,control over the progress

10、 and review;to assist the Sales Director in setting up sales objectives, sales modes, sales strategies, sales budgets and incentive plans;to establish and manage the sales teams and to accomplish the sales objectives;to bring forward the instructive proposals on the products R&D from the sales and c

11、ustomer demands point of views.销售主管 职位描述：中文描述 | 英文描述1. 销售人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；开发客户资源，寻找潜在客户，完成销售目标；签定销售合同，指导、协调、审核与销售服务有关的帐目和记录，协调运输等事务；解决客户就销售和服务提出的投诉；从销售和客户需求的角度，对产品的研发提供指导性建议。Position of Sales Staff, to fulfill the quantified work requirements periodically under the superio

12、rs direction and supervision and to handle and settle the tasks for which he/she is responsible independently;to develop the customer resources, to seek for potential customers and to accomplish the sales objectives;to conclude the sales contracts, to direct, coordinate and check the accounts and re

13、cords related to the sales services and to coordinate such affairs as transportation;to settle the customers complaints in terms of the sales and services;to bring forward the instructive proposals on the products R&D from the sales and customer demands point of views.渠道 |分销经理 职位描述：中文描述 | 英文描述1. 销售管

14、理职位， 负责其功能领域内主要目标和计划，制定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；3.根据公司业务需求制定渠道策略和销售目标；4.建立渠道销售流程和运作规范；卑微如蝼蚁、坚强似大象共享知识分享快乐5.开发管理新的渠道合作者；6.组织联合行动或促销行动，推动渠道销售与渠道合作者关系。1. Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to form

15、ulate, participate in or assist the superior in implementing related policies and systems;to be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;to formulate the channel strategies and sales objectives as per the Companys business

16、 demand;to establish the channel sales processes and operational criteria;to develop and manage the new channel cooperators;to organize the alliance actions or promotions activities for the purpose of boosting the channel sales and the cooperative relationship with the channel cooperators.渠道 |分销主管 职

17、位描述：中文描述 | 英文描述1.销售人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2.参与制定渠道策略和销售目标计划；3.探索开发新的渠道合作者；4.管理和组织对渠道合作者持续的支持，如销售和技术培训、 售前协助、 售后客户服务、技术支持等；监督实施联合行动或促销行动，推动渠道销售与渠道合作。1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision

18、and to handle and settle the tasks for which he/she is responsible independently;to participate in formulating the channel strategies and sales objectives plans;to seek after and develop the new channel cooperators;to manage and organize the persistent support to the channel cooperators, such as sal

19、es and technical trainings, before-sales assistance, after-sales customer services, technical support, etc. 5. to supervise and implement the alliance actions or promotionsactivities for the purpose of boosting the channel sales and the cooperative relationship with the channel cooperators.客户经理 职位描述

20、：中文描述 | 英文描述1. 销售管理职位， 负责其功能领域内主要目标和计划，制定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；分析客户需求，维护与指定公司关键顾客的关系，寻求机会发展新的业务；管理、参与和跟进项目进展；建立管理数据库，跟踪分析相关信息；向公司提供市场资讯及所属客户信息。Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate

21、, participate in or assist the superior in implementing related policies and systems;卑微如蝼蚁、坚强似大象共享知识分享快乐to be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;to analyse the customer demand, to maintain the relationship with the C

22、ompanysdesignated key customers and to seek for the opportunities to develop a new business;to manage, participate in and follow up the project progress;to set up a management database and to follow up and analyse relevant information;to provide to the Company the information related to the market a

23、nd his/her customers.渠道 |分销专员 职位描述：中文描述 | 英文描述1.销售人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2.协助渠道伙伴策划市场活动，并负责推进市场活动展开；3.完成代理商、大代理商的拓展、沟通、签约等工作；4.支持和维系渠道关系；5.完成上级交给的其它事务性工作。Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervisi

24、on and to handle and settle the tasks for which he/she is responsible independently;to assist the channel partners in designing the market activities and be in charge o f advancing the implementation thereof;to fulfill such works as the development of and the communication and execution of contracts

25、 with the agents and key agents;to support and maintain the channel relationship;to fulfill other routine works required by the superior.销售代表 职位描述：中文描述 | 英文描述1.销售人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2.管理客户关系，完成销售任务；3.了解和发掘客户需求及购买愿望，介绍自己产品的优点和特色；4.对客户提供专业的咨询；5.收集潜在客户资料；6.收取应收帐款。Position of Sal

26、es Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;to manage the customer relationship and to fulfill the sales tasks;to understand and find out the customer

27、s demands and purchasing desires and to introduce the merits and features of our products;to provide professional consulting opinions to the customers;to collect the materials related to potential customers;to collect the receivables.大区销售总监职位描述：中文描述| 英文描述卑微如蝼蚁、坚强似大象共享知识分享快乐高层管理职位， 协助决策层制定公司发展战略， 负责其

28、功能领域内短期及长期的公司决策和战略，对公司中长期目标的达成产生重要影响；2.负责所辖区域销售计划的制定、实施和管理，确保完成销售目标、回款目标、利润目标；3.管理和监控所辖区域重点销售项目的计划、投标、讲标、商务洽谈和合同的签署；4.管理所辖区域重点销售合作伙伴；5.负责对区域内销售人员的日常组织、协调和管理工作。Position of Senior Management, to assist the decision makers in formulating the Companys development strategies, to be in charge of the Compa

29、nys short and long-term decision-making and strategies within his/her function & field and to exert substaintial influence on the accomplishment of the Companys mid and long term objectives;2.to be in charge of formulating, implementing and managing the sales plans for his/her responsible areas and

30、to ensure the accomplishment of the sales objectives, received amount objectives and profits objectives;3.to manage, supervise and control over the plans, bids, invitation to bids, commercial negotiation and the contract execution of the key sales projects within his/her responsible areas;4.to manag

31、e the key sales partners within his/her responsible areas;5.to be in charge of the daily organization, coordination and management of the sales staff within his/her responsible areas.二、市场 /营销类产品 |品牌主管职位描述：中文描述| 英文描述业务主管职位，独立负责工作小组，给下级成员提供引导或支持并监督他们的日常活动；协助产品的设计、实施，及后期的市场营销；负责产品管理及产品策略制定；分析特定范围产品的市场趋

32、势，拓展和执行产品推销计划；监控、分析和报告产品的市场销售情况；负责公司内部与生产该系列产品相关的职能部门间的协调工作。Position of Business Supervisor, to be solely in charge of the working group and to direct or support his/her subordinates and supervise their daily activities;to assist in the design, development, management, implementation and last-stage

33、marketing of the products;to be in charge of the product management and formulating the product strategies;to analyse the market tendency of the products within a specified scope and to develop and implement the products marketing plans;to supervise, analyse and report the marketing & sales status o

34、f the products;to be in charge of the internal coordination with the Companys functional departments related to manufacturing this series products.市场企划专员职位描述：中文描述| 英文描述卑微如蝼蚁、坚强似大象共享知识分享快乐1. 专业人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；负责各项推广活动的会前准备、会后整理；收集活动反馈信息；具体实施制作各种宣传材料、项目说明书、销售支持材料等；管理各种推广档案资

35、料。Position of Professional Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;to be in charge of the preparation before and the processing after various marketi

36、ngactivities;to collect the feedback of the activities;to manufacturing various propaganda materials, project statements, sales supportingmaterials, etc.5. to manage various marketing files and materials.市场企划主管职位描述：中文描述| 英文描述业务主管职位，独立负责工作小组，给下级成员提供指导或支持并监督他们的日常活动；监督执行和实施各种市场推广活动；收集整理活动反馈信息，提供市场推广活动的

37、整改建议；负责制作各种宣传材料、项目说明书、销售支持材料等。Position of Business Supervisor, to be solely in charge of the working group and to direct or support his/her subordinates and supervise their daily activities;to supervise, perform and implement various marketing activities;to collect the feedback of the activities and

38、 to bring forward advices on rectifying and improving the marketing activities;to be in charge of the manufacture of various propaganda materials, project statements, sales supporting materials, etc.市场企划经理职位描述：中文描述 | 英文描述1. 中层管理职位， 负责其功能领域内主要目标和计划，制定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；策

39、划、实施和评估企业、产品的品牌推广活动；指导制作各种宣传材料、项目说明书、销售支持材料等；根据活动反馈信息，提出改善及提升建议。1. Position of Mid-level Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in ch

40、arge of the Departments daily management work and the members management, direction, training and assessment;to design, implement and assess the Company and the brand promotion activities of the products;to direct the manufacture of various propaganda materials, project statements, sales卑微如蝼蚁、坚强似大象共

41、享知识分享快乐supporting materials, etc.;to bring forward advices on improvement and enhancement based on the feedback of the activities.市场通路专员职位描述：中文描述 | 英文描述1. 专业人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；搜集分析客户资料及通路资料；实施构建市场和销售通路；与销售人员、客户服务部门以及其他部门保持沟通，分析市场趋势和客户需求。Position of Professional Staff, to ful

42、fill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;to collect and analyse the materials on customer and marketing;to implement the establishment of the market and the sales

43、marketing;to keep in contact with sales staff, customer services department and other departments and to analyse the market tendency and the customers demand.市场通路主管职位描述：中文描述| 英文描述业务主管职位，独立负责工作小组，给下级成员提供指导或支持并监督他们的日常活动；协助经理建立市场和销售的沟通桥梁；客户资料及通路资料分析、通路费用分析；协调和指导相关活动的开展和追踪分析；与销售人员、客户服务部门以及其他部门保持沟通，分析市场趋

44、势和客户需求。Position of Business Supervisor, to be solely in charge of the working group and to direct or support his/her subordinates and supervise their daily activities;to assist the manager in setting up bridges for the communication between the market and sales;to analyse the materials on customer a

45、nd marketing and the marketing expenses;to coordinate and direct the conduction, follow up and analysis of relevant activities;to keep in contact with sales staff, customer services department and other departments and to analyse the market tendency and the customers demand.产品 |品牌专员 职位描述：中文描述 | 英文描述

46、1.专业人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2.收集用户需求和竞争产品信息，为产品规划提供支持；3.组织产品版本的发布；4.收集产品市场销售数据；5.协助产品管理工作。Position of Professional Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is

47、responsible independently;to collect the demand from the users and the information related to competitive products卑微如蝼蚁、坚强似大象共享知识分享快乐and to provide the support for the products planning;3. to organize the issuance of the product version;4. to collect the marketing and sales data of the products;5. t

48、o assist in the product management.产品 |品牌经理职位描述：中文描述| 英文描述1. 中层管理职位，负责其功能领域内主要目标和计划，制定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；制定所负责产品的战略计划包括产品的设计、开发管理和实施，及后期的市场营销；制定产品发展时间表，并控制整个计划的进程；寻找新的应用以促进产品的销售并延长产品生命周期；负责公司内部与生产该系列产品相关的职能部门间的协调工作。Position of Mid-level Management, to be responsible for

49、 the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;to be in charge of the Departments daily management work and the members management, direction, training and assessment;to lay down the

50、strategic plan for the products he/she is responsible for, including the design, development, management, implementation and last-stage marketing of theproducts;to formulate the schedule for the products development and to control over the progress of the whole plan;to seek for new applications to b

51、oost the sales of the products and extend the life cycle of the products;to be in charge of the internal coordination with the Companys functional departments related to manufacturing this series products.市场助理职位描述：中文描述| 英文描述普通工作人员职位，协助上级执行一般的不需较多工作经验的任务；协助组织和实施市场营销相关活动；维护渠道信息、销售台帐等信息；收集和维护客户资料；完成上级交

52、给的其它事务性工作。Position of Ordinary Staff, to assist the superior in performing the general tasks required less work experience;to assist in organizing and conducting the market-related activities;to maintain such information as sales channels and accounts;to collect and keep materials related to the cus

53、tomers;to fulfill other routine works required by the superior.市场 |营销专员职位描述：中文描述| 英文描述卑微如蝼蚁、坚强似大象共享知识分享快乐1. 专业人员职位， 在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；协助上级管理、协调市场，跟踪并监察各项市场营销计划的执行；协助对公司产品的市场调研活动；负责公司的广告定期制作及宣传工作；收集市场同行业信息，参与策划有关公司产品的发布、展会等活动。Position of Professional Staff, to fulfill the quantifi

54、ed work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;to assist the superior in managing and coordinating the markets and to follow up andsupervise the implementation of various marketing plans

55、;to assist in conducting the market surveys for the Companys products;to be in charge of the periodic manufacture of the Companys advertisement and thepropaganda works;to collect the market information in the same industry and to participate in and design such activities in connection with the Compa

56、nys products as the launch and exhibitions.市场 |营销主管职位描述：中文描述| 英文描述业务主管职位，独立负责工作小组，给下级成员提供引导或支持并监督他们的日常活动；协助各项市场营销计划的执行和监督；组织对公司产品的市场调研，提供产品和服务的市场定位分析报告；负责对产品和服务进行全面的包装；收集市场同行业信息并进行分析预测。Position of Business Supervisor, to be solely in charge of the working group and to direct or support his/her subor

57、dinates and supervise their daily activities;to assist in performing and supervising various marketing plans;to organize the market surveys on the Companys products and to provide the analysis reports on the market orientation in terms of the products and services;to be in charge of the overall pack

58、age of the products and services;to collect the market information in the same industry and to carry out the analysis and prediction thereof.市场 |营销经理 职位描述：中文描述 | 英文描述1. 中层管理职位， 负责其功能领域内主要目标和计划，制定、 参与或协助上层执行相关的政策和制度；负责部门的日常管理工作及部门员工的管理、指导、培训及评估；与销售人员、客户服务部门以及其他部门保持沟通以便能分析市场趋势和客户需求；负责与销售有关的广告宣传计划、促销活动

59、等，并负责其策划，执行，及评估；进行商业调查，提供产品和服务的市场定位分析报告；推广新产品，协调相关事宜。Position of Mid-level Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;to be in charge of the Depar

60、tments daily management work and the members卑微如蝼蚁、坚强似大象共享知识分享快乐management, direction, training and assessment;to keep in contact with sales staff, customer services department and other departments for the purpose of analysing the market tendency and the customers demand;to be in charge of such thin