市场营销英语试题

1、市场营销英语试题It was last revised on January 2, 2021一 、 T r a n s l at ethefollowingp h r a sesi ntoC h i n e s e (15分)1Distribution channel 2Marketing environment 3Target customer 4Natural resource 5Sustainable development 6Annual report7Well-recognized 8Companys image 9New alternative 10Target market 11

2、Respondent 12Brand positioning 13Product origin 14Final consumer 15On-line shopping二、Translate the words into English (15 分)市场细分调查问卷年度收入生产线品牌忠诚度第一手数据周年特卖绿色营销销售机会主流购买者成本定价市场占有率实体产品销售促进公共关系三、Translate the sentences into Chinese(40 分)1、Advertising objectives should be realistic, precise, measurable and

3、 consistent with the organizations overall marketing objectives.2、The core beliefs and values people hold in a given society are hard to change.3、Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants.5、Market rese

4、arch is the systematic collection, analysis and reporting ofdata to aid marketing decision making.5、Market research is the systematic collection, analysis and reporting ofdata to aid marketing decision making.6、The segments you choose to serve are your Target Markets.7、reen marketing consists of all

5、 activities designed to generate and facilitate any exchange intended to satisfy human needs and wants.8、Direct channel means that you sell your products or services directly to the final users without involving any wholesaler, retailer, broker or agent. 四、Choose the suitable words to complete the s

6、entences and fill the word in theblank.(10 分)order, cost, enquire, free, dimensions, charge, guaranteeGood morning. Im phoning toabout your personal computers.You asked about the _ . They aremeters wide, and.Youre in our _delivery area, so therell be no extra _for delivery.We _delivery within two we

7、eks after you place an_.It _ us $ to make one unit, but we only _you $6.五、Reading comprehension（20 分）The home computer industry has been growing rapidly in the United State s for the last ten years. Computers used to be large, expensive machines th at were very difficult to use. But scientists and t

8、echnicians have been mak ing them smaller and cheaper while at the same time they have been made easier to use. As a result, their popularity has been increasing as more le have been buying computers for their homes and businesses. Computers ha ve been designed to store information and compute probl

9、ems that are difficu lt for human beings to work out. Some have voices that speak with the operators.Storesusecomputerstokeeprecords oftheinventories(库存货物andto send bills to their customers. Offices use computers to copy letters, cord business and keep in touch with other offices. People have been g

10、 computers in their homes to keep track of the money they spend.One important new use for computers is for entertainment.Many newgames have been designed to be played on the computers. People ofall ageshavebeen playing these games, People also have been buying home s to play computer games, watch mo

11、vies and listen to concerts at home. have become very popular indeed.A. work rapidlyB.belarge and expensiveA. work rapidlyB.belarge and expensiveC. be easy to useD.beused for funIn recent years, computers arebeingmade.A. larger and more expensiveB. smallerand cheaperC. more difficult to useD. to wor

12、kmore slowly2.Home computers can be used for.A. writing lettersB. playing gamesC. doing businessD. all of aboveA. check the list of goods andmaterials that are kept inthestore housB. play games for pleasureA. check the list of goods andmaterials that are kept inthestore housB. play games for pleasur

13、eC. talk with their friendsD. write lettersThe best title for the passageA. New Uses For Computerswouldbe.B. The Popularity ofHome ComputersC. The Home Computer IndustryD. Computers At Home6、Please match the English words in Column A with its means in Column Bpopularitya diversion that holds the attentioncomputethe quali