新标准大学英语Book2 Unit4.News.reading课件

1、Which newspaper do you read often?What columns can you find in newspaper?http:/www.thetimes.co.uk/tto/news/http:/www.thesundaytimes.co.uk/sto/?CMP=INTni26http:/www.guardian.co.uk/Page 51Read the comments about the press, and write down your own comments.Is the newspaper walking towards the end? Acti

2、ve reading 2The death of the newspaper?Unit 4Unit outline Unit learning objectives New words Text organizationText comprehending Language points Difficult sentencesNew WordsPara.2circulationrevenuevicious circlePara.3predatePara.5diversePara.7swat先于出现凶猛的、猛烈的出路;途径 办事处收入、收益持续不停地隐含意思 恶性循环企图、努力发行量 小报Par

3、a.6estate使沉默声望正直、诚实不一样的公正财产、遗产重拍、猛击利用、开发Para.8exploitationdumbintegrityimpartialityprestigePara.4outletferociousremorselesslybureautabloidbidconnotation1.风暴之前的平静2.愉快平静的一刻3.发行量下滑4.广告收入5.报纸定价6.价格敏感的产品7.恶性循环8.长期趋势9.逐分逐秒地监视Useful expressions10. 发行量11.激烈竞争12.印刷和生产成本13.提供一个便利的窗口14.不可否认的影响15.定期16. 市场份额17.尊

4、崇的原则18.是难以打破的习惯Useful expressions10. 发行量11.激烈竞争12.印刷和生产成本13.提供一个便利的窗口14.不可否认的影响15.定期16. 市场份额17.尊崇的原则18.是难以打破的习惯10. circulation figures11. ferocious competition12. printing and production cost13. provide an easy outlet14. Its hard to deny the impact of15. on a regular basis16. market share17. honor t

5、he principles of 18. a hard habit to breakText organizationProblemText organizationProblemResponseNegative responseConclusion: open-ended QPositive responseclickreasons for the death of newspaper.(paras 2, 3, 4, 5, 6)Readers turn to internet for news.The advertising revenue is declining.The cover pr

6、ice is rising.Fewer and fewer people trusted the info. the newspaper contains.On the Internet, the advertiser can monitor their ads minute by minute. (In newspaper, he can not.)Printing and production costs have risen remorselessly.All large circulation newspapers have established strong website.Env

7、ironmental impact: cutting down treesand paper mills are among the worst polluters to air, water and land of all industry...9.reasons for the survival of newspaper(paras 1, 7, 8, 9)No newspaper, no SundayThe convenience of the paperNo batteryNo breakingSaftyWrapping takeaway foodLocal

8、newslifestyle journalismPersonal finance and travelNew revenue streamLocality and tradition.Words to note Phrases 1. capture2. nevertheless3. moreoverclose downin a bidrefer to asNew Wordscaptureones heartones interest/attentionones imaginationa titlethe headlines赢得某人的爱吸引某人激发某人的想象力赢得比赛成为头条cap

9、tureheadline newsmain storytop storylead(ing) story头条新闻Identify the meaning of the collocations.sparkneverthelessadv. despite the idea that you have mentioned Translate sentences.It is a difficult race. Nevertheless, nearly 1,000 runners participate it every year.这是一项艰难的比赛。尽管如此，每年还是有近1000名赛跑者参赛。尽管如此

10、，不过moreoveradv. used for introducing an additional and important idea to support what you have just mentioned 此外，而且 the bed of Poyang Lake Chinas worst drought in 50 years has affected 35 million people along the Yangtze River.The two largest fresh water lakes - Dongting Lake and Poyang Lake - are b

11、oth drying up dramatically.Moreover, the drought could cause food prices to rise around the world. Honghu Lake close downTo stop doing business or operating permanently (永久)关闭Fill in the blanks with the appropriate form. Small shops _ (纷纷倒闭) because of competition from large chains (大型连锁店). The loca

12、l government _ (计划关闭) private coal mines in Shangxi province. are closing downplans to close downin a bidin an attempt 企图， 努力Translate the sentence into Chinese.The large chains cut prices just before Christmas in a bid to support sales. 大型连锁店在圣诞节前降价促销。Situational discussion Do you think the bid to

13、cut prices for sales is effective? Provide more advice.free tastefree busfeedback good qualitygood sales servicebuy one, give you twocatering to customers needsDifficult sentences1. theres nothing a newspaper editor likes more for reassurance about their work than feedback and opinions, as diverse a

14、s possible. (L3, Para 5)2.Trends include an increased demand for local news, and the continued exploitation of lifestyle journalism, which began in the late 1980s, esp. within personal finance and travel, will create new revenue streams. (L2, Para 8) theres nothing a newspaper editor likes more for

15、reassurance about their work than feedback and opinions, as diverse as possible. (L3, Para 5)There is nothing sb. likes more than sth. (feedback and opinions). 最喜欢的莫过于（反馈和意见）报纸编辑最喜欢的莫过于给他们提供各种不同的反馈和意见，他们能从中得到安慰。Page 53Grammatical structure: There is nothing more than 没有什么比更Complete the sentences in

16、the corresponding situations.1. 没什么比看到你的名字出现在出版物上更令人激动了。There is nothing more _ than _.2. There is nothing worse than not being able to sleep at night. 没有什么比_。excitingseeing your name in print晚上不能睡觉更糟糕了 Self-test: Match the correct structures with the given situation.1. There is nothing _ run away.2

17、. There is nothing _ a cold beer on a hot summer day.3. Here, just press this button, there is nothing _.4. There is nothing _ rumors about the affair.a. for it butc. liked. to itb. in/toa. There is nothing for it but do sth. 除了之外别无他法b. There is nothing in/to sth. 没什么是真实的c. There is nothing like sth

18、. 没什么比得上d. There is nothing to it. (oral)很容易InversionTurn the following sentences into inversion.The distance from one place to another was so great that we had to travel by plane.The language on that program was so incredibly bad that I switched off the TV. So great was the distance from one place

19、to another that we had to travel by plane. So incredibly bad was the language on that program that I switched off the TV.Difficult sentence Trends include an increased demand for local news, and the continued exploitation of lifestyle journalism, which began in the late 1980s, esp. within personal f

20、inance and travel, will create new revenue streams. (L2, Para 8)Trends include an increased demand 与 the exploitation will create revenue streams 并列, which引导定语从句修饰the exploitation of lifestyle journalism.未来报纸发展的趋势包括对本地新闻需求的日益增长，而始于20世纪80年代后期的对生活方式新闻的持续开发利用尤其在个人理财和旅游方面将会创造新的收入来源。AnalsTransResumeName:Address:Date of birth:Sex:Marital Status:Job Objective:Education:Foreign Language: Hobbies:Practical Writing:Resume Ex.1: 2003年1月B级写作原题方式举止， 态度礼貌Complete the resume according to the i