国外顶尖商学院MBA案例分析英文

PowerPointTimesaver.IntroductionThisfile‘‘PowerPointTimesaver’containsalargenumberofpreformatteddummyslidesthatarereadytobecopiedandpastedontoyourownpresentationforfurtherprocessing,therebydramaticallyreducinglay-outingandformattingtimeensuringconsistencyoflay-outthroughoutyourpresentationThestructureoftheslidesisconform:Headings:20pointsBoldVerdanaSub-headings16pointsVerdanaBulletslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabText14,12or10pointsVerdanaFootnotes8pointsVerdana*Excludingspecialcharts(Bubble,Merrimekko,Skyline,Brickyardetc.);theseareavailabletolicensedpractitioners

throughtheStratBridge‘StrategicSurveyor’tool2GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000PreferredColors13AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=1814AgendaStructuredtextGraphsPicturesServiceLineCharts5TextBlocks-UnrelatedList..................................................6TextBlocks-CausesandEffects..................................................Subtitlecomeshere7TextBlocks-Matrix...............................................................................................Subtitlecomeshere8TextBlocks-CauseandEffect....................Subtitlecomeshere9TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere10Text-SequentialVertical............................................................Subtitlecomeshere11Text-MakingPoints.............................................Subtitlecomeshere12Text-Bullits.........................Subtitlecomeshere13TextBlocks-Influencing.....Subtitlecomeshere………………14TextBlocks-Leadingto.........................Subtitlecomeshere15......Text-EnvelopingElements...................................Subtitlecomeshere16TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…17TextBlocks-ResultingFrom.....Subtitlecomeshere…………………18Text-Interrelations.....……....................Subtitlecomeshere19MultipleBoxes..........................................................................................................................................20OrgChart...................................................................................................................Subtitlecomeshere21LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere22LogicTree-TwoLevels...................................Subtitlecomeshere23LogicTree-Vertical.................................................................Subtitlecomeshere24DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere25DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere26DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere27DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere28DriverTree-ExpandedText..................................................................................................29RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere30StandardTable-bulletedcellsSubtitlecomeshere31StandardTableLayoutSubtitlecomeshere32AgendaStructuredtextGraphsPicturesServiceLineCharts33BarChart-StackedSource:....UnitsCharttitlecomeshere34BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere35BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere36BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere37BarChart-PairedSource:....UnitsCharttitlecomeshere38BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere39ColumnChart-StackedSource:....UnitsCharttitlecomeshere40ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere41ColumnChart-PairedSource:....UnitsCharttitlecomeshere42ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere43ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere44PieChartSource:....Charttitlecomeshere45RadarChartCharttitlecomeshere46LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere47LineChart-TwoSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshereUnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere48WaterfallChartUnitsSource:....Charttitlecomeshere49WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere50DriverTreeChart/DupontChart..............................XSource:....-/--/-Subtitlecomeshere51AgendaStructuredtextGraphsPicturesServiceLineCharts52MoonsstrongweakSubtitlecomeshere53TrafficLightsNegativeNeutralPositiveSubtitlecomeshere54ArrowsPositiveNeutralNegativeSubtitlecomeshere55DonutsstrongweakSubtitlecomeshere56TimelineMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere57ValueChains-LooseArrows............................................................Subtitlecomeshere58ValueChains-TouchingArrowsSubtitlecomeshere59InterrelatedStages.......................................................Subtitlecomeshere60Movements.........................Subtitlecomeshere61Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere62Circle-IntegratedArrows

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.............................VirtuousViciousSubtitlecomeshere63ClosedLoop....................Subtitlecomeshere64ProcessEndinginaClosedLoopSubtitlecomeshere65WheelofFortuneSubtitlecomeshere66Puzzle-FourPiecesFittingTogetherSubtitlecomeshere67Puzzle-FivePiecesFittingTogetherSubtitlecomeshere68Puzzle-PiecesNotFittingTogetherSubtitlecomeshere69Puzzle-PiecesMightFitTogetherSubtitlecomeshere70QuotesSubtitlecomeshere71CirclesofInfluenceSubtitlecomeshere72Eggs........................................Subtitlecomeshere73Circles-Interrelated...............Subtitlecomeshere74Circles-OverlappingSubtitlecomeshere75Expansion....................................................Subtitlecomeshere76CubeSubtitlecomeshere77Maps-NetherlandsSubtitlecomeshere78Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere79LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere80LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere81CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere82Downwardandupwardslopes123Time321TimeSubtitlecomeshere83RecognitionForTeachingRecognitionOfResearch84FunnelsSubtitlecomeshere85BuildingblocksSubtitlecomeshere86Spectrum...................................LowHighSubtitlecomeshere87Balance..........Subtitlecomeshere88Cross....................Subtitlecomeshere89Pyramid.................Subtitlecomeshere90Historyx xx xx 2005Subtitlecomeshere91Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere92AgendaStructuredtextGraphsPicturesServiceLineCharts93GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustry

ScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere94GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere95StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarket

AttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope&ContextCreativityScenarios&OptionsSubtitlecomeshere96StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere97BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere98IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow99StrategicDisciplines...............…Subtitlecomeshere…100ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere101ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrappingDryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrappingDryersCartoningSealingLabellingFillinglinesConveniencefoodCustomerDIYSpare

partsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition102ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere103ActivityMap-SynergyAnalysis..................................................................................................................