定位策划-2011纯高投资二期方案

928平方公里的江南沃土养育着70万富饶的人民吸引了上千家国际企业入驻造就了100万的现代产业大军在这个距国际大都市仅40分钟车程的城市——昆山The

piece

of

rich

land

on

the

southern

bank

of

tzeRiverwith928

sqm

has

raised

up700

thousands

residents.

It

hasalso

attractedthousands

of

international

enterprises

stationed

there.

More

over,

thiscity

has

created

1

million

job

opportunities

in

its

modern

industries.

It

isonly

with

40

minutes

drive

away

fromShanghai.----

Kunshan引言Preface系纯高控股投资

2008年倾力投资打造总部产业园项目的首选It

is

invested

by

Shanghai

Chun

Gao

Real

Estate

Co., .

in2008,It

is

also

the

priority

choice

to

the

project

of

headquarter

industrial

park.高新区High

and

New

development

Area长途客运中心人才市场339省道339

provincial

road西部体副育中中心心生态居住区Western

Sub-center

Eco-residential

Area火车站高铁站商务区Commercial

Areato

the

South

of

the

Railway中心城区City

Center苏州新加坡工业园区本案Project

Site312国道312

national

road苏州绕城高速Suzhou

Ring

Highway现代商业的极佳选择The

best

selection

of

Modern

Business随着昆山经济逆国际金融海啸的颓势继续快速成长，在昆山已长住的外籍和各地日益融入这座无限生机的城市。With

the

continuing

fast

growing

of

Kunshan

economics

reversing

thedeclining

tendency

of

the

international

financial

tsunami,

the

expatriatesandresidents

from

other

provinces

have

already

merged

into

this

vigorous

city.一个高速现代商业需求的市场就在眼前…A

market

with

the

high

speed

modern

commercial

need

is

just

right

infront…纯高投资敏捷地抓住这一契机，利用已成功开发一期经验，及选址的极大优势，傲居昆山高新区中心的大门户，是现代服务业尤其是现代商业的最佳选择。Chun

Gao

Real

Estate

has

grasped

this

business

chance

and

utlized

theexperience

of

the phase

as

well

as

the

great

advantage

of

the

siteselection

to

be

in

the

center

of

Kunshan

High

and

New

DevelopmentArea.

It

is

the

best

selection

to

the

modern

Service

Industry

especially

themoderncommerce.辐射长三角1亿人口大市场In

radiation

to

the

huge

market

of

100

million

residents

in

thetze

River

Delta

area江苏省昆山市南部 区域The

core

area

in

the

southern

part

of

Kunshan

city

of

Jiangsu

Province便捷

交通，东依

高速昆山出口2km、南临312国道、西靠339省道、北接

高铁昆山站Traffic

Conveniency,

with

its

east

to

Kunshan

exit

2

km

of

Huning

Express

Way;

its

southto

312

national

road;

west

to

339

provincial

road

and

its

northconnecting

toKunshanStation

ofHuning

Express

railway.系昆山高新开发区中心的大门户，成为中外企业投资发展的必选之地It

is

the

very

front

gate

of

high

and

new

development

center

in

Kunshan

while

it

is

also

the

requiredplace

to

the

investment

and

development

both

by

Chinese

and

foreign

enterprises不可

的绝佳地理位置It

is

theonly

best

location

geographically距

市中心70km/40min车程

距

虹桥机场40km/20min车程70km/40min

drive

from

Shanghai

center,

40km/20min

drive

from

ShanghaiHongqiao

airport距苏州中心城区30km/20min车程

距苏州工业园区20km/15min车程30km/20min

drive

from

Suzhou

center,

20km/15min

drive

from

SuzhouIndustrail

Park距高铁3km

,

40-50班/天接驳

距动车5km，接驳华东华中区域3km

drive

from

express

railway

station

with

40-50

times/day

connecting

Suzhouand

Shanghai,

5km

drive

from

high

speed

railway

station

connectingEasternChina

and

middle

China

areas经济指标Economical

Data占地面积：250,000㎡Land

occupation：250,000㎡用途：商业、办公Purpose：Commercial,

Office土地使用年限：40年Term

of

the

land

use

right：40

years容积率：1.7Plot

Ratio

：1.7法律程序：已获得土地及建设用地

证Legal

process：obtained

the of

land

and

construction配套：水、电、通讯、道路、排污等Facilities：water,

power,

munication,

road,

sewage

discharge

etc.一期The

phase二期The

secondphase三期规划用地The

third

phaseplan一期总部产业园The

headquarter

in

the

indudstrial

park

of

the

phase国际一期开发用地102亩，建筑面积10.8万㎡，由24栋独栋别墅、12栋多层办公、1栋酒店式公寓、及沿街商业组成，采用石材欧式建筑风格。The

land

occupation

of

the phase

is:

102

mu,

with

the

construction

area

of

108,000

sqm,consisting

of

24

blocks

of

independent

vilas,

12

blocks

of

multi-level

office

buildings,1

block

of

serviceapartment

as

well

as

the

commercial

booths

alongside

the

streets.

The

style

of

the

construction

isEuropean

taste

with

rocks

facade.1200-1800㎡的独栋企业办公楼/企业

了传统的办公模式，使得在同类产品中独树一帜，项目一期已全部竣工，现房销售中。The

1,200

~

1,800

sqm

separate

office

building/club

of

the

entrepreneur

is

simply

not

just

thetraditional

mode

whi ade

it

quite

outstanding

among

the

similar

works.

The phase

isfinanlized

and

it

is

now

under

selling.项目一期已全部竣工The phase

of

the

prjoect

is

finalized项目二期规划方案The

plan

of

the

second

phase二期经济指标Theeconomicaldataofthesecondphase规划建设占地面积：82196.9㎡Land

occupation:181907㎡34.50%30%1.7总建筑面积：Total

construction

area:建筑密度：

Construction

density:绿地率：Greenery

ratio:

容积率：Plot

Ratio

:建筑面积：41679

㎡

Construction

underground:占地面积：26445.47

㎡

Occupation:机动车位：1365辆parking

lot:地上停车位：25辆ground

Car

parking

:停车位：1340辆Car

parking

underground:地上总建筑面积：140228.14

㎡Total

ground

construction

area

:大型集

业：48986

㎡Big-sized

commercial

jumbo:集中餐饮区：13385.14

㎡Food

and

beverage

jumbo:国际展览中心：21472

㎡International

ExhibitionCenter:5A级办公楼：19000

㎡5A

degree

office

building:星级酒店：19100

㎡Star-rated

ho

s:酒店公寓：16560

㎡Serviceapartment:服务办公：1725

㎡Service

and

office:5A级写字楼5A

degree

OfficeBuilding星级酒店Star-rated

ho国际展览中心International

Exhibition

Center酒店公寓Serviceapartment集中餐饮Food

and

beverage

jumboB大型集业ig-sized

commercial

jumbo景观休闲广场Recreation

Plaze公共交通集散中心Public

transportation

centerforFIT摩天轮Sky

wheel公共交通集散总站公共交通集散总站Public

transportation

main

for

FIT贯穿市区Linking旧城中心区域城南工业和住宅区城西部新住宅区城北住宅区新加坡工业园区城镇交通Old

city

center,

southern

city

Industrialpark

and

residential

areaWest

city

new

residentialareaNorth

city

residential

areaSingapore

industrial

ParkCity

and

town

traffic城市交通输纽连接高铁、动车长途客运和汽车北站City

traffichubConnecting

express

railway,

high

speedrailway,

inter-city

coach

and

busnorthmain长三角交通连接

、苏州、湖州、嘉兴杭州、太仓、常熟等三长角城市Thetze

River

Delta

transportation,connecting

cities

likeShanghai,Suzhou

,Huzhou,

Jiaxing,Hangzhou,Taicang,Changshu

etc.生活广场Union

La

Vita

Square再版LaLaport的经典

…The

copy

of

LaLa

port

classicallegend便捷的交通特征，辐射人口广，收入水平高，消费能力强，具不可

性Convenient

traffic,

in

radiation

of

vast

population,

high

revenuestandard,

strong

in

consumption

ability,

the

unique

one.优势1：Advantage

1:城市西部发展，大量人口导入及流动，产生大量商业需求The

strategy

of

urban

west

development

of

Shanghai,

introduction

ofmass

population

and

the

immigrating

generated

big

demand

tothecommerce.而昆山现有的传统商业已远远不能满足人们的消费需求The

existing

traditional

commercial

industry

in

Kunshan

is

farfrom

satisfying

theconsumption

needto

thepeople.优势2：Advantage

2:70万当地居民700,000

localresidents昆山具有70万当地居民，且不断新建新市镇和新社区700,000

local

residents

in

Kunshan,

while

the

new

city

town

and

new

communities

arecontinuously

expanding

out.100万产业大军1

million

labour

force昆山大型企业工作的外来务工 多达百万人There

are

over

a

million

labours

from

other

provinces

in

the

big

enterprises

of

Kunshan.60万新600,000

new

immigrants随着高铁及轻轨的开通，越来越多的 人及在 工作的外来白领选择在昆山购房、租房生活，实现 西部城市发展进程As

the

express

and

high

speed

railways

put

into

traffic,

more

and

more

Shanghainese

as

well

asthe

white

–

collar

staffs

focused

on

Kunshan

to

settle

down

including

buying

the

apartment

or庞大消费人群及生活方式的转变，从容打造类LALAPORT生活MALLShift

of

the

immense

population

consumption

and

their

mode

ofliving,to

build

LALAPORT

La

Vita

MALL优势3：Advantage

3昆山市

已经看到工业项目的扩大已经不再是推动经济发展的要素，发展现代商业是一条必经。Kunshan

municipality

has

already

viewd

that

it

is

not

the

basic

element

to

expand

the

industrial

projects

in

order

topush

the

economical

development.

It

is

the

must

way

to

develop

modern

commcerce.据统计昆山在岗职工平均工资37394元，城镇居民人均可支配收入

27609元，苏州市区居民家庭人均可支配收入超30000元，2010年人均收入75000元，消费潜力巨大。According

to

the

statistics,

the

everage

salary

of

the

labors

in

Kunshan

is

rmb37,394.The al

disposalrevenue

in

the

town

isrmb27,609,while

such

in

Suzhou

and

Shanghai

in

2010

are

over

rmb3,000

and

rmb75,000respectively.

The

consumption

potential

isgiant.未来不断扩大的客群，以及可以预见的经济增长带来的生活消费方式向高品质/多元化/一战式的转变，可以从容打造类似东京LALAPORT的生活MALL。The

expanding

consumers

in

the

future

as

well

as

the

foreseen

ecnomical

growing

will

transfer

to

the

way

oflivingtohigh

standard/multi-function/onestation.

Therefore,

we

can

build

similar

LALAPORT

LA

VITA

MALL

as

Tokyo.土地成本给与商业运营带来极大空间，江浙沪一带已经罕有低成本大体量的商业用地The

cost

of

land

brings

the

extrem

space

to

the

commercialoperator,there

are

little

commercial

land

with

low

cost

and

massive

area

in

thearea

of ,

Jiangsu

provinces

and

Shanghai.优势4：Advantage

4该土地与

具极大价差，可以给商业运营成本带来极大空间，最重要的是，随着

及周边地区的土地价格不断飙涨，从经济指标的角度去考量做LALAPORT这样商业模式的土地已不复存在。This

piece

of

land

exists

big

price

difference

with

Shanghai.

It

can

bring

big

space

to

the

commercial

operatingcost.

The

most

important

issue

is

that

as

the

land

price

is

increasing

profusely

in

Shanghai

and

its

surroundingarea,

it

is

not

possible

to

find

a

piece

of

land

to

build

such

commercial

mode

as

LALAPORT

from

the

economicalindex

point

of

view.该土地使用期限40年， 有机会在15年后再将该项目重塑!The

term

of

the

land

use

right

is

40

years,

we

have

another

opportunity

to

remodel

thisprojectin

15yearsLalaportⅠ、Ⅱ、Ⅲ…博览会展

中心The

recreation

cetner

of

theExhibition的地价奇高，企业没有可能做长期的产品展示，也因地的国际性博览业的展览参展成本奇高。、专业化，综合性的中、长期博览业成由于价问题，在随着了空白。As

the

land

price

in

Shanghai

is

unbelievably

high,

the

companies

are

not

possible

to

showtheir

products

in

the

long

term.

Also

due

to

the

land

price

issue,

the

exhibitor’s

cost

to

attend

theinternational

exhibition

in

Shanghai

is

very

high.

With

the

exhibition

industry

in

Shanghai

isinternational,

professional,

the

complex

middle,

long

term

exhibition es

blank.综合性中长期博览业存在市场空白There

is

market

vacancy

existing

in

the

complex

middle

and

long

termexhibition

industry昆山位列百强县之首，2010年GDP已高达2100亿

，进出口贸易额820亿

，成为

第一个走进“2000亿大关”的县级市，10

从200亿元到2000亿元，增长超10倍，而邻近的苏

州市高达9700亿

，而苏州市GDP的70%依靠

投入取得，所以在整个区域里，对博览会展的空间有足够的市场需求。Kunshan

listed

the place

among

the

strong

counties,

GDP

reachedrmb210,000,000,000

in

2010,

with

the

import

and

export

trading

rate

of

rmb82,000,000,000.

Itisthe city

of

county

degree

in

China

to

make

breakthrough

of

“200,000,000,000”.

In

10years,

the

figure

was

from

rmb20,000,000,000

to

rmb200,000,000,000,

increased

10

timesgrowth.

Its

neighboring

city

Suzhou

has

reached

rmb970.000,000,000.

In

Suzhou,

70%

of

GDP

relies

on

the

foreign

investment.

So,

in

this

whole

area,

there

is

sufficient

need

to

the

gap

of

exhibition.GDP飞速增长奠定博览会展足够的市场需求The

GDP

soaring

established

the

sufficient

marketneed

totheexhibition弹性空间，强大会晤及展示功能Flexible

space,

functions

rich

inthe

meeting

andshowing兼具文化、

、

、休闲功能Withthe

multi-function

o