商务英语中的委婉表达与翻译市公开课一等奖省名师优质课赛课一等奖课件

上海大学国际贸易系九九级学生赵俊生于一九九九年六月参加国家大学英语司机考试，经审核，已到达《大学英语教学纲领》四级教学要求，成绩优异，授予大学英语四级证书。国家教育委员会高等教育司

印章填发日期：1999年9月1日证书编码：996421743040272ZhaoJunsheng,astudentofGrade1999fromtheInternationalTradeDepartmentofShanghaiUniversity,whotooktheCollegeEnglishTestBand-4inJune,1999,hasmettherequirementsforCETBand-4withanExcellentscoreandisherebyawardedtheCertificateofCETBand-4.

TheHigherEducationDepartmentof

China’sCommissionofEducation

STAMP

Date:Sept.1,1999

Number:996421743040272TranslationofEnglishLetters英语信函特点和翻译方法1、英语信函组成部分1）heading信头2）insideaddress信内地址3）salutation称呼4）body正文5）complimentaryclose信尾套语6）signature写信人署名

7）enclosure(encl)附件8）postscript(P.S.)再启/又及

OfficeBox1507DepartmentofMechanicalEngineeringNanjingUniversityNanjing,ChinaJuly9th,1999TheRegistrarofAdmissionTheGraduateSchoolThePennsylvaniaStateUniversityUniversitypark,Pennsylvania16802U.S.ADearSir/Madam,HavinggraduatedfromtheDepartmentofMechanicalEngineeringatNanjingUniversityinJune,1999,IamdeeplyinterestedinyourgraduateschoolintheDepartmentofMechanicalEngineering.Iwouldnowliketoapplyforadmissionandatuitionscholarshipatyouruniversityforthespringtermof.Iwouldappreciateyoursendingmecatalogandapplicationforms.AssoonasIreceiveyourletter,Ishallforwardyouallmysupportingdocuments.Iamlookingforwardtoyourresponseatyourearliestconvenience.Respectfullyyours,WangLiTianjinTangguFoodstuffCompanyLimitedHubeiLuNo.17,Tianjin,China

May12,NetworkFoodLimitedBeursplein373001DDRotterdam,NetherlandsATTN:ExportDepartmentDearSirs,

Subject(orRE):CannedFruitsweare……..yourstruly,(signature)WangBin

2、英语信函语言特点:FourCs标准ClearnessConcisenessCorrectnessCourtesy3、英语信函翻译：1)ABCD标准

Accuracy

BrevityClarityDifference

payattentiontothedifferencebetweenEnglishlettersandChineseletters

3)DifferenttypesofEnglishletters

社交信函（Goodwillcorrespondence）：invitation;congratulation;acknowledgement;condolence;apology,etc.

事务信函（personalmatters;officialmatters)jobapplications;recommendationdiplomaticletters;etc

DearFrank,Irepeatedlytriedtotelephoneyouyesterday,butyourlinewasbusyallthetimeandIwasunabletomakecontactwithyou,andtherefore,Iamwritingthisletter,towhichIwishyouwouldgivemeapromptreply.LoveMaria亲爱福兰克：昨日我一再试拨电话给你，而电话一直占线，无法和你取得联络。故写此信，望你能立刻给我回复。爱你玛丽亚DearMr.Wang,Iacknowledgereceiptofyourinvitationforthe15thNovemberandregrettoinformyouthatIshallbeunabletoattendduetoaprojectedtriptoAustraliaandtheFarEast.yourssincerelyAldenAde王先生：参加十一月十五日活动邀请函已经收到。因为我已预定前往澳大利亚和远东地域一行，恕到时不能前往，谨表歉意。此致敬礼！你真挚奥尔登.艾德DearMrs.Taylor,WehearthatyoursonPaulhasgraduatedfromthenotableM.I.Twithhonors.Youmustbequitehappywithhissplendidaccomplishment.Heisdoubtlesslyaprideofyourfamily.Weareveryhappyforyouandwishtoextendtoyouourutmostcongratulations.Ibelievethattheknowledgehahasacquiredwillenablehimtobesuccessfulinwhatevercallinginlifehemayenter.Withbestwishesforhissuccessandhappiness.sincerelyyours,Myra.ClarkDearAnneandJerry,AmerryChristmasandahappyNewYeartoyou!AllowmetoofferyouSeason’sGreetingsontheadventofwhatwillsurelybeabrightandprosperousNewYear.Itrustthatyouandyourfamilyareenjoyingthisholidayseasoninexcellenthealth.Myfamily,whoarewellandhappy,joinmeinmygoodwishes.Mayeveryyearuniteourheartsmoreclosely.yourstruly,BarbaraDearGloria,Iammostgrievedtohearthenewsofthepassingawayofyourbelovedgrandfather.Heartfeltsympathyandmuchlovetoyou,dearfriend,asyougothroughthistimeofgrief.Stanwasoneofthoseextraordinarypeoplewhowillneverbeforgotten.Hislifewaslikeasunbeamthatlituptheworldaround.Nowwecanbaskintherainbowofthememoriesthatwe’llnurtureintheyearsahead.No,itwon’tbethesamewithouthimbyanymeans,butwewillgoonasbestaswecanandlookforwardtothedaywewillmeetagainineternity.love,Bonnie亲爱格劳莉亚：得悉你深爱爷爷逝世消息，我万分难过。在历经悲痛时刻，亲爱朋友，请接收我深切问候。斯坦是个了不起人，我们永远不会忘记他。他一生就像一束阳光，照亮了他周围世界。在未来岁月里，让我们在记忆彩虹里永远珍藏着对他思念。确实，没有他生活不论怎样都不会再是原样，但我们一定要尽可能努力地生活下去，并期望在天国有重逢一天。爱你，邦妮4）商务信函惯用翻译技巧：（1）重复、省略、否定、转换等技巧灵活使用。（2）掌握分寸，表达原文文体，尽力保持“公事公办”慎重态度（3）酌情使用一些惯用套语，如：贵，乞谅，承蒙，为盼，赐复等。DearSir(s)/Madam尊敬阁下/先生/女士/谨启者/执事先生/台鉴Yoursfaithfully/truly/sincerely谨上、敬上、顺致敬意汉语惯用敬辞有：“贵方、贵企业、阁下、惠请、惠顾、奉告、承蒙、莅临、恭候、垂询、包涵、感激”；汉语惯用谦辞有：“愚见、拙见、敝人、敝企业、过奖、错爱、赐教”Aquickrefundwillbehighlyappreciated.贵方如能尽快退款，我们将不胜感激。Allowustothankyouforthekindnessextendedtous.对贵方之盛情，十分感激。Itwillbegreatlyappreciatedifyouwillkindlysendusyoursamples.如承惠寄样品，则不胜感激。商务信函（Businesscorrespondence）：EstablishmentofBusinessRelationsInquiryQuotationsandOffersMakingCounter-offersandDecliningOrdersAcceptanceandOrdersTermsofPaymentLetterofCreditPackingandShipmentInsuranceComplaintsandClaimAgency商务英语中委婉表示与翻译商务语言特色：委婉客气话语、措词得当函电；慎重严密条款；委婉表示伎俩词汇伎俩：“您”、“贵”、“请”、“能否”等；语法伎俩：时态、语态、语气、句型等。一、时态倒退法（普通过去式代替普通现在时，更多商议口吻）你方能否把价格稍微降低一点，方便咱们能马上成交？我们想知道贵方能否提前一个月装运货物。假如用海运方式装货，您能否告诉我该投何种险？Couldyouloweryourpriceabitsothatwecanconcludethequicktransaction?Wewantedtoknowwhetheryoucouldeffectshipmentonemonthearlier.WouldyoutellmewhatkindofriskIshouldcoverifIhavemygoodstobeshippedbysea?二、语态被动法因为交货日期临近，谨请贵方尽快开立信用证。贵方若能马上支付上月我方发运之款项，我方不胜感激。必须强调，货物装运必须按期进行，任何深入延期要求将不予考虑。Asthedatefordeliveryisapproaching,youarerequestedtoexpeditetheestablishmentoftheL/C.Yourpromptpaymentofthegoodswesentlastmonthwillbeappreciated.Ithastobestressedthatshipmentmustbeeffectedwithintheprescribedtimelimit,asanyfurtherextensionwillnotbeconsidered.三、语气虚拟法提议你方适当降价，不然，我们极难继续讨论下去。Wesuggestyoumakeareasonablereductioninprice,otherwise,wecouldhardlygoonwithourdiscussion.E-Ctranslation:IfwecouldhavethegoodsreadybymidApril,wewouldnotbeabletohavethemshippedastheshippingspaceforMelbourneuptotheendofAprilhasalreadybeenbookedup.四、词句否定法（no,not,etc.）1.Howisyourbusiness?不错，谢谢。---Notbad,thanks.Cf.verygood,thanks.2.史密斯先生，你方价格实在难于接收。Yourpriceisreallynotacceptable.Cf.yourpriceisunacceptable.3。我们深信，你方会确保在要求时间内装运这批货物，因为任何延误都将给我们带来极大不便和经济上损失。Wetrustyouwillseetoitthattheorderisshippedwithinthestipulatedtime,asanydelaywouldcauseusnolittleinconvenienceandfinancialloss.….greatinconvenienceandfinancialloss.五、语气弱化法-----在否定句前加“I’mafraid”、“Idon’tthink”、“I’mnotsure”等。恐怕我们无法满足你方要求，把价格降到那样程度。我认为，你我双方各自坚持自己条件是不明智。假如继续这么讨价还价，恐怕难于成交。I’mafraidwecan’tmeetyourrequestandreducethepricetothatextent.Idon’tthinkit’swiseforeitherofustoinsistonhisownterms.I’mnotsurewecaneverconcludeatransactionifwestillbargainlikethis.----在否定句中加上really,always,quite,too,particularly,please等使否定程度弱化，为对方留下盘旋余地。我方对这批运来货物质量不是太满意。我对你方男式衬衫颜色不是尤其喜欢。请别忘了在外包装上刷上运输标识。Wearenotquitesatisfiedwiththequalityofthegoodsinthisshipment.Idon’tparticularlylikethecolorofyourmen’sshirts.Pleasedon’tforgettostenciltheshippingmarksonthepacking.----业务洽谈中，常需了解对方生产、设备、技术、产品、销售或咨询等情况，对一些不宜直接问询而又必须提出问题，可在问句后加上“ifImayask”，以表示对对方尊重。Buthowyouaregoingtopayforyourimports,ifImayask?Howaboutyourproductioncapacity,ifImayask,Mr.Director?----add“Ihope,Iregret,please”,etc.Ihopeweareallowedtopayyourtransferredtechnologybyinstallmentswithinthreeyears.PleasemaketheclausesinyourL/CinstrictaccordancewiththestipulationsinourSalesConfirmationsothatunnecessaryamendmentstotheL/Ccanbeavoided.希望贵方能允许我方在三年内以分期付款方式偿付你们技术转让费用。请严格按照销售确认书上各项要求开列信用证条款，以防止无须要修改。六、变换句式法请尽快开立信用证，方便我们能在本月底准期发运货物。现在已是三月，而样品还未收到，望能通知原因。这次很想与你方当场做成这笔生意。要是贵企业能满足我们要求就好了。Willyoutakepromptactiontoopenthecreditsothattheshipmentcanbeeffectedbeforetheendofthis