精选科特勒营销管理下载-Marketing-Management17

Chapter17ManagingRetailing,Wholesaling,andObjectivesRetailingWholesalingMarketLogisticsFourLevelsofRetailServiceSelf-serviceSelf-selectionLimited-serviceFull-serviceWideVarietyofProductLinesi.胜人者有力，自胜者强。Flexibleinrouting×chedules,efficientRetailPositioningMap10月-2210月-2217:11:3717:11:37October30,202213、知人者智，自知者明。14、他乡生白发，旧国见青山。胜人者有力，自胜者强。Flexibleinrouting×chedules,efficientHighMarginMarketLogistics10月-2210月-22Sunday,October30,2022MarketLogistics30十月20225:11:37下午17:11:3710月-22DirectSellingRetailPositioningMapBloomingdale’sKinneyShoeWal-MartTiffanyBroadNarrowBreadthofproductlineValueaddedLowHighClassificationOfRetailerTypesSpecialtyStoresDepartmentStoresSupermarketsConvenienceStoresOff-PriceRetailerSuperstoresCatalogShowroomWideVarietyofProductLinesi.e.Clothing,HomeFurnishings,&HouseholdItemsWideVarietyofFood,Laundry,&HouseholdProductsLimitedLineofHigh-TurnoverConvenienceGoodsInexpensive,Overruns,Irregulars,andLeftoverGoodsLargeAssortmentofRoutinelyPurchasedFood&NonfoodProducts,PlusServicesBroadSelection,FastTurnover,DiscountPricesNarrowProductLine,DeepAssortment

StoreType LengthandBreadthofProduct AssortmentDiscountStoresBroadProductLine,LowMargin,HighVolumeTypesofNonStoreRetailingDirectSellingDirectMarketingBuyingServicesNonStoreRetailingAccountsforMoreThan12%ofAllConsumerPurchases,andistrendingup.AutomaticVendingLowPriceLowStatusLowMarginMidPriceMidStatusMidMarginHighPriceHighStatusHighMarginNewEntrantsWheelofRetailingSuperstoresProvideaTargetedLevelofCustomerServiceat theLeastCost.fromsourcestomarkets16:48:5816:48:5816:4810/30/20224:48:58PM16:48:5816:48:5816:48Sunday,October30,202216:48:5816:48:5816:4810/30/20224:48:58PMValueadded2022/10/3016:48:5816:48:5830October2022DirectMarketingTransportationModes10月-2210月-22Sunday,October30,2022DirectSellingRetailPositioningMapCapability.17、一个人即使已登上顶峰，也仍要自强不息。WideVarietyofProductLinesi.WhyareWholesalersUsed?WholesalerFunctionsManagementServices&AdviceSellingandPromotingMarketInformationBuyingandAssortmentBuildingRiskBearingBulkBreakingTransportingFinancingWarehousingGoalsoftheLogisticsSystem

ProvideaTargetedLevelofCustomerServiceat theLeastCost.MaximizeProfits,NotSales.HigherDistributionCosts/ HigherCustomerServiceLevelsLowerDistributionCosts/ LowerCustomerServiceLevels InventoryWhentoorderHowmuchtoorderJust-in-timeCostsMinimizeCostsofAttainingLogisticsObjectives

WarehousingStorageDistributionOrderProcessingSubmittedProcessedShippedLogisticsFunctionsTransportationWater,Truck, Rail,Pipeline&AirLogisticsSystemsRailNation’slargestcarrier,cost-effectiveforshippingbulkproducts,piggybackTruckFlexibleinrouting×chedules,efficientforshort-haulsofhighvaluegoodsWaterLowcostforshippingbulky,low-valuegoods,slowestformPipelineShippetroleum,naturalgas,andchemicalsfromsourcestomarketsAirHighcost,idealwhenspeedisneededortoshiphigh-value,low-bulkitemsTransportationModes1.Speed.2.Dependability.3.Capability.4.Availability.ChecklistforChoosingTransportationModesRatingTransportationModes

Rail 3 4 2 2 3Water 4 5 1 4 1Truck 2 2 3 1 4Pipeline 5 1 5 5 2Air 1 3 4 3 5Source:SeeCarlM.Guelzo;IntroductiontoLogisticsManagementEnglewoodCliffs,NJ:PrenticeHall,1986),p.46.(Door-to-doordeliverytime)(MeetingSchedulesonTime)(AbilitytoHandleVariousProducts)(No.ofGeographicPointsServed)(PerTon-Mile)Speed DependabilityCapability Availability Cost9、静夜四无邻，荒居旧业贫。。11月-2211月-22Friday,November25,202210、雨中黄叶树，灯下白头人。。21:05:5521:05:5521:0511/25/20229:05:55PM11、以我独沈久，愧君相见频。。11月-2221:05:5521:05Nov-2225-Nov-2212、故人江海别，几度隔山川。。21:05:5521:05:5521:05Friday,November25,202213、乍见翻疑梦，相悲各问年。。11月-2211月-2221:05:5521:05:55November25,202214、他乡生白发，旧国见青山。。25十一月20229:05:55下午21:05:5511月-2215、比不了得就不比，得不到的就不要。。。十一月229:05下午11月-2221:05November25,202216、行动出成果，工作出财富。。2022/11/2521:05:5521:05:5525November202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。9:05:55下午9:05下午21:05:5511月-229、没有失败，只有暂时停止成功！。11月-2211月-22Friday,November25,202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。。21:05:5521:05:5521:0511/25/20229:05:55PM11、成功就是日复一日那一点点小小努力的积累。。11月-2221:05:5521:05Nov-2225-Nov-2212、世间成事，不求其绝对圆满，留一份不足，可得无限完美。。21:05:5521:05:5521:05Friday,November25,202213、不知香积寺，数里入云峰。。11月-2211月-2221:05:5521:05:55November25,202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。25十一月20229:05:55下午21:05:5511月-2215、楚塞三湘接，荆门九派通。。。十一月229:05下午11月-2221:05November25,202216、少年十五二十时，步行夺得胡马骑。。2022/11/2521:05:5521:05:5525November202217、空山新雨后，天气晚来秋。。9:05:55下午9:05下午21:05:5511月-229、杨柳散和风，青山澹吾虑。。11月-2211月-22Friday,November25,202210、阅读一切好书如同和过去最杰出的人谈话。21:05:5521:05:5521:0511/25/20229:05:55PM11、越是没有本领的就越加自命不凡。11月-2221:05:5521:05Nov-2225-Nov-2212、越是无能的人，越喜欢挑剔别人的错儿。21:05:5521:05:5521:05Friday,November25,202213、知人者智，自知者明。胜人者有力，自胜者强。11月-2211月-2221:05:5521:05:55November25,202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。25十一月20229:05:55下午21:05:5511月-2215、最具挑战性的挑战莫过于提升自我。。十一月229:05下午11月-2221:05November25,202216、业余生活要有意义，不要越轨