《IBM经典案例无忧》课件

BankingIndustryFramework

IndustrysolutionsforaSmarterBankHenrikKoch,IndustrySolutionsExecutive,IBMSoftwareGroup《IBM经典案例无忧》课件共51页，您现在浏览的是第1页!AgendaIntroducingIBMIndustryFrameworkforBankingThemarketdemandforBankingIndustryFrameworksDefinitionsandkeybenefitsIndustryFrameworkandIndustrySolutionsforBankingCorebankingModernisationPaymentsandSecuritiesCustomercare&InsightIntegratedRiskFinancialMarketsFrameworkClosingremarksWheretogetnewcollateralandinformationWhotocontactQuestions《IBM经典案例无忧》课件共51页，您现在浏览的是第2页!AgendaIntroducingIBMIndustryFrameworkforBankingThemarketdemandforBankingIndustryFrameworksDefinitionsandkeybenefitsIndustryFrameworkandIndustrySolutionsforBankingCorebankingModernisationPaymentsandSecuritiesCustomercare&InsightIntegratedRiskFinancialMarketsFrameworkClosingremarksWheretogetnewcollateralandinformationWhotocontactQuestions《IBM经典案例无忧》课件共51页，您现在浏览的是第3页!ClientsvalueIBM'sabilitytodeliverintegratedsolutions

Clientbuyingbehaviorsareshifting:Customersarelookingfortheirbusinessmitmentstobemetatmarketspeed,orbetterManagingprojectcostsintobite-sizedbitsisnowarequirementCustomerswanttoutilizethetechnologythatbestsupportstheirstrategy,independentofvendorOurStrategy:CombineindustryassetsandbestpracticesintoofferingsfocusedoncoreandconnectedbusinessproblemsDesignforre-useIncubateanecosystemofindustryISVs,pre-integrateBeprescriptiveaboutaplatform,emphasizebestpractices,betterutilizeourindustryexpertiseInnovationforaSmarterPlanet《IBM经典案例无忧》课件共51页，您现在浏览的是第4页!Withaframeworkapproach,organisationscanprogressivelytransformtoamoresimplified,strategicinfrastructureAchieveasimplifiedandagilestrategicinfrastructure3PickaframeworkprojectandstartrationalizingtodeliveraquickROI1Buildonthevalueofpreviousprojectsandreuseassets2Increasingreuseandbusinessagilityalongtheway!《IBM经典案例无忧》课件共51页，您现在浏览的是第5页!IndustrySolutionsCommerceB2B&CommerceEnterpriseContentManagementEnterpriseMarketingManagementIndustry

OrdermanagementOptimization&logisticsCommerceMarketingProcess&DemandGenerationSolutionsIndustryFrameworks&IndustryAssetsEssentialContentAdvancedCaseMgmtContentAnalyticsInformationLifecycleIncluding:EnergyandUtilitiesRetailGovernment/DefenseManufacturingHealthIntegrationMediaPhysicalMeetsDigitalCustomerCare&InsightWorkforceOptimizationFinancialTransactionManagementFinancialOperationsIBMPaymentsDirectorIBMElectronicPaymentsPlatformIndustrySolutionsStructure《IBM经典案例无忧》课件共51页，您现在浏览的是第6页!Speedsolutiondeploymentwithfoundationalanddomain-specificsoftwareextensionsandacceleratorsIBMBankingIndustryFrameworkIBMindustrysolutionsIntegratedRiskManagementInformationFrameWork(IFW)&BankingDataWarehouse(BDW)ProcessandDataModelsIBMFoundationalCoreBankingTransformationCOGNOSBankingPerformanceBlueprintsCOGNOSBankingRiskPerformance–CreditRiskEntityAnalyticsandGlobalNameRecognitionFinanceandIntegratedRiskManagement(FIRM)COGNOSRiskAdjustedProfitabilityBlueprintIntegratedRiskManagementSOABankingScenariosPayments&SecuritiesWTXIndustryPacksEPPAssetspureXMLTMPaymentsBundlesWebSphereBIforFNCorporatePaymentsScenarioSolutionTemplatesBankingVocabularyDesignRulesBankingMessageModelCustomerCare&InsightCOGNOSBankingPerformanceBlueprintsCustomerIdentificationSolutionCommonBusinessLanguageServicesAcceleratorBankingDataIntegrationAcceleratorsWebSphereMultichannelBankTransformationToolkitAccountOpeningScenarioCommonSharedServicesBankingExtensionsforMDMServerServicesComponentBuildingBlocksReferencePaymentsServicesInterfacesTimerServicesStateEnginePaymentsObjectsUserInterfaceFlowCoordinatorDevelopmentTools/MethodologyWebSphereModelerwithIFWRationalSoftwareArchitectwithIFWWebSphereBankingContentPackIBMServiceManagementforIRM《IBM经典案例无忧》课件共51页，您现在浏览的是第7页!BankingIndustryFrameworkBenefitsAFoundationforaSmarterBank:ActionableInnovationMitigateRisk(De-Risk)Accelerate&ExpediteaSuccessfulImplementationusingaccelleratorsandpetencycentersReducecostFutureProofingBackedupbyIBM’slongtermmitmenttoindustrystandardsandR&D《IBM经典案例无忧》课件共51页，您现在浏览的是第8页!ModelDrivenDevelopmentBusinessprocesstransformationBusinessrulesandlogicmanagementSolutionTemplateDrivenTransformationPerformanceMonitoringLegacyapplicationmodernizationandrenovationDevelopnextgenerationapplicationsReplacelegacyapplicationwithpackagesolutionsDatamigrationfromlegacysystemsBankingreferencearchitectureMasterdataManagementProcessIntegrationInformationIntegrationInfrastructureManagement,Security&ScalabilitySimplificationComponentizationIntegrationOptimizationCollaborationSecurityResiliencyProcessAgilityApplicationModernizationArchitectureTransformationCoreBankingTransformationBankingIndustryFramework-CoreBankingTransformationProjects

《IBM经典案例无忧》课件共51页，您现在浏览的是第9页!Whatarethekeydriversforbankstomodernizetheircorebankingsystems?

TechnologyDriversProductInnovationRevenueGrowthEfficiencyImprovementRegulationsWorkforceOptimizationArchitecturalSimplicityDriversforCore

SystemsModernizationM&AModularitySMEsRetiringMonitoringGlobalizationOperatingCostTimeToMarketCustomerCentricityBusinessDriversRegulatoryDriversEnterpriseLeverageAssetRationalizationSharedServicesSOAComplianceAuditingReportingFadingSkillsBanksarelookingatcoresystemsmodernizationinresponsetospecificbusiness,technologyandregulatorydrivers

《IBM经典案例无忧》课件共51页，您现在浏览的是第10页!IBMMasterDataManagementProductPortfolioCollaborativeAuthoringCreateMaintainUpdateGovernDeliverMDMDomainsBusinessServicesPre-builtCustomizableDataStewardshipPartyAccountProductCustomIntegrationContentDataAnalyticsInfoSphereMDMServerMDMCustom-BuiltDomainsBusinessProcessworkflowNPIMulti-CommerceCollaborativeAuthoringProductLocationSupplierOthersCatalogMgtInfoSphereMDMServerforPIM

《IBM经典案例无忧》课件共51页，您现在浏览的是第11页!CustomerCareandInsightCoreBankingTransformationPaymentsandTransactionServicesIntegratedRiskManagementInteractionInsightInformationBankingIndustryFramework–

CustomerCareandInsightProjectsMulti-ChannelTransformationInteractiveMarketingSalesandAdvisoryTransformationOnboardingandOriginationOptimizationCustomerCareandServicingCustomerAnalyticsBusinessPerformanceAnalyticsSingleViewofCustomerCustomerDataWarehouseIntegrationOptimizationAnalyticsCollaborationSecurityResiliency《IBM经典案例无忧》课件共51页，您现在浏览的是第12页!REAL-TIMEMARKETINGsoftware:Presentspersonalizedmessagesinreal-timeduringinboundinteractionsPersonalizationbasedon:ExistingcustomerdataandnewinformationgainedduringtheinteractionOr,behavioraltargetingofanonymousvisitorsDesignedforeasydeploymentandmanagement(“soeasyamarketercandoit”)Meetsthemostrigorousperformancerequirements.Upto:1,000softransactionspersecondHalf-secondaverageresponsetimeInteractiveMarketing

bringingsciencetotheartofmarketingInteractiveMarketing《IBM经典案例无忧》课件共51页，您现在浏览的是第13页!MobileWeb...mobileWebapplicationsorcontentforvirtuallyanymobiledevicebrowserNeed8,400DevicesSolutionsMobilePortalAcceleratorPortalMobileWebkitThemesAvailabletodayforiPhoneComingsoonforAndroid,Blackberry,iPad...extendaWebexperiencetomobiledevicesforspecificmobilebrowsers..rapidlydevelop&deployweb&hybridmobileapplicationsthathaveanativesmartphone,lookandfeel..writeonce,runonmanydevices–tablets,kiosks,web,PDAandmoreWebExperienceFactory-PortalMobileWebkitThemes-WAS8.0Dojo-Hybrid《IBM经典案例无忧》课件共51页，您现在浏览的是第14页!IBMhasabroadportfolioofMobileEnablementofferings《IBM经典案例无忧》课件共51页，您现在浏览的是第15页!StartsmallandgrowwithanIntegratedRiskManagementprojectFinancialCrimesOperational&ITRiskGovernance&ComplianceIntegratedisparatefraudplatformstomovetowardsreal-timeandproactivemonitoringandimproveinvestigationsLeveragetoolstoidentifyfraudulentactivitybeforeithappensAutomatefraudpreventiontoreducecostsEnablemonitoringofinternalprocesses,peopleandsystemsforimproveoperationalriskmanagementImplementearlywarningsystems,ITandcrisesmanagementprocessesandbusinessrecoveryplanningImproveyourabilitytorespondtoregulatoryscrutinyAccuratelyreportriskexposureStandardizeandautomateplianceprocessesGettheflexibilitytoresponddynamicallytochangingregulatoryrequirementsFinancialRiskConnectmarket,creditcounter-partyandliquidityrisktobusinessandfinanceinformationsystemsEnableriskreportingacrossandatdifferentlevelsoftheenterprisetoenablebetterriskdecision-makingIntegratedRiskManagementProjectAreasContentValidatedonFrameworkBusinessPartnersOpenPages,Algorithmics,SPSS,Cognos,IFW,DB2《IBM经典案例无忧》课件共51页，您现在浏览的是第16页!SolutionOverviewFinancialCrimesSanctionsScreeningandTransactionsFiltering:Aregulatoryrequirementtostopactivityinrealtimefinancialtransactions(wireactivity)ortoblockopeninganaccount,thesanctionslistdetailstheblockedentitiesandisupdateddaily.KnowYourCustomer:Aregulatoryrequirementforbettercustomeridentificationandknowledgeattheaccountopeningphase.HelpspreventingpossiblethreatsofAML/Fraud.EnhancedDueDiligenceforHigh-RiskCustomers:Forcustomersdeemedtoposeahigh-risk,thefinancialinstitute“shouldconsider”obtaining,bothataccountopeningandthroughouttherelationship.SuspiciousBehaviorMonitoring(AML):AregulatoryrequirementtodetectsuspiciousAMLtransactionpatternsandreportittothecentralbank.CaseManagement:Investigationtoolsandcasemanagementtosupportmultiplelevelsofreview,investigation,approvals,filing,reportingofabovecases.FACTA:AUSregulatoryrequirement

《IBM经典案例无忧》课件共51页，您现在浏览的是第17页!ChannelIntegrationBankingdataWarehouseFinancialNetworkGatewaysManagedFileTransfersBulkde-bulk,TransformationandEntry/RepairConsumerPaymentsCheckProcessingPaymentsonlineMobilePaymentsLowValuehighvolume(i.e.,cards)CustomerCareandInsightCoreBankingTransformationIntegratedRiskManagementPayments&TransactionServicesBankingFrameworkforPaymentsandTransactionServicesProjects

CommercialPaymentsHighValuelowvolumeCrossborderCorporateservices/Paymentfactory/CashManagementPaymentstransactionPlatformCARD/Durbin/RegulationE(USbased),BaselIII,PSD,SEPAPaymentTransparency,Liquidity,,AML,CTF,EmbargoCheck,AdaptiveRisk/RegulationcapableComplianceandRisk《IBM经典案例无忧》课件共51页，您现在浏览的是第18页!FinancialTransactionManagerinPaymentsTransactionPlatformIBMFTMinpaymentstransactionplatformprojects:ProvidesthemonintegrationcapabilitiestobereusedformanagingfinancialtransactionsBuiltontheindustrystandardofISO20022thataidstheintegrationwithnewandexistingback-officeprocessingCreatesamonlydefinedruntimeenvironmentwhichstandardizedintegrationtoregulatory,checking,AML,reporting,andotherneedsOperationaldatabaseholdsstatusandintegrateswithenterprisedatamanagementsolutionsforarchivalSampleprocessesonwhichtobuildincludeSWIFTNetFunds,corporatepaymentsandothers–allowingastandarddefinitionfororchestration"We'vechosen...theadoptionofSOAintothecoreofourbusiness.It’sgivenusaclearadvantageinthekindsofattributes...toexcel–speed,flexibilityandefficiency.“--WellsFargo《IBM经典案例无忧》课件共51页，您现在浏览的是第19页!SmarterBusinessOutesAbilitytoacmodatepaymentsnetwork/gatewaychangeswithoutcostlychangestoback-endapplicationsEnhancedmonitoringofpaymentsprocessesTransparentpaymentsrulesthatbusinessuserscanprehend;rulescanbechangedinhoursordaysvs.weeksormonthsClientChallengesThebankneededapaymentsmessagehubthatcouldsendandreceiveSEPACreditTransfersfromtheEuropeanBankersAssociationSolutionImplementedapaymentsmediation,monitoringandmanagementinfrastructureacrosstheDnBNORSEPApaymentsbusinessThesolutionhasabasecommonproductwithindustryspecificSEPAprocessingengineProjectUseCase–DnBNOR《IBM经典案例无忧》课件共51页，您现在浏览的是第20页!December4,202221Content-basedroutingTranslationMailboxBulking/de-bulkingBusinessrulesprocessingValidationWebsphereMQSAPConnect:DirectRTGSBackofficeFilesystemSWIFTNACHADomesticStandardslibrariesVisibilityEBASTEP2SWIFTNACHADomesticTARGET2TSUSterlingIntegrator–FeaturesCommunityManagementRegistrationandactivationChangemanagementSelfserviceSupportSecureExchangePerimetersecurityAuthentication&encryptionMailboxingTranslationandIntegrationAdaptersMappingFinancialservicesstandardsTranslationservicesProcessAutomationProcessmodellingFileandmessageroutingAutomatedexceptionhandlingVisibilityManagementMonitoringandmanagementNotificationsandalertsAuditandreporting《IBM经典案例无忧》课件共51页，您现在浏览的是第21页!WebSphereBIforFN–Structure

Business

Application

SWIFTAlliance

Gateway(SAG)DB2,WebSphereMQ,

WebSphereApplicationServerAccountingTimerServiceWebSphereMessageBrokerMessageManagement

MessageEntryandRepairGUI,Printing,Routing,…MessagingServices

forSWIFTNet

InterActandFileActWebSphereBIforFNV3.1.1

FIN

Financial

Message

Transfer

CentralizedOperatingConfigurationSecurity/AccessControlEventhandlingMonitoringAuditingMessageWarehouseSAGAddOnMessageValidationWebSphereBIforFN-BaseFinancialTransactionManager

Datamodel,messagemodel,statemachine,configurationandadministrativeinterface,…Relationship

Management

ApplicationNew《IBM经典案例无忧》课件共51页，您现在浏览的是第22页!《IBM经典案例无忧》课件共51页，您现在浏览的是第23页!

LowLatencyandHighPerformanceComputingUltra-lowLatencyTransportIn-memoryDatabaseWirespeedTransformation

MaximumsecurityMQLowLatencyMessagingWebSphereFrontOffice

forFinancialMarketsDataPower

AppliancesInfosphereStreamsSolidDBBusinessActivityMonitoringCognosNow!StreamProcessingLowLatencyMarketDataPlatformIBMOfferingsforFinancialMarkets《IBM经典案例无忧》课件共51页，您现在浏览的是第24页!BankingIndustryFrameworksandIndustrySolutionsIBMIndustrySolutions:

-01.ibm./software/data/content-management/industry-solutions/SmarterCommerce:.ibm./smarterplanet/dk/da/smarter_merce/overview/index.html?re=spf

BankingIndustryFrameworks:

-935.ibm./services/us/gbs/industries/banking/《IBM经典案例无忧》课件共51页，您现在浏览的是第25页!26HenrikKochIBMSoftwareGroup,Nordic2800LyngbyMobile:+4528803658hkoch@dk.ibm.《IBM经典案例无忧》课件共51页，您现在浏览的是第26页!PrimarytargetbuyersandusagescenariosforCC&IHeadofRetailBankingChiefMarketingOfficerHeadofCommercialBankingHeadofRetailBanking(orChiefRetailBankingOfficer,EVPofConsumerBanking,HeadofRetailandSmallBusinessBanking)Leadanddirectretailbankingincludingconsumercurrentaccounts(checking),cards(creditanddebit),savings,consumerlending–installment(i.e.,autoloans,studentloans,etc.),homeloans(mortgages)andhomeequityloansaswellasvariousinvestmentproductssuchasannuities,mutualfunds,insuranceetc.Activitiesarecoordinatedoverallchannelsincludingbranches,callcenters,ATMs,webandmobile.HeadofCommercialBanking(orChiefofCommercialBanking,EVPofWholesaleBanking,LendingandTreasuryMgmt)Responsibleformanagingrelationshipsandservicinglargecorporateclients,mid-sizedpanies,realestatedevelopersandinvestors,internationaltradefinancebusinesses,institutionalcustomers(suchaspensionfundsandgovernmententities/agencies),andservicesofferedtootherbanksorotherfinancialinstitutions.Servicesincludelending,treasurymanagement,correspondentservices,dealermercialservices,foreignexchange,governmentbanking,mutualfunds,asset-basedlending,financingandleasing,mercialrealestate,corporateandinstitutionaltrustservices,andinvestmentbanking.HeadofPrivateBanking,HeadofWealthManagementOverseeallaspectsofbankingactivitiestargetedathighnet-worthcustomersegmentstoprovideinvestmentmanagement,retailbanking,estateplanning,legalandtrustresourcesandtaxadvisealltobuilddeposits,feeine,andoverallassetgrowththroughcrosssalesofbankproductsandservices,retention,relationshipmanagementandmunityinvolvement.Workcloselywithallotherbusinesslineleaderstofacilitatethedevelopmentofnewrelationshipsaswellasprovidebankwidefinancialsolutionstohighernetworthclientsbyactingasaportalacrossthebankbringingtogethertherightresources,providingconveniencetoclients,andprovidingbankwidesolutionstoclients.HeadofGeographicalSubsidiary(orEVPofBankinginageography,PresidentforaRegion,VPofaBranchorBranches)Responsibleforallfacetsofperformanceofregionalandbranchofficesforadesignatedgeographicarea.Developspolicies,objectives,initiativesforregionandisresponsibleformakingsuretheregionmeetsitsgoalsandobjectivesacrossallproductsandservicesoftheorganization.ChiefMarketingOfficer(orSVPofMarketing,ChiefMarketingandClientExperienceOfficer,HeadofMarketing)Design,operateandexecutemarketingplansalignedwithbusinessprioritiestoachievethebank’sgoals.Establishlong-termmarketingobjectives,brandingandstrategiestoensurecontinuedbrandgrowthanddifferentiation,whilecollaboratingdirectlywithbusinesslinesandtheexecutivemanagementteam.HeadofGeographicalSubsidiaryHeadofPrivateBankingorWealthMgmt《IBM经典案例无忧》课件共51页，您现在浏览的是第27页!LevelofadoptionRepresentativeIndustriesElectronicsChemicals&PetroleumHigh-TechManufacturingAutomotiveBankingHealthcareGovernmentFinancialMarketsInsuranceMedia&Entertainment

RepresentativeIndustriesTodayFutureCustom(Legacy)EnvironmentIntegratedSolutionsISV-dominatedEnvironmentClientbuyingbehaviorsareshiftingtowardsanintegratedsolutionwhichbinesexistingassetsandnewoftheshelf-servicesThemarkethasrequested:Morestandardisedsolutions,easytointegrateandmoreserviceoriented《IBM经典案例无忧》课件共51页，您现在浏览的是第28页!IBMIndustryFrameworks

-deliverthefullpowerofIBMsoftwaretoindustrysolutions

《IBM经典案例无忧》课件共51页，您现在浏览的是第29页!IBMBankingIndustryFramework

InformationInsightFinancialRiskFinancialCrimesGovernance&ComplianceOperational&ITriskInteractionPayments

Transaction

PlatformConsumerPaymentsCommercialPaymentsCompliance&RiskArchitectureTransformationApplicationModernizationProcessAgility

AFoundationforaSmarterBank:ActionableInnovation《IBM经典案例无忧》课件共51页，您现在浏览的是第30页!Theme4:AcquisitionsexpandbusinessvalueBankingIndustryFramework–ThemesbehindV2ITSystemsandOperationsMerchandising

andProduct

ManagementStoreand

ChannelsTheme2:ShapedbyindustrysoftwarestrategiesandcapabilitiesTheme1:AmoreunifiedframeworkCoreBankingTransformationCustomerCareandInsightPayments&TransactionServicesIntegratedRiskManagementChiefMarketingOfficer(CMO)Theme5:TunedforLOBBuyerTheme3:IncorporatingkeySWgrowthtrendsBAO《IBM经典案例无忧》课件共51页，您现在浏览的是第31页!AgendaIntroducingIBMIndustryFrameworkforBankingThemarketdemandforBankingIndustryFrameworksDefinitionsandkeybenefitsIndustryFrameworkandIndustrySolutionsforBankingCorebankingModernisationPaymentsandSecuritiesCustomercare&InsightIntegratedRiskFinancialMarketsFrameworkClosingremarksWheretogetnewcollateralandinformationWhotocontactQuestions《IBM经典案例无忧》课件共51页，您现在浏览的是第32页!StarttransformingcorebankingcapabilitieswithaframeworkProjectImproveprofitabilitybyexpandingintonewmarketsfaster,bringinginnovativeproductstomarketquickly,anddifferentiatingpricingandtermsformaximumcustomersatisfactionwithflexibleandefficientprocessesforaccountopeningandmanagement,productbundling,anddynamicrelationshippricingArchitectureTransformationProcessAgilityTransitionfromexistingcorebankingapplicationsinastagedandmodularwaywithneartermpaybackandreducedriskanddisruption;integratebest-of-breedapplicationponents,buynewpackagedapplicationsandintegratewithenterprisesystems,orbuildnewSOAponentsforacustomized,lowercost,andlessriskyapproachApplicationModernizationCoreBankingTransformationProjectAreasTransformyourcorebankingplatform,reduceoperationalcostandrisk,andimprovecorebankingprocessefficiencywithprojectsaddressingfundamentalcapabilitiesincludingasimplifiedITinfrastructure,platformscalability,enterprise-widemasterdatamanagementforcustomercontract,andproductdata,andmodeldrivendevelopmenttobuildbusinessserviceponentsBusinessPartnersContentValidatedonFramework《IBM经典案例无忧》课件共51页，您现在浏览的是第33页!SolutionComponentUse:‘Arrangement’ServiceModelforClientRelationshipandOfferOptimisationBISSystemRole2IBMILogBusRulesEngineExtract&Analyse431GroupBusinessDevBusinessAdvisorsSharedServiceCenterIBMIndustryProcess&ServiceModels3BISSystem&ProductFactoryRoleInfoSphereMDMServerforPIMInfoSphereMDMServerInfoSphereMDMServerCRMSystemsUse/ConsolidateProductFactoryRoleInternetMobileBankingMDMServerforPIM《IBM经典案例无忧》课件共51页，您现在浏览的是第34页!35NordicBank

FinancialServicesGrowth

throughmergersandacquisitionshadcreatedabankwithmultiplelinesofbusinessandcountriesthatwereoperatingwithdifferentprocessesandsystems.NeededtostreamlinebusinessChallengeSolutionBenefitsAcross-enterprisetransformationprogramthatwouldultimatelystreamlineallbusinessprocessesandintegratesystemAnITplatformtotallyadaptivetochangingbusinessneeds,embracingSOAstrategyandmasterdatamanagementAcross-lineofbusinesscustomerviewtocontinuetogrowbusinessandimprovecustomersatisfactionAMDMsolutiontoenablecross-sellingandup-selling,M&Aintegration,pliance(BaselII,MiFID)andoperationalefficiencyAPPROVEDFOREXTERNAL

USE

IBM®InfoSphereMDMServerIBMInfoSphereQualityStageIBMRationalApplicationDeveloper

IBMInfoSphereMDMServerforPIMIBMWebSphereApplicationServerSWGLabServicesforimplementation《IBM经典案例无忧》课件共51页，您现在浏览的是第35页!GetstartedwithaCustomerCareandInsightprojectInformationInsightInteractionOptimizemarketing,salesandcustomerserviceprocesses;includesingleviewofcustomeranddeeperinsightatthepointofinteractionacrossallchannelsTransformmultiplechannelsforimprovedcustomerexperience,consistencyacrossdifferentchannels,moreengagingcustomerdialogs,andultimatelybetterbusinessresultsUnderstandcustomerdataacrossallsystemsandbuildmoncustomerdatadefinitionsIntegrateoperationalcustomerdatatoachieveaenterprisesinglecustomerviewConsolidateoperationalandhistoricalcustomerdataintoamondatawarehouseExtractvaluablecustomerinsightsuchassegmentation,value,needs,behavior,etc.fromtheintegratedcustomerdatatohelpbusinessretainandgrowitscustomerbaseProvidethebusinessareal-timeviewofperformancebychannel,product,customersegments,geographies,campaign,etc.

CC&Icapabilitiesare

thefoundationforallfront-officeprojectsCustomerCareandInsightProjectAreasContentValidatedonFrameworkBusinessPartners《IBM经典案例无忧》课件共51页，您现在浏览的是第36页!DeliveringpersonalizedoffersacrosschannelsinrealtimeturnsinboundinteractionsintoprofitablemunicationsBusinessNeedOutboundcampaignswereineffective–nottakingadvantageofcustomerinitiatedinteractionsNeededtocreateasingle,cross-channel,relationshipwitheachcustomerDisparateteamsmanagedcustomerdialogsNeededtoreducemarketingcostsRealResultsRelevant,real-timecampaignsdrivehigherresponserates85Mtargetedoffersservedeachdayacross5channels–directmail,email,web,callcenter,andbranches€20MincreaseinearningsexpectedLowereddirectmarketingcost35%Fastercampaigncycletimes:from26weekspercampaigntojust4weeksInteractiveMarketing《IBM经典案例无忧》课件共51页，您现在浏览的是第37页!Supportingsmartphoneandmulti-channelapplicationcapabilities

SmartphonesWebSpherePortalWebSphereApplicationServerTabletsDesktopBrowsersUseonemonsetoftools,techniques,applicationcode(models)......andgenerateapplicationsformultipleclientdevicesWebSphereExperienceFactory...deploytomultipleplatforms...Legacy(WS/REST)

Sharepoint(CMIS/REST)

CRM&SQL《IBM经典案例无忧》课件共51页，您现在浏览的是第38页!BankingIndustryFramework-IntegratedRiskManagement

ProjectsComplianceInformationLifecycleManagementCorporateGovernanceandInternalControlSalesandMarketConductComplianceRegulatoryCompliancePrudentialComplianceCollaborationforLegalandComplianceOperationalRiskPlatformComprehensiveSecurityControl,Enforcement,ManagementTrustedIdentityManagementConfiguration/Incident/Problem/Change/ReleaseManagementContinuous,prehensivefaultmonitoringDataProtectionApplicationIntegrityandSecurityCustomerScreeningandwatch-listfilteringTransactionmonitoringforSuspiciousActivityCaseManagement,Transactionblocking&SuspiciousActivityReportingGetYourRiskDatainOrderRiskInsightandControlRealTimeRiskInsightandControlRiskOptimizationRiskModelingandScenarioAnalysisPaymentsandTransactionServicesGovernance

andComplianceOperationalandITriskFinancialRiskFinancialCrimesCoreBankingTransformationCustomerCareandInsightIntegratedRiskManagementIntegrationOptimizationAnalyticsCollaborationSecurityResiliency《IBM经典案例无忧》课件共51页，您现在浏览的是第39页!

FlexiblemodelleveragesthestrengthsofleadingtechnologiesbyadoptingbestofbreedsystemsandprocessesConsolidatesalertsacrosschannelsConductscross-LOBanalyticsAutomates,standardizes,anddocumentsanalysisandinvestigation