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MICROECONOMICSⅡ
微观经济学ⅡZHOUJimei周吉梅InternationalBusinessSchoolMICROECONOMICSⅡ
微观经济学ⅡZHOUJi1Chapter15MarketDemandChapter15MarketDemand2OutlineIndividualandmarketdemandElasticityElasticityandRevenueElasticityandMarginalrevenueLaffercurveOutlineIndividualandmarket3MarketdemandOftenthinkofmarketbehavinglikeasingleindividualrepresentativeconsumermodelTogetmarketdemand,justaddupindividualdemandshorizontalsummationprincipleInverseofaggregatedemandcurvemeasurestheMRSforeachindividualMarketdemandOftenthinkofma4Q(a)Adam’sdemandPDADADEDE(b)PQEva’sdemandP1QAQEQ(A+E)(c)AtanygivenpricePD(A+E)D(A+E)Q+=marketdemandQ(a)Adam’sdemandPDADADEDE(b)P5NumericalexampleSupposetheinverseofthedomesticdemandfunctionP=40-Q/3Now,addanexportdemandP=60–QWhat’sthetotalmarketdemand?NumericalexampleSupposethe62.ElasticitymeasuresresponsivenessofdemandtopriceCanweuseslopetomeasuretheresponsiveness?Elasticityisabetterway:independentofunitsofmeasurementThepriceelasticityofdemandε=(dq/q)/(dp/p)=(p/q)/(dp/dq)=slopeoftheray/slopeofthecurve2.Elasticitymeasuresresponsi7ExampleforlineardemandcurvepiXi*api=a-bXi*a/ba/2a/2b|ε|>1|ε|<1Exampleforlineardemandcurv8QuestionIstheredemandfunctionwhosepriceelasticityisalwaysconstantalongthisdemandcurve?Supposedemandtakesformq=ApbOtherexpressionofelasticityQuestionIstheredemandfunct9Otherelasticityincomeelasticityofdemandcross-priceelasticityofdemandown-priceelasticityofsupplyOtherelasticityincomeelastic103.ElasticityandRevenueSellers’revenueisSo3.ElasticityandRevenueSelle11ElasticityandRevenuesoifthenandachangetopricedoesnotalter
sellers’revenue.ElasticityandRevenuesoifthe12ElasticityandRevenuebutifthenandapriceincreaseraisessellers’
revenue.ElasticityandRevenuebutifth13ElasticityandRevenueAndifthenandapriceincreasereducessellers’
revenue.ElasticityandRevenueAndifth14SummaryOwn-priceinelasticdemand;
pricerisecausesriseinsellers’revenue.Own-priceunitelasticdemand;
pricerisecausesnochangeinsellers’
revenue.Own-priceelasticdemand;
pricerisecausesfallinsellers’revenue.SummaryOwn-priceinelasticde154.ElasticityandMarginalRevenueAseller’smarginalrevenueistherateatwhichrevenuechangeswiththenumberofunitssoldbytheseller.4.ElasticityandMarginalRe16ElasticityandMarginalRevenuep(q)denotestheseller’sinversedemandfunction;i.e.thepriceatwhichthesellercansellqunits.ThensoElasticityandMarginalRevenu17ElasticityandMarginalRevenueandsoElasticityandMarginalRevenu18Sellingone
moreunitraisestheseller’srevenue.Sellingone
moreunitreducestheseller’srevenue.Sellingone
moreunitdoesnotchangetheseller’s
revenue.SummaryIfthenIfthenIfthen
19AlinearexampleAnexamplewithlinearinversedemand.ThenandAlinearexampleAnexamplewit20aa/bpqa/2baa/bpqa/2b21PQQElasticity,marginalrevenueandrevenueD(AR)BA
elasticEd=(-)1inelasticMR0CMaximumP*×Q*
elasticinelastic0P*Q*revenuePQQElasticity,marginalrevenu22Laffercurvehowdoestaxrevenuerespondtochangesintaxrates?Howtoconstructthemodel?Laffercurvehowdoestaxreven23中微1516章教学讲解课件24中微1516章教学讲解课件25Chapter16
EquilibriumChapter16Equilibrium26OutlineMarketEquilibriumSpecialcasesTaxes:niceexampleofcomparativestaticsPassingalongataxDeadweightlossofataxParetoefficiencyOutlineMarketEquilibrium271.MarketEquilibriumpD(p),S(p)q=D(p)Market
demandMarket
supplyq=S(p)p*q*1.MarketEquilibriumpD(p),S(28MarketEquilibriumAnexampleofcalculatingamarketequilibriumwhenthemarketdemandandsupplycurvesarelinear.MarketEquilibriumAnexampleo29MarketEquilibriumAttheequilibriumpricep*,D(p*)=S(p*).
Thatis,whichgivesandMarketEquilibriumAttheequil30MarketEquilibriumCanwecalculatethemarketequilibriumusingtheinversemarketdemandandsupplycurves?Yes,itisthesamecalculation.MarketEquilibriumCanwecalcu31MarketEquilibriumtheequationoftheinversemarket
demandcurve.Andtheequationoftheinversemarket
supplycurve.MarketEquilibriumtheequation32MarketEquilibriumandAttheequilibriumquantityq*,D-1(p*)=S-1(p*).
Thatis,whichgivesandMarketEquilibriumandAttheeq33QPp*Q*DemandcurveSupplycurvePQQ*p*SupplycurveDemandcurveAB2.SpecialcasesQPp*Q*DemandcurveSupplycurve34Specialcasesverticalsupply—quantitydeterminedbysupply,pricedeterminedbydemandhorizontalsupply—quantitydeterminedbydemand,pricedeterminedbysupplySpecialcasesverticalsupply—353.TheimpositionofaTaxLetPr
bethepricereceivedbyproducers
Pp
bethepricepaidbyconsumersTheproducerspaythequantitytaxPp=Pr+tTheconsumerspaythequantitytaxPp–t=Pr3.TheimpositionofaTaxLe36TheimpositionofaTaxTheimpositionofaTax37PassingalongthetaxSpecialcasesPassingalongthetaxSpecialc38DeadweightLosspD(p),S(p)Market
demandMarket
supplyp*q*NotaxCSPSDeadweightLosspD(p),S(p)Mark39DeadweightLosspD(p),S(p)Market
demandMarket
supplyp*q*$tppqtprCSPSTaxDeadweightlossDeadweightLosspD(p),S(p)Mark40DeadweightLossandElasticitiespD(p),S(p)Market
demandMarket
supplyp*q*$tpbqtpsDeadweightlossDeadweightLossandElasticiti41DeadweightLossandElasticitiespD(p),S(p)Market
demandMarket
supplyp*q*$tpbqtpsDeadweightlossfallsasmarketdemandbecomeslessown-priceelastic.DeadweightLossandElasticiti42DeadweightLossandElasticitiespD(p),S(p)Market
demandMarket
supplyps=p*$tpbqt=q*WheneD=0,thetaxcausesnodeadweightloss.DeadweightLossandElasticiti43DeadweightLossandElasticitiesDeadweightlossduetoaquantitytaxrisesaseithermarketdemandormarketsupplybecomesmoreown-priceelastic.IfeithereD=0oreS=0thenthedeadweightlossiszero.DeadweightLossandElasticiti44Paretoefficiencyefficientoutputiswheredemandequalssupplybecausethatiswheredemandpriceequalssupplypricethatis,themarginalwillingnesstobuyequalsthemarginalwillingnesstoselldeadweightlossmeasureslossduetoinefficiencyParetoefficiencyefficientout45HomeworkChapter15:1,4,5Chapter16:1,2,5HomeworkChapter15:1,4,546Thankyou!
&
GoodLuckfortheMidterm!Thankyou!
&
GoodLuckforthe47MICROECONOMICSⅡ
微观经济学ⅡZHOUJimei周吉梅InternationalBusinessSchoolMICROECONOMICSⅡ
微观经济学ⅡZHOUJi48Chapter15MarketDemandChapter15MarketDemand49OutlineIndividualandmarketdemandElasticityElasticityandRevenueElasticityandMarginalrevenueLaffercurveOutlineIndividualandmarket50MarketdemandOftenthinkofmarketbehavinglikeasingleindividualrepresentativeconsumermodelTogetmarketdemand,justaddupindividualdemandshorizontalsummationprincipleInverseofaggregatedemandcurvemeasurestheMRSforeachindividualMarketdemandOftenthinkofma51Q(a)Adam’sdemandPDADADEDE(b)PQEva’sdemandP1QAQEQ(A+E)(c)AtanygivenpricePD(A+E)D(A+E)Q+=marketdemandQ(a)Adam’sdemandPDADADEDE(b)P52NumericalexampleSupposetheinverseofthedomesticdemandfunctionP=40-Q/3Now,addanexportdemandP=60–QWhat’sthetotalmarketdemand?NumericalexampleSupposethe532.ElasticitymeasuresresponsivenessofdemandtopriceCanweuseslopetomeasuretheresponsiveness?Elasticityisabetterway:independentofunitsofmeasurementThepriceelasticityofdemandε=(dq/q)/(dp/p)=(p/q)/(dp/dq)=slopeoftheray/slopeofthecurve2.Elasticitymeasuresresponsi54ExampleforlineardemandcurvepiXi*api=a-bXi*a/ba/2a/2b|ε|>1|ε|<1Exampleforlineardemandcurv55QuestionIstheredemandfunctionwhosepriceelasticityisalwaysconstantalongthisdemandcurve?Supposedemandtakesformq=ApbOtherexpressionofelasticityQuestionIstheredemandfunct56Otherelasticityincomeelasticityofdemandcross-priceelasticityofdemandown-priceelasticityofsupplyOtherelasticityincomeelastic573.ElasticityandRevenueSellers’revenueisSo3.ElasticityandRevenueSelle58ElasticityandRevenuesoifthenandachangetopricedoesnotalter
sellers’revenue.ElasticityandRevenuesoifthe59ElasticityandRevenuebutifthenandapriceincreaseraisessellers’
revenue.ElasticityandRevenuebutifth60ElasticityandRevenueAndifthenandapriceincreasereducessellers’
revenue.ElasticityandRevenueAndifth61SummaryOwn-priceinelasticdemand;
pricerisecausesriseinsellers’revenue.Own-priceunitelasticdemand;
pricerisecausesnochangeinsellers’
revenue.Own-priceelasticdemand;
pricerisecausesfallinsellers’revenue.SummaryOwn-priceinelasticde624.ElasticityandMarginalRevenueAseller’smarginalrevenueistherateatwhichrevenuechangeswiththenumberofunitssoldbytheseller.4.ElasticityandMarginalRe63ElasticityandMarginalRevenuep(q)denotestheseller’sinversedemandfunction;i.e.thepriceatwhichthesellercansellqunits.ThensoElasticityandMarginalRevenu64ElasticityandMarginalRevenueandsoElasticityandMarginalRevenu65Sellingone
moreunitraisestheseller’srevenue.Sellingone
moreunitreducestheseller’srevenue.Sellingone
moreunitdoesnotchangetheseller’s
revenue.SummaryIfthenIfthenIfthen
66AlinearexampleAnexamplewithlinearinversedemand.ThenandAlinearexampleAnexamplewit67aa/bpqa/2baa/bpqa/2b68PQQElasticity,marginalrevenueandrevenueD(AR)BA
elasticEd=(-)1inelasticMR0CMaximumP*×Q*
elasticinelastic0P*Q*revenuePQQElasticity,marginalrevenu69Laffercurvehowdoestaxrevenuerespondtochangesintaxrates?Howtoconstructthemodel?Laffercurvehowdoestaxreven70中微1516章教学讲解课件71中微1516章教学讲解课件72Chapter16
EquilibriumChapter16Equilibrium73OutlineMarketEquilibriumSpecialcasesTaxes:niceexampleofcomparativestaticsPassingalongataxDeadweightlossofataxParetoefficiencyOutlineMarketEquilibrium741.MarketEquilibriumpD(p),S(p)q=D(p)Market
demandMarket
supplyq=S(p)p*q*1.MarketEquilibriumpD(p),S(75MarketEquilibriumAnexampleofcalculatingamarketequilibriumwhenthemarketdemandandsupplycurvesarelinear.MarketEquilibriumAnexampleo76MarketEquilibriumAttheequilibriumpricep*,D(p*)=S(p*).
Thatis,whichgivesandMarketEquilibriumAttheequil77MarketEquilibriumCanwecalculatethemarketequilibriumusingtheinversemarketdemandandsupplycurves?Yes,itisthesamecalculation.MarketEquilibriumCanwecalcu78MarketEquilibriumtheequationoftheinversemarket
demandcurve.Andtheequationoftheinversemarket
supplycurve.MarketEquilibriumtheequation79MarketEquilibriumandAttheequilibriumquantityq*,D-1(p*)=S-1(p*).
Thatis,whichgivesandMarketEquilibriumandAttheeq80QPp*Q*DemandcurveSupplycurvePQQ*p*SupplycurveDemandcurveAB2.SpecialcasesQPp*Q*DemandcurveSupplycurve81Specialcasesverticalsupply—quantitydeterminedbysupply,pricedeterminedbydemandhorizontalsupply—quantitydeterminedbydemand,pricedeterminedbysupplySpecialcasesverticalsupply—823.TheimpositionofaTaxLetPr
bethepricereceivedbyproducers
Pp
bethepricepaidbyconsumersTheproducerspaythequantitytaxPp=Pr+tTheconsumerspaythequantitytaxPp–t=Pr3.TheimpositionofaTaxLe83TheimpositionofaTaxTheimpositionofaTax84PassingalongthetaxSpecialcasesPassingalongthetaxSpecialc85DeadweightLosspD(p),S(p)Market
demandMarket
supplyp*q*NotaxCSPS
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