编外经贸英语函电与谈判课件U

编外经贸英语函电与谈判课件U本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！编外经贸英语函电与谈判课件U本课件PPT仅供大家学习1I.IntroductionTelegramsandtelexescansendmessagesanddatadirectlybetweentwoparties,andmaketransactionininternationalbusinessefficientandconvenient.Sincetimeelementmeansagreatdealtothebuyersandsellers.Telegramsandtelexesareusedtotransmiturgentmessagesofallkinds.Nowadays,withthedevelopmentofcommunication,telegramsarerarelyused,butthelanguageusedisstillhavingeffectsonbusinessdocuments.I.IntroductionTelegramsandt21.TelegramsOnce,transactionsininternationalbusinessarediscussedindetailthroughairmails.Whentelegramwasintroduced,itquicklytookoverthejobofairmails.Actually,telegramsarelettersinahighlycompressedform,sotheabbreviationsandthecompoundingareusedtoservethepurpose.Hereisabriefintroductionoftelegrams.1.TelegramsOnce,transactions31.1CharacteristicsofTelegrams(1)Combinations,abbreviationsandtransformationsareoftenusedtoreducewordsinmessageoftelegrams.①Combinations:ASSOONAS:assoonasBANKRATE:bankrate②AbbreviationsA/CaccountACPTacceptS/CsalesconfirmationTKSthanks③TransformationsHURRYUP—RUSH,EXPEDITEASSOONAS—SOONEST1.1CharacteristicsofTelegram41.1CharacteristicsofTelegrams(2)Nopunctuationmarksorsymbolsareusedinthemessageoftelegrams,weusuallyusenaturalwordstoreplaceorexplainthem.Forexample:,COMMAABCABCUNDERLINED.STOP&AND1.1CharacteristicsofTelegram51.1CharacteristicsofTelegrams(3)Somewords,suchasthefirstpersonalpronouns,theverb“be〞,theparticle“to〞,thearticles“a〞,“an〞,“the〞,someauxiliaryverbsandmostprepositionsareoftenomitted.(4)Presentparticiplesandpastparticiplesareusedtoshowthefuturetenseandthefinishedactionsrespectively.Forexample:a.SSEASTWINDSAILINGDIRECTYOURPORTMIDAUGUST(=Thesteamship“Eastwind〞willsaildirectlytoyourportinmidAugust.)b.SHIPPINGSPACEBOOKED(=Wehavebookedtheshippingspace.)1.1CharacteristicsofTelegram61.2KindsofTelegrams“Plainlanguagetelegrams〞and“codelanguagetelegrams〞arethetwomainkindsofthecommercialtelegrams.Thecodelanguagetelegramsarewrittenincommercialcodes,suchasAcmeandBentley,andnowtheyareonlyusedbyafewtraderswhoareaccustomedtouseit.1.2KindsofTelegrams“Plainl71.2KindsofTelegramsTheplainlanguagetelegramsmaybeclassifiedintothreetypes:ordinary,urgent,andlettertelegrams.However,sinceJanuary1,1980,lettertelegramshavenotbeenacceptedinmostcountriesandareas.So,onlytheordinaryandurgenttelegramsarewidelyusedintheworld.Anordinarytelegramcanbesenttothereceiverwithin3-4hours,whileanurgenttelegramcanreachthedestinationevenquickerwithanevenmoreexpensivecharge.1.2KindsofTelegramsTheplai81.3ChargeofTelegramsTelegramsarechargedbythenumberofwordstransmitted,theclassoftelegramssent,andthelocalitiesdestinedfor.Naturalwords(e.g.:meeting,conference,invoice),abbreviations(e.g.:ABV,INFO,EXCHR)andcompoundings(e.g.:BESTOFFER,CABLEREPLYTWODOZENOF)areall“words〞intelegrams,everytenletterscanbecountedasa“word〞.Ifthenumberoflettersinawordismorethan10,butlessthan20,itmustbecountedastwo“words〞inthetelegrams,forexample,“SEWINGMACHINES〞canbecountedastwowords.1.3ChargeofTelegramsTelegra91.4StructureofaTelegramTheEnglishtelegramsmainlyconsistofthreeparts:(1)Receiver’snameandaddressa.MAGGIEJONES110EAST25THSTREETNEWYORK,NY,USA.b.KEN’SCHEESEHOUSE34CHATLEYAVENUESEATTLE,WA98765(Thetelegramissenttoanorganization,sothetelegraphicaddressorthenameoftheorganizationshouldbeused.)c.(URGENT)KEN’SCHEESEHOUSE34CHATLEYAVENUESEATTLE,WA98765(Ifitisanurgenttelegram,theword“URGENT〞shouldbeplacedbeforethetelegraphicaddress.)1.4StructureofaTelegramThe101.4StructureofaTelegram(2)BodyofthetelegramCHEESEPRICEACCEPTABLEWILLORDERPROVIDEDSHIPMENTENDOFMAYPLSREPLYBYCABLE(3)Sender’snameortelegraphicaddressGARMEXCN(上海服装进出口公司，GARMEXisthereceiver’stelegraphicaddress;CNisthenameofthecountrywherereceiverresides)1.4StructureofaTelegram(2)112.TelexesTelexistheshortformof“Teletypewriter〞and“Exchange〞,comparedwithtelegram,whichismoreeffectiveandeconomical.Thetelexequipmentisinstalledinthesubscriber’soffice.Throughteleprinterset,messagescanbesenttoorreceivedfromforeigncountries.Duetothequickandconvenientservice,telexhasbeenwidelyusedintheinternationalbusinessinrecentyears.2.TelexesTelexistheshortf122.1CharacteristicsofTelexes

(1)Telexcanmakethecallingandthecalledpartiespractically“talkonpaper〞.Moreover,sincethetelexequipmentworksautomatically,itcanreceivemessageswiththemachineleftunattended,andthemessagesreceivedatnightmaybefirstdealtwiththenextmorning.(2)Abbreviation,ellipsisandtransformationareusedtosimplifywordsandphrasesinthemessageoftelexes,butcombinationsaregenerallynotused,eachwordisseparatedbyaspace.2.1CharacteristicsofTelexes132.1CharacteristicsofTelexes(3)Inthemessageoftelexes,eitherpunctuationmarks(except;)orsymbols(except$,%,@,°)orwordsCOMMA,STOP,ETC.canbeused,butusingpunctuationmarksismorecommon.(4)Inthemessageoftelexes,severalmatterscanbestatedeitheroneafteranotherprecededbyAAA(or111orA,or1),BBB(or222orB,or2)etc.,orpassagewithoutanyprecedingsignals.2.1CharacteristicsofTelexes142.2KindsofTelexesTelexescanbedividedintotwokinds,oneiswritteninnaturalwordsasashortletter,andtheotherisratherbriefsomewhatlikeatelegraminsimplifiedwords.2.2KindsofTelexesTelexesca152.3ChargeofTelexesTelexischargedbythetimeengagedintransmission.Theminimumchargeforatelexisfixedonthebasisofoneminute.About400letterscanbetransmittedeveryminute.

2.3ChargeofTelexesTelexis162.4StructureofaTelexThestructureofatelexisdifferentfromthatofatelegram;itgenerallyincludesthefollowingparts.TelexNo.______________UrgentorTopUrgent______________Date______________(To)Receiver’sCompanyandCountry______________(From)Sender’sCompanyandCountry______________OurRef.No.______________AttentionLine(ATIN)______________SubjectoftheTelex(REorSUB)______________BodyoftheTelex______________TheComplimentaryClause______________TheClosingClauses______________Name,Title&TelexNo.______________Time______________2.4StructureofaTelexThest17II.ProcedureofDraftingaTelegramWhendraftingtelegrams,wehavetobearinmindthethreeC’s,i.e.clearness,concisenessandcourtesy.Neverusetwowordsifonewordwilldo.Atelegramshouldalwaysbeconcise.Ofcourse,weshouldneveromitawordattheexpenseofclearness.Clearnessshouldalwaysbeputinthefirstplace.Whennecessary,theword“please〞maybeadded.Alwaysbepolite,atelegrammustnotsoundlikeanorderoracommand.Thiswouldoffendyourcustomers.Therefore,specialcaremustbetakentoseethatthewordsusedarecorrectandwillnotcauseanymisunderstandingtotherecipient.Theprocedurerecommendedforbeginnerstofollowindraftingtelegramsconsistsoffourstepsasoutlinedbelow:II.ProcedureofDraftingaTe18II.ProcedureofDraftingaTelegram1.Makeaconcisedraftofwhatyouwanttosayinatelegram.Inordertosaveexpenses,weshouldreducethenumberofwordsinatelegramtotheminimumnecessaryfortransmittingthemostessentialpartofthemessage,leavingthelessurgentparticulars,explanations,etc.toasupplementaryletter,ifnecessary.2.Adjustthewordingofyourmessageandcrossoutthewordsthattheaddresseecaneasilysupplyfromthecontext.II.ProcedureofDraftingaTe19II.ProcedureofDraftingaTelegram3.Substituteasfarasyoucanshortwords,compoundsandabbreviationsforlongerwordsandphrases.4.Combinethewords,abbreviations,etc.inyourfinaldraftintogroupsconsistingofnotmorethan10lettersor10characterscomprisingletters,figuresandsigns.II.ProcedureofDraftingaTe20III.SpecimensofTelegramsInquiryINTERESTED2000MTEACHREDBEANSGREENBEANS19CROPINBULKANDGUNNYBAGSSTATINGINDETAILDESCRIPTNORIGINOfferSEWMACHINEBUTTERFLYNOSUPPLYOFFERINGINSTEAD200SETSSTANDARDBRANDUSD20CIFSINGAPOREJUNESHIPMTCABLEREPLYNoGoodsAvailableYLJULY5NORTHCHINASHEEPSKINSUNAVAILABLEREVERTINGCounterOfferYLJULY16PRICEHIGHPLSREDUCEBYTWOPCTIII.SpecimensofTelegramsInq21III.SpecimensofTelegramsConfirmationYC16AUGWWRITGPAPER10MTOCTSHIPMTCONFIRMEDPLSRUSHL/CPressingforL/CORDER589GOODSREADYPLSRUSHLCAskingforL/CAmendmentLC1859PLSAMENDALLOWINGTRANSHIPMTAboutShipmentLC103SHIPPEDSSDATONGSAILING20INSTPLSINSUREShippingAdviceSC9988FOREVERBIKESSHIPD15MAYSSVICTORYETAENDMAYClaimORDER13BRASSBEDSARRIVEDDULLFINISHUSELESSPLSREPLACEIII.SpecimensofTelegramsCon22IV.HowtoComposeTelexTeletypewritersprintincapitallettersonly.Theycannotunderscoreanywords,andthekeyboarddoesnotcontaincertainsignssuchasdollarsandampersand.Whendraftingtelexmessages,weshouldbeartheaboveinmind.Asweknow,telexcallsarechargedonatimebasis.Tominimizethecostoftelextransmission,therefore,weshouldlearntomakethemessageasbrieforconciseaspossible,usingshortwordsthatrequirelesstimeintransmitting.Tosumup,thefollowingarethetechniquesrecommendedforbeginnerstofollowincomposingcommercialtelexes:IV.HowtoComposeTelexTelety23IV.HowtoComposeTelexOmitunnecessaryarticles,pronouns,auxiliaryverbs,linkingverbs,conjunctions,prepositions,punctuationmarks,etc.Useprefixesandsuffixessuchasun-,in-,de-,dis-,non-,mis-,under-,counter-,over-,-ing,-ed,-able,-y,-al,-ible,-ment,-tion,-sion,-ful,etc.tomakethemessagebrief.Shortenthemessagebystructuraldevices.IV.HowtoComposeTelexOmitu24IV.HowtoComposeTelexa.Substitutephraseswithsinglewords,e.g.IF=intheeventofb.Substituteclausesbyparticiples,e.g.ONECLNTENQRREQSTGGNRLINFRMTNRESEWMACHINE(Oneofourclientssentusanenquiryinwhichherequestedgeneralinformationregardingoursewingmachines.)c.Deleteunnecessarywordsandrewritethemessage,e.g.WLCNCLCONTRACTUNLESSRPLRCVDENDJUN.(WeareafraidthatthecontractwillhavetobecancelledifyourreplydoesnotreachusbytheendofJune.)d.Usedifferentformsoftheverbtoconveythemeaningofcertainactions.IV.HowtoComposeTelexa.Subs25V.SpecimensofTelexesPLSADVCOSTSNBUILDGTERMIFVPLACEODRFORELECTRICTYPEWRITERYREND.WUDITBEPOSSIBLPRCHSESTEELPLATENIFSOWHENCLDDLVRYBEEXPECTDALSODESIREKNOWVALUEOFPRCHSEPRICE.VQTESUBJCFMNONSHARPAIRCONDITIONERTIROLAH22-BIFATL350/UNITCIFLDNSHPTW/I5WKSAFTREPTODRLC.ABVOFRVALDTWOWKSENDGJUN45PMBUTANYIMPTARIFFCHANGEYRRISKNA/C.V.SpecimensofTelexesPLSADV26V.SpecimensofTelexesREYRMDL45PLSDISCNT30PCTASSIMLRPRODTSSOLDHEREABT15DLRSLOWERTHANYRSCANSELLOVER200PERMONTHIFABVDISCNTGIVEN.YTDF-1005FEB/5UNIVERSEXYRBID10PCTCUTONOUROFRTOUSD5000/UNITCIFSFISINTERABLETOUSBCAUSOURSISBESTPSBLPRICEBUTINVIEWNEEDTODVLPOURMKTINYRTOWNNJPNSDULLEXPTRADEACPTGYRBIDTHISONCEHOPEEARCONCLSNOFCONTRPLSOON.TKSYTJUN30ACPTDOUROFRUNDER5PCTCUTTERMSXUPONSTUDYAGRDTOYRBIDNIMDTLYPREPAREDSALESNOTEWHICHVMAILDTODAYPLSFINDITINODRRPLSOON.V.SpecimensofTelexesREYRM27V.SpecimensofTelexesYRMAY6ODR100B/SSILKPRODTSHASBEENLOADDONSSCHIMINGETDQINGDAOJUN10HOPETHEYWLBFOUNDINODRUPONARVLXCYINYB/LINSPOLICYTOBEMAILDLATERWITHCFMNLTRTKS.TKSYTNOV20COLORTVSUNRISE18MODELA-3XYRBIDUSD800/UNITCIFSFACDGMKRAPERILOUSPRICERISKGLOSSUNDERPRESENTHIGHYENEXCHRATEUSD180SOSUGSTINCROFYRODRFM30TO40XIFUAGRREADYYRBIDRPLSOON.RGRTSHPTYRODR30STEROSETSPROJECT770HASBEENPUTOFFTOMAYVFOUNDNOAPRVSLAVLBLFORNYNHADNOCHOICEBUTHOLDGOODSINJPNFORONEMONTHDEEPLYAPOLOGZSUCHDELAYWHICHPLSACK.V.SpecimensofTelexesYRMAY28VI.Exercises1.TranslatethefollowingtelegramintoChinese:YC25KRAFTPAPER10M/TSHPMTAUGACCEPTEDOTHERITEMSWORKINGYC18BICYCLECONFIRMEDSEWMACHINEREVERTINGPLSCABLESEWMACHINELICENCEPOSITIONAWAITGLCLC1414SHIPPEDS/SREDSEAETAENDOCTPLSINSUREWRITINGLC1218PLSAMEND2000PAIRTOPEAD2000DZPAIRVI.Exercises1.Translatethe29VI.Exercises2.Transcribethefollowingintotelexmessages,usingasmanyabbreviationsasyoucan:Weareinterestedinpurchasing175ForeverBrandBicycles,TypeUL18.Wewishtohaveaquotation,withdiscount,costplusfreightandinsurancetoGenoa.Pleaseinformusofdeliverydateandpaymentterms.GoodsunderyourOrderNo.736arereadyfordispatch.Unfortunatelywehavenotyetreceivedyourpackinginstructions.Pleaseinformusofyourshippingmarksandpackingrequirementsindetailbytelex.WeneedreplacementsforthegoodsinCaseNo.17underOrderNo.185whichwereshippedpers.s.Mersey.Thegoodsarebadlydamaged,butwedon’tknowthecauseyet.Weshallletyouknowassoonaswehavethesurveyor’sreport.VI.Exercises2.Transcribethe30Supplementarymaterial:FaxandE-mailI.IntroductionFaxesandE-mailsarecontributingalottotheinternationalbusiness.Asbuyersandsellersareresidingindifferentcountriesandseparatedbythousandsofmiles,convenient,quickandeconomicalelementsallshouldbetakenintoconsiderationininternationaltrade,andfaxesandE-mailscanjustmeettheseneeds.Supplementarymaterial:Faxan311.FaxesAfax(shortforfacsimileandsometimescalledtelecopying)isadevicethatcansendorreceivepicturesandtextoveratelephoneline.Itisthetransmissionofscanned-inprintedmaterial(textorimages),usuallytoatelephonenumberassociatedwithaprinterorotheroutputdevice.Afaxmachineconsistsofanopticalscannerfordigitizingimagesonpaper,aprinterforprintingincomingfaxmessages,andatelephoneformakingtheconnection.1.FaxesAfax(shortforfacsi321.1CharacteristicsofFaxes(1)Thefaxisadigitalform,andtheinformationistransmittedaselectricalsignalsthroughthetelephonesystem.Thereceivingfaxmachinereconvertsthecodedimageandprintsapapercopyofthedocument.(2)Faxmachinesareconvenientandsimpletouse,allyouneedtooperateisatelephone.Whenyouaresendingamessage,youjustneeddialthetelephonenumberatthereceivingterminalandpushthetransmitbutton.1.1CharacteristicsofFaxes(1331.1CharacteristicsofFaxes(3)Faxmachineshavenokeyboard,soyoushouldpreparethemessageonatypewriter,computer,orwordprocessorandaddanygraphicsbeforeputtingthefinisheddocumentonthefaxmachine.(4)Faxcanbecommunicatedasfastasinternationalphonecallandtelex.Itisa24-hourserviceandthemessagecanbereceivedunattended.(5)Comparedwiththetelegramandtelex,thelanguageinafaxisjustthesameasaletter,itdoesnotneedtouseabbreviations.1.1CharacteristicsofFaxes(3341.2ChargeofFaxesSincethefaxhasitsownscannerandprinter,anditisoperatedbyatelephone.Thechargeisdependedonthetimeamessageisprinted.Thetransmissionofonepageischeaperthantelex.1.2ChargeofFaxesSincethef351.3LayoutofaFaxAfaxconsistsoftwoparts:faxheadingandfaxbody.Thebodyofafaxmayfollowthelayoutofaformalbusinessletter,itendswiththesignatureofthesender,butunlikealetter,thesalutationandcomplimentaryclosearenormallyomitted.Faxheadingusuallyincludesthefollowingparts:Recipient’sname/titleCompanynameofrecipientSender’sname/titleDateofsendingFaxnumberSubjectlineNumberofpages1.3LayoutofaFaxAfaxconsi362.E-mailsE-mailstandsfor“electronicmail〞;itisamethodofcomposing,sending,storing,andreceivingmessagesoverelectroniccommunicationsystems.WiththewideuseoftheInternetandthedevelopmentoftheelectronicbusiness,mostpeopleliketodobusinessonthenetande-mailiswidelyusedinmodernbusinesscircles.2.E-mailsE-mailstandsfor“e372.1.CharacteristicsofE-mails(1)E-mailisthemosteffectivemeansoftransmittingmessagesthroughthecomputernetwork,anditmakesyougetthemessageinafewsecondsandreplyatonceasifyouarehavingaconversationonthephone.(2)

Ifyouwanttousethee-mail,youmusthaveane-mailaddress.Thisaddressmusthavelettersanddotsanda“@〞(meaning“at〞).Thisiswhatanaddresslookslike:email@.Youcanwriteamessage,typeinthereceiver’se-mailaddress,andthensend

themessage

acrosstheInternet.Peopledon’tneedtousestamps,envelopesorgotothepostofficesincetheinventionoftheInternet.2.1.CharacteristicsofE-mail382.1.CharacteristicsofE-mails(3)E-mailmessagescanbestoredinthecomputersystem,iftheusersdonotcancelthem.(4)Ane-mailistobebrief,clearandtothepointanditshouldfitintoonescreen.Ifyouwanttosendlongorcomplexdocuments,youshouldattachthemtothemessage.(5)Ane-mailismuchlessformalthanawrittenletter.Emailsareusuallyshortandconcise,abbreviatedverbforms(He’s,We’re,He’d,etc.)canbeusedhere.Asimple“Hello〞isadequateifyouarewritingtosomeoneyoudon’tknow.Whenwritingtosomeoneyouknowwell,feelfreetowriteasifyouarespeakingtotheperson.2.1.CharacteristicsofE-mail392.2.ChargeofanE-mailE-mailismuchquickerandcheaperthansendinganordinaryletter.Thereceiveronlyneedacomputerequipmenttoacceptone’smessage,oncetheequipmentisinplace,thereareusuallysavingsincopying,long-distantdelivery,andothertraditionalcosts.2.2.ChargeofanE-mailE-mail402.3.LayoutofanE-mail

E-mailmessagesdonothaveanall-agreed-uponformatyet;mostE-mailmessagescontainthefollowingparts:To:thereceiver’sE-mailBox〔收件人〕From:thesender’sE-mailBox〔寄件人〕Cc:CourtesyorCarbonCopy〔被抄送人〕Bcc:BlindCarbonCopy〔被暗抄人〕Subject〔事由〕Body〔主体局部〕Signature〔签名〕Attachments(添加附件处)2.3.LayoutofanE-mailE-mai41II.SpecimensofFaxesFax1To:PeterWangFrom:SallyLiuABCCo.Ltd.XYZCo.LtdFax:12345678Fax:87654321Telephone:12345678Telephone:87654321Pages:1Date:September19,2007Subject:AboutL/Ccc:JerryHuangDearMr.Wang,Thanksforyourorderbyfaxtoday.Asmentionedinourcatalog,shipmentistobemadewithin5daysafterreceiptoftheL/C.Wecanmaintainthepriceforeachitemuntiltheendofthismonth,whichisalsomentionedinthecatalog.Therefore,unlesstheL/Cisopenedintime,wewillhavetoquoteyouanewprice.WeawaittheL/C.Yourssincerely,SallyLiuII.SpecimensofFaxesFax142II.SpecimensofFaxesFax2To:Ms.FionaGreenFrom:Mr.SMartinFax:87765431Fax:65439876Tel:87765431Tel:65439876Pages:1Date:April22,2007 Subject:AboutPhonePaymentService(PPS)cc:SherryZhaoDearMs.GreenIrefertoyourtelephoneinquiryyesterday.Iwouldliketotellyouthedetails.WesentyouthePhonePaymentService(PPS)detailsandapplicationformon20April.Ifyoucompleteandreturntheformtous,wecanprocessyourapplicationimmediately.Ilookforwardtohearingfromyou.Yourssincerely,SMartinPersonalRelationshipManagerII.SpecimensofFaxesFax243VIII.SpecimensofEmailsE-mail1From:Lilei@163To:David@hotmailDate:Tue,25Sept.2007Subject:RequestforanAppointmentDearMr.Smith,IamscheduledtovisittheU.S.onbusinessattheendofthismonth,andwishtocallonyouatyourofficeonthatoccasion.IwillbearrivinginWashingtononoraroundAugust20andstayingthereforaboutaweek.ItwouldbeverymuchappreciatedifyouwouldkindlyarrangetomeetwithmeeitheronAugust22or23.Ifneitherisconvenient,couldyoupleasesuggestanalternativedatebyreturnE-mail?Thankyouinadvanceforyourkindcooperation.IamlookingforwardtomeetingyouinWashingtonsoon.Sincerelyyours,LiLeiGuangzhouTradingCompanyVIII.SpecimensofEmailsE-mai44VIII.SpecimensofEmailsE-mail2From:John@Yahoo.To:Jiang_01@126Date:Fri,21Sept.2007Subject:GladtocooperateDearMr.Jiang,WithreferenceofyourletterofOctober10,2002,wearegladtolearnthatyouwishtoenterintotraderelationswithourcooperationinthelineofcannedfood.Afterbrowsingyourcompany’swebpage,wefoundthatyourdesiretoestablishdirectbusinessrelationswithuscoincideswithours.Wewouldlikeyoutosendusafullrangeofsamples.Wearelargedealersincannedfood,andbelievethereisapromisingmarketinourareaformoderatelypricedgoodsmentionedabove.Sincerelyyours,JohnGoodmanVIII.SpecimensofEmailsE-mai45编外经贸英语函电与谈判课件U本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！本课件PPT仅供大家学习使用学习完请自行删除，谢谢！编外经贸英语函电与谈判课件U本课件PPT仅供大家学习46I.IntroductionTelegramsandtelexescansendmessagesanddatadirectlybetweentwoparties,andmaketransactionininternationalbusinessefficientandconvenient.Sincetimeelementmeansagreatdealtothebuyersandsellers.Telegramsandtelexesareusedtotransmiturgentmessagesofallkinds.Nowadays,withthedevelopmentofcommunication,telegramsarerarelyused,butthelanguageusedisstillhavingeffectsonbusinessdocuments.I.IntroductionTelegramsandt471.TelegramsOnce,transactionsininternationalbusinessarediscussedindetailthroughairmails.Whentelegramwasintroduced,itquicklytookoverthejobofairmails.Actually,telegramsarelettersinahighlycompressedform,sotheabbreviationsandthecompoundingareusedtoservethepurpose.Hereisabriefintroductionoftelegrams.1.TelegramsOnce,transactions481.1CharacteristicsofTelegrams(1)Combinations,abbreviationsandtransformationsareoftenusedtoreducewordsinmessageoftelegrams.①Combinations:ASSOONAS:assoonasBANKRATE:bankrate②AbbreviationsA/CaccountACPTacceptS/CsalesconfirmationTKSthanks③TransformationsHURRYUP—RUSH,EXPEDITEASSOONAS—SOONEST1.1CharacteristicsofTelegram491.1CharacteristicsofTelegrams(2)Nopunctuationmarksorsymbolsareusedinthemessageoftelegrams,weusuallyusenaturalwordstoreplaceorexplainthem.Forexample:,COMMAABCABCUNDERLINED.STOP&AND1.1CharacteristicsofTelegram501.1CharacteristicsofTelegrams(3)Somewords,suchasthefirstpersonalpronouns,theverb“be〞,theparticle“to〞,thearticles“a〞,“an〞,“the〞,someauxiliaryverbsandmostprepositionsareoftenomitted.(4)Presentparticiplesandpastparticiplesareusedtoshowthefuturetenseandthefinishedactionsrespectively.Forexample:a.SSEASTWINDSAILINGDIRECTYOURPORTMIDAUGUST(=Thesteamship“Eastwind〞willsaildirectlytoyourportinmidAugust.)b.SHIPPINGSPACEBOOKED(=Wehavebookedtheshippingspace.)1.1CharacteristicsofTelegram511.2KindsofTelegrams“Plainlanguagetelegrams〞and“codelanguagetelegrams〞arethetwomainkindsofthecommercialtelegrams.Thecodelanguagetelegramsarewrittenincommercialcodes,suchasAcmeandBentley,andnowtheyareonlyusedbyafewtraderswhoareaccustomedtouseit.1.2KindsofTelegrams“Plainl521.2KindsofTelegramsTheplainlanguagetelegramsmaybeclassifiedintothreetypes:ordinary,urgent,andlettertelegrams.However,sinceJanuary1,1980,lettertelegramshavenotbeenacceptedinmostcountriesandareas.So,onlytheordinaryandurgenttelegramsarewidelyusedintheworld.Anordinarytelegramcanbesenttothereceiverwithin3-4hours,whileanurgenttelegramcanreachthedestinationevenquickerwithanevenmoreexpensivecharge.1.2KindsofTelegramsTheplai531.3ChargeofTelegramsTelegramsarechargedbythenumberofwordstransmitted,theclassoftelegramssent,andthelocalitiesdestinedfor.Naturalwords(e.g.:meeting,conference,invoice),abbreviations(e.g.:ABV,INFO,EXCHR)andcompoundings(e.g.:BESTOFFER,CABLEREPLYTWODOZENOF)areall“words〞intelegrams,everytenletterscanbecountedasa“word〞.Ifthenumberoflettersinawordismorethan10,butlessthan20,itmustbecountedastwo“words〞inthetelegrams,forexample,“SEWINGMACHINES〞canbecountedastwowords.1.3ChargeofTelegramsTelegra541.4StructureofaTelegramTheEnglishtelegramsmainlyconsistofthreeparts:(1)Receiver’snameandaddressa.MAGGIEJONES110EAST25THSTREETNEWYORK,NY,USA.b.KEN’SCHEESEHOUSE34CHATLEYAVENUESEATTLE,WA98765(Thetelegramissenttoanorganization,sothetelegraphicaddressorthenameoftheorganizationshouldbeused.)c.(URGENT)KEN’SCHEESEHOUSE34CHATLEYAVENUESEATTLE,WA98765(Ifitisanurgenttelegram,theword“URGENT〞shouldbeplacedbeforethetelegraphicaddress.)1.4StructureofaTelegramThe551.4StructureofaTelegram(2)BodyofthetelegramCHEESEPRICEACCEPTABLEWILLORDERPROVIDEDSHIPMENTENDOFMAYPLSREPLYBYCABLE(3)Sender’snameortelegraphicaddressGARMEXCN(上海服装进出口公司，GARMEXisthereceiver’stelegraphicaddress;CNisthenameofthecountrywherereceiverresides)1.4StructureofaTelegram(2)562.TelexesTelexistheshortformof“Teletypewrit