本田2022报告（业务、产品、战略）-2022-12-企业研究

AtHonda,webelieveindreams.Dreamsthatbringjoytopeople.Drivenbyachallengingspirit,eachofusatHondaseekstocreatenewvaluethatbringsdreamstolife.Thesmileonpeople'sfacesgivesuspassionandcouragetotakeonnewchallenges.Through"ThePowerofDreams,"wewillcontinuetosharejoywithourcustomersandsociety.HondaReport2022HondaReport2022HondaReportHondaReport2022SourceofValueCreation07HondaPhilosophy09HandingDownOurValues11GrowthTrajectory13Honda'sBusinesses15HondaBrandValueCreationStory19MessagefromthePresidentand23ValueCreationProcess25RecognitionoftheExternalEnvironmentandCriticalThemes27ResourceInvestment29Honda'sVisionValueCreationStrategy32CorporateStrategy39MessagefromtheCFO43AutomobileBusiness47MotorcycleBusiness51PowerProductsBusinessDisclosureMaterialMediumMedium-tolong-termperspectiveNon-financialResultsSecuritiesReportsForm20-FFinancialStatementsHondaReport(IntegratedReports)CorporateGovernanceReportsSustainabilityReportsFinancialInitiativestoSupportValueCreation54ApproachtoSustainabilityandManagementStructure55Environment–DisclosureofInformationBasedontheTCFDRecommendations59InitiativesRelatedtoHumanResources63InitiativesforIntellectualCapital65InitiativesRelatedtoQuality66SupplyChainManagement67GovernanceDataSection82MajorIndicators8310-YearSummary5CompanyOverview86EditorialPolicyHondabelievesthatpromotingconstructivedialoguewithshareholdersandinvestorsisessentialforachievingitssustainedgrowthandincreasingcorporatevalueoverthemid-tolongterm.HondastrivestoexpandopportunitiesfordialogueandinformationdisclosurewithstakeholderssuchasinstitutionalinvestorsandanalystsWethenappropriatelyfeedbacktheiropinionsandrequeststomanagementinatimelymannerforuseindiscussionstofurtherraisecorporatevalue.Corporatesitehttps://global.honda/about/Sustainabilitysitehttps://global.honda/sustainability/UponUponPublishingtheHondaReportStartingfromthisyear,inadditiontotheSustainabilityReport,HondabeganpublishingtheHondaReport,anintegratedreportthatisonevaluecreationinitiativeforthefuture.Hondaseekstoevolvetocontinuecreatingnewvaluewhileupholdingourdesireto"helppeopleandsociety"and"expandpeople'slife'spotential"sinceitsfounding.ByissuingtheHondaReport,weintendtofacilitateanunderstandingamongstakeholdersofwhatHondaenvisionsandwhatwedotoprovidevalue.Wewillalsouseitasacommunicationtooltoenhanceourcorporatevalueinasustainablemanner.Yourcontinuedunderstandingandsupportforouractivitiesinthefuturearetrulyappreciated.Director,PresidentandRepresentativeExecutiveOfficerandxecutiveOfficerChapterHondaReportChapter05HondaReport2022SourceofValueCreationHondaPhilosophy07GrowthTrajectory11Honda'sBusinesses13HondaBrand15HondaReport202206HondaReport2022Chapter1SourceofValueCreationHondaHondaPhilosophyFundamentalBeliefsInitiativefortheIndividualTrustInitiativefortheIndividualTrustInitiative：Initiativemeansnottobeboundbypreconceivedideas,butthinkcreativelyandactonyourowninitiativeandjudgment,whileunderstandingthatyoumusttakeresponsibilityfortheresultsofthoseactions.tingTrust：TherelationshipamongassociatesatHondashouldbebasedonmutualtrust.Trustiscreatedbyrecognizingeachotherasindividuals,helpingoutwhereothersaredeficient,acceptinghelpwherewearedeficient,sharingourknowledge,andmakingasincereefforttofulfillourresponsibilities.Hondaisagroupofindividualswhofulfilltheirrespectiverolestowardrealizingcommongoals.Intheprocessoffulfillingtheseroles,eachpersonisexpectedtoutilizehisorheruniqueattributes.EveryachievementatHondaistheculminationofthehardworkofeachandeveryperson.Therefore,eachindividualdeservesrespectformakingtheseefforts.RespectfortheIndividualmustalsobeappliednotonlytothemembersoftheHondaGroupbutalsotoourbusinesspartnersandallthepeopleandcompaniesweworkwith.ThejoyofbuyingThejoyofbuying：Thejoyofbuyingisachievedthroughprovidingproductsandservicesthatexceedtheneedsandexpectationsofeachcustomer.Thejoyofselling：ThejoyofsellingoccurswhenthosewhoareengagedinsellingandservicingHondaproductsdeveloprelationshipswithacustomerbasedonmutualtrust.Throughthisrelationship,Hondaassociates,dealersanddistributorsexperienceprideandjoyinsatisfyingthecustomerandinrepresentingHondatothecustomer.Thejoyofcreating：ThejoyofcreatingoccurswhenHondaassociatesandsuppliersinvolvedinthedesign,development,engineeringandmanufacturingofHondaproductsrecognizeasenseofjoyinourcustomersanddealers.Thejoyofcreatingoccurswhenqualityproductsexceedexpectationsandweexperienceprideinajobwelldone.ThejoyofsellingtingHonda'sbusinessesenhancepersonalmobilityandprovideproductswithvalueandcreateemploymentopportunities.Atthesametime,however,thesebusinessesalsohaveanegativeimpactontheenvironmentandlocalcommunities.Towinthetrustofsociety,Hondamustprovideproducts,technologiesandservicesdemandedbysocietywhileminimizingnegativeimpactsonsociety.Webelievethatsincerelyrespondingtothechangingdemandsofsocietybasedonthephilosophyof"TheThreeJoys"willtrulymakeHondaacompanyrecognizedandcountedonbysociety.CompanyPrincipleMaintainingMaintainingaglobalviewpoint(1),wearededicated(4)tosupplyingproductsofthehighestqualityyetatareasonableprice(3)forworldwidecustomersatisfaction(2).(1)MaintainingaGlobalViewpoint(2)ForWorldwideCustomerSatisfactionofcustomerswhobuyourproducts.Withthisinmind,allassociatesatHondamustmaketheirutmosteffortsattheirpectivejobstomeetandexceedtheexpectationsofallourcustomersthroughouttheworld.Besidesjustrespondingtothespecificneedsofourcustomers,wemustalsoaddresschangesinthetimesencompassingsocietycultureandlifestyles.Wemustbeadofthetimesghlyperceptivetoquicklypinpointlatentcustomerneeds.(3)SupplyingProductsoftheHighestQualityYetataReasonablePriceeDedicatedHonda'ssuccessistheresultofallcolleaguesmakingtheirutmosteffortstowardreachingcommongoals.Theword"we"isusedinrecognitionoftheimportanceofeachandeverypersonmakingupourcompany.AllHondaassociatesplaytheirrespectiverolesastheyparticipateincorporateactivities.Theword"we"alsoexpressestheideathateachpersonisanindividualwhothinksandactsindependentlytowardtheattainmentofcommongoals.Atthesametime,itsignifiesthatwearecolleagueswhomutuallylearnfromandtrust."Wearededicated"willultimatelyleadtothetruejoyofourwork.ManagementPolicies・・Proceedalwayswithambitionandyouthfulness.・Respectsoundtheory,developfreshideasandmakethemosteffectiveuseoftime.・Enjoyyourworkandencourageopencommunications.・Striveconstantlyforaharmoniousflowofwork.・Beevermindfulofthevalueofresearchandendeavor.HondaReport2022HondaReport202208HondaReport2022Chapter1SourceofValueCreationValuesThatHaveBeenHandedDownthroughoutHonda'sHistory.Let'sThink,andforOthers?"Sinceitsfounding,Hondahascontinuouslybeenacompanywhichhas"carriedthetorchwithourownhands."Inotherwords,Hondawillwalkitsownpathwhileexploringnewpathswherenopersonhasyetsetfoot,openingunexploredlandsovergrownwiththorns,brightlyburning"thetorchofgreatambition"andholdingthetorchonitsown.HondafounderSoichiroHondaurgedustothink,"WhatcanIdoforsocietyandforothers?"Inotherwords,thisstrongdeterminationaskshowwecankeepouraspirationshighandmaintainaburningpassionforrealizingtheseaspirations.Tobeusefultosocietyandsharejoywithmanystakeholders,wewillcontinueanticipatingtheneedsofthetimesandcontributetoadvancingamobilitysocietyleveragingouruniquetechnologies.UtilizeUniquenessNotDifferenceHondabelieves“thereisnodifferenceamongpeople,thereisonlyuniqueness,intheabilitiesofeachindividual."Putsimply,itismoreimportanttodemonstratethecapabilitiesofeachpersonthancomparingthesuperiorityofhisorherstrengthswiththoseofothers.Tomaximizecapabilitiesasanorganization,webelievethatitiscrucialtorecognizeeachperson'sindividualityandmakeeffortstobringoutsuchspecialqualitiestothefullest.09HondaReport2022TaketheHardestRoadWehavecontinuedtotakeonchallenges,nomatterhowdifficulttheymayseem,tofulfillouraspirations,thinkingoutsidetheboxandmakingthe"impossible"happen.HondaReport202210【Historicalbackground】Electronicstechnologiesweredevelopedrapidlyintheautomobileindustryfromthe1970swiththeworldwideadvanceinimprovementsandspreadofITandothertechnologies.However,thistechnologicalprogressalsohadadownside,asunderscoredbysuchsocialissuesasthedegradationofthenaturalenvironment,trafficcongestion,frequenttrafficaccidentsandissuesinvolvingdefectivevehicles.【Honda'sinitiatives】Hondafocusedonsketchinganimageofautomobilesthatevolveinstepwithadvancesinelectronicstechnologies,formulatedanelectriccomponentstrategythatanticipatesthefutureandcreatednewvalue(navigationsystem,etc.).Whileprovidingproductsequippedwithfeaturesthatconsidersocialissues,suchastheFranzSystem,HondaalsoactivelydevelopedproductsthatappealtocustomersbyutilizingitsinvolvementinFormulaOneracing,highperformanceanddesign.Chapter1SourceofValueCreationGrowthGrowthTrajectoryductsthatmakethedailylivesofpeoplemoreconvenientacrosstheworldbyrespondingtotheneedsofeacheraandcontinuingtotakeonchallengesinthefieldsofautomobiles,motorcycles,powerproducts,aircraftandroboticsthroughinnovativetechnologiesandideas.–HistoryofChallengesHondaHasTakenOntoFulfillDreamsandRespondtotheNeedsoftheTimes–RepRepresentativetechnologiesandproducts1964StartsparticipatinginacingemAirbagsystem1990All-aluminummonocoquestructure(fuelcellvehicle) ailandCoLtdmamotoFactorymericaMfgInc1990Introducesflex-time/childcareleavesystemsConsolidatednetsalesofover¥10trillion 97CompletesconstructionofTwinRingMotegi(currentlyMobilityResortMotegi)2003World'sfirstCollisionMitigationBrakingSystemConsolidatednetsalesesOver5,000Over10,000ofover¥1trillionassociatesassociatesSystemvehicleofover¥5trillionrassociates dsintoNorthAmericaInitiallywith34associatesCompletesconstructionofSuzukaCircuittomobilebusinessdatedOver150,000associatesct953Startspowerproductsbusiness1953"Aimfor120%productquality"ofover¥15trillionecoveralls【Historicalbackground】AsanationdefeatedpriortotheconclusionoftheSanFranciscoPeaceTreaty,JapanwasstillundertheoccupationoftheAlliedForces,sufferingfromfoodshortagesandstarvation.Amidthetrafficsituationthathasworsenedfrombeforethewar,bicycleswereadailymeansoftransportationforpeopleandaninstrumenttocarryalargeamountofgoods.【Honda'sinitiatives】UponencounteringtheformerImperialArmy'sgeneratorenginesforpoweringwirelessradios,SoichiroHondaconvertedthemintoauxiliaryenginesforbicyclesandthenlaunchedsales.Hesubsequentlydevelopedandcommercializedanoriginalengine.Hethenpushedaheadwithhisambitionofgivingshapetohisuniqueideasandcreatingworld-firstproductswithboldandoriginaldesigns.TheseeffortsculminatedinthecreationoftheSuperCubmotorcycle,whichbecameahugehit.11HondaReport2022AimtobetheNo.1intheworld–Providejoytocustomersthroughouttheworld–【Historicalbackground】【Honda'sinitiatives】【Historicalbackground】TheworldbecameconnectedthroughtheInternetwhiledigitalizationandmobilizationcontinuetoadvance.Meanwhile,globalizationprogressedbothpoliticallyandsocially.TherewasarelativeriseofemergingcountriesfollowingtheU.S.9-11terroristattacks,theIraqWarandthecollapseofLehmanBrothers.Expectationsarebeingplacedoncompaniestoresolveenvironmentalandsocialissues,includingmakingeffortstowardtheSDGs.【Honda'sinitiatives】Tomeettheneedsofcustomersworldwide,HondaundertookitsbusinesswiththeglobalSixRegionStructure,whichincludestheRegionalOperationsinChinaandSouthAmerica.Asafrontrunnerintermsoftheenvironmentandsafety,Hondahasofferedcustomersworldwideproductswithtechnologiesthatrealizelowpollution,lowfuelconsumptionandsuperiorsafety.Hondaaimstofurthercreatenewvalueduringthecurrenttransformationperiodthatoccursonlyoncein100years.Historyhttps://global.honda/about/history.Historyhttps://global.honda/about/history.htmlrnmoreaboutHondashistoryHondaReport202212JapanHeadquarters]HondaMotorCo.,Ltd.352200China[RegionalHeadquarters]HondaMotor(China)InvestmentCo.JapanHeadquarters]HondaMotorCo.,Ltd.352200China[RegionalHeadquarters]HondaMotor(China)InvestmentCo.,Ltd.[RegionaleNSe:NP1NorthAmerica[RegionalHeadquarters]AmericanHondaMotorCo.,Inc.[RegionalHeadquarters]HondaMotorEuropeLtd.America[RegionalHeadquarters]HondaSouthAmericaLtda.HondaReport2022HondaReport202214Click160(Thailand)Chapter1SourceofValueCreationHondaHonda'sBusinessesHondaHonda'sBusinessesAsatotalmobilitycompanythatrealizesthejoyandfreedomofmobilityHondaundertakescreativemonozukuri(theartofmanufacturing)intherespectivefieldsofautomobiles,motorcycles,powerproducts,aircraft,aircraftenginesandroboticstechnology.Bylinkingourtechnologiesandknow-how,Hondawillcontinuetoproduceproductsbeneficialtonext-generationmobilitythatopensupfutureGlobalGlobalDevelopmentBasedontheconceptthat"importantmattersliebeyondtheroadofglobalization,"Hondahasexpandedoverseassincecommencingtheexportofmotorcyclesinthe1950s.Currently,weoperateRegionalOperationsinthesixregionsofJapan,NorthAmerica,SouthAmerica,Asia/Oceania,Europe/Africa/MiddleEastandChinaandprovideproductsandservicestocustomersthroughouttheworld.possibilitiesandtopeople'slives. (Thousands) NumberofmillionApril2021toMarch31,2022)ofMarchofMarchCR-VAsiaAsiaand[RegionalHeadquarters]AsianHondaMotorCo.,Ltd.HondaReport2022Chapter1SourceofValueCreationHondaBrandSinceitsfoundingin1948,ithasbeenHonda'sdesireto"helppeopleandsociety"and "expandthepotentialofpeople'slives."Byofferingabroadrangeofmobilityandpowerunitsthatleverageourowntechnologies,ideasanddesigns,wehavebeenprovidingpeoplewithpowertotakeactionandvaluethatcontributestotheevolutionofmobilityandlivelihoods.Our"2030Vision"makesthestatementthatHondawill"Servepeopleworldwidewiththe'joyofexpandingtheirlife'spotential'."Whilesharingthisfeeling,eachandeveryassociatehasbeenmakingindividualeffortstocreatetheHondaBrand.AtthecoreistheHondaPhilosophy.Hondaregardsthebasicprinciplesof"RespectfortheIndividual"and"TheThreeJoys"asnotmerewordsbutalsoassomethingsharedasthevaluesofeachpersonandthestandardsofbehaviorandjudgment.Theaccumulationoftheseprinciplesisnothinglessthanabrandasset.Bybecomingaforcethatsupportspeoplewhoaredeterminedtotakeastepforward,Hondawillcontinuestrivingtoexpandthepotentialofpeople'slives.Asabannerforleadingtheseactivities,weaimtostrengthentheHondaBrand.HondaReport2022HondaReport202216erHondaReport2022ValueerHondaReport2022MessagefromthePresidentandCEO19ValueCreationProcess23RecognitionoftheExternalEnvironmentandCriticalThemes25ResourceInvestment27Honda'sVision2917HondaReport2022Honda17HondaReport2022HondaReport2022Chapter2ValueCreationStoryMessageMessagefromthePresidentandCEOTakingTakingontheChallengeofCreatingNewValuewiththeSameCommitmentasOurFoundingPeriodToshihiroMibeDirector,PresidentandRepresentativeLeveragingHonda'sStrengthstoLeadtheWorldACommitmentPassedDownfromOurFoundingPerioddaisarldcturersthatwerelargerrownwisdomnalbutneverselfrighteousHondahumblyresearchedstate-of-the-arttechnologyandmanagementpracticesfromthatngthatintoinnovationwithoverwhelmingspeedIthinkwhattrulyreflectsthatattitudeisaccomplishments,suchasceitsfoundinghasbeenupheldfromthetimewhenmorestringentenvironmentaltsuchatimewithregulationschangingsignicantlywhereopportunitieslieandthatifweworkedaspirationsanddiligenceapathforwardenuphesurroundingenvironmenthassignicantlychangedintheccursonlyonceinbeenmakingconcertedeffortsundertheinternalterm"secondaseHonda'sSecondFoundationPhase̶Becomingthe"Power"ThatSupportsPeoplearoundtheWorldWhoAreTryingtoDoThingsBasedonTheirOwnInitiativenthissecondfoundationphaseHondaekstobeacompanythatcontributestoadvancesinmobilityHumanityhasexpandeditsspheresoflivingthroughmigration,anditissaidthatmobilityisafundamentaldesireetchedintoourDNA.Throughautomobiles,motorcycles,powerproducts,aircraftandmore,itcouldbesaidthatHondaisacompanythathascontinuedtoenhancethevalueofthatfundamentalneedtomovethroughtheevolutionofmobility.Morespecifically,wewanttohelpevolvemobilitybyprovidingindividualpeoplewiththejoyoffreedomofmobilitywhileenhancingitstemporalandspatialvalue.Mobilityalsoexpandsthepotentialofpeople'slivesbyforginginterpersonalconnections.Honda'smobilityeffortswillincreasethenumberofpeoplewhoenjoyexpandedpotentialintheirlives,andbyconnectingwithoneanother,theywillachievegreaterpowerandleadtothecreationofyAspresidentIsincerelybelievethatHondawantstobecomethe"power"thatsupportspeoplearoundtheworldwhoaretryingtodothingsbasedontheirowninitiative.TheEnvironmentandSafety̶ContributingtoaBetterSocietyocietyasacompanythatplacesapriorityonmobility.WhilemobilityproductsandpowerunitsthatdrivethemrepresentHonda'scoredomains,inanefforttocontinuedoingso,Ithinkwehavetotacklethechallengesofeliminatingourenvironmentalimpactandachievingabsoluteenvironmentalandsafetytechnologiesandpromotingthespanofsafedrivingtoaddressthenegativeaspectsofmotorization,butthereisstillmuchtobedone.AchievingcarbonneutralityandrealizingasocietywithzerotrafficcollisionfatalitiesarecrucialsocialissuesandmustnoteesjudgedintermsofbusinessfeasibilityMoreovertherearelimitstowhatHondacandoalone.Itiscriticaltoinvolveothercompaniesandorganizationsandhaveinitiativespermeatesocietyasawhole,likethe"SDGsDominoEffect."InstillingnessinallassociateswewanttoachieveHondasaimsofrealizingthejoyandfreedomofmobilityandservingpeopleworldwidewiththejoyofexpandingtheirlife'spotentialtogetherwiththevalueofeliminatingourenvironmentalimpactngabsolutesafetyThisishowwewishtocontributetothedevelopmentofabettersociety.dHondaReport2022HondaReport202220HondaReport2022Chapter2ValueCreationStoryAPeriodofChangePresentingHonda'sGreatestOpportunityThiscurrentperiodofchangethoughttocomeonlyonceinlievedtobemoreadvantageoustoemergingforcesnotbeholdentoconventionalapproachesthanexistingautomakerswithpastassetssuchasaccumulatedexperienceandexpertise.Again,Iregardthisasatremendousopportunityhatsbecauseatimeofchangealsopresentsaonce-in-a-lifetimeopportunityonalevelplayingfield.TakingtenewbusinessesandtechnologiesisthepathHondafollowedinthepast,suchaswhenHondaproducedtheworld'sfirstlow-pollutionCVCCengineinthe1970sovermajorglobalcompetitors.artedoutasanengineerwhoworkedonenginemewefacedadifcultyduetochangesinregulationsortechnologies,themoodinsidethecompanywouldshifttoapositiveoneof"thismightbeagoldenopportunity"or"weshouldtaketheleadinmakingchanges,"andIwastheretowitnessmanysituationsthatledtogreatresults.WhentheU.S.governmentwasdeliberatingonemissionscontrolstandards,Hondalobbiedtosetevenhigherstandardsonthebasisofitssuperiortechnologies.challengetobringaboutchangeleadstonewopportunitiestohelpsocietyandenrichpeople'slives.Iseethatasapromisingopportunityforustoevolve.AspiritofcontinuallytakingonchallengesistheessenceofHondaandisasseddowntothepresentThisiswnastheHondaPhilosophyandabeliefthatallassociateshighlyvalue,aswellastrulyrepresentsawayoflifeandbeliefforHonda.p.07HondaPhilosophyPeopleastheSourceofValueCreationltonPeopleNotTechnologyIbelieveHonda'sgreateststrengthliesinitspeople.Isometimeshearthatoutsiders'impressionofHondaisdednotonourtechnologiesbutbythepeoplewhocreatethem.IbelievethattheproductsbroughttomarketbythepeoplewhopossessHonda'squalitiesandputtheirpassionandsoulintohallengesareacceptedbycustomersasbearingtheuniquequalityofHonda.WhenIhearcommentslike"thistwascreatedbyapersonexhibitingthequalitiesofHonda,"itreplacesthehardworkexperiencedduringdevelopmentwithasenseoffulfillment.WhileIbelievethisspiritoftakingonchallengesisthesteadygrowthandtheorganizationswellinginsize,Icannotdenythatinsomeareas,ourwillingnesstotakeonchallengesincertainaspects.ThatiswhyIthinkthefirstorderofbusinessduringthissecondfoundationphasetonewlytransformistochangeourmindset.alitiesthatmakeHondauniqueshouldevetheseareingaoneandonlycompanyintheworld.LeveragingtheThingsThatMakeHondaUniqueacedrestrictionsonworkattendance.Werecentlyendedthepracticeandshiftedtoanin-personworkstylewithassociatescomingtotheofficeasageneralrule.Honda'shumanresourcescreateitstechnologiesInnovativetechnologiesdonotcomeaboutbysimplyrelyingontheindividualideasandexpertiseofassociates.Honda'smanyhitproductshaveoriginatedfromitsuniquewaigayabrainstormingsessions,aconstructionofintersubjectivitygeneratedfromtheresonancebetweenstrongpersonalities.Atwaigayameetings,peoplepossessingexpertisegathertosharetheirsubjectiveviewsandideas.tdevelopmentprocessIhavealsostayeddindiscussionsHavingpeoplewithvariousknowledgedebatewithoneanothercanarrivessenceofanissueindepthandsometimesproducessurprisingideas.Aspartofthatprocess,bondsbetweenpeopleareforged,layingthegroundworkforeveryonetoworktowardthesamegoalwithasenseofunity.Thisisachemicalreactionthatoccurswhenpeopleinteractface-to-face.ItisalsooneofHonda'sstrengths.Honda'scorporateculturecannotbequatelyconveyedthroughtrainingandestablishedsystemsalone.Rather,ourassociateslearnfirsthandabouttheattitudeoftakingonchallengesthroughtheirday-to-daywork