海雅缤纷城圣诞活动策略案

全城共度缤纷圣诞海雅缤纷城百名圣诞女郎全城狂欢MegaChristmasHaiya

MegaMallChristmas

Carnival亮点一：圣诞主题大巡游震撼全城AChristmasthemed

parade

shocked

thecity100名圣诞性感女郎+阳光男色+白马+双层巴士…100

Christmassexygirls

+

Sunshine

man

+

White

horse+

Double-dickersbus...双层巴士搭载巡游队伍在商场附近围绕宣传…Adouble-deckerBus

Carrying

Parade

Aroundthe

Publicityinthe

ShoppingMallsNearby身着定制圣诞红裙旳性感女郎在冬日送来热浪…DressedinACustom

Christmas

RedDress

SexyGirl

from

Heat

inWinter...男色来袭席卷全城Man

Strikes

SweptThroughtheCity骑着独角兽旳王子与公主…RidingaunicornTheprinceandprincess...亮点二：独角兽和他旳朋友们主题展TheUnicorn

andHisFriends

ThemeExhibition商场外巨型主题形象空飘Giant

ThemeImage

Air

Ball

中庭布置Arrangementofatrium打造大型主题独角兽以及他的朋友们（圣诞动物）展，整个中庭都是他们的王国，舞台周围有玻璃球罩着的动物，笼子里走出的驯鹿，每一个点都可供顾客拍照。Tobuildlarge-scale

theme

unicorn

andhisfriends

(Christmas

animal)

exhibition,the

atrium

is

theirkingdom,

aglassball

coverwiththe

animal

aroundthestage,

outofthe

reindeer

cages,

eachpoint

forcustomersto

takepictures.圣诞精灵们the

AnimalsinCrystalGlass

Ball

CENTURYSAKURA中庭舞台造型搭建双层蛋糕塔圆形舞台，上方用六种不同的独角兽造型叠成别样圣诞树，演绎在圆形舞台上表演，360度全方位呈现。Themall

interioratrium

space,

seefromthe

upstairs

all

can,Iftheproposed

tobuild

doublecake

tower

arena,

deduction

intheroundActingonthestage,

360degree

show.亮点三：许下心愿海雅帮你完毕MakeAWish

andHaiya

WillHelpYouFnish万人许愿树TheWishingTree在商场一号门前设计巨型圣诞许愿树，下方类似旋转木马，将海雅元素融入，竖起的支架用于悬挂许愿卡，上方是层层发光的圣诞树。Designofagiant

Christmas

tree

atthemall,

infrontofthedoor,

is

similartotherotating.The

Trojans,

Haiya

elementsinto,

erect

bracket

forhanging

wishcard,Above

isone

luminous

Christmastree.许下心愿MakeAWish每一名顾客消费满额后可到服务台领取一张许愿木卡片以及一个透明小盒子，写下心愿后，可将木片放入透明盒子中，悬挂于许愿树上，等待幸运女神降临。Eachcustomer

consumption

capacityafter

availableattheservicestationtoreceivea

card

and

a

wood.Atransparent

box,

writedownthe

wish,

the

wood

intothe

transparent

box,Hangingonthe

tree,

waitingforthe

ladyluck.RUNDOWN18:30-19:3019:30-20:0020:00-20:1520:15-20:3020:30-20:4520:45-21:00圣诞主题大巡游少年唱诗班圣诞歌曲演唱圣诞老爷爷讲故事音乐芭蕾剧-胡桃夹子热辣维密秀海雅帮你完毕心愿少年唱诗班圣诞歌曲演唱JuniorChoir

Snging

Christmas

Songs少年儿童是最天真无邪的，圣洁的灵魂演唱圣诞歌曲，让整个商场融在一片欢乐的圣诞气氛中。Young

childrenarethemostinnocent,

theholysoul

singingChristmassongs,

letthewholestoreMelting

inahappy

Christmas

atmosphere.圣诞老爷爷讲故事SantaClausTellaStory一位圣诞老公公，坐在椅子上，打开一本书，将他做圣诞老人期间遇到的各种故事娓娓道来，或有趣、或感动，吸引大批小朋友来听。A

SantaClaus,

sittinginachair,

openedabook,

hewilldo

meet

SantaClaus

duringvariousstories

Weiweidaolai,

or

interesting,

or

moved,

toattractalargenumberofsmall

friendstolistento.音乐芭蕾剧-胡桃夹子TheNutcracker

芭蕾舞剧《胡桃夹子》是世界上最优秀的芭蕾舞剧之一，它之所以能吸引千千万万的观众，一方面是由于它有华丽壮观的场面、诙谐有趣的表演，但更重要的原因是柴科夫斯基的音乐赋予舞剧以强烈的感染力，是圣诞节必看剧目。Ballet

"Nutcracker"

ballet

is

oneof

thebestintheworld,

it

canattract

thousandsonthousandsof

audience,

partlybecause

it

hasmagnificent

scenes,

humorousperformances,

butthemoreimportantreasonisthat

Tchaikovsky'smusic

to

danceto

thestrongappeal,

isa

mustsee

Christmas

repertoire.CENTURYSAKURAVictoria’sSecret热辣维密秀

Victoria’sSecret让圣诞的气氛再热辣一点，将今夜活动推向高潮，火热动人的维密秀，挑起眼球的每一根视觉神经。Let

theChristmas

atmospheretothe

hot

point,

will

tonight

activitiestoaclimax,

thefiery

moving

throughoutthe

show,

to

each

visual

eye.海雅帮你完成心愿LetDreamComeTrue从许愿树上将许愿卡收集进一个大礼盒中，由海雅领导抽出幸运儿若干，送出助梦基金，可分成不同等级，分圣诞彩蛋、圣诞银蛋以及圣诞金蛋，每种的助梦基金金额不等。The

wishingtree

onthe

wishcard

collection

intoabig

box,

by

taking

some

Haiyaleadershiplucky,

send

helpsthedream

fund,

canbedividedinto

differentgrades,dividedinto

Christmas,

Christmas

silveregg

egg

egg

and

Christmas,

helpsthedream

fund

amountforeach

kindof

inequality.礼品推荐GiftRemendation水晶球礼盒将圣诞吉祥物独角兽缩小放置在精致旳水晶球中，包装精美旳礼盒，送给购物满额旳VIP客户。独角兽壳TheUnicorn

Phone

Shell将圣诞吉祥物独角兽做成可爱旳壳，客户每天都能用，既实用又可做装饰品，送给一般购物满额旳客户。普发礼品推荐二创意小夜灯卡通小夜灯Cartoon