样板间89户型设计方案

丨OCT09,2018LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECtSECoND

StaGE

oF

tHE

DEEpENING

DESIGN第二階段擴初、深化設計CHIEF

DESIGNER：RICky

WoNG

DESIGN

MaNaGER：LULI

xUHUzHoU,

zHEjIaNG湖

州

‧

魯

能

鸿

泊

湾

二

期

樣

板

間

項

目目錄 taBLEoF

CoNtENtS設計理念DESIGN

CoNCEpt優化平面設計效果optIMIzatIoN

pLaNEDESIGN

EFFECt集團審核團隊：住宅設計管理處主任：馬小剛設計總監：余亦軍主任設計師：俞坤宗室內設計師：孙洪涛城市公司：杭州魯能城置地有限公司項目總監：壽東設計部經理：莊楚龍項目負責人：戴雪琳設計公司：黃志達設計顧問（深圳）有限公司項目總負責：曾鳳鮮項目主創設計師：吳峰、孫茂軍團隊設計師：黃杰、肖開金、譚玲、屠平、陳躍屏HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目aNaLySIS

oF

GEoGRapHICaL

ENvIRoNMENt地理壞境分析pRojECt

LoCatIoN項目區位TheprOjeCTis

lhung

pOBay

is

lOCaTed

aTThe

ding

an

sTreeTBlOCk

in

Wuxing

disTriCTOf

huzhOu,

nO.1158,nanhua

rOad,huzhOu(hangzhOu

sOuTh

rOad

and

nanhua

rOad

inTerseCTiOn),

lOCaTed

inTheOld

TOWnOf

huzhOu.surrOunded

ByThree

rivers

andBeauTiful

dreamland,advOCaTOrOf

huzhOu

life

COmplex

area.

鸿泊湾位於湖州市吳興區定安街地塊，湖州市南華路

1158

號（杭長橋南路和南華路交叉口），位於湖州老城區。山水環繞，環境優美，鸿泊湾湖州“生活綜合區”倡導者。項目區位HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目IN

tHIS

pRojECt,

tHELoCaL

CUStoMERS

IN

CHoNGqING

aREa

aRE

MaINLy

CoNCERNED

WItH

tHE

taRGEt

oF

tHE

MaRkEt,

aND

SatISFy

tHE

RESIDENtIaL

FUNCtIoN

oF

SUCH

GRoUpS.

SUCH

GRoUpS

attaCH

IMpoRtaNCE

to

tHE

LoCatIoN

aND

ENvIRoNMENt

oF

tHE

REGIoN,

aND

BELoNG

to

tHE

HIGH-END

CUStoMERS

IN

tHE

CIty.

oN

SUCH

BaSIS,

tHE

INvEStMENt

CLIENtS

IN

aND

oUtSIDE

tHE

pRovINCE

tHat

aREattRaCtED

aRE

IMpoRtaNt

CUStoMERS;

tHE

RESt

oF

tHE

CLIENtS

IN

tHE

CoUNtRy

HavE

tHEIR

CLIENtS

IN

tHE

CaSE.本專案中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市中高端客户群。在此類基础上，吸引到的省內外投資客戶為重要客戶；全國其餘客戶為本案偶得客戶。COreCusTOmer：SUCH

GRoUpS

aRE

MaINLy

DEMaNDING

FIRSt-tIME

HoME

BUyERSaND

DEMaND

FoR

WEDDING

RooMS.

tHEy

aRE

MoStLy

GRaSS-RootS

EMpLoyEES

aND

aRE

IN

tHE

MIDDLE

aND

UppER

CLaSSES

oF

SoCIEty.

tHEy

HavE

a

CERtaIN

ECoNoMIC

BaSIS,

aND

tHE

GRoUp

DoMINatES

tHE

FINaNCIaL

aND

INtELLECtUaL

CLaSS

IN

WHICH

SoCIaL

RESoURCES

opERatE.核心客戶：此類群體以剛需首次購房及婚房需求群體為主，多為企業基層員工，處於社會中高層階級，具備一定的經濟基礎，該群體為主导社会资源运作的财智阶级。impOrTanT

CusTOmer：tHIS

typE

oF

INvEStMENt

IS

MaINLy

BaSED

oN

CUStoMERS

WItHIN

aND

oUtSIDE

tHE

pRovINCE.

SUCH

GRoUpS

HavE

CERtaIN

ECoNoMIC

StRENGtH

aND

HavE

CERtaIN

ExpERIENCE

IN

INvEStING.

pURCHaSEDpRopERtIES

aCCoUNt

FoR

a

LaRGER

pRopoRtIoN

oF

tHE

GRoUp'S

INvEStMENt.重要客戶：此類以省內外投資客戶群體為主。此類群體具備一定經濟實力，對投資有一定經驗，購置物業佔據該群體投資比例的較大部分。aCCidenTalCusTOmer：otHER

REGIoNaL

INvEStMENt

GRoUpS

IN

tHE

CoUNtRy.偶得客戶：全國其他區域投資群體。CusTOmerBase

lOCaTiOn-grade

lOCk客群定位

-

分級鎖定CUStoMERS

to

aNaLySIS客群分析核 心 客 戶

COre

CusTOmer重要客戶

impOrTanT

CusTOmer偶得客戶

aCCidenTalCusTOmerHUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目aRCHItECtURaL

appEaRaNCE建築外觀DESIGN

poINtS設計要點Key

points

of

the

design設計要點huzhou

Luneng

hong

Bo

Bay

sampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目HUzHoU

IMpRESSIoN湖州印象“HUzHoU”

IS

a

kEy

CIty

IN

HaNGzHoU’S

WaNWaN

Bay

aREa.

tHE

REGIoN

IS

RICH

IN

FERtILIty,

HaS

a

LoNG

HIStoRy

oFLItERatURE

aND

aRt,

aND

tHE

RapID

DEvELopMENt

oF

tHE

MaIN

LINE

oF

tRaNSpoRtatIoN

HaS

CREatED

a

RICH

CoMMERCIaL

aND

ECoNoMIC

ENvIRoNMENt.“湖

州”環杭州彎大灣區核心城

市。地域富

饒，文史悠

長，交通幹線發展迅

速，商貿經濟底蘊豐

厚，小江南稱謂上的時尚之

都。HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目kEy

poINtS

oF

tHE

DESIGN設計要點"

湖州

"-

全國著名蟬鄉，絲綢起源於湖州，因“榮記湖絲”一舉獲得维多利亚女王亲自颁发的金银大獎，湖絲正式被大眾所知，成就湖州“絲綢文明”。"HUzHoU"

-

tHE

FaMoUS

NatIoNaLIty

IN

tHE

CoUNtRy,

SILk

oRIGINatED

IN

HUzHoU,

aND

"RoNGjI

HUSI"

WaS

aWaRDED

tHE

GoLD

aND

SILvER

pRIzE

pERSoNaLLy

By

qUEEN

vICtoRIa.

HUSI

WaS

FoRMaLLy

kNoWN

By

tHE

pUBLIC

aND

MaDE

HUzHoU

a

"SILk

CIvILIzatIoN."經典CLaSSIC智慧WISDoM個性pERSoNaLIty"

湖商

"-

是具有地域特征的商人群體，以南潯絲商為代表的湖州商界接觸到西方思潮，湖絲走向國際化，通過科技以各種形態呈現。"HUSHaNG"

IS

a

GRoUp

oF

MERCHaNtS

WItH

REGIoNaL

CHaRaCtERIStICS.

tHE

HUzHoU

BUSINESS

CoMMUNIty,

REpRESENtED

By

tHESoUtH

SILk

MERCHaNtS,

HaS

CoME

INto

CoNtaCt

WItH

tHE

WEStERN

tRENDS

oF

tHoUGHt.

tHE

LakE

SILk

IS

GoING

INtERNatIoNaL

aND

IS

pRESENtED

IN

vaRIoUS

FoRMS

tHRoUGH

SCIENCE

aND

tECHNoLoGy."

湖絲

"-

湖絲走上國際，在不同領域大放異彩。展現湖絲獨特氣質，提升空間藝術氣息及精細功能，湖絲與設計相輔相成。"LakE

SILk"

-

LakE

SILk

GoES

INtERNatIoNaL

aND

SHINES

IN

DIFFERENt

FIELDS.

SHoW

tHE

UNIqUE

tEMpERaMENt

oF

tHE

LakE

SILk,

ENHaNCE

tHE

SpaCE

aRt

atMoSpHERE,

tHEFINEFUNCtIoN,

tHE

LakE

SILk

aND

tHE

DESIGN

CoMpLEMENt

EaCH

otHER.HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目kEy

poINtS

oF

tHE

DESIGN設計要點LakE

SILk湖絲oNE

By

oNE,

DELICatE

aND

DELICatE,LIkE

a

SILk,

a

RoLL

oF

SILky

aND

SILkyLIkE

a

WatERFaLL,

FLoatING

at

tHE

GLoSSy

ENaMEL,

CHaNGING

IN

a

vaRIEty

oF

SHapES.縷

縷

細

膩

如

絲，

卷

卷

柔

滑

若

瀑，

浮

動

處

光

澤

皎

皎，

變

化

中

形

姿

百

態。DESIGN

SCHEME設計方案·樣板間（89

㎡）HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目originaL

pLane原始平面oRIGINaL

pLaNE原始平面Optimize

the

plane優化平面huzhOu

luneng

hOng

BO

Bay

Sample

rOOm

renOvatiOn

prOject湖州

·

魯能鸿泊湾樣板間二期項目optIMIzE

tHE

pLaNE優化平面方案SpaCE

pRoGRaM空間方案·樣板間HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目CHaRaCtER

aNaLySIS人物分析阮玉 eva28

歲地產行業銷售顧問優雅知性，工作之餘，喜歡在家約上三五朋友，配上一些精緻甜點與清茶，一起享受下午的休閒時光。HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目HERMè

S

IS

a

Wo

RLD-

Fa

Mo

US

LUx

URy

BRa

ND

Fo

UNDED

IN

1837

By

tHIERRy

HERMè

S

IN

pa

RIS,

FRa

NCE.

IN

t

HE

Ea

RLy

y

Ea

RS,

HERMè

S

Sta

Rt

ED

WIt

H

t

HE

Ma

NUFa

Ct

URE

o

F

FINE

Ha

RNESSES

a

ND

Ha

S

a

Lo

NG

HISto

Ry

o

F

180

y

Ea

RS.

It

IS

LUx

URIo

US

a

ND

p

RUDENt

WIt

H

It

S

INHERENt

Ho

No

R.

tHE

180-y

Ea

R-o

LD

HERMES

Ha

S

BEEN

Ha

NDED

Do

WN

FRo

M

GENERat

Io

N

to

GENERat

Io

N.

WIt

H

It

S

SUp

ERB

CRa

Ft

SMa

NSHIp

a

ND

Co

NSta

Nt

IMa

GINat

Io

N,

It

Ha

S

BECo

ME

t

HE

Mo

St

a

Rt

ISt

IC

a

ND

att

Ra

Ct

Iv

E

FRENCH

LUx

URy

BRa

ND.

HERMES

SyMBoLIzES

tHE

IMaGE

oF

a

kNIGHt

WItH

UNIqUE

StRENGtH.

tHE

ELEGaNt

CHaRM

oF

a

GENtLEMaN

IS

FULLy

REvEaLED.

IN

tHE

SpaCE,It

WILL

BE

p

RESENt

ED

IN

t

HE

a

Rt

Fo

RM

WIt

H

DEEp

t

Ho

UGHt,

HIGH

ta

St

E,

RICH

Co

NNotat

Io

N

a

ND

Exq

UISIt

E

CRa

Ft

SMa

NSHIp.愛馬仕（hermès）是世界著名的奢侈品品牌，1837

年由

Thierry

hermès

創立於法國巴黎，早年以製造高級馬具起家，迄今已有

180

年的悠久歷史。它奢侈穩重中帶著與生俱來的尊貴，擁有

180

年歷史的hermes，世代相傳，以其精湛的工藝技術和源源不斷的想象力，成為當代最具藝術魅力的法國高檔品牌。hermes

象征著獨具力量的騎士形象，紳士魅力盡顯，在空間中它將以思想深邃、品位高尚、内涵丰富、工艺精湛的艺术形式而呈现。kEy

poINtS

oF

tHE

DESIGN設計要點ConCept

of

intent意向概念HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

projeCt湖州

·

魯能鸿泊湾樣板間二期項目ConCept

of

intent意向概念HuzHou

Luneng

Hong

Bo

Bay

SampLe

room

renovation

projeCt湖州

·

魯能鸿泊湾樣板間二期項目Key

points

of

the

design設計要點huzhou

Luneng

hong

Bo

Bay

sampLe

room

renovation

project湖州

·

魯能鸿泊湾樣板間二期項目湖絲演繹轉變重組應用服飾結構組件應用HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目SEEING

tHE

vIEW客廳導視圖RENDERINGS

SCHEME效果圖方案HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目LIvING

RooM

RENDERING客廳效果圖方案HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目MatERIaL

&

SoFt

INStaLLatIoN材料

&

軟裝示意LIvING

RooM

MatERIaL

&

SoFt

INStaLLatIoN客廳材料

&

軟裝示意HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目SEEING

tHE

vIEW餐廳導視圖RENDERINGS

SCHEME效果圖方案HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目DINING

RooM

RENDERING餐廳效果圖方案HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目MatERIaL

&

SoFt

INStaLLatIoN材料

&

軟裝示意DINING

RooM

MatERIaL

&

SoFt

INStaLLatIoN餐廳材料

&

軟裝示意HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目SEEING

tHE

vIEW主臥導視圖RENDERINGS

SCHEME效果圖方案HUzHoU

LUNENG

HoNG

Bo

Bay

SaMpLE

RooM

RENovatIoN

pRojECt湖州

·

魯能鸿泊湾樣板間二期項目MaStER