LEXUS车主专享汽车杂志

LEXUS車主專享汽車雜誌LEXUSMagazineLEXUS車主專享汽車雜誌，是一本專為LEXUS車主量身定作的雜誌，並以「Life-Style」為報導主軸的高品質精緻生活指南，藉由雜誌的呈現達到LEXUS「專注完美，近乎苛求」的行銷形象以及與車主建立起情感的聯繫。LEXUSmagazineisamagazinecustom-designedforLEXUScarowners.Adopting“lifestyle”asitsmainreportingfocus,thispublicationhelpsthereadernavigatehisorherhigh-qualitylifestyle.ThismagazineachievesthemarketingimageofLexus,“TheRelentlessPursuitofPerfection”andbuildsalastingrelationshipwithLexuscarowners.廣告刊登聯絡專線：02-2732-8899ext.530 0932-044678范心嫘讀者輪廓ReadershipDemographics(Men)(Women)樺舍文化刊物精準溝通目標客層男女比Gender讀者輪廓ReadershipDemographics(31-35years)(36-40years)(41-45years)(20-30years)(Above60years)年齡Age(inyears)樺舍文化刊物精準溝通目標客層讀者輪廓ReadershipDemographics(Graduateandabove)(LessthanSecondary)(Secondary)(University)教育程度Educationlevel樺舍文化刊物精準溝通目標客層讀者輪廓ReadershipDemographics樺舍文化刊物精準溝通目標客層職業類別Occupation(CompanyPresident)(Upper-LevelManagement)(Professional(Physician,Accountant…))(Publicofficial)(CompanyEmployee)(other(Housewife,officer…))刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層

兼具銷售與口碑的優勢品牌ASuperiorBrandinTermsofBothSalesandNameRecognition

LEXUS連續四年蟬連J.D.PowerAsiaPacific亞太地區台灣區顧客服務滿意度第一名，以及連續三年獲得J.D.PowerAsiaPacific亞太地區台灣區新車銷售滿意度第一名，顯示LEXUS「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選擇優勢品牌所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。LexushasachievedrecognitionfromJ.D.PowerAsiaPacificasfirstincustomersatisfactionintheTaiwanCustomerServiceIndex(CSI)Studyforthefourthconsecutiveyear,andfirstincustomersatisfactionofnewcarsalesforthethirdconsecutiveyear.ThisindicatesthattheLexusmotto,“TheRelentlessPursuitofPerfection,”hasstruckachordwithcarowners.Thus,selectingamagazinesuchasthisone,isakintoselectingaexposuremediumthatreflectsbothtasteandstyle.刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層配合雜誌曝光突顯品牌價值TheMagazineasaMeansofBringingOutBrandValue

雜誌訴求為「Life-Style」，內容規劃休閒生活、流行時尚的精緻報導，商品與雜誌配合曝光，除了能帶動廣告質感外，結合LEXUS的精緻形象更能提昇品牌價值。在雜誌控管方面，內容與廣告維持3:1的比例，能夠有效地保證廣告曝光品質。Astheeditorialfocusofthismagazineis“lifestyle,”itincludesrichfeaturearticlesontopicssuchasleisureandfashiontrends.Coordinatingproductexposurewitheditorialcontentnotonlyenhancestheimpactofyouradvertisement,butalsotiesinthesophisticatedLexusimageandelevatesbrandvalueyetfurther.Inaddition,forthepurposesofqualitycontrol,thepercentageincontentandADisalways3:1

,thusensuringoptimalproductexposure.廣告效益直接反應消費行為

AdEffectivenessDirectlyReflectedinConsumerBehavior

相對於高級車種當中，LEXUS的女性車主佔了極高的比例，而車主多為擁有社經地位並具有消費能力的族群，所以廣告效益不但能夠落實到消費行為之外，商品也能直指高收入女性的消費市場。

Nowadays,onewillfindthatamongluxurycars,alargepercentageoftheownersarefemales,aconsumergroupwithsocialstatusandspendingpower.Soadvertisementsnotonlydirectlyleadtoconsumerspending,butcanalsobetargetedatthemarketofhigh-incomefemales.刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層出刊訊息PublicationInformation印量：65,000本開本：23×29.9cm左翻發行對象：LEXLUS車主出刊時間：季刊(3、6、9、12月約25號出書)截稿時間：廣告預訂版位截止－發刊前20日審稿－

發刊前14日。完稿－發刊前7日網片－發刊前4日65,000copiesPaperSize:23×29.9cm,flipfromrighttoleft,gluebinding

TargetReadership:LEXUScarowners

PublicationDate:quarterly(the25thofeachofthefollowingmonths:March,June,September,December)

SubmissionDeadline:Content–20daysbeforepublicationdate;ColorSeparationFilm–4daysbeforepublicationdate廣告價目AdvertisementPrices刊登版位廣告訂價尺寸封面裡InsideFrontCover$240,00023×29.9cm目錄前第一特跨FirstTwoSpreadbeforeTOCPage$380,00046×29.9cm目錄前第二特跨SecondTwoSpreadbeforeTOCPage$370,00046×29.9cm目錄前第三特跨ThirdTwoSpreadbeforeTOCPage$360,00046×29.9cm特單頁1SpecialPage1$220,00023×29.9cm特單頁2SpecialPage2$215,00023×29.9cm特單頁3SpecialPage3$210,00023×29.9cm目錄對頁OppositeTOCPage$200,00023×29.9cmNEWS對頁OppositeNEWSpage$190,00023×29.9cm封底BackCover$280,00023×29.9cm封底裡InsideBackCover$190,00023×29.9cm內彩頁ColorInnerPage$180,00023×29.9cm廣告價目AdvertisementPrices廣告稿印印刷特別別色需於於簽約前前先另行行估價特殊製作作物另行行估價截稿時間間，除非非有不可可抗拒理理由，廣廣告主或或廣告代代理商不不得任意意取消消任何廣廣告。Advertisementswhichrequirespecialcolorsor